Motion Tactic

BACKGROUND

Please describe your company and your position there.

Primer is a growth marketing company that helps disruptive companies grow faster through rapid ad testing and ad creative that converts. I am the CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motion Tactic?

Primer has a proprietary ad and landing page platform where we've built landing pages for our own business. Over time, we combine multiple single-page landing pages into a website to promote our business. That solution was complicated, messy and bad for SEO, so we knew we needed to migrate our business onto Wordpress and consolidate everything into one proper website. We hired Motion Tactic to help us recreate our website in a Wordpress website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Motion Tactic first approached me with a very friendly offer to have lunch. I was immediately impressed by their founder, Tyler, and his creative ideas, experience and understanding of growth. When it came time to find a partner for this migration, I was looking for a business that was well versed not just in Wordpress but other web development so they could easily understand how our current site was built and then be able to recreate it.

We also wanted a partner that could scale with us. We know that recreating our site is just the first step. We will want to grow it and change it, and we wanted a team that had experience and ideas to help us do that.

Describe the project in detail and walk through the stages of the project.

The project itself was simple in concept: recreate our existing website in Wordpress. They were so wonderful to work with at every step of the process. I was amazed at how EASY they made everything for me. They scraped everything they needed from our current site and the first version was a very clean replicate of our website.

We had a few rounds of edits that were handled in their easy-to-use review tool, SimpleStage, and everything was addressed in a simple and efficient manner. We are in the final stage now, launching. We have run into a few bugs with our lead capture forms, and the team has been very patient as we work through these.

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with their founder, account manager, lead developer and director of operations. The account manager and lead developer were my main points of contact on this project and were both equally wonderful to work wtih.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just about to launch the site, so stay tuned on that! The seamless development of the site, however, is proof that this was a great team and outcome.

How effective was the workflow between your team and theirs?

It's been very effective. We mostly communicated through email or their tool, SimpleStage, but the team was available for a call whenever we needed to talk live.

What did you find most impressive or unique about this company?

They had a solid understanding of web development and UX. They easily picked up from what we were doing and also found ways to enhance it.

Are there any areas for improvement or something they could have done differently?

In this late stage as we're planning to launch, I wish we had more direct communication rather than email, but otherwise, it has been a great project overall.

BACKGROUND

Please describe your company and your position there.

I'm a Senior Vice President at a boutique communications firm focused on strategic communications for investors and founders of the start-ups they invest in.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motion Tactic, and what were your goals?

Our website was created quickly via Squarespace when the company was founded in early 2020. The design wasn't sophisticated, and didn't best tell our story. After completing a refinement of our visual identity, we reached out to Motion Tactic to reimagine our website and bring our new identity to life. Our goal was to add credibility to our brand when a prospective client accessed our site during due diligence.

SOLUTION

How did you select this vendor and what were the deciding factors?

We short listed three vendors, and ultimately selected Motion Tactic because of their competitive pricing, ability to deliver within our desired timeframe, comprehensive proposal and a clear alignment between our company values and working style.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to discuss goals, approach, and timeline -- we needed a Wordpress site that we could easily update with new clients and news. Then they went into Current Website User Behavior Analysis and Sitemapping, which were simple exercises given the type of website we were building. We shared reference sites during the Creative Workshop + Design Inspiration stage, and the creative team presented Moodboards for us to react to and provide feedback on.

Once we aligned on a Moodboard direction, we discussed and provided our content and functionality needs, and Conduct discovery sessions to learn your team’s key functionalities and content needs, which were laid out in low-fidelity wireframes, ensuring readiness for full design. Then we went into Design and Development, each with a few rounds of feedback and sign off, QA, and finally Deployment.

How many people from the vendor's team worked with you, and what were their positions?

An account manager was our main point of contact throughout the experience, and we had occasional touch points with their Head of Development and Creative Director at the necessary milestones. The CEO/Owner checked in throughout.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have just launched the site to great feedback from clients, prospects, and peers in our industry. While we're not yet tracking metrics given we recently launched, we're thrilled with the results. Not only did they deliver what we asked for, but they also pushed us in better directions for our UX and design.

Describe their project management style, including communication tools and timeliness.

The Account Manager engaged with us via email and Zoom at the key milestone moments dictated by the timeline. Updates were thorough and helpful, and when a couple additional asks we made pushed the timeline, they explained our options and implications.

What did you find most impressive or unique about this company?

Our favorite thing was the customized Wordpress Training Guide they created for us with step by step instructions for any update we may need to make -- they trained us and made sure we were self sufficient.

Are there any areas for improvement or something they could have done differently?

Nope.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at Arizona State University. At the time of the project, I managed a team of student employees working on a large grant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Motion Tactic?

Our team was trying to publish and host sustainability information on our website.

SOLUTION

What was the scope of their involvement?

We met with Motion Tactic to discuss our idea; we imagined an interactive web tool to help users visualize sustainability. They designed and developed a web tool for our website from scratch. They used our style guide, which included our fonts, colors, and creative elements.

During the discovery phase, they came up with design concepts and presented us with wireframes. We provided feedback, and then they presented full designs. We provided more feedback on these and one revision before they started staging the designs on our existing WordPress website. Throughout the project, we collected information we wanted to attach to each concept within the web tool. 

The tool acts as the home page and search bar for our site. They stitched together an interactive 365° globe and attached the concepts of water, energy, food, well-being, etc., to the globe; the concepts were all connected to each other. For example, food resources were connected to water and waste resources. The color palette they came up with is complementary to ours to highlight the new tool.

We met with Motion Tactic again before launching the web tool to ensure that the features were functioning as planned. We also made a few final adjustments to ensure the tool was meeting the needs of our users. Motion Tactic created a guide to help our undergraduate and graduate students manage and update the tool on our site. This way, if one of the terms used in the tool became outdated, we could update it on our own. 

What is the team composition?

I met with Aiyana (Account Manager) first, and she discussed the project fit with me before we started. She also managed the whole project and was our main point of contact. Jessi (Director of Operations) coordinated payment and communicated with us when Aiyana wasn’t available. We also worked with Roberto (Creative Director) and Gareth (Lead Developer), and Tyler (Principal Owner) attended meetings as well.

How did you come to work with Motion Tactic?

We knew they worked with WordPress and would be able to complete the project within our short timeframe.

How much have you invested with them?

We spent $27,000–$30,000.

What is the status of this engagement?

The project lasted 6–8 weeks, from August–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw an increase in site traffic and click-through rates (CTRs) after launching the tool on our site; users visited our site more frequently and stayed longer.

Motion Tactic built a really cool web tool that fits our site beautifully; it was completely customized. They added value by expanding the project beyond our initial vision. I think it’s the best part of our site now, and it’s a great learning tool, which we hadn’t anticipated. We shared the tool at a conference and received so many great compliments. Users were excited to share the tool with students or their teams to better demonstrate how the concepts within sustainability relate. 

Our experience with them was incredible from start to finish. They were a talented development team that came up with fresh ideas. Roberto especially came in clutch; he helped articulate some of my students' ideas and made them feel seen and heard. Gareth created exactly what we wanted. We hadn’t seen anything like this web tool before; it was a completely unique project, and they nailed it.

The guide Motion Tactic created was helpful; I appreciated that it enabled us to maintain the tool ourselves. In that sense, they created a sustainable project about sustainability, which was kind of meta.

How did Motion Tactic perform from a project management standpoint?

They hit all our deadlines and turned around the web tool very quickly, which was very important; we had a specific timeline noting when content needed to be launched on the site and when we needed to be charged for their services. They stayed within budget and clearly communicated projected expenses for extra work, which made me feel very comfortable.

Each week, we received more information, which was great. They updated us regularly to let us know that a teammate found new information or had been looking into a potential solution; they let us know what they were going to implement and showed examples. Tyler attended meetings to ensure there was close attention to detail and that our needs were being met.

We used SimpleStage to share designs, and we communicated via email, phone calls, Zoom, and in-person meetings since we were nearby.

What did you find most impressive about them?

Their vision and creativity are some of their best assets; they developed this tool from our harebrained idea. Their positive energy was comforting when we weren’t sure if the tool would come together.

Are there any areas they could improve?

No, working with them was such a good experience.

Do you have any advice for potential customers?

Check out examples of Motion Tactic’s work and reach out to them to start the process. I recommend giving them a shot because they’ll do something great.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Actnet Solutions, a custom software development company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Motion Tactic?

We paused our social media and PPC campaigns and wanted to get back into advertising. So, we hired Motion Tactic to increase the performance of the ads so we’d get the most out of them. 

SOLUTION

What was the scope of their involvement?

Motion Tactic is in charge of all our advertising campaigns, including our Google, Facebook, and Instagram paid ads. All of the creative aspects, aside from the copy, which Motion Tactic’s team writes, are done by the agency that maintains our website and develops landing pages. 

Our most successful campaign to date was focused on custom software development, which we execute for the healthcare, education, and government industries. We wanted to advertise those services effectively, so when we restarted the campaigns, we just started with a few keywords that were high in volume but low in competition. 

Once the metrics from those campaigns rolled in, we worked our way up. We targeted more competitive keywords, which expanded our search volume. That campaign took more time to execute.

What is the team composition?

We work with two teammates: the owner and the copywriter. 

How did you come to work with Motion Tactic?

I first met Motion Tactic at an in-person networking event in Phoenix, Arizona. They told me about their advertising services. 

How much have you invested with them?

We invest $2,000 a month with Motion Tactic, so we’ve invested around $8,000 in total. 

What is the status of this engagement?

After the first meeting in February 2022, our ongoing partnership kicked off in July 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After running the first PPC campaigns on Google, our site traffic and leads improved. The second campaign has taken longer to see results, but it has worked well. The Google Ads campaigns have been very effective — we’ve gone from 1–2 leads a week to 6–8 a day. 

The ads on Facebook and Instagram have produced some results, but it's too early to demonstrate the effectiveness of the social media advertising campaigns. 

How did Motion Tactic perform from a project management standpoint?

We’ve never had an issue with Motion Tactic’s project management. They’ve completely exceeded my expectations, delivering ahead of deadlines. Motion Tactic’s team used to send us weekly reports, but we’ve since moved to a monthly reporting cadence. Those reports, which include a Loom video, are sent through Google Docs and highlight where the ad spend is going and what is and isn’t working. 

Motion Tactic is very, very responsive — their communication is great. We primarily communicate through WhatsApp; several teammates from our team and two of Motion Tactic’s teammates are a part of a WhatsApp messaging group. Sometimes, I meet with them in person, but we also have Zoom meetings and phone calls. 

What did you find most impressive about them?

I like that they take the time to understand our business and our vision for the company. 

Are there any areas they could improve?

No, everything has gone very smoothly for us. 

Do you have any advice for potential customers?

Be as transparent as possible with Motion Tactic and provide them with as much information as possible about your business and goals. If you’re looking for a positive ROI on advertising campaigns, Motion Tactic is the team to hire. 

BACKGROUND

Please describe your company and position.

I am the Recruiting Manager of DSL Logistics

Describe what your company does in a single sentence.

Transportation Logistics specializing in intermodal shipping.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Motion Tactic to accomplish?

• Customizable Brand New Website
• Solid SEO strategy for quick ranking
• Website that was easy to change for the user
• Custom graphics for website
• Redesigned Logo

SOLUTION

How did you find Motion Tactic?

Online Search

Why did you select Motion Tactic over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Motion Tactic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had an outdated logo and no website so we wanted to rebrand with a new modern logo and a new website. Motion Tactic delivered us several outstanding options for the logo design and color scheme then we moved on to the website. Motion Tactic designed, created and developed the new site over a 4 month timeline. 
After the site launched they provided technical SEO services, strategy and implementation through back end strategy and blog posts. Organically with out any paid ads this website went from not ranking for any keywords to over 200 in only 7 months and from 0 impressions to over 26,000 monthly impressions again in only 7 months!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to confirm that we acquired customers from the website, impressions, clicks and keyword ranking all went up significantly over the duration of the campaign. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This is the best team I have ever worked with. They always met deadlines and if there was anything we needed help with or had questions on they were extremely quick to complete. 

What was your primary form of communication with Motion Tactic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to details, ability to complete extra tasks in record time and their responsive communication when we needed something. 

Are there any areas for improvement or something Motion Tactic could have done differently?

Nothing at all, they were great!

BACKGROUND

Please describe your company and position.

I am an Executive at Amide Technologies

Describe what your company does in a single sentence.

Amide synthesizes peptides that are difficult to obtain through existing means, bridging the gap between traditional solid phase peptide synthesis and biological expression.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Motion Tactic to accomplish?

• Design, build, and launch new website
• Collaborate on new graphical look and feel

SOLUTION

How did you find Motion Tactic?

Referral

Why did you select Motion Tactic over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Motion Tactic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design and development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased website traffic
• successful launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Motion Tactic was very responsive and delivered on time.

What was your primary form of communication with Motion Tactic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very easy to work with. When we weren't keeping up with our responsibilities, they nudged us to keep us on track.

Are there any areas for improvement or something Motion Tactic could have done differently?

No