The Media Captain

BACKGROUND

Please describe your company and your position there.

Trolinger Law Offices, LLC is a boutique family law firm based in Columbus Ohio, and serving all of Ohio. My role is Office Manager and my responsibilities range from schedule management to marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain, and what were your goals?

Our firm hired Media Captain for site development and ongoing SEO management. Our goals are to create a unique, approachable vibe in a very formal industry, while still remaining professional and respected.

SOLUTION

How did you select The Media Captain and what were the deciding factors?

Their portfolio and communication were the 2 main factors.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our team wrote content for our site, communicated our content and vision to our dedicated project manager and digital marketing expert. The site was built in Wordpress, and we manage SEO using a number of tools recommended by Media Captain.

How many people from the vendor's team worked with you, and what were their positions?

1. Owner,
2. project manager,
3. designer,
4. digital marketing

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website has been live and our SEO in place for 3 weeks, and we have already received leads/paid retainers in an amount that exceeds our total spend to date.

Describe their project management style, including communication tools and timelines.

Clear communication, weekly meetings while the project is in full development, bi-weekly meetings after, and ongoing email availability.

What did you find most impressive or unique about this company?

They pay attention to our style and what we want to portray. They take our feedback well and make good suggestions when we are uncertain. Very intuitive.

Are there any areas for improvement or something they could have done differently?

itemized invoices

BACKGROUND

Please describe your company and your position there.

I am a director of Skip Bin Hire Company in Melbourne, Australia, we hire out skip bins to residential and construction customers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain, and what were your goals?

we hired The Media Captain to optimize our Google Ads Campaign, our goals were improved conversion, proper set up of ads and proper management

SOLUTION

How did you select The Media Captain and what were the deciding factors?

I selected TMC based on listening to Jason's Podcast on SEO and digital marketing topic and once he established himself an as expert in the field, I've set up an online chat to him. Once we had a chat, i had no doubt in my mind that his company was the right fit to ours.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our Google Ads campaigns were reviewed, optimized, new ones created and remarketing implemented.

How many people from the vendor's team worked with you, and what were their positions?

I work with one person, he is a digital marketing specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased Traffic to our Website from Google Ads, better use of budget, due to correct set up. Increased traffic from Google and FB retargeting / remarketing, improved CPC.

Describe their project management style, including communication tools and timelines.

Fantastic communication, monthly online meetings, review of our account, constant dynamic changes are being implemented as required.

What did you find most impressive or unique about this company?

In between of our meetings, I can email any questions to Alec and we are in constant contact and make changes as we go. What I find impressive is their customer service, level of care, and how committed they are to our success. They have deep technical knowledge as well as digital marketing knowledge and deep business acumen in everyone I have dealt with.

Are there any areas for improvement or something they could have done differently?

Happy with Everything.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of DELTA H TECHNOLOGIES. DELTA H designs and manufactures industrial heat treating furnaces for the aerospace, defense, automotive, medical, plastics, additive manufacturing industries and many more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

Website design / development, SEO, Social Media, Online Advertising

What were your goals for this project?

Generate new business for our company through SEO and Google Ads along with optimizing our website.

SOLUTION

How did you select this vendor?

When I searched for "web developers near me" and they were the first to pop up, I figured they must be doing something right. What really solidified our partnership with them though was Jason and his appreciation of our unique business and needs. Before Media Captain, we often felt we were forced into square peg, round hole decisions when it came to our website development and SEO. Media Captain listened to our needs and goals and came up with creative solutions that are paying off.

Describe the scope of their work in detail.

Their team came to our facility to get a first hand account of who we are and what we do, along with the message we wanted to convey to our customers. We continued to work closely with them to further develop our website, adding and optimizing pages. From there, we then set on to SEO and Online Advertising. Bi-weekly meetings are scheduled to review results and optimize strategies. Additionally, they have assisted us with several of our blog posts which are now getting much more attention than they had before.

What was the team composition?

We've mostly worked directly with our Project Manager, but know there are lots of people behind the scenes also contributing to our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sales and traffic to our website has increased significantly. We also now have a monthly press release which we hadn't before and has led to further interest, feedback, and sales. Overall, everything has been a success.

How effective was the workflow between your team and theirs?

Project management has always been very thorough and timely. The feedback and collaboration between us and Media Captain is very easy to come by and honest, which we appreciate.

What did you find most impressive about this company?

Jason and his story. We are a fellow family business and are very passionate about what we do. Jason shares that same passion and "gets it" from an ownership point of view. The perseverance and creativity he had in creating his own business sold us on working with them.

Are there any areas for improvement?

I have nothing but great things to say!

BACKGROUND

Please describe your company and your position there.

I am one of the three partners and founding members of Katz, Pryor & DiCuccio, LLP, a law firm in Columbus, Ohio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

We hired The Media Captain to build a new website and help with SEO/PPC.

What were your goals for this project?

We want to attract more clients through online advertising.

SOLUTION

How did you select this vendor?

I've known Jason Parks at The Media Captain for about 17 years. We shopped around and The Media Captain seemed to be the best value.

Describe the project in detail.

We had an initial in-person meeting to talk about what we wanted in our website. We then met every two weeks to track progress on our site.

What was the team composition?

We dealt with several team members, each of whom had a different role. We had someone help with our logo and branding, we had someone help with design, someone else helped with SEO/PPC, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our site just launched, so we are still too early to see all the results. Since we launched the site, we have gotten great feedback on the look and design of our site. Many of the compliments have come from other people in the web design and development industry.

How effective was the workflow between your team and theirs?

Very effective, we appreciate their communication.

What did you find most impressive about this company?

They are quick to respond. Whenever we noticed a small issue, we would reach out and receive an immediate reply.

Are there any areas for improvement?

Too early to tell, but nothing we see at this time.

BACKGROUND

Please describe your company and your position there.

Expressions Music Academy provides private music lessons to students ages 3-adult in basic music fundamentals as well as instruments such as piano, voice, guitar, ukulele, drums, violin, wind instruments, and more. I conceptualized and founded the business in 2010 and act as its CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

We currently have five locations and our primary goal was to improve web rankings for specific keywords in each location, particularly two new locations and one older location that was struggling. We also hoped to get our cost per click down on our Google Ads.

What were your goals for this project?

Our ultimate goal was to improve our organic rankings across all five locations and reduce our Google Ads cost per click so that we could both draw more clients (most important) and decrease marketing costs.

SOLUTION

How did you select this vendor?

The Media Captain came highly recommended by another music school owner friend of mine in Ohio. He has a lot more knowledge than me in website and SEO work and had even done some work on my Google Ads for me, so I trusted him. I know he would have done his homework on choosing a company.

Describe the project in detail.

I supplied the team with login credentials for key websites and dashboards they would need to access, and they immediately got to work making improvements to both the frontend and backend of our website, building backlinks, creating review landing pages, improving our Google Ads, setting up retargeting ads on Google and Facebook, and adding us to directories. They presented the plan to me, broken down by month, and continue to update me on their progress and improvements to our rankings every two weeks during a conference call.

What was the team composition?

First I spoke with Jason, the owner, who asked questions about my company, needs, and goals and subsequently built a strategy for improvement. Then I was introduced to Alec who implements the strategies and keeps me updated every two weeks. I can contact either of them at any time for a quick response.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have only been working with this company for a few months and already our rankings are up in several locations/keywords! It's amazing. We have received more request info forms this last month than we usually would in January and ultimately are enrolling more students. Our Google Ads cost per click is also significantly reduced.

How effective was the workflow between your team and theirs?

The Media Captain is so easy to contact and extremely responsive. We mostly communicate via email but also meet several times per month via phone conference. They keep me updated without me having to ask, but if I do have a question, it is addressed thoroughly and quickly.

What did you find most impressive about this company?

I have worked with two other SEO companies. One was more of a freelancer and one was a much larger company. Both had problems and even though I was promised results (which was fishy in the first place - SEO improvements can rarely be PROMISED), I never got them. I did, however, waste a lot of money. The Media Captain, on the other hand, is a perfectly-sized company with direct contact and strategizing with the owner but also a lot of support from the rest of the team. They're large enough to have resources but small enough to actually care. They're extremely organized and knowledgeable and I have been impressed with the comprehensive strategy they developed and presented to me. Most importantly, though, they're the only SEO company which has actually improved my rankings! And FAST! As a business owner of nearly 10 years, I have worked with a lot of companies. The Media Captain is one of the best companies I have ever worked with.

Are there any areas for improvement?

I would not change anything about my experience with this company so far. They have exceeded my expectations.

BACKGROUND

Please describe your company and your position there.

We are a structural engineering firm that is Licensed in 50 U.S. States and we also provide home design. I am the Business Development Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

We hired the Media Captain for SEO and PPC help.

What were your goals for this project?

We wanted to be ranked on the first page/ first spot on google for many different keywords.

SOLUTION

How did you select this vendor?

We researched many different SEO companies and found that Jason was very transparent and was not sheisty.

Describe the project in detail.

The Media Captain has done a great job with the SEO on our website. Business has been booming and we really appreciate all of the help from Jason and the team. Our SEO has been an investment and it's not cheap, but it's worth it. We were skeptical about what SEO company to hire and I guarantee that I made the right decision! Our company has thrived and many of our keywords are ranked on the first page of Google. The Media Captain works with us on a new strategy each month, and it has been very profitable and pretty much every new marketing campaign has been successful. If you are looking for SEO and PPC help, I would highly suggest The Media Captain, you won't regret it! Thanks again Media Captain Team and Jason, for all of the hard work.

What was the team composition?

We meet every month, twice a month and discuss new strategies for all the different pages that we have on our website, and then monitor all of them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are ranked on the first page of google for so many different keywords, it has helped grow our company. They're worth every dime.

How effective was the workflow between your team and theirs?

It has been excellent!

What did you find most impressive about this company?

They are very informative and actually teach you new things and explain what they are doing, and how they are going about it.

Are there any areas for improvement?

Not that I have seen.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing and Enablement Officer for Amedisys, a national home health and hospice provider with care delivery in 38 states.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

The Media Captain has been managing our SEO/PPC efforts to drive new patient leads for nearly 5 years. This included development of a new landing page, a detailed PPC strategy across multiple platforms, and technical coding on an algorithm to manage incoming leads seamlessly and efficiently.

What were your goals for this project?

To drive local market brand awareness via online channels and to generate patient/consumer leads that would convert to new patient admissions.

SOLUTION

How did you select this vendor?

From past experience working with Jason Parks and the Media Captain on other digital initiatives.

Describe the project in detail.

We were seeking to innovate and improve our SEO/PPC strategy to drive new patient leads via our "Is Hospice the Answer" quiz.

What was the team composition?

Jason Parks was our initial point of contact and served as chief strategist to drive the relationship. We also have worked closely with Mike Cottrill on technical/web development and with the account management team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of the Media Captain's work, we now generate 500+ new patient leads each month for our care centers across the country. When we first engaged with the Media Captain, that number was below 50 new leads per month … meaning that we have experienced a 10x increase as a result of this partnership.

How effective was the workflow between your team and theirs?

Workflow has always been incredibly smooth and seamless. The Media Captain team is attentive, thorough, and extremely easy to work with.

What did you find most impressive about this company?

This isn't just a tech agency … They're a people-oriented team who seem to understand real-life problems and then seek to solve them through technology. That's a refreshing change in a digital age and a tribute to the vision of their founder.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

Owner and CEO of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

We were falling behind in our SEO efforts so we reached out to the Media Captain.

What were your goals for this project?

To improve our search engine rankings and visibility.

SOLUTION

How did you select this vendor?

We looked through a lot of different companies and ultimately chose the media captain because of reviews and reputation.

Describe the project in detail.

The Media Captain did a full site audit, fixed everything and continues to optimize our site each month.

What was the team composition?

We worked with Jason and Cassidy and both were awesome to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We improved our organic rankings and the number of new clients coming in.

How effective was the workflow between your team and theirs?

They have been super easy to work with and very responsive to all of our emails and communication.

What did you find most impressive about this company?

They actually deliver the results that you are paying for. I've worked with quite a few SEO companies and many of them never deliver any quantifiable results. They are the real deal.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

Jendco Safety Supply is a family owned and operated safety & Industrial supply distributor located in Columbus, OH. Our core business is specialty selling personal protective equipment for construciton, manufacturing, demolition and a multitude of other industries.

We serve mostly a B2B environment but our business is also frequented by B2C customers. I am our COO but also I manage our eCommerce product content, pricing and sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

We hired The Media Captain to take care of all of our PPC campaigns. Currently they manage all of our Google AdWords, Search and Shopping campaigns. Since hiring TMC on our eCommerce has experienced over 5x growth from online sales alone.

What were your goals for this project?

Overall our goal was to increase our revenue line while keeping our advertising expenses low. We typically don't operated with much of an advertising budget as the bulk of our business is B2B and we let the TMC team know this from the beginning. 

Gladly, to our surprise, within only a few weeks time there was a significant uptick in traffic, conversions and sales through our website. We were convinced from there on out to make an advertising budget a priority within our business.

SOLUTION

How did you select this vendor?

I selected The Media Captain after reading an article in Columbus CEO about a neighboring business using The Media Captain for their paid online advertising. I sent Jason an email and we had a conference call the next day. We have been with them ever since (2014)

Describe the scope of their work in detail.

They manage all of our paid google advertising services - Google AdWords and Google Shopping. We just recently extended our contract to include SEO for our website.

What was the team composition?

I worked closely with the businesses founder for years. I have always worked with him or one of his direct reports. Regardless of who I work with though, I always get the results we're looking for.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our business frequently gets calls from firms trying to sell us on their PPC services - telling us one thing or another isn't configured right and we are loosing 'X' amount of dollars because of this.

In full disclosure, I have provided our numbers to these firms trying to sell me on their services and I typically don't get a call back from them once they've seen how well we're performing.

In short, TMC's strategy for our PPC campaigns hasn't been able to beat which is why we've stuck with them for 5+ years.

How effective was the workflow between your team and theirs?

In my opinion, effective communication is key. The TMC team is quick and agile when responding to issues, questions, and concerns that pop up.

What did you find most impressive about this company?

I like working with other small businesses and business owners. TMC provides a world-class approach with reporting, communication, and strategy all while being a small boutique firm located in the same city as us.

I really appreciate that they do not outsource the work to another country or to remote employees - so the employees I work with there are very well rounded and understand the entire function and process of the business.

Are there any areas for improvement?

Not at this time

BACKGROUND

Please describe your company and your position there.

We are a manufacturer of ornamental iron and light structural steel components. I am partial owner of a multi-generational family owned & operated business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Media Captain?

We were on a legacy web server looking to modernize to transition to e-commerce. Media Captain helped us with the site moves, setting it up on an easily sustainable platform.

From there they developed the site layout and web cart. Ongoing they have developed a marketing strategy that also includes SEO, PPC, Facebook ads, Amazon ads & organic search results.

What were your goals for this project?

We wanted a site that was easily maintained and updated regularly without tedious coding or 'real' know how.

SOLUTION

How did you select this vendor?

In the past, we worked with many web dev, marketing and strategy companies. Media Captain has it all in one stop shop.

Describe the project and the services they provided in detail.

Media Captain performed all the back end heavy lifting and provided us with education as to how to continue to work out site in-house to ease budget.

What was the team composition?

Initially, I worked with Jason (president) and Mike (dev). As the site was put in place, we continue to work with Jason & Mike but are also frequently in contact with Cassidy who champions any future development plans

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our e-commerce has grown substantially since utilizing Media Captain. I assume it will continue to grow as they persistently suggest improvements.

How was project management arranged and how effective was it?

Media Captain's strong suit is communication and persistence as well as plenty of knowledge and experience. Let them be good at what they do so you can focus on what you are good at.

What did you find most impressive about this company?

Everyone on the MC team is very approachable and available. They are big enough to get the work done but small enough that you don't get lost simply trying to get in touch with the appropriate contact.

Are there any areas for improvement?

no