MHF Creative

BACKGROUND

Please describe your company and your position there.

I am a senior brand manager for a business travel company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire mhf creative?

We needed to create a brand video to help us maintain relevance during COVID-19. We needed a quick turnaround and a low-cost option that would still be impactful.

What were your goals for this project?

We hoped to maintain brand relevance during a turbulent time by anchoring this video on our website and driving traffic through paid and owned.

SOLUTION

How did you select this vendor?

MHF helped another person on my team to create some event round-up videos - she highly recommended them to me.

Describe the video(s) and the process in detail.

MHF worked closely with us to understand the purpose and goals of the video. They helped us create something that was low-cost, whilst still being polished. The video contains stock videos, home videos and animation. We provided some guidance here but generally speaking, MHF did most of the leg-work in sourcing footage and coming up with ideas.

What was your vendors' project management or feedback process?

We worked with Matt directly and had four feedback rounds.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're only launching the video this week, so no firm results yet. Internal feedback so far has been great. MHF have created something fresh and modern for us.

How effective was the workflow between your team and theirs?

MHF are super responsive - ready to hop on a call whenever needed to move things along. We never had to wait long for the next iteration after feedback. Any hold up was on our side, not theirs!

What did you find most impressive about this company?

Genuinely nice people. Open, honest, helpful, nice to talk to. Costing is completely reasonable considering the high standard of output, never have to go back and forth negotiating.

Are there any areas for improvement?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for a worldwide events company. We’re currently doing online conferences exclusively.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with mhf creative?

We were looking for a company that could help us with recording online sessions, editing them, and distributing that content to our attendees.

SOLUTION

What was the scope of their involvement?

We briefed them on what we wanted and how much editing we were looking for. They then came back with a written proposal that we reviewed. During the event, they were proactive in making sure that they had all the necessary assets. They did the post-production editing of the videos, and they helped us upload the videos to a cloud-based platform. 

What is the team composition?

Matt (Founder/Creative Director) and Ciara (Head of Business Development) were my main points of contact.  

How did you come to work with mhf creative?

I was referred to them by a colleague. I looked at mhf creative’s website and saw that they had experience working on similar projects. We also had a great rapport with them during our initial call. 

How much have you invested with them?

We invested approximately €3,000 (approximately $3,422 USD). 

What is the status of this engagement?

We started working together in March 2020, and we wrapped up this project in June 2020. However, we’re considering working with them again for future events. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got good user feedback. They even helped us beyond the scope of the project. 

How did mhf creative perform from a project management standpoint?

They were great at meeting deadlines. There were even a few times where they were waiting on us so that they could move forward. The team was responsive whenever I needed them. 

What did you find most impressive about them?

The quality of their work is most impressive. 

Are there any areas they could improve?

No, I don’t think so. Our briefing was very specific, and they met all our requirements. 

Do you have any advice for potential customers? 

Be very clear with the briefing and give them enough time to get the assets.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of WAGO. We’re a German family-owned business that manufactures electrical connections and automation equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with mhf creative?

We have a client in the UK with 391 stores and outlets. Biannually, they have an exhibition, and they attempt to attract 4,000 people to the two-day event. At the end of the event, they also hold a sales conference.

Our challenge was to work with our client to bring more people to the exhibition, get more exhibitors, and bring more value.

SOLUTION

What was the scope of their involvement?

We did three things with mhf creative. We did a pre-event video where they interviewed our client. They created a video that captured the event, talking to customers about the event and products. Afterward, we did some post-editing videos that we shared with our customer base as well. We wanted the videos to maximize what we can achieve from the event.

What is the team composition?

We worked with three people, including Matt (Founder & Creative Director).

How did you come to work with mhf creative?

We decided to work with them because of their enthusiasm and what they brought to the table. They had fresh ideas about how to shoot the videos. I’m not used to video as a communication medium, but mhf creative proved their excellence throughout.

How much have you invested with them?

It was around £10,000 (approximately $12,500 USD).

What is the status of this engagement?

We worked together from February–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We won a prize for being the best supplier with the best social media engagement. That was down to the videos that were run prior to the event. We moved a lot of traffic to our website to the exhibition’s site to get customers to register. At the end of that, we won an award for all of the coverage we got.

We were also tracking our own social media and our contacts on LinkedIn. We were looking at the number of likes, and we nearly doubled our contacts. Because of the linkage to our client, it made such a difference from the number of shares and likes. We also increased our brand value.

How did mhf creative perform from a project management standpoint?

They were excellent at deadlines. To be honest, they were also easy to deal with. Even with small bits of feedback around the production or music, they were fantastic. The team always brought alternatives to the table, showcasing their past video experience. They also tried to immerse themselves with our client base.

What did you find most impressive about them?

I appreciated their passion and openness. Their team was straightforward and effective throughout the engagement. They brought passion to their work each day, which infused with everyone involved.

Are there any areas they could improve?

No, the attention to detail was always there.

Do you have any advice for potential customers?

We went with an open mind to start with. Have a little bit more of a storyboard in mind for yourself. They were great at bringing it to the table, but we probably could’ve saved one or two meetings if we had more ideas ourselves before we started.

BACKGROUND

Introduce your business and what you do there.

I am a marketing manager at Hyve. We specialize in trade events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with mhf creative?

We needed videography for our event company.

SOLUTION

What was the scope of their involvement?

I’ve worked with mhf creative for a couple of years now on the fashion portfolio. We hold 10 fashion tradeshows throughout the year, and they work as our videography team for these events. The majority of the videos they produce for us are interviews.

One of the shows we work on is in London. It is a leading fashion tradeshow based in London and runs for three days. We worked with mhf on creating and executing the videography. We interviewed exhibitors, and mhf creative edited the footage and provided the final cut four weeks later. 

We’ve also done a video that was turned around in a day since it was the highlight video of the event. They will film throughout the day, then edit it and deliver a video that we send out via email and all of our social media.

What is the team composition?

Onsite, we have worked with a team of four people including an editor, a producer, and two videographers.

How did you come to work with mhf creative?

Before I started with the company, Jake (Producer), reached out to my manager on LinkedIn. It so happened that we were looking for a new videographer. We don’t tend to change them, but we wanted a new direction. When we got in contact with them, Matt (Creative Director) came in and presented to us. They had worked on multiple fashion projects before including Burberry and a couple of fashion tradeshows. 

They came across really well. Everything that we pitched to them and what we wanted to do, they came back with new ideas. We wanted a new direction for our show, and they were keen to take that on.

How much have you invested in them?

We invest about £12,000 per 3-day show (approximately $15,000 USD).

What is the status of this engagement?

We started working with them about two years ago in July 2018, and we’re still working with them. We’re not in the midst of a project currently with everything going on. We have no shows this year, but we are looking to work with them again next year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We always get amazing feedback about how good the video is, and how lovely the team is because they spend the day with our interviewees. The videos are always praised by viewers and partners.

How did mhf creative perform from a project management standpoint?

They’re good at communication and hitting deadlines. Event planning is a really difficult industry to be in because things always change and we have very quick turnaround times. However, they’re great at meeting our deadlines, and they’re always willing to adapt.

What did you find most impressive about them?

I would say the quality of their work is the most impressive. We’ve used a couple of different videographers and teams in the past and the quality of the videos that mhf creative produces is second to none.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Come up with a few ideas before you go into meet with them. We get the most out of brainstorming in a room together and scribbling stuff down on paper or on a board. When we first started working together, we would tell them exactly what we wanted and in the last couple of seasons, we have been able to get their input and ideas. They know our shows like the back of their hands now and it is great to get an outside perspective.

BACKGROUND

Please describe your company and your position there.

I am CEO if NuBreed Events a full-service events agency concentrating on producing large-scale conferences and exhibitions for technology clients

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire mhf creative?

Event video production, newsroom live, webcast and interviews

What were your goals for this project?

To capture the essence of the event in a glossy 3 minute video, to include talks, parties, outside venue shots, interviews and exhibitor booths. To showcase the event as a whole for future attendees and exhibitors. To help with futue revenue generation through tickets and sponsorship

SOLUTION

How did you select this vendor?

We have used MHF for over 3 years at all types and sizes of events. They are our number 1 supplier for this type of work and we often suggest them to other companies.

Describe the video(s) and the process in detail.

Multiple videos taken over 3 days in the news room alongside DevOps.com with speaker and thought leader interviews. Action videos taking in the key parts of the event for use in future promotional videos and photos for use on marketing material, website and social. 5 team members from MHF.

What was your vendors' project management or feedback process?

I am afraid I don't understand the question..

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fully sold out 2020 conference (over 2000 people and 50+ vendors). MHF play a huge part in the overall marketing of this event so we feel their work is integral.

How effective was the workflow between your team and theirs?

Always a joy to work with. Matt and the team are professional and engaging. We would not have them as our number 1 go to for event video production, live recording and photography otherwise. Nor would we promote them to other customers.

What did you find most impressive about this company?

Professionalism, the ease to work with them and their end results.

Are there any areas for improvement?

Not that we have come across.

BACKGROUND

Please describe your company and your position there.

I am a marketing and business analyst at Vamoos, a travel and hotel app company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire mhf creative?

Needed to refresh the website homepage to align with our visual aesthetic.

What were your goals for this project?

Create more website engagement and to be able to use the video for other purposes such as social, in presentations, at events.

SOLUTION

How did you select mhf creative?

My team had worked with them previously and they came highly recommended.

Describe the video(s) and the process in detail.

Intro call to discuss the brief, kick-off meeting with the video editor I would specifically be working with to go through process and what we wanted, 3 passes/ revisions and final product delivery.

What was your vendors' project management or feedback process?

Great! They were a pleasure to work with and made sure they got every detail correct.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Extremely satsified with the final product and we are currently finalizing website design so that we can finally go live and show the world what Vamoos is about.

How effective was the workflow between your team and theirs?

Very good!

What did you find most impressive about this company?

How easy it was to work with them. They offer very good value for your money. A top-quality company.