The Media Captain

BACKGROUND

Please describe your company and your position there.

We are a manufacturer of ornamental iron and light structural steel components. I am partial owner of a multi-generational family owned & operated business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

We were on a legacy web server looking to modernize to transition to e-commerce. Media Captain helped us with the site moves, setting it up on an easily sustainable platform.

From there they developed the site layout and web cart. Ongoing they have developed a marketing strategy that also includes SEO, PPC, Facebook ads, Amazon ads & organic search results.

What were your goals for this project?

We wanted a site that was easily maintained and updated regularly without tedious coding or 'real' know how.

SOLUTION

How did you select this vendor?

In the past, we worked with many web dev, marketing and strategy companies. Media Captain has it all in one stop shop.

Describe the project and the services they provided in detail.

Media Captain performed all the back end heavy lifting and provided us with education as to how to continue to work out site in-house to ease budget.

What was the team composition?

Initially, I worked with Jason (president) and Mike (dev). As the site was put in place, we continue to work with Jason & Mike but are also frequently in contact with Cassidy who champions any future development plans

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our e-commerce has grown substantially since utilizing Media Captain. I assume it will continue to grow as they persistently suggest improvements.

How was project management arranged and how effective was it?

Media Captain's strong suit is communication and persistence as well as plenty of knowledge and experience. Let them be good at what they do so you can focus on what you are good at.

What did you find most impressive about this company?

Everyone on the MC team is very approachable and available. They are big enough to get the work done but small enough that you don't get lost simply trying to get in touch with the appropriate contact.

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

Feazel is a commercial and residential home exterior installer. Specializing in roofing, siding, windows, and gutters. I am the digital marketing manger overseeing all of Feazel's digital landscapes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

After launching a new website, we looked to the Media Captian for resources in development, SEO, and direction on Google Ads.

What were your goals for this project?

Ultimately, the number one goal was to increase our organic leads on our website. Besides that, alleviating the pressure of development tasks from myself was a huge relief.

SOLUTION

How did you select this vendor?

Jason, and I met through a previous employer about three years ago. Their team was much smaller, but were able to support the needs of my business at the time. I called Jason, and discussed our needs. He was able to deliver, so we signed the contract immediately.

Describe the project and the services they provided in detail.

TMC provided recommendations to improve content on our local service pages to increase our organic rankings on Google, and on deliver more organic traffic. TMC has helped monitor and adjust our Google Ads to be more efficient, and to preform better.

What was the team composition?

Our assigned team consisted of a project manager, a developer, and a copywriter. Depending on the task, Jason would bring additional people into the mix.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Since working with Jason, we have seen a significant increase in organic traffic, and we are ranking higher on google than before.

How was project management arranged and how effective was it?

Our project was managed 'loosely'. I will provide a request, Jason and the PM would review the request, and would assign it out to their team. Most of the time they would provide an estimated deadline. With our business, there was nothing urgent requested from TMC.

What did you find most impressive about this company?

I would say the communication to all parties involved. I am able to speak to developers, copywriters, and the owner; no one was off-limits.

Are there any areas for improvement?

The only thing I would like to see be improved would be their project status tracking. I don't necessarily need a dashboard, but I would like to have more real time updates.

BACKGROUND

Please describe your company and your position there.

I am the Owner of Sheppard Law Offices, Co., L.P.A, a boutique Tax and Bankruptcy Law Firm with 5 offices located in Central and Northeast Ohio. I employ 3 attorneys and 5 staff members.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

I hired The Media Captain to help me with the overall revamping of my online marketing and website presence. There were several problems I needed addressed right away, including SEO work, Pay-Per-Click, social media, and the appearance and content of my website. My prior marketing persons were not helping me produce an aggressive online presence to compete in my markets.

What were your goals for this project?

The goals were and still continue to be the same, that is, to improve upon and maintain a very strong online presence on Google organic searches, Google My Business, and PPC. We are trying to increase our online contacts with our 5 different offices.

SOLUTION

How did you select this vendor?

I actually researched several local (Columbus area) online marketing firms. I spoke with Jason for about 3 months or so before we actually met in person. Other agencies were either not interested in my small business or they wanted to charge an unreasonable amount for a plan that was not practicable for my business.

I searched on Google for Columbus online marketing firms and I met with a few of them. Jason did not over-promise and he was reasonable. I wasn't tied into anything long-term. I felt comfortable and I made a calculated choice to give TMC a try. I'm 11 months into this business relationship, and I am happy.

Describe the project in detail.

We started by analyzing and fixing the current website. There were a lot of problems with it. We had to remove links, end URLs, rewrite content and pages, correct punctuation, etc. At the same time, SEO had to start with PPC. My prior marketing guys just didn't do me justice.

The way I can tell the major change is by the number of contacts I started getting once things started to be corrected by TMC. Recently, we have started with Facebook ads. They write blog articles for my site. Here is the best part of the project.... constant communication with Alec and an agenda that is reviewed by telephone every 2 weeks. I love the organization and I know what they are doing and when it is done. I never had that before.

What was the team composition?

Alec is my project manager and Jason is the owner, who is copied on nearly every email. I have some interaction with other team members at TMC, but mostly Alec handles my account. We speak every 2 weeks and go over what has been done, what is being worked on, and what we are planning next. This is awesome! It makes me feel comfortable knowing my account is being handled because I get to see it.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

About 3 months after hiring TMC, I could see an increase in my offices' appointments. The telephone was ringing more and I didn't see the "lull" periods I had previously experienced. The website reads so much better now, and we are even improving our existing pages with new content to drive more traffic to the website.

I also just had a prospective client tell me she saw me on Google and then a Facebook ad of mine caused her to call me...WOW! I see the difference in online contact forms being completed as well by prospective clients. We have 3 staff members who are responsible on a daily basis to contact the leads that come in. One person cannot do it any longer.

How effective was the workflow between your team and theirs?

Alec and Jason are great with communication. I'm a lawyer and I know what communication means to clients and others. Alec and Jason are superb in communicating with me. Most of our communications are via email. Alec and I have our bi-weekly telephone calls to address the ongoing agenda items. If they want something from me, they just tell me. And if I have any issues, I just email them and they address it. There is no delay or lack of communication with Alec and Jason.

What did you find most impressive about this company?

Results-Oriented. Reasonableness. Organized. Transparent. I have been in business for 16 years. I love marketing and being competitive. I have used several prior marketing companies and persons and I always thought I was overpaying for results that were unproven or less than desirable. So as you can imagine I was skeptical last year. That's why I did a lot of research to find a great online marketing firm. I put faith in Jason and his team. 11 months later, I am not disappointed at all. In fact, I am very happy with my business relationship with The Media Captain. I know what I am getting. I can see it. I can see the differences it has made in my business. It's real.

Are there any areas for improvement?

Online marketing is a marathon, not a race. TMC hasn't shown me anything yet that makes me think they have to improve upon the service they provide me. We set goals and tasks and then we accomplish them. The result of this plan of action is increased online visibility.

BACKGROUND

Please describe your company and position.

I am the Owner/Founder of Rawk U School Of Music

Describe what your company does in a single sentence.

Teach private and group music classes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Media Captain to accomplish?

• Improve paid search

SOLUTION

How did you find The Media Captain?

Referral

Why did you select The Media Captain over others?

Good value for cost

How many teammates from The Media Captain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

they worked on paid search and webite seo for me.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased visibility online and a lot more qualified leads per month via google ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very punctual with their deadlines.

What was your primary form of communication with The Media Captain?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of the work is impressive.

Are there any areas for improvement or something The Media Captain could have done differently?

none that come to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the director of new business development at Accel. We provide contract assembly, manufacturing, and packaging solutions for leading brands. Our company offers value-added services, personalized support, and engineering expertise from our certified woman-owned facility in New Albany, OH.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Media Captain?

We hired The Media Captain for a full website redesign and to start optimizing for SEO.

SOLUTION

What was the scope of their involvement?

The Media Captain rebuilt our site from top to bottom. While we gave them an idea of what we wanted and drafted the content for the site, they brought it to life and made the content really shine. The team created a strategy and executed it around SEO.

What is the team composition?

We have three teammates directly facing us and a number of people behind the scenes.

How did you come to work with The Media Captain?

We found The Media Captain through an online search. We liked the team, they were local, and they understood our business.

What is the status of this engagement?

We started working together in June 2014. The original website redesign is complete, but the ongoing digital marketing and SEO efforts are ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We went from not ranking in the top 10 with any of our keywords to ranking in the top 10 for 46 organic keywords. We’ve seen an increase in organic visibility from 4.53 to 43.29. We’re also reaching top AI keywords for ChatGPT.

How did The Media Captain perform from a project management standpoint?

The Media Captain’s project management is great, and they’re happy to match our pace.

What did you find most impressive about them?

The Media Captain is really understanding and responsive. They’re always a step ahead of my thinking.

Are there any areas they could improve?

No, there’s nothing I can come up with.

BACKGROUND

Introduce your business and what you do there.

I’m the director of West Coast Music Academy, an education company. We provide music education and lessons to students in Santa Clarita, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Media Captain?

We needed to improve our SEO, redesign our website, and generate new leads for our business.

SOLUTION

What was the scope of their involvement?

The Media Captain has optimized our SEO to improve our keywords across Google. The team has redesigned our website to give it a fresh new look and improve its overall searchability. The Media Captain has also improved our social media presence with ads and better optimization.

For the website redesign, The Media Captain has focused on updating the language and images and optimizing the site for Google.

What is the team composition?

We’ve worked with four teammates from The Media Captain.

How did you come to work with The Media Captain?

A friend in the same industry referred me to The Media Captain. The team had a proven track record with other businesses similar to mine, and I saw that their results were top-notch.

What is the status of this engagement?

We started working together around January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, our keywords have improved organically by a huge amount, leads have increased, and our Google rankings have greatly improved. We’ve noticed these improvements about six months after starting to work with The Media Captain, but I’ve really started to see the results in the last year or so.

How did The Media Captain perform from a project management standpoint?

The Media Captain's project management has been great! Everyone I’ve worked with, from project managers to directors, has been top-notch and very timely with their work and reports. We communicate via email and Google Meet.

What did you find most impressive about them?

I’m impressed that The Media Captain really listens to what we’re looking for and takes into account all the fine details that go into a project. The team genuinely listens to my wants and needs and doesn’t brush them aside as unimportant.

Are there any areas they could improve?

The only real issue has been having a few different project managers during my time with them. However, this has been mainly due to staff leaving the company and not any issues I’ve had with them.

BACKGROUND

Please describe your company and position.

I am the VP of Strategy & Operations of Broadview Heating

Describe what your company does in a single sentence.

HVAC and electrical installation and repair.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Media Captain to accomplish?

• Build a website
• Develop strategy for and manage GLSA
• Develop strategy for and manage social media

SOLUTION

How did you find The Media Captain?

Direct mailing

Why did you select The Media Captain over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from The Media Captain were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The key deliverables include:

Website development

SEO and GLSA strategy development and implementation

Social media strategy development and implementation

Email marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A completed website and well performing SEO, GLSA, social media and email marketing campaigns. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management. Items are delivered on time and always well executed. They are very responsive and easy to communicate with at any time.

What was your primary form of communication with The Media Captain?

Virtual Meeting

What did you find most impressive or unique about this company?

The dedication and level of commitment shared by every individual I have worked with on projects is very impressive. 

Are there any areas for improvement or something The Media Captain could have done differently?

They are a first-class organization and I would not change anything.

UPDATED REVIEW

This review was published on September 7, 2023.

Strategic Growth Manager, Broadview Heating
Construction

Broadview Heights, Ohio

11-50

Mar 2023 - Sep 2023

$10,000 to $49,999

Not verified

Project summary
The Media Captain developed a customized website for an HVAC company. They also added a variety of content to improve CX.

Feedback summary
The Media Captain delivered the website within the agreed-upon deadline. Their team took the time to understand the client's vision for the website. They also patiently trained the client to manage the website's backend. Moreover, they were responsive and communicative via email and online meetings.

BACKGROUND

Please describe your company and position.

I am the Strategic Growth Manager of Broadview Heating

Describe what your company does in a single sentence.

Provides HVAC and Electrical services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Media Captain to accomplish?

Develop a new customized website

SOLUTION

How did you find The Media Captain?

A coffee mug and information was delivered to our office.

Why did you select The Media Captain over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from The Media Captain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed a customized website with a variety of content for an enjoyable customer experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Seeing the project come together in stages through the development website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive and met deadlines.

What was your primary form of communication with The Media Captain?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The time that was taken to understand our vision was most impressive, along with the patience in training us on the backend of the site.

Are there any areas for improvement or something The Media Captain could have done differently?

No

STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the National Director of Marketing & Communications of Visterra Landscape Group

Describe what your company does in a single sentence.

Visterra Landscape Group is the premier commercial landscaping platform, ranking as the nation’s 50th largest landscape services provider and the 12th largest snow and ice management company in North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Media Captain to accomplish?

• Optimize partner company web sites
• Build strong SEO for our partner company web sites

SOLUTION

How did you find The Media Captain?

Referral

Why did you select The Media Captain over others?

Honest, Credible, Sensible Pricing

How many teammates from The Media Captain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Establish a high performing SEO campaign for lead generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Five partner company web sites rebuilt with SEO and PPC campaigns ongoing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management - diligent and on-time.

What was your primary form of communication with The Media Captain?

Virtual Meeting

What did you find most impressive or unique about this company?

The Media Captain's output and value beat most agencies.

Are there any areas for improvement or something The Media Captain could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the M.D. and Owner of Columbus Facial Plastics

Describe what your company does in a single sentence.

Facial plastic surgery and medical spa services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Media Captain to accomplish?

• Website design and optimization

SOLUTION

How did you find The Media Captain?

Referral

Why did you select The Media Captain over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from The Media Captain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design and optimization, content creation, pay per click ads, social media marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic, increased ad performance, increased patient leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Media Captain provided excellent work overall. Tasks were completed on time, and the communication has been very good.

What was your primary form of communication with The Media Captain?

Virtual Meeting

What did you find most impressive or unique about this company?

Excellent communication, including by the owners. Willing and able to help us solve problems and shift strategies when necessary.

Are there any areas for improvement or something The Media Captain could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Corporate Marketing Manager of Lane Aviation Corporation

Describe what your company does in a single sentence.

Aviation Services including ground handling, fueling, hangar storage, aircraft sales, aircraft charter and management, and aircraft maintenance.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Media Captain to accomplish?

• Company website redesign

SOLUTION

How did you find The Media Captain?

Current service provider

Why did you select The Media Captain over others?

Good value for cost

How many teammates from The Media Captain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Company website redevelopment.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A redesigned website that presents well on the internet.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very organized and broke the process down, so it was not so overwhelming.  They communicated with us regularly and responded quickly to any comments or concerns.  

What was your primary form of communication with The Media Captain?

Virtual Meeting

What did you find most impressive or unique about this company?

The team was very responsive, in most cases getting back to us on the same day.  

Are there any areas for improvement or something The Media Captain could have done differently?

I cannot think of anything.