Modern Day Strategy

Please describe your company and your position there.

I'm the owner of an electrical repair company in Cape Town. We repair fridges, washing machined etc.

For what projects/services did your company hire Modern Day Strategy, and what were your goals?

Our business relies a lot on Google ads in order for customers to find us. We hired Modern Day Strategy to assits us with making a new brand and website and help us with running our Google ads.

How did you select this vendor and what were the deciding factors?

I got to know Marcel after repairing his washing machine. We got to know each other and I decided to use his services.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I sent Marcel some examples of website that I liked. He came back with some design options from which I selected the white and blue color options which I liked. I gave some further inputs on the type of services that we provide, and the team was able to designs the website based on that. We use Google and Webflow.

How many people from the vendor's team worked with you, and what were their positions?

I communicate with Marcel, who is the owner.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very happy with the website and I'm seeing good results from the recent Google Ads. So yes, very happy :)

Describe their project management style, including communication tools and timeliness.

We communicate over phone and WhatsApp.

What did you find most impressive or unique about this company?

I like their websites a lot; they are good at designing.

Are there any areas for improvement or something they could have done differently?

I have requested we also add WhatsApp to the website, but otherwise all good.

Please describe your company and your position there.

Leadbase is a lead management platform. It provides a hosted lead integration backend, which is compatible with most CMS's and lead acquisition channels. Using Leadbase, you can capture incoming leads, apply a screening/KYC process, and integrate the resulting data into your back office CRM automatically. I am the Director at Amberstone Digital, the company producing this platform.

For what projects/services did your company hire Modern Day Strategy?

We hired Modern Day Strategy to build a new website for Leadbase - including the web design and web development in Webflow, along with infographic design and content editing.

How did you select this vendor and what were the deciding factors?

We initially got in contact with Modern Day Strategy via a local Slack community for technology vendors and companies in South Africa. I was impressed by their overall experience and professionalism during the initial engagement, and decided to hire on the basis of their portfolio.

Describe the project in detail and walk through the stages of the project.

The project was pretty straightforward. I provided the team with the copy for the website and they took it from there. In addition, there were some designs required for infographics that we worked on before adding these to the website.

How many resources from the vendor's team worked with you, and what were their positions?

I communicated with Marcel who is their Director, Charlize who did the development, and then Natalie was the one who worked on the designs for the infographics.

Can you share any outcomes from the project that demonstrate progress or success?

Our website was successfully designed and developed in Webflow, which you can see here: https://leadbase.app

How effective was the workflow between your team and theirs?

Communication was really effective over email, and we only needed one in-person (virtual) meeting otherwise.

What did you find most impressive or unique about this company?

I was really impressed with the clear communication, rapid turnaround times, and their willingness to go the extra mile on the sets of revisions I sent over. Modern Day Strategy made it clear that they were willing to help with all aspects of this build, and they produced great output on both the Webflow and the graphic design side.

Are there any areas for improvement or something they could have done differently?

This was a straightforward project, and I was very happy with the results. Nothing comes to mind.

Please describe your company and your position there.

I'm the director of digitank. We specialise in teaching coding to kids between 8-18 years old.

For what projects/services did your company hire Modern Day Strategy, and what were your goals?

We wanted to have a really strong brand and website in order to stand out, which is why we approached MDS.

How did you select Modern Day Strategy and what were the deciding factors?

Marcel came recommended by a friend who had worked with him before. The strong recommendation and good price were the deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We spent A LOT of time on branding a the overall design of the website. I'm not sure what technologies were uses, but I know it was all custom built by the team.

How many people from the Modern Day Strategy team worked with you, and what were their positions?

We worked with Marcel as the owner of the business Natalie as the designer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our website our online classes grew significantly and these now remain a good part of our business.

Describe their project management style, including communication tools and timeliness.

We were very happy with their patience. We must have changed the design of the website at least 5 times to get it perfect. The team was always accommodating in this regard and most importantly, we got the perfect design that we were looking for.

What did you find most impressive or unique about this company?

Their design skills, hard work, and fair pricing stood out in the workflow.

Are there any areas for improvement or something they could have done differently?

The website could have been finished quicker if they had used Wordpress instead of custom building.

Please describe your company and your position there.

I am the managing director of a car wash located in Table View, Cape Town.

For what projects/services did your company hire Modern Day Strategy?

We were a brand new company and needed our entire brand designed from the ground up including all print and marketing collateral, signage, and our website.

How did you select this vendor and what were the deciding factors?

We looked for bespoke agencies in our area that would be able to deliver high quality service in a short time frame within our budget and after reviewing several other agencies, Modern Day Strategy was the perfect fit for us.

Describe the project in detail and walk through the stages of the project.

Branding Graphic design for social media Print-ready signage, flyer, and business card designs UI / UX & Web design for our website and booking platform Custom Web Development using React Based Framework PPC & Social Media Marketing

How many resources from the vendor's team worked with you, and what were their positions?

Marcel (Director) Charlize (Senior Designer & Developer)

Can you share any outcomes from the project that demonstrate progress or success?

Our brand has seen significant traction and our clients love how we are different from other businesses in the industry.

How effective was the workflow between your team and theirs?

We had weekly meetings and it was always easy to communicate with the team outside of those meetings. The team at Modern Day Strategy was an absolute pleasure to work with.

What did you find most impressive or unique about this company?

I was blown away by their creativity and ability to get things done flawlessly in an extremely short amount of time. I also was extremely impressed with how they genuinely want to see their clients businesses flourish and put 110% into making that a reality.

Are there any areas for improvement or something they could have done differently?

Nothing! I loved working with them and they executed on the deliverables flawlessly.

Please describe your company and your position there.

I run my own private practice as an Occupational Therapist.

For what projects/services did your company hire Modern Day Strategy?

I hired them to update my logo and create a website for my business.

How did you select this vendor and what were the deciding factors?

I heard of them through a friend. I decided to choose them after hearing about their reasonable prices, great communication and design skills.

Describe the project in detail and walk through the stages of the project.

I was looking for someone to create a website that was very approachable, playful and friendly to attract parents who are looking for an occupational therapist for their children. I met with them to explain my vision for my branding and they communicated very well with a few meetings to fine tune everything.

How many resources from the vendor's team worked with you, and what were their positions?

In total, I worked with two people which made it easy, especially with my busy schedule.

Can you share any outcomes from the project that demonstrate progress or success?

I have been receiving more clients through my website and have had compliments on the design! I'm extremely happy with the outcome and am pleased to see how having a solid website that uniquely embodies my work improves my business and the number of clientele.

How effective was the workflow between your team and theirs?

The communication was excellent and if I had an issue, it was easy to solve with the team.

What did you find most impressive or unique about this company?

I loved how they took a simple concept I had for my brand and turned it into something I could have never imagined. They are highly creative and have excellent skills in optimization and design.

Are there any areas for improvement or something they could have done differently?

If I had to say anything that could have gone differently is the time spent on the website.

Please describe your company and position.

I am the Manager of a fintech company.

Describe what your company does in a single sentence.

We're a fintech company based out of Kenya.

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Automation of reconciliations

How did you find Modern Day Strategy?

• Other

Why did you select Modern Day Strategy over others?

• Good value for cost
• Other

What was the size of Modern Day Strategy’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modern Day Strategy helped us with a custom solution to automate our reconciliations through the use of robotic process automation.

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful reconciliations of accounts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team set up a project management folder in ClickUp. We have regular meetings and their are very responsive to emails in case of any issues.

What was your primary form of communication with Modern Day Strategy?

• Virtual Meeting

What did you find most impressive or unique about this company?

We were looking for a solution to automate our recons. I was really impressed how to team was able to use bots in order to do this for us.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

We are happy with the service.

Please describe your company and position.

I am the Marketing Manager of (a/an) IT Services

Describe what your company does in a single sentence.

We are an IT service provider.

What specific goals or objectives did you hire Modern Day Strategy to accomplish?

• Rebrand
• New website
• Digital marketing

How did you find Modern Day Strategy?

Online Search, Other

Why did you select Modern Day Strategy over others?

High ratings, Pricing first our budget, Good value for cost

What was the size of Modern Day Strategy’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Modern Day Strategy as an outsourced partner for our digital marketing. Key deliverables included a rebrand, new website, and increased lead generation through digital marketing.

What were the measurable outcomes from the project that demonstrate progress or success?

• Leads
• New brand
• New website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is great in their communications. We receive detailed reports on all our online activities, and we have bi-weekly meetings.

What was your primary form of communication with Modern Day Strategy?

Virtual Meeting

What did you find most impressive or unique about this company?

We like the fact that they offer a one-stop shop for all our digital needs, and are able to deliver within a fair budget.

Are there any areas for improvement or something Modern Day Strategy could have done differently?

Overall very happy, no further feedback in this regard.

Please describe your company and your position there.

I am the Operations Manager at Ecomlight in Cape Town, I am responsible for overseeing and coordinating the day-to-day operations of the company. This includes managing and overseeing the production, logistics, inventory, and supply chain processes to ensure that the company runs smoothly and efficiently, while meeting customer demands and company goals.

For what projects/services did your company hire Modern Day Strategy, and what were your goals?

Ecomlight hired Modern Day Strategy to design and set up a Shopify store for the company. The main goal of the project was to create an online platform for Ecomlight to sell its solar products, making it more accessible and convenient for customers to purchase the products.

Additionally, the Shopify store would help improve the company's online presence and reach a wider audience. The goal was also to create an easy to navigate and user-friendly platform for customers, with a focus on conversion optimization to increase sales.

How did you select this vendor and what were the deciding factors?

We selected Modern Day Strategy to design and set up the Shopify store for Ecomlight because we had heard good reviews about the company. The deciding factors for choosing Modern Day Strategy were their reputation, flexibility, and affordability. Their reputation in the market as a reliable and professional vendor with a good track record of delivering high-quality projects on time and within budget was important to me.

Their flexibility to work with my requirements and their ability to adapt to the changing needs of the project was also a key consideration. Lastly, the cost of their services was affordable, and their pricing was transparent and fair. These factors made us confident that Modern Day Strategy would be able to deliver a high-quality Shopify store that would meet Ecomlight's needs and goals.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of work for the project of designing and setting up the Shopify store for Ecomlight included the following steps:

• Requirements gathering: The first step was to gather detailed information about the company's goals and requirements for the online store, including the products to be sold, the target audience, and any specific functionality or design requirements.
• Website design: The next step was to create a visually appealing and user-friendly design for the website. This included creating a logo, color scheme, and overall layout that aligned with the company's branding and goals.
• Shopify setup and customization: Modern Day Strategy then set up the Shopify store, including configuring the payment gateway and shipping options, and customizing the store to match the design created in step 2. They also integrated the store with other third-party tools such as analytics and marketing platforms.
• Product data import: The team helped with the import of all the product details, images and prices into the store. Testing and launch: The final step was to thoroughly test the store to ensure that it was working correctly and that all requirements were met. The store was then launched and made live for customers to purchase products.

The key deliverables for the project included: A fully functional and visually appealing Shopify store Integration with payment gateway and shipping options Integration with third-party tools such as analytics and marketing platforms A guide for managing and maintaining the store A fully tested and launched website.

The technologies used in this project were:

• Shopify as the eCommerce platform
• HTML, CSS, and JavaScript for website design and development.
• Figma, Illustrator, and other design tools for creating visual elements
• Google Analytics and other third-party tools for tracking and analyzing website performance
• Shopify apps for additional features and functionalities

Overall, the project was designed to provide Ecomlight with a professional and user-friendly online store that would help the company increase its online presence and reach a wider audience.

How many people from the vendor's team worked with you, and what were their positions?

I worked with four people from the vendor's team, Charlize, Natalie, Vincent, and Marcel during the project of designing and setting up the Shopify store for Ecomlight.

Charlize was the Solutions Architect and Shopify developer who was responsible for the website design, Shopify setup and customization, and integration with third-party tools.

Natalie was the graphic designer who was responsible for creating visually appealing designs, layouts and elements for the website. Vincent was the marketing specialist who helped with the marketing strategy, creating and implementing marketing campaigns, and analyzing and optimizing the performance of the website.

Marcel, the CEO, and Charlize managed the project, They were responsible for the overall project management and ensuring that all requirements were met, and the project was completed on time and within budget.

They helped with the planning, monitoring and controlling the project, ensuring that all deliverables met the required quality standards and that the project was delivered on time. It's worth noting that, the team may have had other people behind the scene that may have contributed to the project such as Quality assurance, Server administrator, etc. But those four were the main point of contacts.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project of designing and setting up a Shopify store for Ecomlight has been a great success. The store is gaining a lot of sales and traffic, which is a testament to the store's good performance and design, as well as effective marketing campaigns.

The team I worked with, including Charlize, Natalie, Vincent, and Marcel, were excellent to work with, they provided excellent customer service and support throughout the project. They exceeded my expectations and I am very happy with the final deliverables. Overall, the project has helped Ecomlight increase its online presence, reach a wider audience and generate more sales.

Describe their project management style, including communication tools and timeliness.

Modern Day Strategy's team employed a well-organized and effective project management style throughout the project of designing and setting up the Shopify store for Ecomlight. They communicated effectively and efficiently with me, keeping me informed of progress, addressing any concerns, and providing regular updates. They were responsive to my queries and requests and kept me in the loop at all times.

They used a variety of tools to manage the project, including project management software, which helped them to keep track of deadlines, assign tasks, and manage resources. They also used communication tools such as email, phone and video conferencing to stay in touch with me. They were punctual and met all deadlines, delivering the final deliverables on time. They were flexible and willing to adapt to any changes in the project, and were able to deliver the project on time and within budget. Overall, I am very satisfied with their project management style.

What did you find most impressive or unique about this company?

I found the team's ability to understand my needs and tailor their approach to my specific requirements most impressive about this company. They took the time to get to know my business and understand my goals for the project, which helped them to deliver a solution that was perfectly suited to my needs. Additionally, the company's focus on quality and attention to detail stood out to me, as it was evident in the final deliverables.

Their flexibility and willingness to adapt to any changes in the project was also impressive, as it allowed them to deliver the project on time and within budget. Overall, I found this company to be professional, reliable, and dedicated to delivering a high-quality solution that exceeded my expectations.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind here. I really enjoyed working with them.

Please describe your company and your position there.

I am the owner of the site

For what projects/services did your company hire Modern Day Strategy?

I hired Modern Day Strategy for the design and UI/UX of my website

How did you select this vendor?

I met the owner of the company on Linkedin

Describe the project in detail and walk through the stages of the project.

I worked directly with their team giving them feedback when they were designing the website using Figma.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with the UI/UX designers

Can you share any outcomes from the project that demonstrate progress or success?

I was pleased by the final design that was designed by the UI/UX team, and it was also on figma which was easy to use for the development of the website.

How effective was the workflow between your team and theirs?

The team was easy to talk to, and they were always on time for meetings.

What did you find most impressive or unique about this company?

Their UI/UX team created a design I was impressed with.

Are there any areas for improvement or something they could have done differently?

On this project everything was good, and the team was very professional.

Please describe your company and your position there.

We're a sales and video marketing consultancy. I'm a digital consultant at the company.

For what projects/services did your company hire Modern Day Strategy, and what were your goals?

We hired Modern Day Strategy to design and build updates to our website.

How did you select this vendor and what were the deciding factors?

I found Modern Day Strategy online, while looking for website developers in South Africa.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a pretty good idea of how we wanted the website to look. We provided them with a detailed brief. Thereafter, we worked on the wireframes and design, before building the website.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Marcel and Natalie who I believe are the owner and designer respectively.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very happy with the service. Everything was on time and within budget.

Describe their project management style, including communication tools and timeliness.

We had weekly calls, and all designs were delivered in Figma for review and approval.

What did you find most impressive or unique about this company?

Quick and affordable.

Are there any areas for improvement or something they could have done differently?

Nothing :)