Max Effect Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a rehab facility that does chiropractic work, spinal decompression, and regenerative medicine for autoimmune disorders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Max Effect Marketing?

We needed to target and market to an audience that’s financially capable of paying for the non-insurance services we offer.

SOLUTION

What was the scope of their involvement?

Max Effect did a detailed demographical search based on household income, age, financial condition, etc. They made sure that the patients who came in would be high-quality and able to pay for our services. They organize social media marketing, call potential patients who’ve filled out forms, and schedule informational dinners and seminars. All of their work focuses on getting new clients to use our services.

What is the team composition?

We have two main points of contact.

How did you come to work with Max Effect Marketing?

They were a reference.

How much have you invested with them?

We’ve spent around $8,000–$9,000.

What is the status of this engagement?

We’ve been working together since January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Every dinner and seminar we’ve had since hiring Max Effect has been at 90%–100% capacity.

How did Max Effect Marketing perform from a project management standpoint?

They’re attentive to our needs and quickly learned our business model. They either answer our phone calls immediately or call back within a few hours. Whenever we have questions, they answer in a timely manner.

We track our progress using Google Calendar, and most of our communication is over the phone. I don’t like email, so Max Effect accommodates to that and does phone calls.

What did you find most impressive about them?

Whenever someone fills out a survey, Max Effect calls them to schedule a seminar. That’s incredibly time-consuming, especially because they contact between 100–150 people every two weeks. But Max Effect does it, and it boosts our attendance greatly.

Are there any areas they could improve?

I haven't been with them long enough to know. However, I’m pleased with their work so far.

Do you have any advice for future clients of theirs?

Spending the extra $500 a month for them to handle the calls is incredibly beneficial. It’s saved us so much time and effort—I’d definitely recommend that service.

Be as specific as possible with the demographic you want to reach. The more Max Effect knows, the better they’ll do.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of New Beginnings Baltimore, which is a non-invasive laser lipo and weight-loss center. We perform safe procedures to shrink fat cells and also advise people on how to live healthier lifestyles

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Max Effect Marketing?

I started this business with a clear goal in mind, but limited knowledge about how to build my presence online. Max Effect helped me with web design, SEO, and digital marketing.

SOLUTION

What was the scope of their involvement?

We initially contacted them to help us set up a discount offer through Groupon, but since then we’ve asked them to do a broad range of marketing projects. They built our website for us and handle our SEO. They also help us with social media marketing, which includes making digital ad buys and also managing our profiles on Facebook and Yelp.

What is the team composition?

I work with their director of operations, and then we also have a computer and customer service specialist who helps us.

How did you come to work with Max Effect Marketing?

I received a referral from a contact who’d also used them to set up an online discount offer for his business.

How much have you invested with them?

It’s been a couple of years, so it’s hard to say exactly, but we’ve spent somewhere between $10,000–$49,000.

What is the status of this engagement?

We started working together in late November 2015 and they had my site up and running within about six weeks. They’re still working with us on digital marketing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When I first started my business, I was several pages back in the search results, but now I’m at the top of the first page, so their SEO work has been effective. I’ve also seen an increase in the number of clients who’ve come to me from online advertising.

How did Max Effect Marketing perform from a project management standpoint?

They send me monthly SEO reports, but I can also get in touch with them anytime I need to. We’re in close contact regularly by phone, email, and text.

What did you find most impressive about them?

I’m not tech-savvy, so I appreciate their attentiveness and willingness to sit down and give me advice on how to manage the online aspects of my business. Now that I’ve been in business longer, I’ll get solicitations from outside companies saying I need this or that service, and the team at Max Effect is always patient about explaining those options to me and discussing whether or not they’re necessary. Given their attentiveness and the success I’ve had so far, I really trust their opinions.

Do you have any advice for potential customers?

Talk with several different companies before you choose one and see who you build a good rapport with based on those initial conversations. I’ve met with teams that I’ve liked on a personal level, but they didn’t explain their work in a way that made sense to me, so they wouldn’t be a good fit in the long run.

BACKGROUND

Introduce your business and what you do there.

I’m CEO of Palmetto Physical Medicine, a multidisciplinary integrated medical facility in Anderson, South Carolina.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Max Effect Marketing?

We were bringing on new service centers and needed to reach a new demographic of clientele.

SOLUTION

What was the scope of their involvement?

They handle all the social media and digital marketing for our new service centers on things like stem cell treatments and medical weight loss. They’ve done paid advertising, redesigned our website, and managed SEO. We’ve done a Groupon with them. They even manage a call center.

What is the team composition?

I’ve dealt mostly with their Director of Merchant Acquisitions. My staff works with other members of their team.

How did you come to work with Max Effect Marketing?

We vetted five or six different social media and marketing companies. Max Effect came highly recommended by another consultant in my group.

How much have you invested with them?

We spend between $5,000–$10,000 a month and have spent around $50,000 total.

What is the status of this engagement?

We’ve been working together since February 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped us deliver services for patient demographics that we were unable to reach before. Our Google analytics shot up by around 800 percent. The ROI for our division is one of the highest in the company. For every dollar I spend with them, it makes me $1,000. We couldn't be happier.

How did Max Effect Marketing perform from a project management standpoint?

We get monthly reports with statistical analysis on how well our programs are doing. My staff reviews them and then can tweak anything that needs to be adjusted.

Their Director of Merchant Acquisitions is an amazing salesman and great with customer support. They have a well-managed, extremely rounded, talented team. Their staff makes sure that there's advance communication and everyone's on the same page. They're proactive instead of reactive. They go above and beyond.

What did you find most impressive about them?

Their customer support is extremely high quality. Their ads are great quality and high validity. If we don't get the results we want, they bend over backward to make sure that we do.

Are there any areas they could improve?

If they keep adding talented people, they're going to be able to offer more services. I would suggest they continue to grow and hire intelligent people.

Do you have any advice for potential customers?

I would say trust their guidance. They know the market and they know what they're doing. The longer you wait without just listening to their expertise, the more it's going to cost you.

BACKGROUND

Introduce your business and what you do there.

I own The Slim Co, which offers non-surgical weight loss services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Max Effect Marketing?

I had a startup company and needed help attracting more people to our services and driving more online revenue.

SOLUTION

What was the scope of their involvement?

Max Effect provides web design, SEO, and digital marketing services through Groupon and Facebook.

What is the team composition?

I work closely with Nate (CEO and Founder, Max Effect Marketing) and a few others on SEO and sales.

How did you come to work with Max Effect Marketing?

I had heard of Max Effect through networking and reached out to them. I immediately liked their team; they seemed motivated and like good partners to grow with over time.

How much have you invested with them?

Altogether, we've invested over $100,000.

What is the status of this engagement?

We've been working together since 2012. We continue to pay them on a monthly basis for services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've been invaluable partners in expanding the business. Before I started working with Max Effect, I had one location. Now I have a $2 million company with 200 locations, and I couldn't have done it without them. Their marketing efforts generate about 7,000 phone calls a month. They really helped put my business on the map.

How did Max Effect Marketing perform from a project management standpoint?

Their team provides bi-monthly reports and is always available to answer any questions I have. They're good about staying on top of everything.

What did you find most impressive about them?

What stands out the most to me is their customer service and attentiveness. I can get them on the phone at anytime and they make it simple for me to make changes to projects on the fly, even over weekends.

Are there any areas they could improve?

No. They're a good team and do their best to stay up-to-date on industry knowledge.

Do you have any advice for potential customers?

Be realistic in your expectations. Digital marketing will not provide results overnight. It requires trial and error and some patience. Keep your long-term goals in mind and don't expect every campaign to be a home run.