Metrix Digital

BACKGROUND

Please describe your company and position.

I am the Principal of an investment fund

Describe what your company does in a single sentence.

We are an investment fund that partners with and supports high-potential companies across Europe, helping them scale through strategic capital and operational expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metrix Digital to accomplish?

• To build and execute effective digital marketing strategies for our portfolio companies.
• To increase online visibility and drive measurable growth in sales and leads.

SOLUTION

How did you find Metrix Digital?

• Online Search
• Referral

Why did you select Metrix Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Metrix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Metrix Digital demonstrated strong project management skills — they consistently delivered on time, maintained clear communication, and were highly responsive to our feedback and evolving priorities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Significant increase in website traffic and lead generation across multiple portfolio companies.
 2. Improved return on ad spend (ROAS) and lower customer acquisition costs (CAC) through optimized campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Metrix Digital demonstrated strong project management skills — they consistently delivered on time, maintained clear communication, and were highly responsive to our feedback and evolving priorities.

What was your primary form of communication with Metrix Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to quickly understand the unique needs of each portfolio company and tailor strategies accordingly — combining agility, deep digital expertise, and a true partner mindset.

Are there any areas for improvement or something Metrix Digital could have done differently?

Overall, very positive — clearer KPI-focused reporting and more proactive strategic input would make it even stronger.

BACKGROUND

Please describe your company and position.

I am an Executive of Unikat Models

Describe what your company does in a single sentence.

We are a garment manufacturing company specializing in high-quality women’s fashion, working with European brands from France, Italy, and Spain, using advanced technologies and machinery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metrix Digital to accomplish?

• 1. To strengthen our online presence and visibility in key European markets (France, Italy, and Spain).
• To generate qualified leads through our website and attract new B2B clients in the fashion industry.

SOLUTION

How did you find Metrix Digital?

Referral

Why did you select Metrix Digital over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Metrix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Metrix Digital developed and executed a comprehensive digital marketing strategy focused on lead generation and market expansion. The scope of work included:

Website audit and optimization to improve user experience and conversion rates
Keyword research and SEO strategy tailored to our target markets
Google Ads campaigns in multiple languages to reach potential clients in France, Italy, and Spain
Ongoing campaign management, performance tracking, and monthly reporting
Strategic consulting and regular communication to align marketing efforts with our business goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

-Significant increase in website traffic from target countries (France, Italy, and Spain)
- Higher quality of leads and inquiries from potential B2B clients in the fashion industry
- Improved visibility on Google search results through effective SEO and paid campaigns
- Lower cost per lead and higher conversion rate compared to previous periods

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Metrix Digital demonstrated excellent project management throughout our collaboration. They delivered all items on time, maintained clear timelines, and communicated proactively. They were highly responsive to our needs, quickly adapting to feedback and providing strategic guidance whenever required. Their organized and professional approach made the entire process smooth and efficient.

What was your primary form of communication with Metrix Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Metrix Digital was their deep understanding of both the fashion industry and international B2B marketing. Their ability to tailor strategies for specific European markets, combined with their proactive communication and data-driven approach, truly set them apart. They didn’t just execute tasks — they acted as a strategic partner invested in our long-term success.

Are there any areas for improvement or something Metrix Digital could have done differently?

One area for improvement could be providing more detailed market insights or competitor analysis at the start of the project. 

BACKGROUND

Please describe your company and position.

I am an Executive of Seagull Air Maintenance

Describe what your company does in a single sentence.

Aircraft maintenance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metrix Digital to accomplish?

• Increase online visibility of our aircraft maintenance services
• Drive targeted traffic through Google Ads

SOLUTION

How did you find Metrix Digital?

• Online Search
• Referral

Why did you select Metrix Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Metrix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Metrix Digital managed our complete Google Search and Display advertising strategy. Their scope of work included:

1. Conducting market research and keyword analysis tailored to the aviation maintenance industry
2. Setting up and managing Google Search campaigns targeting operators, airlines, and aviation professionals
3. Designing and launching Google Display Ads with custom creatives to enhance visual impact
4. Implementing conversion tracking and performance analytics to measure ad effectiveness
5. Continuously optimizing ad performance through A/B testing, budget adjustments, and audience targeting
6. Providing regular performance reports and insights to guide strategic decisions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic from relevant aviation-related searches by over 60% within the first 3 months
Improved lead quality, with a noticeable rise in inquiries from airlines and aircraft operators
Higher ad engagement, with above-average click-through rates (CTR) on both Search and Display campaigns
Reduced cost per lead through continuous campaign optimization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Metrix Digital demonstrated excellent project management throughout our collaboration. They delivered all campaign assets, reports, and optimizations on time, communicated proactively, and were highly responsive to our feedback and evolving business needs. Their team was organized, reliable, and always available to explain performance metrics or adjust strategy when needed.

What was your primary form of communication with Metrix Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Metrix Digital was their deep understanding of our niche industry and their ability to translate complex aviation services into clear, effective marketing campaigns. Their proactive communication, data-driven approach, and commitment to continuous improvement truly set them apart.

Are there any areas for improvement or something Metrix Digital could have done differently?

We didn’t encounter any areas for improvement — everything was handled professionally and met our expectations.

BACKGROUND

Please describe your company and your position there.

I'm a manager at a bulgarian retail company. We sell clothes, shoes and accessories. The first store was opened in 1995 and since then we've opened a few more. In 2014 we started out website topsports.bg.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital, and what were your goals?

In the beginning after out website was launched, we didn't have an agency working for us. After a few years we wanted to level up our sales and decided to give the digital marketing to someone with more experience. They took on the social media marketing for us.

SOLUTION

How did you select Metrix Digital and what were the deciding factors?

We found about Metrix digital from a friend of ours. From the good feedback we had, we decided to give it a shot.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We recive very good and detailed information about the budget spend and the income.

How many resources from the Metrix Digital team worked with you, and what were their positions?

We worked mainly with the account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have around 40% raise in our income with almost the same budget from last year.

How effective was the workflow between your team and theirs?

The team's communication is fluent. Whenever I give them information about an upcoming campaign, they always give an advice to make the campaign better.

What did you find most impressive or unique about this company?

They didn't just help with the marketing part, but also gave a me UX analysis about out website to make it easier for customers to purches.

Are there any areas for improvement or something they could have done differently?

Not at the moment from our point of view.

BACKGROUND

Please describe your company and your position there.

Hello there! I am the founder and CEO of Biz Hub | Cowork | Events, an all included coworking and event space in Sofia, Bulgaria.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital?

We were suffering in times of pandemic so we needed a professional manner and a great attitude from the side of the digital agency. Metrix has managed to push a lot of the work with small budget as the time is like this. We are working in many directions and I am very glad of working with their team as they always are considering the campaigns like their own and their prior tasks.

What were your goals for this project?

Leads, more leads and leads.. again. :)

SOLUTION

How did you select Metrix Digital?

They were recommended by close friends as a loyal partner. So we tried and must say I am thankful for the meet.

Describe the scope of their work in detail.

The contract is for PPC and SMM but they always give even more on their effort.

What was the team composition?

There are still involved more people than it was negotiated. Well, we are at the beginning but each specialist from their side is making everything to help, when you need.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Comparing our previous digital agency, Metrix helps Biz Hub | Cowork | Events more, with the expertise, knowledge, creativity and if you believe or not - with lower budgets.

How effective was the workflow between your team and theirs?

I must say that we at Biz Hub are feeling them more like colleagues than like partners.

What did you find most impressive about this company?

They are THINKING! This is something that most of the agencies start losing when they think are big enough.

Are there any areas for improvement?

Of course there is areas of improvement. If a company stops to improve - then it stops develop and sometimes stops running.

BACKGROUND

Please describe your company and your position there.

I am the owner of travel agency Mistratravel. Our travel agency provides services for travelers in Bulgaria. The main services are excursions, hotel reservations, holidays programs in Bulgaria and abroad.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital?

We were looking for partner, who will be responsible for increasing traffic and sales at most efficient cost of sale.

What were your goals for this project?

Reach campaigns to increase traffic on the web-site, to increase in quality leads and phone calls.

SOLUTION

How did you select Metrix Digital?

We had experience with different advertising agencies. Our team were looking for reliable partner. Our main responsibilities are flexibility in solutions, high efficiency, good communication level. Metrix agency match all of our requirements.

Describe the scope of their work in detail.

Advertising campaigns with Google Search, Display and Shopping Ads, Facebook Ads. other paid advertising channels. They create and manage advertising campaigns in all marketing channels that we use.

What was the team composition?

We communicate with Project manager and PPC specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Paid traffic is the main source for getting new customers for us. Since beginning of our cooperation we have around 70% traffic from paid channels and every day get quality leads from these channels.

How effective was the workflow between your team and theirs?

It is easy for us to communicate with their team. We communicate 2 times a week via phone, Viber or email. The communication is always on the high level.

What did you find most impressive about this company?

They know what our business needs and always suggest new decisions for testing.

Are there any areas for improvement?

We are very satisfied with their work. We always want the results to be improved and they work on this task.

BACKGROUND

Please describe your company and position.

I am the Data Analyst of a financial institution

Describe what your company does in a single sentence.

Our company is a financial institution that provides a wide range of banking services, including mortgage and consumer loans, with a growing focus on digital solutions and customer experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metrix Digital to accomplish?

• To increase visibility and engagement for our promotional mortgage and consumer loan campaigns.
• To drive adoption and usage of our mobile banking application.

SOLUTION

How did you find Metrix Digital?

Online Search

Why did you select Metrix Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Metrix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the development and execution of targeted digital marketing campaigns focused on promoting mortgage and consumer loan products, as well as increasing engagement with our mobile banking app. Key deliverables included campaign setup and management across Google Search and Display networks, creation of tailored ad creatives, keyword and audience segmentation strategies, regular performance reports, and ongoing campaign optimization to improve ROI and conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a significant increase in click-through rates and conversions for our loan campaigns, as well as a noticeable uplift in mobile app downloads and user engagement. We also saw improved cost-efficiency in our ad spend and stronger visibility across key search terms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Metrix Digital demonstrated excellent project management by consistently delivering all items on time and maintaining clear communication throughout the project. They were highly responsive to our feedback and proactive in suggesting optimizations based on campaign performance.

What was your primary form of communication with Metrix Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strategic thinking, attention to detail, and ability to quickly adapt campaigns based on real-time data to maximize results.

Are there any areas for improvement or something Metrix Digital could have done differently?

No, we were fully satisfied with their work and have no suggestions for improvement at this time.

BACKGROUND

Please describe your company and position.

I am the Owner of Karma

Describe what your company does in a single sentence.

Fashion industry 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metrix Digital to accomplish?

• Increased sales through my website
• Improved ad spend share from 15% to 8%

SOLUTION

How did you find Metrix Digital?

Referral

Why did you select Metrix Digital over others?

• High ratings
• Referred to me

How many teammates from Metrix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit existing marketing channels (Meta Ads, Google Ads, TikTok, Email, etc.)
 • Define ideal customer personas and purchase behavior
 • Develop a 3–6 month marketing strategy focused on revenue growth and customer acquisition
 • Plan full-funnel campaigns (awareness, consideration, conversion, retention)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales through my website
 • Improved ad spend share from 15% to 8%
 • Successfully scaled my business twofold

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly effective and well-structured. They consistently delivered all key items on time or ahead of schedule, demonstrating strong organizational skills and the ability to manage multiple tasks simultaneously.

They were proactive in communication, regularly updating on project milestones and potential challenges. Any feedback or adjustments were met with prompt and thoughtful responses, ensuring that our needs were always understood and addressed quickly.

What was your primary form of communication with Metrix Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strategic thinking with flawless execution. They weren’t just focused on delivering tasks—they approached every challenge with a clear growth mindset, always looking for ways to optimize, scale, and add value beyond the brief.

Their data-driven approach, paired with a deep understanding of brand positioning and customer behavior, made their strategies not only effective but uniquely tailored to our business. Additionally, their responsiveness, transparency, and collaborative spirit made them feel like a true extension of our team.

Are there any areas for improvement or something Metrix Digital could have done differently?

Overall, working with Metrix Digital has been a great experience. If there’s one area that could be refined, it might be further streamlining internal processes, especially when quick turnarounds are needed during time-sensitive campaigns.

BACKGROUND

Please describe your company and position.

I am the CEO of Viseo

Describe what your company does in a single sentence.

Great partners on Digital Marketing sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Metrix Digital to accomplish?

• N/a

SOLUTION

How did you find Metrix Digital?

Online Search

Why did you select Metrix Digital over others?

Close to my geographic location

Describe the scope of work in detail. Please include a summary of key deliverables.

They were great partners

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Not now

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO project

What was your primary form of communication with Metrix Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Not now

Are there any areas for improvement or something Metrix Digital could have done differently?

Not now

BACKGROUND

Please describe your company and your position there.

I'm a managing partner of a consumer electronics retailer that imports goods from China to Europe and sale online in 4+ countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Metrix Digital?

We needed a marketing agency focused on ppc and performance marketing, since ROAS and increase in sales is our main goal as we expand on new markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched Google for a digital marketing agency in Bulgaria, send inquiries to 4-5 agencies and Metrix first got my attention with their portfolio and after our meeting I was totally sure these are my partners.

Describe the project in detail and walk through the stages of the project.

On a meeting they asked questions about our unique selling points, KPIs, our margins and goals. 2 days after the meeting they gave us a media plan and suggestions on how to start and structure the campaigns. Everything was relevant so we decided to give them freedom to do their job.

How many resources from the vendor's team worked with you, and what were their positions?

We communicate with an account manager. As I know there are also a graphic designer and a ppc specialist from their team involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had exponential growth in sales week after week. Each month. Month after month. More sales. Lower cost of sale. Higher ROAS. It was and it's still amazing. It's like they are thinking for our business as it's theirs own. They gave us valuable insights on what to improve on our website and which products. I really appreciate working with Metrix because they overdeliver on everything we talked on our first meetings.

How effective was the workflow between your team and theirs?

We have a monthly meetings and weekly calls. We have a very detailed custom KPI report that is automatically updated.

What did you find most impressive or unique about this company?

True professionals. Their processes are great, and everything is done in time and with perfect organization.

Are there any areas for improvement or something they could have done differently?

By now I can't find anything. I guess there's always room for improvement but I'm all good with everything.