Modern Day Strategy

BACKGROUND

Please describe your company and position.

I am an Experience Editor at The Local Edit

Describe what your company does in a single sentence.

A curated space to discover and shop South Africa’s extraordinary brands, all brought together to inspire how you live, dress and gift.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Built our new website + Webapp
• Dedicated Tech team behind maintaining our website

SOLUTION

How did you find Modern Day Strategy?

Online Search

Why did you select Modern Day Strategy over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Created our latest website/webapp.  
• Continued support and maintenance of our custom built site 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launch the new webapp and to have continued tech support. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team continues to communicate effectively and consistently provides support in a timely manner.

What was your primary form of communication with Modern Day Strategy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their team has fantastic customer service
• They explain technical aspects in a way we can all understand 
• They are great at problem-solving and are always open to discussions

They have played a fundamental role in the development and evolution of The Local Edit, from building our current website and supporting the technical infrastructure behind it, to providing ongoing development, maintenance and day-to-day technical support. Their expertise, responsiveness and continued involvement have been invaluable in helping us grow, improve and ensure our digital platform continues to deliver a seamless experience for both our brands and customers.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

Nothing at this stage. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Cape Town 101

Describe what your company does in a single sentence.

Cape Town 101 is a digital tourism and travel platform focused on helping visitors discover, plan and experience Cape Town more easily. We provide curated information on accommodation, tours, attractions, restaurants and experiences, alongside personalised travel planning and Concierge services.

Our platform combines local tourism knowledge, technology and personalised recommendations to help travellers make better decisions and create tailored Cape Town itineraries based on their interests, budget and travel style. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Build a modern, premium digital platform Create a professional and visually engaging website that reflects the Cape Town 101 brand and provides an excellent user experience.
• Create a scalable tourism platform Develop a strong technical foundation that could support accommodation, tours, experiences, travel content, personalised itineraries and future features.
• Make travel planning easier for visitors Create an intuitive platform that helps travellers discover Cape Town, make informed decisions and plan their trips more easily through curated information and personalised recommendations.

SOLUTION

How did you find Modern Day Strategy?

Online Search

Why did you select Modern Day Strategy over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modern Day Strategy worked closely with us to design and develop the digital platform for Cape Town 101, with a strong focus on creating a modern, premium and user-friendly experience.

The scope of work included:

Website design and UI/UX: Creating a clean, professional design aligned with the Cape Town 101 brand and tourism offering.

WordPress development: Building and customising the website to support a wide range of tourism content and functionality.

Responsive development: Ensuring the platform works effectively across desktop, tablet and mobile devices.

Frontend development: Implementing the website interface using HTML, CSS and JavaScript to create a smooth and engaging user experience.

Custom functionality: Developing and integrating features required for accommodation, tours, experiences, travel information and personalised trip planning.

Technical problem-solving: Working through development challenges and refining functionality throughout the project.

Testing and optimisation: Reviewing the website across different devices and user journeys to improve usability, performance and overall quality.

Ongoing development support: Providing continued technical support, improvements and development as the platform evolves.

The overall deliverable was a scalable digital tourism platform that provides the foundation for Cape Town 101's continued growth and future technology integrations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully delivered a complete digital platform that is significantly more capable and scalable than our previous website.

Key outcomes included:

A fully redesigned and developed platform with a modern, premium user experience.

Improved mobile responsiveness, allowing the platform to function effectively across desktop, tablet and mobile devices. 

Expanded functionality to support accommodation, tours, experiences, travel information and personalised itinerary planning.

A scalable technical foundation that allows us to continue adding new features and integrations as the business grows.

Improved user journeys, making it easier for visitors to discover information and plan their Cape Town trip.

A stronger digital foundation for future growth, including our Concierge service and technology-driven travel features.

The project has given Cape Town 101 a professional digital foundation that we can continue developing as we grow the platform and expand our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Modern Day Strategy's project management was excellent throughout the project. Communication was clear, professional and consistent, and the team was always responsive to our questions, feedback and changing requirements.

They were efficient in moving tasks forward and kept us informed throughout the development process. When challenges or new ideas came up, they were willing to discuss them, provide solutions and adapt where necessary.

What stood out most was their willingness to go above and beyond. They were not simply focused on completing tasks, but on understanding what we were trying to achieve and finding the best way to deliver it.

Overall, the team was reliable, proactive and easy to work with, and we felt well supported throughout the project.

What was your primary form of communication with Modern Day Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Modern Day Strategy was how genuinely invested they became in the vision for Cape Town 101. They didn't just approach the project as a technical development job — they took the time to understand the bigger picture and contributed ideas and solutions along the way.

Their combination of technical expertise, creativity, innovation and personal attention really stood out. The team was approachable, responsive and willing to go the extra mile whenever something needed attention.

It felt like we had a genuine development partner working alongside us rather than simply a company delivering a project, which made the entire experience particularly valuable.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

There were no significant issues with Modern Day Strategy's work or approach. As with any large and evolving web development project, there were moments where requirements changed or additional ideas emerged during development, but the team handled these professionally and adapted well.

If anything, having even more structured planning around future development phases could help streamline an already strong process as Cape Town 101 continues to grow. Overall, we were very happy with the experience and the level of support provided by the team.

BACKGROUND

Please describe your company and position.

I am the Founder of car-view

Describe what your company does in a single sentence.

Software voor occasion dealers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• UI/ UX
• Backend
• Frondend

SOLUTION

How did you find Modern Day Strategy?

Online Search

Why did you select Modern Day Strategy over others?

High ratings

How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modern Day Strategy supported the end-to-end development of my software company, Car-View. Their scope of work covered both strategic and technical execution, from concept to implementation. They actively collaborated on product decisions, architecture, and user experience, and consistently provided hands-on support throughout the process.

Key deliverables included:

Development of the Car-View website, including structure, content guidance, and technical implementation
Strategic guidance and execution for the Car-View app, including feature planning, app flow, and technical setup
Backend and frontend development support, including coding and system architecture
UI/UX design for the app and platform, ensuring a clean and user-friendly experience
Ongoing technical consulting, problem-solving, and iterative improvements
Continuous collaboration, feedback loops, and fast communication during all project phases
 

Overall, the work was comprehensive, well-structured, and focused on building a scalable, high-quality software product

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fully functional and stable Car-View app that is now live and operational. Every core feature and visible element of the platform was developed in close collaboration with Modern Day Strategy, from the technical foundation to the user-facing experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

good

What was your primary form of communication with Modern Day Strategy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

was how easy and collaborative the partnership felt. They never made things complicated and were always willing to think along, regardless of the challenge. Instead of pushing limitations, they focused on finding solutions, stayed flexible, and genuinely acted as a partner rather than just a service provider.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

no

BACKGROUND

Please describe your company and position.

I'm an operations manager at Double Up Drive

Describe what your company does in a single sentence.

We raise money and awareness for charities that are proven to have a significantly positive impact by hosting matching drives that collect up-front pledges from large donors, to provide 1:1 matches for smaller contributors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Website automation

SOLUTION

How did you find Modern Day Strategy?

Referral

Why did you select Modern Day Strategy over others?

• High ratings
• Pricing fit our budget

How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modern Day Strategy helped us automate a number of really complicated workflows across our business. We had different types of payments (EFTs, card payments, manual payments, and even crypto payments) coming through our sites, and they managed to link everything together using our website forms, Zapier, Stripe, and Salesforce. They also set up automated customer journeys, receipts, and data updates in Salesforce based on each unique flow. It’s made a massive difference to our operations, and we’re very happy with their work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an immediate improvement in our operations after the automation work. Manual admin dropped by roughly 80–90% because the payment flows that previously required staff involvement now run entirely on their own. Processing times also improved dramatically, with payment confirmations and Salesforce updates happening instantly instead of hours or days later. Data accuracy increased as well, since all information now moves directly from our website forms through Zapier into Salesforce without any manual capture. Our customers receive automated receipts and notifications right away, which has noticeably improved their experience. On top of that, our reporting has become far more reliable because all payment types—EFT, card, manual, and crypto—now feed into Salesforce in a consistent, structured way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very solid and easy to work with. They set out a clear plan upfront, kept us updated on progress, and delivered the key milestones on time. When our needs evolved and we added or adjusted requirements along the way, they were flexible and quick to adapt without losing momentum. Communication was straightforward and responsive – whenever we had a question or needed something changed, they came back to us quickly with solutions rather than problems. Overall, we always felt that they understood what we needed and were on top of the details.

What was your primary form of communication with Modern Day Strategy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was the combination of their technical depth and willingness to really understand our business before building anything. They didn’t just automate a few steps, they took the time to map out our entire process, identify gaps we didn’t even realise were there, and then built a system that fit our workflow perfectly. Their ability to work across different tools (our website, Zapier, Stripe, Salesforce, crypto gateways, etc.) and make everything feel seamless was genuinely impressive. On top of that, they were incredibly approachable, easy to work with, and proactive in finding solutions instead of just ticking boxes.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

Overall we were very happy with the work, but if there’s one area for improvement, it would simply be even more documentation as the project progressed. The system they built is quite complex, and having a bit more written detail on each flow and how everything connects would make future updates even easier on our side. Other than that, the experience was very positive and the delivery quality was excellent.

BACKGROUND

Please describe your company and position.

I am the Sales and Marketing Manager of Mossop Leather

Describe what your company does in a single sentence.

Mossop Leather is a tannery that produces high-quality, sustainable leather, primarily for the footwear and upholstery industries, with a focus on innovation and environmental responsibility.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Web Redesign and Develpment
• Idea generation
• Formating

SOLUTION

How did you find Modern Day Strategy?

Online Search

Why did you select Modern Day Strategy over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope 

Web design

Redesign of entire website for Mossop Leather. This

will include:

- Home page

- Shop pages

- Sustainability pages (Society, Environment,

Economy)

- Mossop Way pages (The Mossop Way, Our

Journey, Partnerships, Mossop in the News)

- Our Leather pages (Our Leather, The Process,

Optimum Range, R&D Centre, Leather Glossary)

- Contact page

Shopify development

Development of website pages in Shopify according

to the approved designs.

This will include:

- Configuration of filters and navigation

- Custom page development

- Mobile responsiveness

- Optimised for SEO

3. Milestones

   - I think we just touch base after each page is completed. 

4. Critical Phases:

   - For Functionality implementation, I would like to review certain aspects once the page is complete i.e. click ons. We also have QR code at the factory which links with the current website, for the trade a tourism guests. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

. Regular Updates:

- We had  project management tool just to map up the scope and project progress. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, and respons where very prompt. They also showcased patience when we were confronted with a challenege or chain of heart, and showed great adaption. 

What was your primary form of communication with Modern Day Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication was world class. In South Africa our service industry does lag behind other industries. 

However in this case, the services they delivered were amazing! Very prompt communication, and speed while dealing with any issues. 

Are there any areas for improvement or something Modern Day Strategy could have done differently?

None, but maintaining the current culture and professional they extent to thier clients and profession. 

BACKGROUND

Please describe your company and position.

I am the Founder of SUPERnatural+

Describe what your company does in a single sentence.

SUPERnatural+ provides clean, high-performance electrolyte supplements designed for rapid rehydration, focusing on effective replenishment without unnecessary additives or sugars.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Shopify development

SOLUTION

How did you find Modern Day Strategy?

Referral

Why did you select Modern Day Strategy over others?

Pricing fit our budget

How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modern Day Strategy assisted us with custom Shopify development. Key deliverables were the completion of some custom pages for our Shopify website as well as the integration of some apps. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of Shopify development 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were very pleased with how Modern Day Strategy handled the project. They ensured regular meetings and maintained open communication, allowing us to speak directly with developers, which made it easy to address our needs. Despite being based in Cape Town and us in Hong Kong, they consistently delivered on time and were responsive to any changes or feedback throughout the project.

What was your primary form of communication with Modern Day Strategy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strong communication throughout the project. We had direct access to the team, which made it easy to stay aligned and ensured everything moved smoothly.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

There really isn’t anything we can fault Modern Day Strategy on, but to be fair, it was a relatively straightforward project. Everything went smoothly, and they met all our expectations.

BACKGROUND

Please describe your company and position.

I am the Business Analyst of Intercape

Describe what your company does in a single sentence.

Intercape is the largest intercity bus travel company in Southern Africa, transporting passengers across South Africa, Namibia, Botswana and Mozambique. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Development of a mobile app for our customers
• Custom software development

SOLUTION

How did you find Modern Day Strategy?

Online Search

Why did you select Modern Day Strategy over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Modern Day Strategy to help develop our mobile app, which is designed to increase direct online bookings by allowing passengers to book and manage their trips easily on their mobile devices. Alongside the app development, we also engaged MDS for several internal projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes are the completion of the mobile app and of the internal projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Modern Day Strategy was very responsive and easy to reach via Slack, making communication smooth and efficient throughout the project. They were quick to address our needs and consistently delivered project milestones on time, ensuring progress was made rapidly. Their agility and attention to detail helped keep everything on track, from the mobile app development to the internal system improvements.

What was your primary form of communication with Modern Day Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Modern Day Strategy was the depth of knowledge their development team brought to the project. They were highly capable and efficient in handling every aspect of the technical work. Especially being able to work with PHP code and being willing to create custom solutions to match our needs, and not unnecessarily overcomplicate the project. Additionally, their in-house designer was a great asset—always available, quick to assist, and consistently delivering high-quality design work that perfectly complemented the development process. It made for a smooth and well-rounded collaboration

Are there any areas for improvement or something Modern Day Strategy could have done differently?

The only hurdle on the project are the app stores really. It takes time to go through all the approvals in order to get our app published on the stores. The Modern Day Strategy team has been helping us here to the best of their ability.

BACKGROUND

Please describe your company and position.

 I am the Data & AI Specialist of a consulting company.

Describe what your company does in a single sentence.

We've been connecting in-depth knowledge of organizations and behavior for over 32 years. This is how we help our customers with their strategic challenges and contribute to our higher purpose: “Together, we build a brighter future. We achieve breakthroughs by inspiring and connecting people”.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

Website development

SOLUTION

How did you find Modern Day Strategy?

Online Search
Why did you select Modern Day Strategy over others?

Pricing fit our budget
How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modern Day Strategy assisted us with the front-end development work. Key deliverable was the responsive development of our online Bias Checker platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of website development
Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were very happy with the way Modern Day Strategy managed the project. We had regular meetings, and we were in direct contact with the website developer, which made it easy to communicate. Furthermore, the team was accommodating in assisting with additional work.
What was your primary form of communication with Modern Day Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were easy to communicate with and accommodating in terms of extra requests. The project was finished on time and within budget.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

For some of the back-end work that needed to be done in Python, the developer assisting us sometimes also needed to brush up on his knowledge in this area. But since the project was scoped for front-end work, this was understandable and not an issue since we got the work done nevertheless.

BACKGROUND

Please describe your company and position.

I am an executive of Tania Morgan & Co Pty Ltd

Describe what your company does in a single sentence.

Tania Morgan & Co is an International Growth & Innovation Management and Marketing Consultancy focused on developing future-fit organisations and brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Development of a fresh new website for my company.

SOLUTION

How did you find Modern Day Strategy?

• Online Search

Why did you select Modern Day Strategy over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Modern Day Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modern Day Strategy helped with the redesign and development of our website. The design process was done in Figma, and the development of the website was done in WordPress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable were 

1. the web design and 
2. the website development
3. Sales Lead Gen

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were very happy with the way Modern Day Strategy managed the project. The entire design process was very transparent and collaborative. They were also very flexible in accommodating design changes throughout the process.

What was your primary form of communication with Modern Day Strategy?

• Virtual Meeting

What did you find most impressive or unique about this company?

I think that their ability to design and develop a high quality website at an affordable price really makes Modern Day Strategy stand out.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

I have just requested some changes to the website (which they were happy to accomodate), but otherwise super happy with their service.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an electrical repair company in Cape Town. We repair fridges, washing machined etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Modern Day Strategy, and what were your goals?

Our business relies a lot on Google ads in order for customers to find us. We hired Modern Day Strategy to assits us with making a new brand and website and help us with running our Google ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I got to know Marcel after repairing his washing machine. We got to know each other and I decided to use his services.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I sent Marcel some examples of website that I liked. He came back with some design options from which I selected the white and blue color options which I liked. I gave some further inputs on the type of services that we provide, and the team was able to designs the website based on that. We use Google and Webflow.

How many people from the vendor's team worked with you, and what were their positions?

I communicate with Marcel, who is the owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very happy with the website and I'm seeing good results from the recent Google Ads. So yes, very happy :)

Describe their project management style, including communication tools and timeliness.

We communicate over phone and WhatsApp.

What did you find most impressive or unique about this company?

I like their websites a lot; they are good at designing.

Are there any areas for improvement or something they could have done differently?

I have requested we also add WhatsApp to the website, but otherwise all good.