Mystique Brand Communications

BACKGROUND

I am the Director of Professional Plumbing Group

We are a plumbing company specializing in commercial service.

OPPORTUNITY / CHALLENGE

• Building a Company Website
• Assist with Brand Development
• Assist with SEO and Better Overall Web Prescence

SOLUTION

LinkedIn

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

2-5 Employees

We engaged Mystique to assist us with improving our online prescence, particularly our website, search engine optimization and overall marketing strategy. Key deliverables included website improvements, SEO guidance and optimization, recommendations for refining our messaging and a clearer direction of our overall marketing efforts.

RESULTS & FEEDBACK

Our website now does a better job of communicating who we are and the services we offer and has seen an improvement in traffic. The SEO work has provided a stronger foundation for improving our visibility in search results and we are now seeing visits to our website through this whereas before we had none.

Mystique was very organized and professional throughout the entire process. They took the time to really understand our business so a tailored plan could be provided opposed to something generic. Communication was consistent and we always felt our project was receiving the attention it deserved.

• Virtual Meeting
• Email or Messaging App

Their attention to detail and genuine interest in understanding our business and where we want to take it. Paul made us really think about who our ideal clients are, what makes us different from our competitors and how we can better communicate that value. Mystique's primary focus at all times was always how do we help PPG build a stronger business.

There isn't significant that stands out asides from providing more regular updates on the measurable results of our SEO and website improvements. Focusing on search rankings and website traffic.

BACKGROUND

Please describe your company and position.

I am the President of Freestone Travel

Describe what your company does in a single sentence.

We are a boutique travel agency that specializes in cruise and adventure travel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mystique Brand Communications to accomplish?

• Build new website
• Improve online presence
• Social media strategy

SOLUTION

How did you find Mystique Brand Communications?

Referral

Why did you select Mystique Brand Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Mystique Brand Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assist with the branding of a new travel business along with logo, fonts, and colour palate.  Build and host a new web site that would be used to establish brand presence as well as a lead generation tool.  Adivse on social media strategy   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Branding options were generated and a final brand, logo and assets developed and selected.  New website designed and delivered with site hosting provided.  Ongoing support for social media strategy and growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mystique was very helpful and responsive.  They listened to our business objectives and provided options and advise to help clarify our messaging and deliver our branding.

What was your primary form of communication with Mystique Brand Communications?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Personal service, attention to detail and experienced advice.

Are there any areas for improvement or something Mystique Brand Communications could have done differently?

We are very satisfied with the outcome and continue to partner with Mystique to build our business.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of communications for a natural graphite company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mystique Brand Communications?

We needed a complete refresh of our branding and logo to reflect better where we were as a company. We also wanted to increase brand engagement and awareness.

SOLUTION

What was the scope of their involvement?

Mystique Brand Communications worked with us and another firm to ensure we got everything we wanted. We began the process with a discovery call to discuss our goals and what they could do for us. Mystique Brand Communications and the other firm came back with a proposal, which we approved.

From there, we went through everything from logo to branding colors. Mystique Brand Communications and the other firm have gone step by step to determine our corporate identity. So far, they’ve created a brand new website, corporate presentation, and branding materials. We’re just ironing out some of the details.

What is the team composition?

Paul (President) is the principal. He brings in other team members depending on the nature of the working stage. Minji (Junior Graphic Designer) is also on many calls with us.

How did you come to work with Mystique Brand Communications?

We researched firms through Google and interviewed a good number of them. Then, we narrowed it down to Mystique Brand Communications.

How much have you invested with them?

We’ve spent between $10,000–$50,000.

What is the status of this engagement?

We began working with them in December 2023, and the project is in the final stages.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mystique Brand Communications has gone beyond and exceeded our expectations. We’re very impressed.

How did Mystique Brand Communications perform from a project management standpoint?

We conduct ongoing meetings between our teams using Microsoft Teams. We also email a lot; we don’t have many phone calls because we meet regularly. Overall, they’re clear communicators, so we know what and when to expect something.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

We’d like to highlight Paul for his knowledge, talent, and ability to see the whole picture and advise us in an uncensored way. We really appreciate that he’s transparent, honest, and unafraid to challenge us.

Minji is also an essential part of the team; she works closely together with Paul and is very prompt and creative.

What did you find most impressive about them?

Their creativity and design skills are outstanding. They think outside the box.

Are there any areas they could improve?

No, I wouldn’t single out an area.

Do you have any advice for potential customers?

You should know what you want to achieve. Mystique Brand Communications is good about coming up with concepts that reflect your vision, but if your vision isn’t clear, the project won’t work.

BACKGROUND

Introduce your business and what you do there.

I’m the business manager of a foot care clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mystique Brand Communications?

We needed help with web redesign and marketing.

SOLUTION

What was the scope of their involvement?

Mystique has revamped our website and developed a marketing strategy for us. Now, they’re in charge of executing the marketing strategy, which mainly focuses on Google Ads and SEO.

What is the team composition?

I work directly with Paul (President).

How did you come to work with Mystique Brand Communications?

I had heard good reviews about them from other colleagues in the industry.

How much have you invested with them?

We’ve spent over $10,000 CAD (approximately $7,000 USD).

What is the status of this engagement?

We started working together in November 2021, and our partnership is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our main success metric is that we’re seeing great results on our Google Analytics, and our site has improved its position on search results.

How did Mystique Brand Communications perform from a project management standpoint?

Mystique is communicative and responsive. We mostly communicate via email and occasionally via text messages.

What did you find most impressive about them?

Mystique’s expertise is impressive — I trust them in areas I’m not an expert in. Additionally, Paul is very nice to work with.

Are there any areas they could improve?

It would be great if Mystique explained things to us in a simpler manner because we’re not familiar with what marketing and Google advertising entail.

Do you have any advice for potential customers?

If you want to improve your marketing strategy but don’t want to do it your own way, Mystique is the way to go. They’ll provide you with a holistic approach to improving your marketing.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a small painting contractor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mystique Brand Communications?

We were looking for a partner with a comprehensive marketing approach. We needed to rebrand our image and recreate our website, social media channels, and supporting marketing materials. We’d created our original website ourselves and wanted to develop a more substantial, well-defined site to go along with the rebrand.

SOLUTION

What was the scope of their involvement?

First, we met with the Mystique team to discuss our target audience based on past success and demographics within our client base. Then, they researched our competitors to identify their strengths and weaknesses, so we could better define our vision and mission. 

We also discussed our values which they used to develop the overall brand. We shared ideas for our new name, and the team generated a list of new names and logos. Then we chose our new name and logo, and the Mystique team created a color scheme.

They’ve also developed our website from scratch using WordPress and ensured it matches the new branding. We plan to engage their SEO, PPC, and Google Ads services for the next phase. 

What is the team composition?

I interface with Paul (President), who delegates to the Mystique team. 

How did you come to work with Mystique Brand Communications?

I’d seen Mystique several times while researching local marketing agencies online. We primarily selected them because they responded quickly and were local to us, so we felt they’d have a solid understanding of our market. 

They were also budget-conscious and presented themselves as a branding-first organization, which is exactly what we needed. We’d met with other organizations who were more focused on messaging versus branding.

How much have you invested with them?

We’ve invested roughly $10,000 CAD (approximately $7,600 USD) in the project with Mystique. 

What is the status of this engagement?

We began working with Mystique in April 2022, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since SEO takes quite some time, it’s still early to gauge results, but I’m happy with the rebrand. We’ve received positive feedback regarding the new name and logo, which has been refreshing. 

There’s been some internal trepidation about the rebranding, but I’m totally confident that the new name and logo will be much more appealing and garner a better response. Our original name was difficult to pronounce, and Google gave us a lot of trouble with it.  

We anticipate being able to measure website results more clearly within the next month or so. However, we’re starting to see the fruits of their labor; our incoming calls have increased since working with Mystique, which has been excellent. The increased calls could also result from our reviews generating local SEO, but we’ve been happy with it either way. 

How did Mystique Brand Communications perform from a project management standpoint?

The Mystique team has delivered on time and within budget. Our biggest bottleneck has been on our end because our team hasn’t given the feedback Mystique needs to move forward. We typically communicate via phone and meet weekly to establish success metrics for upcoming campaigns. 

What did you find most impressive about them?

I like that they’re a small, boutique firm because they’re accustomed to working with smaller organizations like mine. We put a lot of faith in their branding and web development expertise. They’re essentially our CMO, and I can trust them to handle our marketing responsibilities without question.

Are there any areas they could improve?

It would be great if they could provide more frequent updates and create agendas for our meetings. I’m not a marketing expert, and I’d love more guidance on what questions to ask and how we can best measure success. 

Do you have any advice for potential customers?

I advise going into the project with a good idea of your goals, whether they’re growth or exposure related. Make sure to define your budget and ask Mystique what they can reasonably accomplish within that budget so that you can achieve your goals.

BACKGROUND

Please describe your company and your position there.

Our company is in health and beauty products mainly for selfcare stuff such as skincare and haircare. I'm one of the co-owners of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mystique Brand Communications?

We were looking for a agency that has in-depth understanding of branding, marketing, advertising, designing, communication, strategy and being able to execute on setting up the entire digital house for a cosmetics brand that connects with our audience for continuous growth. Along with the right partnering/Collab with PR and influencer strategy that works for the brand and brings in positive results.

SOLUTION

How did you select this vendor?

I selected Mystique after having our initial introductory meeting with owner Paul Bies and instantly knew one thing that he had a passion for his work. His 30+ years of experience and with my experience of understanding marketing in todays world with the slew of things involved, I seen that there was a connection that can work to build a brand with impactful presence.

Describe the scope of their work in detail.

Our scope includes research, brand development, designing, strategy for marketing and sales. The work is ongoing but the results to-date have been great and helped with decision making to move ahead with further steps in brand development. We are looking forward to more great results with Mystique.

What was the team composition?

Collaborating with Mystique's team has been great. They understand our problems fast and can work up solutions to get in the right directions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen great results to-date with branding that connects with our audience, mystique's research was insightful to make the right decisions. We are further working on designing, color palettes, and e-commerce strategy which has been great.

How effective was the workflow between your team and theirs?

Workflow between our team and Mystique's team has been very good.

What did you find most impressive about this company?

We're impressed by their passion and commitment to the project and the challenge presented. They can understand the pain points of our situation. They are fun to work with and are very creative with ideas.

Is there any area for improvement or anything that could have been done differently?

No, there work to-date has been great and we are looking forward to more great results with Mystique.

BACKGROUND

Please describe your company and position.

I am the Owner of Shelley Skelton Psychological Services Inc.

Describe what your company does in a single sentence.

Psychological counselling

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mystique Brand Communications to accomplish?

• To develop Dr. Shelley Skelton’s brand and establish a strong online presence, then improve search visibility and generate qualified counselling inquiries through website development, SEO, content marketing and Google Ads.

SOLUTION

How did you find Mystique Brand Communications?

Online Search

Why did you select Mystique Brand Communications over others?

Other

How many teammates from Mystique Brand Communications were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

branding a new community program with informative content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success has been measured through a clear, professional brand and website, improved search visibility, increased qualified traffic, and a steady flow of counselling inquiries that have converted into consultations and new clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, on time and quick turn around

What was your primary form of communication with Mystique Brand Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

indivdiualized service and Paul's willingness to learn about my services.

Are there any areas for improvement or something Mystique Brand Communications could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m a founding partner of MergeTasks, a SaaS software for distributors targeting enterprise-level clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mystique Brand Communications?

We needed to understand the problems we were trying to solve and help us establish a VC-ready package. We also needed help creating our branding assets that align with MergeTasks' principles and vision.

SOLUTION

What was the scope of their involvement?

Mystique Brand Communications has created a VC-ready pitch deck, our logo, and our branding guidelines.

What is the team composition?

We've worked with 2–5 teammates from Mystique Brand Communications.

How did you come to work with Mystique Brand Communications?

Someone referred Mystique Brand Communications to me.

What is the status of this engagement?

We started working with Mystique Brand Communications in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mystique Brand Communications has delivered the VC pitch deck and brand assets. We haven't launched yet, so we don't have any metrics yet.

How did Mystique Brand Communications perform from a project management standpoint?

Mystique Brand Communications has delivered on time. We communicate through in-person and virtual meetings.

What did you find most impressive about them?

Mystique Brand Communications' open communication, suggestions, and knowledge are impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Manager of a metering solutions company. 

Describe what your company does in a single sentence.

Provide sub-metering systems for multi-unit residential buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mystique Brand Communications to accomplish?

• Corporate Branding Strategy
• Brochures and Promotional Materials
• Web Site Development

SOLUTION

How did you find Mystique Brand Communications?

Referral

Why did you select Mystique Brand Communications over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Mystique Brand Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mystique helped us to developing a successful branding strategy for our new start-up business.  In addition to the strategy, they also provided brochures, direct mailing campaigns, web site development, SEO4 enhancements, trade show booth layout and backdrop and ongoing general support for marketing ideas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen a noticble increase in new sales leads and customer inquiries.  We have gone from a few RFP requests per week to multiple per day.   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mystique is always on time with their deliverables, they keep us informed of their progress and meet tight deadlines.

What was your primary form of communication with Mystique Brand Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

They have an inclusive and creative approach to marketing and challenge us to think outside the box. They've helped us differentiate our bhsiness from the competition by challenging the status quo and having us embrace new marketing strategies that are not typical for our industry.

Are there any areas for improvement or something Mystique Brand Communications could have done differently?

None.  We are fully satisfied with the level of service and engagement we receive from the Mystique team.