neuelane

BACKGROUND

Please describe your company and position.

I am a manager at American Lung Association

Describe what your company does in a single sentence.

NonProfit Healthcare

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire neuelane to accomplish?

• Video Production

SOLUTION

How did you find neuelane?

Online Search

Why did you select neuelane over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from neuelane were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team provided comprehensive services, including production, preproduction, post-production, and consulting. Their flexibility in scheduling and their guidance throughout the project were invaluable. They produced several videos in various locations and dates, resulting in a seamless final product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a package of four documentary-style PSA videos on time and within budget, including all rough versions. The revisions were minimal, which is always a positive outcome. Additionally, their understanding of the subject matter allowed them to connect effectively with the talent onsite, ensuring the most compelling responses during our interview sessions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Neuelane consistently demonstrated prompt and responsive service, readily assisting with any inquiries or concerns I may have. Their project management abilities were exceptional, ensuring a seamless process and maintaining me informed throughout the project lifecycle. 

What was your primary form of communication with neuelane?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Neuelane crew demonstrated exceptional friendliness and hospitality. They consistently presented innovative ideas and actively sought my input to ensure alignment with their vision. I was particularly impressed by their ability to strike a harmonious balance between professionalism and enjoyment while maintaining organizational efficiency and adhering to schedules. Their system is highly effective.

Are there any areas for improvement or something neuelane could have done differently?

In my professional opinion, Neuelane is an exceptional organization. They demonstrate exceptional professionalism, awareness, patience, and inclusivity. I would highly recommend collaborating with them again. 

BACKGROUND

Please describe your company and position.

I am the DOM of InterContinental Miami

Describe what your company does in a single sentence.

InterContinental Miami is an iconic downtown Miami hotel delivering luxury experiences for our guests

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire neuelane to accomplish?

• streamline our look and feel on our social channels
• Enhance our engagement on social media channels
• help tell our story with elevated content production and execution

SOLUTION

How did you find neuelane?

Referral

Why did you select neuelane over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from neuelane were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MANAGEMENT
Account Management (managing accounts across all platforms)
Community Management (engaging with comments & messages)
STRATEGY
Social Strategy (mapping out communication per platform)
Media Strategy (developing media plan for execution)
Ad Campaigns (creating ads for awareness, traffic, lead gen)
CREATIVE
Art Direction (social identity & graphic design)
Copywriting (ideas, captions, headlines, & ad campaigns)
MEDIA BUYING
Paid Campaigns (create, launch, & monitor ads)
Reporting (analyzing paid media performance)

PRE-PRODUCTION
Creative direction, storyboarding, equipment,
props, location scouting, crew, casting, wardrobe,
hair & makeup, etc.
PRODUCTION
Management, photography & video.
POST PRODUCTION
Editing, color correction, color grading, motion
graphics (lower thirds & logo animation),
sound mixing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In 2024, we achieved better performance across
all the main KPIs, with a more cost-efficient investment

In 2024, Instagram post clicks increased by 137% compared to 2022

Growth - This year, we achieved a 23.6% growth
in Instagram followers compared to 2022.

As of September 2024, we have spent 70% of the budget and surpassed the
engagement goal, achieving 142% of the forecasted total. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Upon providing the team our creative and promotional direction for the following month, they build all the content in a streamlined tool - Gain, for me, the client, to review, provide feedback and approve. GAIN is a very savvy tool as it keeps all the communication uniform. 

What was your primary form of communication with neuelane?

In-Person Meeting

What did you find most impressive or unique about this company?

The hands on leadership from Brandon and team along with their knowledge of strategizing organic and paid social efforts. Meeting in person is important to us and their flexibility is appreciated. 

Neuelane also comes with a full production agency which allows a one-stop-shop for all content creation and production along with talent booking for our end goals.

Are there any areas for improvement or something neuelane could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am the Chief of Staff of Caplow Manzano

Describe what your company does in a single sentence.

Caplow Manzano is an architect-developer focused on addressing both sustainability and human health in the built environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire neuelane to accomplish?

• On-site filming at spec home to demonstrate wall panel accesibility
• On-site filming to demonstrate how a standard construction home ages

SOLUTION

How did you find neuelane?

Online Search

Why did you select neuelane over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Great team

How many teammates from neuelane were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

neuelane was hired to produce a 2-minute explainer video at our spec home in Miami to showcase a removable wall panel system, which allows non-destructive access to electrical and plumbing. The video demonstrated the simplicity and functionality of the system, effectively highlighting Caplow Manzano's expertise in creating adaptable and efficient architectural solutions. neuelane managed the entire production process, from on-site filming to post-production, ensuring the final video was tailored for both web and social media. The video was delivered in both vertical and horizontal formats to maximize reach and engagement across platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video perfectly captured the ease of removability for the wall panel system. We have used the video to teach visitors and potential homebuyers how to use the system.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

neulane was extremely responsive throughout the project lifecycle. We recieved continuous updates and were able to brainstorm ideas together throughout the editing process. 

What was your primary form of communication with neuelane?

Email or Messaging App

What did you find most impressive or unique about this company?

nuelane has a great team and great production turnaround. We are already engaged in another larger project with them and cannot recommend them enough.

Are there any areas for improvement or something neuelane could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director, Ecommerce & Digital of Iberia Foods

Describe what your company does in a single sentence.

Iberia Foods, based in Miami, specializes in importing and distributing Hispanic and international food products, providing a logistics and distribution platform for brands entering the U.S. market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire neuelane to accomplish?

• Content Creation

SOLUTION

How did you find neuelane?

Online Search

Why did you select neuelane over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from neuelane were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

neuelane is our full service marketing agency leading all of our creative efforts on digital including Social Media Marketing, Strategy, Creative, Content Creation, Media Buying, and Reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Neuelane social media project has boosted brand awareness and user engagement, reflected in a significant increase in followers and content interactions. Improved post engagement and reduced unfollow rates indicate effective audience retention. Positive feedback and sentiment analysis further highlight user satisfaction, showcasing the project’s success in creating a dynamic social media presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Neuelane's project management was highly effective, demonstrating a strong commitment to delivering items on time. They adhered to established timelines and consistently communicated progress updates. Whenever we had specific needs or adjustments, their team was responsive and flexible, actively seeking solutions to meet our requirements. Overall, their proactive approach and attention to detail contributed to a smooth collaboration and successful project outcomes.

What was your primary form of communication with neuelane?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Neuelane was their unwavering commitment to quality across all digital media projects. Their focus on delivering exceptional user experiences, combined with innovative strategies and a strong responsiveness to feedback, truly sets them apart.

Are there any areas for improvement or something neuelane could have done differently?

No, Neuelane has effectively addressed all key areas and delivered outstanding results.

BACKGROUND

Introduce your business and what you do there.

I’m the chef-owner of Doce Provisions, a Cuban chain restaurant with three locations in Miami.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with neuelane?

We needed to update our website since we were about to open two new locations. Additionally, we needed new branding for one of the restaurants.

SOLUTION

What was the scope of their involvement?

neuelane created our new location’s branding and designed and developed our website. When we contracted their services and agreed on a price, neuelane conducted three in-depth interviews and gave us a questionnaire to know our company. 

After this, neuelane created a production schedule where they outlined the branding ideas, inspirations, and examples. We specified the design style we were looking for. The new location is inspired by a little Cuban hummingbird specie. This was important for our branding, and we asked neuelane to incorporate it.

Moreover, neuelane updated our Squarespace website and developed a new one on WordPress. They didn’t change our main brand design; they just adjusted the color scheme to match our new location’s branding. neuelane integrated the necessary plug-ins and created new pages as needed. The site also features our digital menu, which I can update.

Our site now shows all three restaurant locations. neuelane also produced the photos and videos for the site. They managed the complete production and on-site shooting. The photos and videos showcase our locations, menu, and distinctive dishes being cooked. 

Although the project is completed, I contact neuelane when I need to update something on our site. For instance, we recently had an article published in The New York Times, and we asked neuelane to include it on our site. They also created the QR codes for our digital menu.

What is the team composition?

We worked with around 6–8 teammates from neuelane. The production crew consisted of three team members. We also worked with a creative specialist in charge of branding and a web developer.

How did you come to work with neuelane?

We met neuelane when they produced a book with the most famous recipes in Miami as part of a relief fund for restaurants during the COVID-19 pandemic. neuelane contacted us to include our croquette recipe, and all the book’s profits went to the participating restaurants. We contacted them later for this job.

How much have you invested with them?

We invested around $25,000 with neuelane.

What is the status of this engagement?

We worked with neuelane from August 2021–February 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website neuelane designed has helped with our business efficiency. They suggested I start using digital menus, which has been great for our restaurant because we no longer spend on printed menus. 

We’re delayed on our new location’s opening due to in-house issues. However, the branding neuelane created for our new location won a design award. 

How did neuelane perform from a project management standpoint?

neuelane stayed on budget and gave us more than we paid for. They were responsive through Zoom and email, and we used Dropbox to share files. 

What did you find most impressive about them?

I was most impressed with neuelane’s communication skills. They were great at follow-up and looked for me when I didn’t answer since I don’t use my phone often during work. 

neuelane kept a close relationship with us and has an excellent team with a great experience. 

Are there any areas they could improve?

I can’t think of anything for neuelane to improve. 

Do you have any advice for potential customers?

I recommend being open to neuelane’s suggestions. Don’t marry with an idea you saw elsewhere; listen to neuelane’s ideas because they’re knowledgeable and experts in their field.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and operating partner of a hospitality company that owns and operates a restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with neuelane?

We wanted to develop a branding strategy to rescue the clientele we lost due to the COVID-19 pandemic.

SOLUTION

What was the scope of their involvement?

Neuelane provided rebranding services for us, including logo positioning, color palette development, photography, video content creation, website design, and social strategies. We started by having initial calls to go through all of the pillars and the content we wanted to put out — they guided us on a strategy perspective, and we executed everything at the ground level.

What is the team composition?

We worked with Jonathan (Creative Director), Brandon (President), and Michael (CEO) throughout the process.

How did you come to work with neuelane?

They were referred to us seven years ago, and we’ve been working together on several projects ever since.

How much have you invested in them?

We spent $50,000–$60,000 with them.

What is the status of this engagement?

We worked together from April 2020–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us enhance our exposure and positioning through their work. They helped us deliver the message that people could receive a clean and safe product to their door. Overall, they went above and beyond the scope every time to help us, particularly when they knew what we were going through.

How did neuelane perform from a project management standpoint?

We used Google Sheets throughout the engagement as a project management tool.

What did you find most impressive about them?

I felt like they took the time to understand what we wanted to accomplish and tailored a solution to address our problems.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — it was a pleasurable experience working with them on this project.

BACKGROUND

Please describe your company and your position there.

I am the CEO + Founder of Loud Lacquer. We sell luxury nail lacquer through ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane?

We hired Neuelane to conceptualize, produce and shoot our Summer collection launch campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used an agency referral service who put forward 10 different companies. Neuelane went the extra mile to understand our vibe and what we wanted before presenting us with a potential campaign that nailed exactly what we were looking for. Plus they were such a joy to speak to in the process and we really vibed.

Describe the project in detail and walk through the stages of the project.

We wanted our Summer campaign to have subtle references to a swingers party that was meant to be fun and playful but not obvious or raunchy. They showed us visual concepts and title treatements as well as a reference video. We went back and forth on the copy and concepts before they went forward with finding talent and a location, which again, we went over together.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 3 from Neuelane and they hired all crew and models. We had a robust glam team (beauty shoot) as well as about 6 people on the production crew.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project turned out fabulous and we had so many "shares" and comments on social media mentioning just how amazing the campaign was. The ads we ran with the content had very high engagement as well and we were able to get a LOT of content from photos to videos to gifs and stories etc.

How effective was the workflow between your team and theirs?

They were always on top of the process, making sure we were happy every step of the way.

What did you find most impressive or unique about this company?

They felt like they had been a part of our team for years. So friendly and collaborative but also really helped take our ideas and make them better and more effective.

Are there any areas for improvement or something they could have done differently?

Nope, they were honestly so fantastic.

BACKGROUND

Please describe your company and your position there.

PINCHO aka Pincho Factory is an award winning burger + kebab fast casual based out of Miami FL. I am the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane?

We hired Neuelane as our agency of record to handle all marketing, design, social and advertising needs for our brand.

What were your goals for this project?

To increase brand awareness, brand affinity, loyalty and most importantly to raise sales.

SOLUTION

How did you select neuelane?

Michael C. was an integral part of the PINCHO brand since its inception. We have worked with him for years prior to him starting Neuelane.

Describe the scope of their work in detail.

We would meet with neuelane weekly to discuss our marketing calendar and come up with campaigns. neuelane was in charge of creating content for our social media channels along with community management.

What was the team composition?

I would work closely with Michael and Brandon. Sometimes I would meet with Jonathan and Maite who are also part of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once neuelane learned out style and creative direction, they became very good at creating content for us that aligned with our brand guidelines. We have created award winning campaigns together that resulted in lift in sales.

How effective was the workflow between your team and theirs?

Their team was super attentive to our brand and very involved. They were great to work with.

What did you find most impressive about this company?

Once they brought on Jonathan as their creative director, their work became noticeably much better and refined. They really have a good eye for design and branding.

Are there any areas for improvement?

Yes there is always areas for improvement. In their case, neuelane can be slightly better at digital marketing. They are very good at advertising and branding.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of a commercial real estate firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with neuelane?

We needed marketing collateral for one of our top tier buildings.

SOLUTION

What was the scope of their involvement?

The neuelane team created a brochure as well as an email blast to go along with it. We provided them with photos of the building as well as our original copy, and they edited and designed it. There was also a logo design component.

What is the team composition?

We worked with about three people, including a copywriter.

How did you come to work with neuelane?

They were sourced by someone else in the company.

How much have you invested with them?

The total cost was under $10,000.

What is the status of this engagement?

We worked together from May–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

This was one of several projects we’ve had.

How did neuelane perform from a project management standpoint?

We just used email to stay in touch.

What did you find most impressive about them?

The logo design was well done.

Are there any areas they could improve?

The copywriting could’ve been a little better. We did a lot of rewrites.

BACKGROUND

Please describe your company and your position there.

Brand and Marketing Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane?

Neuelane is our social media agency. They handle all aspects of the social media accounts including community management, calendar creation, posting, paid campaigns, content creation.

What were your goals for this project?

An increased social media presence with an elevated look and paid campaigns that generated leads

SOLUTION

How did you select neuelane?

We were referred to them by another industry professional and upon interviewing them, immediately were impressed by their proposed ideas and their new take on strategy.

Describe the scope of their work in detail.

Neuelane handled all aspects related to the social media account for the project. They deal with organic and paid posts. They'd also assist with new content creation and specialized campaigns based on the stage/needs of the project.

What was the team composition?

We worked regularly with 3 individuals on the team (Digital marketing manager, director of strategy, and director of production). When a new campaign was being planned we would also work with the creative director and director of photography.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Neuelane we saw a huge decrease in bounce rate for web traffic as well as a significant increase in quality of traffic stemming form social media. Our posts and ads received higher engagement and link clicks.

How effective was the workflow between your team and theirs?

The post/calendar approval system Neuelane uses is simple and efficient. The team was always available for catch-ups and to brainstorm new ideas and campaigns.

What did you find most impressive about this company?

They are a small team but a well rounded one, with team members who all have different strengths and abilities.

Are there any areas for improvement?

.