NEWMEDIA.COM

BACKGROUND

Introduce your business and what you do there.

I'm one of the principals at Brookhaven Capital Partners, an investment company that invests in real estate and infrastructure.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA.COM?

We needed to update our corporate website and online presence. We had a website that described our company, but it was eight years old. Since it's creation, there has been a lot of evolution in our company, so it was time to modernize it and make it current.

SOLUTION

What was the scope of their involvement?

For our most recent project, NEWMEDIA.COM has revamped our website. It has a fairly simple form integrated into it, so they've also updated all of the content. Although we've provided the content, their team has done the required design work. Their goal has been to modernize it and make it more contemporary. Currently, they provide us with maintenance and hosting.

What is the team composition?

We've interacted with 3–4 teammates from NEWMEDIA.COM, but I don't know how many teammates are actually working on the project. I think there are a lot more others involved. Their team includes Chad (Sr. Account Executive), Lindsay (Project Manager of Creative Operations), and another person who has been very helpful.

How did you come to work with NEWMEDIA.COM?

When we first started our company, NEWMEDIA.com created the website that they've recently redesigned. Moreover, they've created other websites for our portfolio companies as well.

How much have you invested with them?

We've spent around $15,000 on our most recent project.

What is the status of this engagement?

Our partnership with NEWMEDIA.COM started over eight years ago, in 2016. Although the most recent project has ended, our relationship is ongoing, and we will use them again in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched our new website a couple of months ago. However, I don't have metrics because that's something others in my company track. Still, this site has met our expectations, and we're satisfied with its new design.

How did NEWMEDIA.COM perform from a project management standpoint?

NEWMEDIA.COM has a good way of tracking dialog between the client and their team. As clients, we always want transparency into what happens on their end, and they have a way for us to track the project. We use Basecamp to collaborate.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Lindsay, who has spent a lot of her time with us.

What did you find most impressive about them?

NEWMEDIA.COM is effective in doing what we want, and they're approachable people with whom we can interact.

Are there any areas they could improve?

It would be great for us to have more transparency regarding work hours and project progress status. Those elements are important to us.

Do you have any advice for future clients of theirs?

Be very prepared and have a good idea of what you want — it'll make the project easier for everyone to set expectations and deliver on those. A lot of clients hire NEWMEDIA.COM expecting them to already know what the client wants. However, it's best to be a lot more organized and prepared in order for NEWMEDIA.COM to be successful and deliver.

BACKGROUND

Please describe your company and position.

I am the Founder of Hairspring

Describe what your company does in a single sentence.

We sell and create media around collector mechanical wristwatches

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEWMEDIA.COM to accomplish?

• Website Build

SOLUTION

How did you find NEWMEDIA.COM?

• Online Search
• Referral

Why did you select NEWMEDIA.COM over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from NEWMEDIA.COM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Newmedia was tasked with building a new platform online for our media and ecommerce business in the very high end luxury space. The business was moved to shopify with goals of increasing our conversions, providing a better learning experience for our readers, cleaner and clearer content presentation, and better seo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales increasing, checkout conversions, overall attention/unique users growth, and positive feedback from audience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newmedia not only met but greatly exceeded out goals for the project. They were incredibly responsive, quick to offer great solutions, and brought expertise we didn't have. The team was exceptionally communicative and quick to react to our feedback along the way. The whole management worked hard to meet our goals and work to understand them on a very deep level. Wouldn't hesitate to recommend. 

What was your primary form of communication with NEWMEDIA.COM?

Virtual Meeting

What did you find most impressive or unique about this company?

NEWMEDIA.COM's expertise in web development and design is deeply impressive. Their team not only covers all angles but offers solutions and ideas we didn't even know about to meet our aims. Their ability to think outside the box and create beautiful experiences for our customers is incredible. 

Are there any areas for improvement or something NEWMEDIA.COM could have done differently?

No, they are extremely fair in all services they've provided us. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Emergenetics International. We’re an organizational development consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA.COM?

We hired NEWMEDIA.COM to work on several things, including web design and development, SEO, and PPC campaigns. 

SOLUTION

What was the scope of their involvement?

We initially engaged NEWMEDIA.COM to redesign our website, which was around a decade old and needed updates. We wanted to modernize it and ensure it modernized where our brand was. Our goals were to support brand awareness and increase our traffic. With those goals in mind, we started the engagement with an in-person meeting. We discussed what we liked and disliked about the existing website and got on the same page regarding project timelines and expectations.

From there, we worked hand-in-hand for several months. The project was launched around the COVID-19 pandemic, so we had to shift priorities. NEWMEDIA.COM helped us manage expectations to move the project forward even when the world changed rapidly. For technologies, they mainly used WordPress and Adobe. 

For SEO, we provided NEWMEDIA.COM with some guidance regarding our user personas and the audience we wanted to engage. We relied on their expertise to research specific keywords. Our teams collaborated back and forth to ensure that what we knew about our audience aligned with what they knew about SEO. 

At present, NEWMEDIA.COM is working on our Google Ads campaign. They’ve also continued working on our SEO needs; this part of the partnership has been maintained for a couple of years. 

What is the team composition?

We’ve worked with an account manager who keeps us updated and an art director who supports the look and feel of our website. Multiple developers have worked on the website project. In addition to them, a couple of account executives have also provided support to us. In total, we’ve collaborated with 6–7 teammates — including Chad (Senior Account Executive) — but more are working behind the scenes.

How did you come to work with NEWMEDIA.COM?

We found NEWMEDIA.COM through Google. 

What is the status of this engagement?

The engagement started in January 2020, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website sessions have doubled within a few months of launching the new website, which is amazing. For SEO, our leads from organic traffic have increased by 91%, and our annual revenue has risen by 43%. 

How did NEWMEDIA.COM perform from a project management standpoint?

NEWMEDIA.COM has delivered work on time and budget. We have calls every two weeks to discuss our projects, which helps us stay on top of deadlines. Moreover, their team has been helpful in identifying results that we can share with our executive team, which fuels our work. For tools, we use Basecamp for our daily communications and Zoom for our biweekly calls. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Chad has always been incredibly responsive and helpful whenever an issue or question arises. He’s there to address it immediately to the complete satisfaction of our team. We’re grateful to work with NEWMEDIA.COM, especially with Chad.

What did you find most impressive about them?

NEWMEDIA.COM has done a truly fantastic job. We’re pleased with everything they’ve done for us. 

Are there any areas they could improve?

No, there aren’t any. They resolve challenges or miscommunications promptly. Moreover, their team takes ur feedback to heart, so we don’t have the same issues twice.

Do you have any advice for potential customers?

NEWMEDIA.COM can deliver better results if you’re transparent about your business needs, challenges, and expectations from executives. Stay updated with the team and connect with them frequently, especially since so much change happens in digital marketing on any given day.

BACKGROUND

Please describe your company and position.

I am the CEO of Globe Trottin' Kids

Describe what your company does in a single sentence.

Globe Trottin' Kids provides students and educators with resources for bringing global learning into the classroom and home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEWMEDIA.COM to accomplish?

Building my website

SOLUTION

How did you find NEWMEDIA.COM?

Referral

Why did you select NEWMEDIA.COM over others?

Referred to me

How many teammates from NEWMEDIA.COM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brandon did a great job capturing my vision of an interactive platform for students to explore world geography and cultures and for educators to find the resources they need to teach our youngest global citizens. He designed a user-friendly website for elementary students being used by students, educators, and families worldwide. We worked very well together, with me providing the content and him building and organizing it. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A functioning, kid-friendly, interactive website that can grow over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was mostly managed over Basecamp with a few Zoom meetings interspersed. My questions and requests were responded to promptly, and the project was delivered on time.

What was your primary form of communication with NEWMEDIA.COM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good teamwork and a clear understanding of what I needed. As an elementary teacher, I had no idea what was involved. It was comforting knowing they had my back and could help with anything I came across.

Are there any areas for improvement or something NEWMEDIA.COM could have done differently?

providing an accounting of hours used and remaining throughout the project

BACKGROUND

Please describe your company and position.

I am the VP and CMO of Tangent Materials

Describe what your company does in a single sentence.

Product high-density polyethylene (HDPE) lumber and outdoor furniture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEWMEDIA.COM to accomplish?

• Build an eCommerce website
• Build it in 30 days
• Ensure it was on budget

SOLUTION

How did you find NEWMEDIA.COM?

Worked with them on previous projects

Why did you select NEWMEDIA.COM over others?

They are good, fast and efficient

How many teammates from NEWMEDIA.COM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed an eCommerce experience built on a Shopify Plus platform.  We required custom features, including flyouts from left and right to display information without taking the user away from the product page.  We needed to easily turn features on and off to accommodate seasonality.  And most importantly, we needed it fast and on budget, which required significant coordination between our team and NewMedia.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Poject was completed on time, on budget and to the full specifications.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is the best I've experienced. They were extremely organized, responsive, and, in most situations, one step ahead of our team.

What was your primary form of communication with NEWMEDIA.COM?

Virtual Meeting

What did you find most impressive or unique about this company?

They know ecommerce and they know how to create an efficient and effective user expereince.  They have the skills and expereince to do eCommerce correctly.  

Are there any areas for improvement or something NEWMEDIA.COM could have done differently?

Nope.  This project came off without a hitch.  

BACKGROUND

Introduce your business and what you do there.

I’m the IT director at a design company. We do everything from dirt walls, which are modular walls to office furniture to audiovisual applications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

We really needed to revamp our website. Our website was an old website. There were security issues and we needed the ability to scale and upgrade effectively. 

SOLUTION

What was the scope of their involvement?

For the initial phase, they determined our needs and reviewed everything step-by-step. They worked with us to plan our initial goals and design what our platform was going to be. They directed it towards the ‘why’ of our business.

After that, they set forward to create a new sustainable, and marketable WordPress website with security. They had a lot of our old backups and other things. Above all, they also did the hosting.

What is the team composition?

The people who worked with us changed quite a bit depending on who was involved, but I would say we generally worked with 4–5 people. We worked with a lead web developer, project manager, designer, and more.  

How did you come to work with NEWMEDIA?

I did a pretty thorough search online and I looked at reviews.  Steve (CEO) was very receptive to my calls and he was always returning them. Overall, he was reachable and he spent a lot of time contacting and working through the process of initially choosing them. It felt like they were a really good, genuine, and trustworthy fit. 

How much have you invested with them?

We spent approximately $50,000.

What is the status of this engagement?

Our partnership ran from October 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I was very happy with the quality of the website, especially their customer-service driven and communicative approach. I felt like they were approachable and I loved the fact that I would jump on meetings with the entire team. As a result, I felt comfortable and secured to drop that type of investment. Overall, they offered a nice package for us. 

How did NEWMEDIA perform from a project management standpoint?

They had a great system where they communicated online and we also did a bunch of Zoom meetings. We also had phone calls.

I thought their communication was excellent and they really did a solid job when it comes to project management. I never saw communication as a challenge in our project. 

What did you find most impressive about them?

Trust and communication were what set them apart. Steve always did fantastic work and we always got immediate responses. Their team was genuinely interested in working with us and working through our channel and figuring out what we needed. They really hit our expectations pretty well and the entire process went as expected.

Are there any areas they could improve?

I don’t think they have any areas they could improve. There were some additional issues with communicating our vision and getting that right, but that was all revamped. I really don’t have any huge criticism as far as the entire process was concerned. They really handled everything well. 

Do you have any advice for potential customers?

Getting your vision cemented is really important because the more work you do upfront before engaging in any type of web design company, the better you’re going to be. They can lead you and help with creating some of that vision, but it’s incredibly helpful to get a frontend that’s established. It will help if you know what you want your website to look like, and then just use the team's skillset to frame it, complete it, and shape it up for you. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of enrollment at a nonprofit, we are a tuition charging 501(c)(3) institution. I oversee revenue and marketing communications at a grade nine through 12 boarding school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

We wanted to overhaul our website and create new marketing materials such as brochures. We were looking for someone to work in tandem with to build our website and execute a digital marketing strategy. We wanted a website with an updated style and functionality, as well as improved analytics.

SOLUTION

What was the scope of their involvement?

NEWMEDIA overhauled and developed our WordPress website. They started with strategic planning and conversation and direction around a complete website overhaul because our website was five years old. Our website is our primary marketing tool and as a tuition charging institution, we rely significantly on tuition. 

The team did an analysis of our previous website to have some benchmark statistics on the analytics. There was a lot of back and forth on the design and development of the new site.

We launched our new website in early October and in conjunction with that, they redid our marketing materials which was more of a facelift than anything else. We were happy with our branding and messaging, we just wanted to enhance the way they are presented. They assisted with the design, strategy, and functionality of the website.

We embark on the digital marketing aspect of the project and the goal is to do some baseline work but won’t start executing the digital marketing strategy until we have a great website that we want to send people to. NEWMEDIA did persona work that they were testing when they’re developing the new site.

What is the team composition?

We work primarily with 4–5 team members from NEWMEDIA, but we have interacted with more. Steve (CEO) works closely with us on both digital marketing and the website.

Adam (Senior Account Manager) is involved throughout the whole project making sure that we stay on track timeline and contract-wise, and everything’s going as he said it would. There are two project managers, a developer, and a designer.
 
How did you come to work with NEWMEDIA?

We put out an RFP for this project and our IT person brought NEWMEDIA’s name to the table and they ended up submitting a proposal. We did quite a bit of research on this. Just in our industry, there are two main players for website development. NEWMEDIA’s name was thrown into the hat with a number of other companies that we reviewed proposals and interviewed.

In the end, NEWMEDIA was the one that we wanted to go with because they presented the best option for a long-term partner. Otherwise, we would have been looking at someone who would develop the website and somebody else who would execute a digital marketing plan. We love the idea of keeping it all in one spot.

How much have you invested with them?

We’ve invested $60,000.

What is the status of this engagement?

We worked with NEWMEDIA from April–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

NEWMEDIA is really big on analytics. Because the website has only been live for just over a month, they’ll be presenting analytics soon. They told us that the website is performing really well in terms of page views, which is great to hear. We’ve gotten strong feedback from our constituents about the new look, feel, and functionality.

Because of COVID-19, we made an additional investment into a 3D virtual tour of our campus and that has been awesome to have. With nobody being able to travel or visit us, it’s really important to have something that would bring our campus to life. Things like that have been positively received.

How did NEWMEDIA perform from a project management standpoint?

NEWMEDIA performed really strong in terms of project management. They’re incredibly professional and communicative, and they seem to work together really well. They are very much on the same page. Adam helps keep things on track, but all of the project managers are really strong.

They utilize Basecamp as a project management platform. They’ll send over notes after every meeting, everything is documented, and they are very timely in communication. We had a little hiccup with hours allocated for the project. I would classify this as a small misunderstanding and miscommunication which resulted in us needing to purchase additional hours to finish it. 

What did you find most impressive about them?

NEWMEDIA impressed us with their background knowledge, understanding of website analytics, and knowledge of the surgical side of marketing. They were really wonderful partners even through conflicts.

At this point, they feel like family. You’ll have a little disagreement and you work through it and you’re on to the next thing. It was actually in some ways nice to have that sort of conflict and they were great through that, it was resolved, and we moved on.

I appreciate how long NEWMEDIA has been in the business. They have a strong variety of clients. I love that they’ve worked with really big commercial brands and also with smaller nonprofit brands.

It was appealing to us to have somebody who would understand our industry, but also be able to bring us into the business world a little bit. Again, being able to deliver on the website and digital marketing was really appealing to us.

Are there any areas they could improve?

Overall, it’s been a really wonderful experience with them, but there was a bit of a disconnect on the design concepts that they presented to us for the website which were phenomenal, strong, creative, and professional. There was a bit of contrast to the design that we were seeing on some of the digital ads.

Do you have any advice for potential customers?

NEWMEDIA is definitely an expert in their field. My advice is don’t hesitate to ask questions because they’re such experts that the jargon they use can get you lost a little bit. Also, be really clear about your goals and honest about your ability to meet deadlines so that the partnership will work.

BACKGROUND

Introduce your business and what you do there.

Solid Stone Fabric is a wholesale and custom fabric printing company, and I handle the website and the HR department. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

We already had a website, and there was not much that we could do from our end as far as SEO was concerned. 

When we approached NEWMEDIA, we wanted a more updated and modern website. It was also important for us to increase our sales.

SOLUTION

What was the scope of their involvement?

At the beginning of the project, we had a full-day meeting at their office in Denver about what we wanted. They picked our brains about who our clients were and what they were looking for.

NEWMEDIA did everything; they created, launched, and hosted a completely new website using WooCommerce. They imported our products on the new platform. I handle SEO myself. 

What is the team composition?

In our initial meeting, there were eight people in the room. Throughout the whole project, I may have worked with everyone from different areas of their business. 

How did you come to work with NEWMEDIA?

One of our other employees found NEWMEDIA and decided they were who we wanted to go with.

How much have you invested with them?

Our company spent a little over $50,000. 

What is the status of this engagement?

The project lasted between December 2017–August 2018. While we started talks earlier, we initially met with them in February 2017, but we held back and didn’t really proceed for a while. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In our first year, we had $15,000 in sales. This year has also been fantastic. The website allowed me to optimize our SEO and market our products, which was difficult to do with our old site. 

We didn’t necessarily have a main point of contact because there was always someone who would respond to us. I’ve never had any issues with that. 

I was able to understand the SEO process fully. The website helped us market ourselves better. It’s more user-friendly. Our customers are happier because it’s easier for them to find things. I’m responsible for a lot of these things, but overall it’s because of the website. I couldn’t have done these without it. 

How did NEWMEDIA perform from a project management standpoint?

NEWMEDIA was great; they were very organized and communicated well with us. I don’t think we ever felt we didn’t know what was going on or anything like that. 

I was happy with the communication process. We used Basecamp, and we had remote meetings.

If I had an issue in the stands today, I’d put it on Basecamp, and whoever dealt with that on their end would contact me. That was pretty much how it went throughout the development process as well. 

What did you find most impressive about them?

I’ve only ever worked with one other website company. For me, the difference was just NEWMEDIA’s experience and departments responsible for different things. Their willingness to get to know the client, the client’s needs, and their customer’s needs were very impressive to me. 

Are there any areas they could improve?

I always hope they could be less expensive, but they’re the specialists. I can’t really think of anything that they could do differently.

Do you have any advice for potential customers?

Ask a lot of questions. You have to participate in the conversation and have someone keep up with everything and respond to their questions. Otherwise, nothing is going to get done. As long as you’re paying attention, responding, and participating, the project should go fine. 

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce manager for a magnets manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEWMEDIA?

They helped with e-commerce development.

SOLUTION

What was the scope of their involvement?

They consulted with us on the selection of a new platform. We chose Shopify, and then they helped us develop and deliver it.  

What is the team composition?

We worked with about four people directly including a project manager, designer, developer, and account manager. There were a few additional developers assisting behind the scenes. 

How did you come to work with NEWMEDIA?

I have an agency background, so I was familiar with a lot of agencies in my area. I found NEWMEDIA on Google and saw that they’d won several awards, so I invited them to submit a proposal. 

How much have you invested with them?

We spent around $55,000.

What is the status of this engagement?

We engaged them in January 2019, and the website went live in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We reached profitability at six months in which is very fast. We’re currently operating at 48% above our target. We’re likely going engage with them for SEO to continue to grow our website performance. 

How did NEWMEDIA perform from a project management standpoint?

They gave us such good service even though we put them through the wringer. It wasn’t the easiest project because of the backend integration. However, they worked hard to make sure we got everything done. 

They mostly communicated with us through Basecamp. 

What did you find most impressive about them?

They’re very agile. They have all the team right there to do whatever you need. The team knows their stuff. 

Are there any areas they could improve?

Communication is always an area for improvement. It’s not that their communication was bad, but there were so many moving pieces, and there were times when I went a week or so without receiving an update from them. 

Do you have any advice for potential customers?

Be engaged and treat it as a collaborative effort. Dig deep and ask your team tough questions to flush out what success looks like to you.