NEWMEDIA.COM

BACKGROUND

Introduce your business and what you do there.
I’m the communications manager of Martin/Martin, Inc., a civil and structural engineering company. We’re headquartered in Lakewood, Colorado, and we have six branch offices.
 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

We enlisted them to create two new websites from scratch. One website was for our branch office in Cheyenne, Wyoming, because they’re their own entity. The other site was for Martin/Martin, Inc.

SOLUTION

What was the scope of their involvement?

Our intention was to design both sites the same way. NEWMEDIA built the skeleton using WordPress and used it for our Wyoming office first. Then, they took the same skeleton and used it for the Martin/Martin site.

We had their team design the framework and look of the sites, then we populated them with content. The last step was launching, but it became an extensive process that was 100% on our fault. The project took two and a half years because of it.

What is the team composition?

There was a core 2–3 people we talked to daily. They also had a staff of 5–10 people who contributed and were copied on e-mails, but we didn’t directly collaborate with them. We always had one constant point of contact. Over the two and a half years, they had a turnover that caused our main representative to change.

How did you come to work with NEWMEDIA?

We conducted a search and put out an RFP for 3–4 local website designers. After shortlisting that search down to two, we interviewed both companies in our office. NEWMEDIA was at the forefront, they were the leaders, so we selected them.

How much have you invested with them?

We invested approximately $22,000 for that project. Our current project is in the neighborhood of $65,000.

What is the status of this engagement?

We’ve been working with NEWMEDIA since 2016. The website project is completed, but we’re currently contracting them to do our intranet design.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The amount of cold-calling contacts we’ve received because of the websites and increased SEO is exponential. We never got cold contacted before, and now we have 2–3 clients approach us weekly for projects based solely on finding our website.

The majority of our work is repeat clients, so receiving new clients who’ve never known us before is remarkable. We wouldn't have this new work were it not for NEWMEDIA's design skills. On top of that, the feedback from our employees has been 100% positive.

How did NEWMEDIA perform from a project management standpoint?

They’ve been great. We’re a very difficult client, and that’s putting it lightly. Beyond the extensive amount of time and our need to meticulously customize, NEWMEDIA has always catered to us. In fact, they catered to us too much at one point. Their team accepted every request, and that’s why we ended up creating a website that was broken and needed a redo.

When we enlisted them for this intranet project, we clearly communicated that we needed them to act as police officers. We explained that we’re going to come at them with a million requests. If it’s too much or will cause fragility to our site, they need to stop us and say they can’t do it.

When it comes to making decisions, we’re a very slow and methodical company. Based on what they’ve been given, NEWMEDIA has done an outstanding job. We use Basecamp to communicate and track progress.

What did you find most impressive about them?

They have an impressive culture of contact and accessibility. Because they’re a small company, we don’t have to deal with a whole long line of contacts in order to reach the people we need. I talk to Steve (President, NEWMEDIA) on a regular basis. They’re very accessible and responsive.

Are there any areas they could improve?

We need them to stop accepting every request and be more direct instead. Keeping the end goal in mind, we need them to be more restrictive on what they say they can do.

Do you have any advice for potential customers?

You should absolutely enlist them, but then be sure to listen to them. Let NEWMEDIA direct the process. They fully understand and know their business, and the road will be much smoother if you do that from the start.

BACKGROUND

Please describe your company and your position there.

I’m CEO and co-founder of a marketplace that helps hotels and resorts sell inventory that is difficult to sell by matching them with customers that are looking for the very best experiences. I have 20 years o experience in the industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NEWMEDIA?

We launched with a very basic web design but after successfully raising capital, we decided that it was time to rebuild and relaunch our marketplace. We went through a review process during which we talked to about a dozen firms and selected NEWMEDIA based on their portfolio, our discussions with them, and the confidence that we had in finding a team that we could build a long-term relationship with.

What were your goals for this project?

Our goals were to launch and establish a brand that people identify as the first website to visit when booking a stay or trip and drive more bookings. We wanted to also significantly increase our inventory of hotel and resort offerings.

SOLUTION

How did you select this vendor?

We prepared a brief of who we are and what our company does. We reviewed online and narrowed a list of potential firms down to a final five and sent requests for proposals. After two calls with each firm, we regrouped and made the decision to select NEWMEDIA. Among many criteria—familiarity with WordPress, the capability to develop custom code, experience within our industry, potential for longer term relationship, proposal depth and inclusions, price, and associated value perception—we were mostly focused on identifying a firm that could deliver what we needed within our timeline and budget.

Describe the project in detail.

After a few more calls and exchanges of information, we attended a brainstorming session/project launch in Denver with the NEWMEDIA team. Once that concluded, the remaining touch points and discussions were conducted over Basecamp and/or via telephone as well as Facebook or Skype when really needed. Their team makes great use of Basecamp, which serves as a great depository and reference for project information and communication. We were open to really just about anything, and in the end, we decided along with them to use WordPress as our platform.

What was the team composition?

We always had a project manager assigned to our project but we also had access to the entire team including Steve [Founder, NEWMEDIA] whenever needed or requested.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are receiving great feedback on the website and are signing new hotels and resorts at an improved pace. We also just landed our first Australian property.

How effective was the workflow between your team and theirs?

Communication, primarily via Basecamp, was easy and timely. There were times when the team buckled down and focused on hitting milestones, which slightly delayed responses to questions, but it wasn’t an issue. Their team was 100% open to discussing options and different approaches and executed many fine-tuning changes for us along the way. Overall, they’re highly flexible, adaptable, and offered great feedback and suggestions.

What did you find most impressive about this company?

As we examined the code and the structure of the site, we were impressed with the adherence to WordPress methods and the concise organization of the underlying file system along with the code itself. We have a strong sense of confidence in what the NEWMEDIA team created for us. They also employ a multi-step methodology to ensure that their work is correct every time, and while no project is ever completely bug-free, we experienced very few and minor issues as we worked on the project.

Are there any areas for improvement?

The best never rest, and I'm sure NEWMEDIA will always be looking for ways to improve. As long as they continue to communicate transparently and ensure they’re on the same page with their clients, they will continue to produce amazing work!

BACKGROUND

Introduce your business and what you do there.

I'm the President and CEO of Aloha Software, a startup software company. I'm trying to launch a unique management software geared toward the multifamily and hospitality renovation market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

We were looking for a large company that had experience in the field to create a unique online based software for us. We didn't have the expertise to do the project ourselves, so we wanted to find a contractor.

SOLUTION

What was the scope of their involvement?

They built the software in Drupal. Initially we wanted to do the WordPress version, but they volunteered to upgrade it to Drupal for a nominal fee. They were very excited about our project, which was great on the client aspect. I gave them some creative freedom to do certain things on their own, such as my marketing website. Our account manager also used to work in multifamily industry, so he was my translator in some ways and could talk to the developers who do the programming.

As we added more software, the budget was changing. They even went on hold for me at one point so that I could go back to my investors and gather more funds. We just completed the project and are ready to launch the product.

What is the team composition?

We had 1 project manager, 1 project coordinator, and 6 developers.

How did you come to work with them?

I used the Denver Business Journal (I also own a renovation company) and that was one of my biggest sources. I was looking for a prominent organization and they had the best group of people that fit the need.

How much have you invested with them?

We spent around $120,000.

What is the status of this engagement?

We started working with them in June 2016, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The software is made for 100% full automation usage by somebody else. We provide some hands-on service to get their project set up. After that, everything is automated: the system does auto scheduling, auto communication, and a lot of project management and day-to-day tasks. This allows project managers working with unit or hotel renovations, where everything is repetitive, to physically manage a project instead of doing administrative work.

We've done some trade shows and the feedback from my clients and potential clients has been extremely positive. We're excited to get to the point where we can make its true full debut.

How did they perform from a project management standpoint?

They performed almost flawlessly. The software is fairly complicated, so there were times when things slowed down. Also, I did lose my project manager at one point. Steve Morris, the CEO, took over the project, and we had great communication.

They use Basecamp to help with project management, so I can easily upload files for them.

What did you find most impressive about them?

They were very invested and enjoyed being part of the process, which for me was a great experience.

Do you have any advice for potential customers?

Come with the clearest plan you can create yourself and talk to at least 3 companies to make sure you get the best fit. That's what I did with NEWMEDIA, and it worked very well.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and owner of Denver.com. It’s a local informational website for everything in Denver. It covers a lot of different verticals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NewMedia?

I wanted to find the right, local company that had the enthusiasm and excitement about helping me build my brand.

SOLUTION

What was the scope of their involvement?

They took over everything. I gave them full authority over the site. They ran concepts by me and I gave them input. The website is fully informational. We just wanted to get content and get people looking at it, impressions, and user interface. Eventually we want to generate content where people interact with the site. They’ve done a wonderful job at reintroducing it to the marketplace as a locally operated site. I could tell when the non-local developers were running it. It’s not boots on the ground. NewMedia is entrenched in the Denver marketplace and they were able to make it feel more local.

I don’t know if the CMS was a proprietary platform that they developed themselves or if it was something they outsourced. I wanted them to dig into different neighborhoods and the different aspects of these neighborhoods like the restaurants, the bars, the nightlife, and the retail so that people really felt not at a top level, but it was down at a hyper local level. Then through their own network, they were able to engage bloggers and get people to write content in regard to these hyper local neighborhoods. The site prior was more of a top level just general Denver “things to do.” 

I also told them the site has to be very dynamic and it can’t appear to be static. Every time someone goes to the site, it has to have a look, different feel, and new content for returning visitors so your bounce rate is not high and you don’t have returning visitors. I want people to come back to the site to see what new content is on there.

What is the team dynamic?

I worked with Steve [CEO, NewMedia] directly. As the CEO, I was pretty impressed. He got involved in every aspect of the site. He drove the initiatives. I met a lot of his team members. My day to day contact is with Steve [CEO, NewMedia].

How did you come to work with NewMedia?

I had previous experience with another company who was doing the web development and hosting for me. It was marginal work and they were out of the state. I was more interested in finding a local company who had the vibe of Denver and what we were about. After interviewing several companies, I met Steve [CEO, NewMedia]. He explained the culture of NewMedia. He told me how they would approach the project. He told me a timeline. I felt it was a good match for what I was looking for in developing the brand.

How much have you invested with them?

They were very fair in how we proposed the structure.

What is the status of this engagement?

We started working together in January 2017 and the work is ongoing

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I review the Google analytics to see what pages people really spend an amount of time on, impressions, unique visitors, total visitor counts, and where people go. It’s hard to tell because we’ve been barely up two months. All the feedback has been great. I get people who see and know the site and they say the site is great and they like the direction that we’re going. They say it feels more local. Everything has been very positive and I’m very high on NewMedia. These guys are young, aggressive, they listen, and they’ve executed. I’m very happy with what I’ve seen and what they’ve told me they were going to do.

They had a lot of integrity to not launch before it was ready just to appease me as the owner. They really wanted to make sure. So when they launched, they had enough content on there to make it look and feel real since it was our one chance to make our first impression. They are adding content daily.

How did NewMedia perform from a project management standpoint?

They’ve performed great. If they tell me they’re going to do something, they do it. If there’s a delay, they communicate it. The communication has been wonderful. The effectiveness in them being able to deliver what they said they were going to deliver is great. I’m very satisfied.

What did you find most impressive about them?

So far, they’ve succeeded in making the site feel very local. Now I’m looking for the interactive side of the website. It’s one thing to gather content and put it up on the web for people to see, but we want to make it interactive. We want people who are looking for something to do to go to Denver.com to see what’s going on. That’s my end goal. My end objective is that we become the default website for people to want to go to for hyper local content and information in Denver.

Are there any areas they could improve?

It’s too early to say. We’re still in the honeymoon stage. I wanted the site to be very dynamic. Anytime I visit the site, I want to see new content and things look different so we get those returning customers. We want to keep our bounce rate low so that they’re sticking to the site with time and pages used. Those are things we will monitor over the next nine to 12 months.

BACKGROUND

Introduce your business and what you do there.

I am a director on the board a non-profit organization called The Association of Sign Language Interpreters in the U.K. It’s a national association of interpreters that’s similar to the RID [Registry of Interpreters for the Deaf] in the U.S. Although we’re a national organization, we’re not huge. We have roughly 600 members.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

We had a website for several years, but we had a lot of difficulty with it. Members were really unhappy and any fixes were prohibitively expensive. As a board, we decided to search for a new developer and have a new website built.

SOLUTION

What was the scope of their involvement?

We discussed at length the advantages and disadvantages of using WordPress versus Drupal. After looking at the benefits, cost, and the way each would function, we decided to go with a WordPress site. NEWMEDIA hosted it for us.

They offered us a very reasonable quote for any changes that we need to make, anything we need to add or take off. It might be X amount per hour, but if we were to purchase Y hours, then that amount per hour was reduced. The hours that we purchase don’t expire, which is quite economical for us.

We are a membership organization, so the website informs the general public about the work that we do. It shows our best practices for using interpreters, particularly in legal situations, in video relay situations, or with regard to social media. Aside from these guidelines, we also have a directory of members—working practitioners—on the public face of the website. Some of our training opportunities are also shown there.

The private side of the website is just for members. It enables practitioners to discuss topics and issues about interpreting. We talk about the challenges that we face in our practice such as changes in U.K. legislation. We deal with the changes of contracts for service provision in the U.K. for large providers like the National Health Service or the Incremental Justice System.

What is the team dynamic?

There was a team of about 5–6. There was general oversight, management direct oversight, and then 2–3 actual developers working on it.

How did you come to work with NEWMEDIA?

I knew NEWMEDIA because they built a smaller, personal website for my work as an interpreter. We also took several quotes from different developers. NEWMEDIA was by far the most economical and offered the best value for money. They were confident that they could have us up and running by our April 2017 deadline.

How much have you invested with them?

They built the whole site, including the add-ons, for under $30,000. We had other companies bidding up to $80,000.

What is the status of this engagement?

We worked together from January 2017 until April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The WordPress site has been really good for us. Since the site went live, the feedback has been overwhelmingly positive. There were some members who had some difficulties, but those were solved easily. NEWMEDIA quickly sorted out a few issues and glitches when the site first went live. Some of those they did without any additional charges. That was really useful.

I’m delighted with the new website. It makes life so much easier for me. Part of my responsibility as a member of the board is to organize training activities for our members in different regions. I also had to organize training events that are web-based. I would have to load the announcements onto the website, monitor the number of members booking on to participate, and so on. With the old system, it was so awkward and required many steps. Now, with the new website, it is quick and easy.

Our previous provider had said that they would liaise with NEWMEDIA for a handover period.  They would transfer information to NEWMEDIA then so that the new site could go live fully loaded. In the end, they broke that promise, which was a serious challenge for NEWMEDIA. What they were presented with was the equivalent of a memory stick with some unreadable data. They really had a huge task, but they were congenial and quick to respond.

How did NEWMEDIA perform from a project management standpoint?

While some of our members were concerned about using a U.S. developer, it actually played in our favor. During our business hours, we could identify issues and communicate those to NEWMEDIA via Basecamp. Then, NEWMEDIA would be at work while we were sleeping. In many cases, things were resolved virtually overnight. There were times when we identified something at 8:00 in the morning U.K. time, which is the middle of the night in Denver. Once we posted an issue on Basecamp, they responded as soon as they opened for business, often at 8:00 in the morning Denver time. They were very responsive.

When the site went down shortly after it went live, we contacted NEWMEDIA. Despite that fact that it was a weekend, they repaired everything so that the site was back up within an hour. We were very grateful and pleased with that side of the affair.

What did you find most impressive about them?

They were personable, approachable, and courteous. They were keen to understand what our needs were, offering advice and helping us solve issues that came up. Sometimes, they would point us to other platforms or other options.

In contrast, our previous provider was slow to respond. They charged exorbitant amounts of money for the simplest of issues or even issues that were due to something that they had done inappropriately in the first place.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a budgeting site. We’re going through a pivot right now, but we’re primarily an envelope-style budgeting tool that combines with your shopping list. When the user is building a shopping list, it tells them what they’re expected to spend and they can check it against their budget in real time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

I had an idea and was going into the project with no experience.

SOLUTION

What was the scope of their involvement?

I outsourced all of the development work of the website and web application to NEWMEDIA for the first version. They used PHP and Drupal to build what we needed. The app is free to use.

One of the things I wanted to include was an attachment of a receipt in the app. Initially, they said it couldn’t be done for the price I was looking for, but they actually ended up finding a way for me to do it, which I was really happy with. I also wanted to do iOS and Android, but couldn’t afford it.

What is the team dynamic?

There were four to eight people working on the project at any given time. The team was pretty consistent and I had different points of contact throughout the project. One of my primary contacts left the company during the project, but everybody else knew what was going on, so there wasn’t any relearning they had to do on their end.

How did you come to work with NEWMEDIA?

I vetted eight local companies. At that point, I didn’t know what I wanted except that I wanted someone local. I realize now that the cost is a lot more compared to outsourcing overseas. Of the eight local companies, I felt like NEWMEDIA was way above everyone else mainly because of their team; I felt like they cared more about me and what I was trying to do.

How much have you invested with them?

The work NEWMEDIA did cost $80,000.

What is the status of this engagement?

I started talking to them in March 2013. We went through the discovery process and built everything later that year, and got a working copy by February 2014 and tested it. The site went live at that point, but I didn’t release it publicly until July 2014. I’m now using a different development team overseas for the app because of cost.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback was good but there were people that have stopped using it. This time, I’m working to make the app require less manual entries so it’s more automated. I didn’t ever hear any issues quality-wise, though.

There are some things that eventually stopped working and I wasn’t sure why. At that point, I didn’t have the money to fix those bugs. It was at that time that I decided to pivot and not focus so much on the web app but rather allocate my resources to the new build.

A lot of the new build is based on what NEWMEDIA did. Their discovery process was fantastic and they were very thorough. I was also pleased with the frontend of the project; they not only took my direction but also challenged me on things.

How did NEWMEDIA perform from a project management standpoint?

There were times when we thought a deadline would happen but it didn’t. I don’t think they ever gave me a hard deadline, and they would always communicate why something was going to be late. There are always additions to the estimate which change the target date. It seems to be the way it is in this industry.

What did you find most impressive about them?

They did a good job of listening to what I was looking for. I didn’t know what I was doing, so they were able to translate and give meaning to what I was saying, while also being very patient with me and very thorough.

Are there any areas they could improve?

I haven’t done anything with them in a while. I didn’t understand how everything worked initially with the billing. Whenever we met together, that time was being billed, which makes complete sense but I must’ve missed that fact in our initial conversations. It was generally a positive experience, though.

Also, most of the people I was working with then are still there. That says something about their business.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of 900 Penn, LLC. We offer 7 luxury condos near downtown Denver. Each custom home is a unit per floor in a 7-story building. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

I needed help with my website, social media, and marketing. I also wanted access to a drone to take pictures for marketing my condos. 

SOLUTION

What was the scope of their involvement?

We started with renderings for the marketing and put those on a website. Now, we’re growing and altering different elements to advertise my condos. Each unit is custom-built with different tile, carpet, fireplaces, etc., but they each have the same layout. Steve, the CEO of NEWMEDIA, really understood the vision that I was trying to create.

The backend wasn’t as important to me for this project because I’m not trying to sell anything except the physical property. I don’t have to change my text and technology like I did at my previous company. I don’t need to get involved except for reviewing content and designs and making sure the message is accurate.

How many resources were assigned to your project?

Steve is involved as much as possible. He’s a bright, honest guy. I recognized his talent when I used him with my previous company. Carly [Senior Product Manager, NEWMEDIA] is my main point of contact. We’ve been able to work through any misunderstandings. They’re a classy team and make me feel important and taken care of. The same initial group that started is still with me, plus they have added resources at different stages. They're a genuine group and perform accordingly.

How did you come to work with NEWMEDIA?

I’d used them with my previous software company and knew that I wanted to use them again. They have expanded a lot since I first met them.

How much have you invested with NEWMEDIA?

The website cost between $25,000 and $30,000. The renderings are phenomenal and cost $10,000.

What is the status of this engagement?

I started working with them in 2016, and the work is ongoing. I bought an existing 7-story building with 10-foot ceilings. We had to get the building ready before we could do renderings, so the project took a while. NEWMEDIA was very patient with us. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’re very pleased with their work. Everybody loves the site.

How did NEWMEDIA perform from a project management standpoint?

They communicate well. They have missed deadlines but communicated to me beforehand. Sometimes, they’re delayed because the client doesn’t send them what they need. They keep the client informed, and they’re a very open organization. They don’t have any hidden agenda.  

What did you find most impressive about NEWMEDIA?

They listen to what I want and are diligent and caring with their work. I’ve had interactions with other companies. NEWMEDIA’s approach at the onset shows in any meeting. They’re truly engaged in our project. They also have a lot of new staff. Steve has a wonderful approach and is an industry leader, in my opinion. He’s very talented.

Are there any areas NEWMEDIA could improve?

Any company growing to this level will have challenges. But, they have a beautiful development process established.

BACKGROUND

Introduce your business and what you do there.

Wetravelearth.com is a niche social media platform catering to the travel-centric community. Essentially, it’s the Facebook of travel. I’m the founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

The concept that I had was to develop a true partnership from start to end of building the platform. It's the birthing, evolving, and growth of wetravelearth.com as a niche social media platform for catering to the travel community

SOLUTION

What was the scope of their involvement?

I was looking for a cradle-to-grave solution. (In this case, it's not cradle-to-grave because I hope this thing lives forever.) They have the full development of this activity from start to finish. They built the landing page and website with WordPress. The platform will be free of cost when rolled out. The revenue to the site will be driven by advertising content.

They do have their own proprietary platform. They also are masters with WordPress and BuddyPress, and all of the theme types and environments for customization. They're very well acclimated with tools.

They also helped us with marketing and branding. One of the first things that we accomplished in very short order was a brand identity. They did it very quickly and professionally. The logos and brand that we came up with are phenomenal.

There's probably six to eight individuals that we work with on a very regular basis. They do bring in additional people (subject matter experts) on specific topics when needed. They’re now acting as what I would call a truly integrated product team.

How did you come to work with NEWMEDIA?

I did a bunch of searching around. I'm in the Denver metropolitan area and wanted to stay in the area only for one reason: I am a hands-on kind of guy and wanted to save on travel costs so that I could go to their offices and visit with them on a regular basis.

I reached out to and interviewed several companies across the country. I wrote an RFP and then had three companies respond to that RFP. We then went through orals with those 3 companies, scaled down to 2, and NEWMEDIA was the one above the ground. NEWMEDIA had, in my opinion, the greatest offering for an end-to-end solution.

I also was looking for a true partnership. Out of the companies that I solicited, NEWMEDIA understood that concept right from the beginning. They knew I was looking for a partner in both creativity and in content as well as product evolution. They understood that and got it, and I did make the right choice with NEWMEDIA as my partner. They’ve already submitted, created, and added substantial value to the project that we're working on—and we're just now getting started.

How much have you invested with NEWMEDIA?

I have nothing to hide, but I don't want to give somebody a false number. It really is dependent upon the depth and detail that you want to put into a product, whether you're doing an MVP, full rollout, or an evolutionary kind of thing.

What is the status of this engagement?

We signed a contract in the last week of April and had our first meeting in the first week of May. We're looking roughly at 12-18 weeks of activity before rollout of an initial product in September, and then we’ll immediately go into the next generation. While the first product is out gaining membership and revenue from advertising, we're going to be creating the next version of that. I'm looking at this as a very long-term relationship, which is another reason why I picked NEWMEDIA.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They performed stellarly. We work very cohesively together, collaboratively, and with very substantial synergy. The amount of content and creative addition that we have since contracting with NEWMEDIA is second to none. They took the time to listen to the overall concept and my needs and goals, and then they really developed a real execution plan around that.

Regarding the landing page, we sat down at one of our meetings and said, "What we really think that we need to do is start driving the people to the site. Start getting a little bit of interest going." They said, "You're talking about a landing page.” We spent a few minutes talking about it, they took some notes, and they said we'll have something for you by the end of the week. Lo and behold, we had something at the end of the week. The middle of the following week is when we finished the tweaks and let it go. From inception to doing, it was next to no time.

How did NEWMEDIA perform from a project management standpoint?

They performed exceptionally well. One of the things I enjoy the most about them is they communicate. If something is slipping or moving, it's because of X, Y or Z,  they don't wait until the 11th hour, 59th minute, 59th second to tell you that. They're talking, working, and communicating with you whether that's verbal, email, or what have you. There's a true open communication environment with these guys.

What did you find most impressive about NEWMEDIA?

When I first started interviewing NEWMEDIA, I was sitting with their founder, who is a very busy guy obviously because he's got a very successful company. The creative genius from this man is just… I can't explain it. He was there the whole time and there with that vision, and he shared that vision of We Travel Earth. He immediately got it, evolved it, and grabbed it. You don't get that kind of treatment from large companies today with a large customer base, especially since I'm not a big fish in a little pond or a big fish in a big pond—I'm just a little guy.

BACKGROUND

Please describe your company and position.

I am the Partnerships Manager of Pathmonk

Describe what your company does in a single sentence.

AI Software that increases website conversions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEWMEDIA.COM to accomplish?

• Increase website conversions

SOLUTION

How did you find NEWMEDIA.COM?

• Online Search
• Other

Why did you select NEWMEDIA.COM over others?

• High ratings
• Company values aligned
• Initial Discovery call was great

How many teammates from NEWMEDIA.COM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been collaborating with New Media as a strategic partner to effectively enrich CRO capabilities via AI tools. Our team has worked closely with them to ensure seamless integration and strong outcomes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion metrics, analytics, and data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. Not only is NEWMEDIA.COM's communication timely, but also smooth, knowledgeable, and easy to follow.

What was your primary form of communication with NEWMEDIA.COM?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to collaborate, and ability to effectively communicate at a high level (yet easy to understand).

Are there any areas for improvement or something NEWMEDIA.COM could have done differently?

Not yet

BACKGROUND

Please describe your company and position.

I am the Manger of Geeks5g

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEWMEDIA.COM to accomplish?

• Marketing

SOLUTION

How did you find NEWMEDIA.COM?

Clutch Site

Why did you select NEWMEDIA.COM over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Reach, engage, and convert your target audience through strategic content creation, paid advertising, and data-driven insights on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube, to drive brand awareness, website traffic, and sales."

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. *Increased website traffic*: Number of visitors, page views, bounce rate, etc.

2. *Improved engagement*: Likes, shares, comments, followers, etc. on social media.
3. *Lead generation*: Number of leads, conversion rate, cost per lead, etc.
4. *Sales and revenue growth*: Increase in sales, revenue, customer acquisition, etc.
5. *Enhanced brand awareness*: Increase in brand mentions, media coverage, etc.
6. *Improved customer satisfaction*: Customer satisfaction ratings, Net Promoter Score (NPS), etc.
7. *Return on Investment (ROI)*: Revenue generated compared to costs incurred.
8. *Increased social media followers*: Growth rate of followers, engagement rate, etc.
9. *Improved search engine rankings*: Increase in search engine rankings, organic traffic, etc.
10. *Reduced costs*: Decrease in costs, improved efficiency, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. The team delivered all items on time, and often ahead of schedule. They were highly responsive to our needs, and communicated effectively throughout the project. Here are some key strengths:

- *Clear timelines*: The team provided a detailed project schedule and stuck to it.
- *Regular updates*: We received regular progress reports, ensuring we were always informed.
- *Proactive communication*: The team anticipated and addressed potential issues before they became major problems.
- *Flexibility*: They adapted to changes in our requirements and priorities with ease.
- *Transparency*: The team was open and honest about challenges and opportunities, keeping us fully informed.

Overall, their project management was top-notch, ensuring a smooth and successful project delivery."

Or, if the experience was not positive:

"The project management was a challenge. Delays occurred, and communication was often lacking. Here are some areas for improvement:

- *Missed deadlines*: The team failed to deliver items on time, causing project delays.
- *Poor communication*: We had to chase for updates, and responses were often slow.
- *Unmet expectations*: The team didn't fully understand our needs, leading to disappointing results.

However, the team did show a willingness to learn from mistakes and improve over time."

What was your primary form of communication with NEWMEDIA.COM?

Email or Messaging App

What did you find most impressive or unique about this company?

1. "Their innovative approach to [industry/field] was truly impressive, showcasing their commitment to staying ahead of the curve."

2. "The company's culture and values shone through in every interaction, demonstrating a genuine dedication to excellence and customer satisfaction."

3. "Their cutting-edge technology and expertise in [specific area] were truly unique and set them apart from competitors."

4. "The team's passion, creativity, and collaborative spirit made working with them an absolute pleasure."

5. "Their commitment to [social responsibility/sustainability] was inspiring and reflected in their business practices."

6. "The company's ability to balance quality, speed, and cost-effectiveness was remarkable and exceeded our expectations."

7. "Their customer-centric approach and willingness to go above and beyond to meet our needs was truly impressive."

8. "The company's agility and adaptability in responding to changing project requirements was impressive and ensured successful outcomes."

Are there any areas for improvement or something NEWMEDIA.COM could have done differently?

1. "More transparent communication about project timelines and milestones would have been beneficial."

2. "Additional training or support for new technologies or tools would have enhanced our experience."

3. "Increased flexibility in pricing or packaging options could have better met our budget needs."

4. "More frequent check-ins or progress updates would have helped us feel more connected to the project."

5. "Expanded services or offerings in [specific area] would have allowed us to consolidate more work with (link unavailable)"

6. "A more streamlined process for feedback and revisions would have improved efficiency."

7. "More detailed documentation or guides for maintenance and updates would have been helpful."

8. "A more personalized approach to our specific industry or needs would have added value."