MixDigital

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Lubnypharm, a pharmaceutical manufacturing company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish for Lubnypharm?

We partnered with MixDigital to strengthen Lubnypharm's digital presence and support our business growth through data-driven marketing. The key objectives included increasing brand awareness among healthcare professionals and consumers, promoting Lubnypharm's pharmaceutical products in compliance with regulatory requirements, driving qualified traffic to our website and product pages, improving the effectiveness of digital advertising campaigns through continuous optimization, expanding our reach across key digital channels, including Google, Meta, and YouTube, generating measurable marketing results, including increased engagement, conversions, and return on advertising investment (ROAS), and providing strategic recommendations, analytics, and transparent performance reporting to support informed marketing decisions.

SOLUTION

What was the scope of their involvement?

MixDigital is responsible for planning, launching, and optimizing digital advertising campaigns for our pharmaceutical products, including Etoniy and Dimetinden Gel 0.1%. The team has developed a digital media strategy, planned campaigns, and bought media across Google, Meta, and YouTube platforms. MixDigital also targets audiences and optimizes campaigns to maximize performance. The team monitors, analyzes, and reports on performance and continuously optimizes advertising campaigns based on campaign results and key performance indicators (KPIs). MixDigital has developed a range of creative assets to support our digital advertising campaigns for Etoniy and Dimetinden Gel 0.1%. Their creative deliverables include static and animated display banners for Google Display Network and other digital platforms, social media advertising creatives for Meta (Facebook and Instagram), advertising copy tailored to different audiences and campaign objectives, video advertising materials and adaptations for YouTube campaigns, and creative optimization through A/B testing to improve campaign performance and engagement. All creative materials are developed in line with our brand guidelines, marketing objectives, and pharmaceutical advertising requirements.

What is the team composition?

We work with 2–5 teammates from MixDigital.

How did you come to work with MixDigital?

We found MixDigital through a referral. We chose them over other options because they were a great culture fit, had good value for cost, and had company values aligned with ours.

What is the status of this engagement?

We started working with MixDigital in June 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MixDigital's work has resulted in increased brand awareness, expanded audience reach, improved campaign performance, and more efficient use of the advertising budget.

How did MixDigital perform from a project management standpoint?

MixDigital demonstrates professional project management throughout our collaboration. They communicate proactively, respond promptly to our requests, and consistently deliver work on time. Their organized approach and flexibility ensure that all project milestones are completed efficiently and according to schedule. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

MixDigital is responsive to our requests.

Are there any areas they could improve?

I don't think there's anything MixDigital can improve on.

BACKGROUND

Please describe your company and position.

I am the CEO's Assistant of IMPRO Email Agency

Describe what your company does in a single sentence.

Email Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• Launch ads quickly and test multiple angles to identify the best-performing messages, creatives and audiences.

SOLUTION

How did you find MixDigital?

Referral

Why did you select MixDigital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MixDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1) Discovery & Funnel Setup
Audit current funnel (ads → landing page → application form) and defined conversion path(s).
Clarified qualified applicant definition and key disqualifiers (to reduce low-quality volume).
Created measurement plan: primary KPI = Completed Applications, secondary KPIs = CTR, CPC, CVR, CPA, lead quality signals.
Deliverables: Funnel + tracking checklist; KPI framework + weekly reporting structure

2) Tracking, Analytics & Attribution
Configure Meta Pixel / TikTok Pixel / Google Ads tags (as applicable).
Set up conversion events: 
View Content (Landing Page View)
Start Application (Form Start)
Complete Application (Form Submit / Thank You Page)
Configure UTMs and standard naming conventions for campaigns/ad sets/ads.
Validate tracking accuracy and troubleshoot event firing.

3) Media Buying & Campaign Architecture
Build a full-funnel campaign structure:
Cold acquisition: interest/broad/lookalike targeting
Warm retargeting: site visitors, video viewers, engaged users
High-intent retargeting: form starters, key page viewers
Budget allocation strategy across funnel stages (test budget + scaling budget).
Bid strategy and placement optimization.

4) Testing & Optimization (Ongoing)
Run structured experiments weekly:

targeting tests
creative tests
placement/bidding tests
retargeting windows & frequency control
Monitor and optimize based on CPA + quality:

pause losers, scale winners
refresh creatives to avoid fatigue
tighten targeting to reduce low-quality applicants

5) Reporting & Communication
Weekly performance report with:

Spend, clicks, CPC, CTR
Completed applications, conversion rate, CPA
Top-performing creatives/audiences
Key learnings + next actions
Bi-weekly (or monthly) strategy call to review trends and scaling plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our work with MixDigital, we increased the number of completed applications and turned them into a more predictable, steady flow. At the same time, we reduced the cost per completed application and improved the click-to-application conversion rate through structured testing of creatives, audiences and retargeting. This gave us a clear foundation to scale without wasting budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MixDigital managed the project with a clear weekly cadence, proactive updates, and fast turnaround on launches and optimizations. Deliverables were consistently on time, and when we needed changes, they responded quickly, prioritized correctly, and implemented updates without delays. Communication was straightforward and solution-oriented, which kept execution moving smoothly (:

What was your primary form of communication with MixDigital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to turn a complex recruitment funnel into a structured performance system - clear tracking, disciplined testing, and decisions driven by data, not guesses. They moved fast without sacrificing quality, and they consistently focused on the metric that mattered most: completed, qualified applications. We really appreciated time spent on working with MixDigital team

Are there any areas for improvement or something MixDigital could have done differently?

Nothing really, we were pleased with this collaboration 

BACKGROUND

Please describe your company and position.

I am the Experienced marketing specialist of Ukrproduct Group

Describe what your company does in a single sentence.

leading producer and distributor of high quality branded dairy products in Ukraine and abroad.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• Launching collaborations with bloggers, creating content strategies
• Developing a social media presence strategy
• Managing brand pages (content, creatives, visuals)

SOLUTION

How did you find MixDigital?

Online Search

Why did you select MixDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from MixDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Content Marketing:
Creating and distributing high-quality, valuable content to attract, engage, and retain the target audience.

1. Content Strategy & Planning
2. Content Creation & Production
3. Content Distribution & Optimization

Social Media Marketing:

1. Social Media Strategy & Planning
2. Content Creation & Publishing
3. Social Media Performance Tracking

Performance Marketing:

1. Campaign Strategy & Planning
2. Ad Campaign Execution
3. Performance Analysis & Optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in reach
Improvement in engagement
Growth in organic search traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach was organized and efficient. They consistently met deadlines and delivered all planned materials on time. The team responded quickly to our requests and was flexible to changes. The collaboration was comfortable and productive, and we are completely satisfied with their work.

What was your primary form of communication with MixDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company stands out for its personalized approach to each client and its ability to quickly adapt to our needs.

Are there any areas for improvement or something MixDigital could have done differently?

Overall, we were satisfied with our collaboration with MixDigital. If there is anything to improve, it could be a slightly faster response to some non-urgent requests. However, this did not affect the overall positive outcome and our impressions of working with them.

BACKGROUND

Please describe your company and position.

I am the International Marketing Manager at a food and beverage company.

Describe what your company does in a single sentence.

The company group comprises several enterprises operating in Poland, the Czech Republic, Slovakia, Hungary and United Kingdom, which export their products to nearly all countries worldwide, the company operates four production plants, located in Ustroń, Żory, Częstochowa and Votice, in the Czech Republic, employs about 1,500 people worldwide, and the best-known brands in the company portfolio are: LOYD, NYCoffee, Just a Minute, Marila, Marizzi and Grandma’s Tea.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• Building brand awareness on UA market
• Social madia launch and managment

SOLUTION

How did you find MixDigital?

Online Search

Why did you select MixDigital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MixDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Content Marketing:
Creating and distributing high-quality, valuable content to attract, engage, and retain the target audience.

1. Content Strategy & Planning
2. Content Creation & Production
3. Content Distribution & Optimization

Social Media Marketing:

1. Social Media Strategy & Planning
2. Content Creation & Publishing
3. Social Media Performance Tracking

Performance Marketing:

1. Campaign Strategy & Planning
2. Ad Campaign Execution
3. Performance Analysis & Optimization

Reporting & Communication:
Bi-weekly status meetings.
Monthly performance reports with recommendations.
Quarterly strategic review and adjustments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Content Marketing KPIs, Social Media Marketing KPIs, Overall Business Impact

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency demonstrated excellent project management throughout our collaboration. They delivered all key items on time, adhering to agreed deadlines and maintaining a well-structured workflow.

Their proactive approach to communication ensured that we were always informed about progress, upcoming milestones, and any necessary adjustments.

They were highly responsive to our needs, quickly adapting to feedback and providing valuable strategic recommendations. Whether it was content adjustments, campaign optimizations, or urgent requests, they reacted efficiently and with a solutions-oriented mindset.

Their flexibility and professionalism made our cooperation smooth and effective, contributing to strong marketing performance and business impact.

What was your primary form of communication with MixDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this agency was their proactive approach and deep understanding of our brand and objectives. Rather than just executing tasks, they acted as a true strategic partner—offering valuable insights, anticipating challenges, and continuously optimizing our campaigns for better performance.

Their ability to seamlessly integrate creativity with data-driven decision-making was particularly impressive. They not only delivered engaging and high-quality content but also ensured that every initiative was backed by measurable results.

Additionally, their responsiveness and flexibility made collaboration smooth, even in fast-paced situations requiring quick adaptations.

Overall, their combination of expertise, agility, and commitment to excellence made them a standout partner.

Are there any areas for improvement or something MixDigital could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Sales Director of Olympic Palace s.r.o

Describe what your company does in a single sentence.

Luxury Spa Hotel Olympic Palace is a five-star hotel in the heart of Karlovy Vary, offering luxurious accommodations, a private spa center, and a wide range of wellness treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• Enhancing brand awareness
• Boosting direct bookings
• Increasing company visibility

SOLUTION

How did you find MixDigital?

Referral

Why did you select MixDigital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from MixDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Evaluation of Cooperation with MixDigital

MixDigital handled the following activities for us in the field of online marketing:

Online campaigns to boost visibility and sales.
Social media advertising campaigns.
Performance Max campaigns.

Results of the cooperation:

10% increase in website traffic.
18% increase in online sales.
Significant growth in direct inquiries.
8% increase in revenue.
The collaboration has had a positive impact on our visibility, direct bookings, and overall revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

10% increase in website traffic.
18% increase in online sales.
Significant growth in direct inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided excellent cooperation, quick response to requests and changes in demand, all materials provided on time.

What was your primary form of communication with MixDigital?

Virtual Meeting

What did you find most impressive or unique about this company?

The individual approach, quick response time, professional demeanor, and timely provision of materials.

Are there any areas for improvement or something MixDigital could have done differently?

We have been working with limited time, but so far everything has been in perfect order. 

BACKGROUND

Please describe your company and position.

I am the Marketing Team Lead of expla

Describe what your company does in a single sentence.

We provide growth for our clients (advertisers) by taking over all marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• Technical support with Meta Ads
• Provision of ad accounts

SOLUTION

How did you find MixDigital?

• Referral
• Other

Why did you select MixDigital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MixDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The MixDigital does the following for us: 

• provision of the technical configuration of advertising accounts, the configuration of CAPI, Marketing API, assistance with distribution of business assets between business managers; 
• providing recommendations on the marketing part, using certain strategies for launching campaigns, advertising formats, etc;
• regular calls when difficulties or problems arise on our side, involvement of experts for help.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It is impossible to calculate. I can say that the terms of cooperation are beneficial for us, we are completely satisfied with MixDigital and value our partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always solve any problems very quickly, if something doesn't work or should be fixed on our side - they immediately offer to set a meeting to help. Accounts are replenished in a matter of minutes. I have worked with several agencies, but MixDigital's response speed is the best. I always recommend them to colleagues.

What was your primary form of communication with MixDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very up-to-date, aware of all the new developments in Meta Ads and have strong technical specialists who are ready to consult or even do it by themselves for us on their own.

Are there any areas for improvement or something MixDigital could have done differently?

No. They are really the best!

BACKGROUND

Please describe your company and your position there.

I am a digital marketer for a company that produces and distributes drinking water and baby food.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital?

We sought to reach the maximum number of our target audience with Internet advertising throughout the country. Since our target audience is quite narrow and complex, it was not an easy task.

SOLUTION

How did you select this vendor?

They had previous experience working with this company, and there were still a lot of false recommendations from partners.

Describe the scope of their work in detail.

After receiving the request, they approached the proposal professionally. They analyzed our field of activity in detail. They included a lot of analytical data in the presentation, which helped to make the right decisions and determine the most effective channels for placement. Also, thanks to their expertise, they qualitatively prepared a media plan with precise budgets and periods. They prepared advertising materials for all channels.

What was the team composition?

Cooperation took place mainly by the account manager, but if necessary, company managers also joined the communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Despite the negative market trend, we were able not only to maintain our current positions, but also to increase brand awareness among the target audience, which had a positive effect on product sales.

How effective was the workflow between your team and theirs?

They were very involved in the project and were in constant communication about it. In case of any need, they answered all questions very promptly. We took into account all wishes regarding reporting and consultations on the advertising campaign.

What did you find most impressive about this company?

We were impressed by their professional and expert approach to advertising campaign planning based on analytical data and statistics. They understood that such a target audience required a special approach, and they tried to implement it.

Is there any area for improvement or anything that could have been done differently?

It may make sense to offer more non-standard placement formats, for greater reach using fewer resources due to the novelty and unusual format of the placement channel.

BACKGROUND

Please describe your company and your position there.

I am CMO in Gerchik & Co. An international brokerage company founded by professional traders. We have from A to Z to trade stocks and currencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital, and what were your goals?

Bringing products to the Middle East and Latin America markets, scaling in Ukraine, Kazakhstan, Uzbekistan.

SOLUTION

How did you select this vendor and what were the deciding factors?

The main selection criteria were leadership among similar agencies, successful cases and client feedback. The agency has a high rating, satisfied and happy clients, professional awards.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Tasks and goals in Ukraine, Kazakhstan, Uzbekistan:

• Generate relevant traffic to the site.
• Increase the number of leads.
• Improve lead quality to increase sales.

Tasks and goals in the market of the Middle East and Latin America:

• Bring products to the market.
• Generate relevant traffic to the site.
• To achieve stable lead generation.

Results: - Average CTR increased from 1.75% to 5.42% - CPC decreased from $0.15 to $0.02 - CPL decreased from $2.6 to $1.2

How many resources from the vendor's team worked with you, and what were their positions?

A really big team is working on our project, specialists from every marketing niche, as well as project managers and team leads. Their work is well organized.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been working with MixDigital for more than a year. We requested a high-quality lead generation from Google Ads and Facebook Ads tools. Our company cooperated with a plenty of agencies. We have different experiences, including bad ones. Now We are completely satisfied by MixDigital services quality. Mostly we are happy with a team of professionals, who react to all requests quickly, and turn all our ideas into reality

How effective was the workflow between your team and theirs?

From our side, I represent my company by my self, such is the policy and work organization in my company. We have excellent match and well-established work with the guys from MixDigital

What did you find most impressive or unique about this company?

Dedication to work, interest in projects, striving to be better

Are there any areas for improvement or something they could have done differently?

Keep going , they are doing perfect.

BACKGROUND

Please describe your company and your position there.

SC Ukrposhta is the only national postal operator in Ukraine. Ukrposhta has the biggest network: about 11 000 post offices cover 100% of the localities in Ukraine. We provide postal, logistics, financial and trade services for individuals and business clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital, and what were your goals?

Ukrposhta includes several areas of business, each of them needs its own vector of development. The key projects which we worked on with MixDigital focused on the development of Ukrainian business:

• export, increase in shipped packages
• delivery of online orders to the end consumer.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ukrposhta is a state company, and therefore it is obliged to conduct open tenders for hiring contractors. It is worth noting that only the top agencies of Ukraine can enter this tender - because the qualification criteria are extremely demanding, few people want to sign on the results, given the scope of work and achievement of goals We have been working with MixDigital for 4 years and we are always happy to see them as tender participants!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We focused on two audiences - end consumer and businesses. We segmented each audience into several more in order to reach them more accurately and to communicate with them. Basically we used a 50/50 split between campaign budgets, CPM tools and CPC. Because we needed to initially inform users, and then lead to landing pages to get them more familiar with existing or new services, or to attract them to register on the site, or lead to a purchase.

How many resources from the vendor's team worked with you, and what were their positions?

We had a clear team of professionals who worked on our projects: an account manager, a media buyer, an analyst and software specialists. But nothing prevented us from getting expertise and help from various specialists during our cooperation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were satisfied with the result in terms of media indicators and the fulfillment of business goals.

How effective was the workflow between your team and theirs?

I can note the flexibility of the agency. Basically, we worked in an agile style

What did you find most impressive or unique about this company?

They constantly work on their work processes - wherever possible, they automate their work or minimize the cost of working hours. Their help allowed us to focus on more important things.

Are there any areas for improvement or something they could have done differently?

There is no limit to improvement! I can only advise them to change their manager or team from time to time if they have been working with the client for 1.5+ years - this would probably add a fresh perspective from the outside.

BACKGROUND

Please describe your company and your position there.

SUPERWISE Bureau — the strategic support of brands and companies. Iryna Tymoschenko-Petrova, co-owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital, and what were your goals?

We have been working for a long time with the MixDigital Agency for our client's brand “Your Family Doctor”. Since 2018 medical reform has begun in Ukraine — a radical change in the health care system, which turned the former "district doctors" into primary healthcare (PHC). Family doctors became its core. The project aims to develop a new culture of caring for one's health with the help of family doctors with high professional standards.

It’s a social project, so our budgets are not so huge. We wanted to achieve results within a small budget. We are cost-effective and need a lot of attention to our brand. We use digital advertising for communicating with the target audience. We receive comments or feedback directly under ads on Facebook. So that we could understand how our audience caught an idea, was everything clear, or we needed to communicate better.

SOLUTION

How did you select this vendor and what were the deciding factors?

To be honest, we have been working with the agency for a long period. We are aware of their values and rules, we know that they provide serious expertise. MixDigital proved to us that they are ready to help clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project unfolded in 2020. The media budget was spent only on digital advertising (≈10% of the project budget). The rest was free of charge due to the social essence of the project and partnerships with the state and other NGOs. We focused on Facebook Ads. Also used video ads.

How many resources from the vendor's team worked with you, and what were their positions?

We communicate with the account manager. From our side we have specialists, who follow placements and get results. But in our work, we don't want to only get results from the digital agency. Our cooperation is very dynamic. We know that our project was led by a team of different experts on all levels: Media Planners, Programmatic Specialists, Web Analytics.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaign is really complex and long-lasting. So far, we got: 3.2 million impressions for the 1st flight of the digital campaign (23.11.2020 to 14.01.2021); 2.8 million impressions for the 2nd flight of the digital campaign (06.07.2021 to 04.08.2021); 5 million impressions on Facebook

How effective was the workflow between your team and theirs?

During the first year, we launched a mass campaign. The second year we narrowed down the audience and worked with family doctors more. Digital tools help us with wow-effect, because there is no other tool with this way of getting feedback. The team is so flexible and friendly. We are ready for new challenges, new tools they will propose to us.

What did you find most impressive or unique about this company?

We really value live communication. There is no place for hierarchy, we do not use the model “Boss(we) — Worker(agency)”, as it happens in advertising. And, of course, they deliver impressive results with their well-done job and efforts. The main result so far is our Silver Effie Award in the Engaged Community category. Together with MixDigital we have created a strong community of doctors and patients and have driven medical reform in Ukraine and continue to do so. We are definitely excited about this achievement.

Are there any areas for improvement or something they could have done differently?

We only wish we would have more budget for all our digital needs. Also, we are working on strategy and will ask for expertise due to new focusing.