Marketeros Agencia

BACKGROUND

Please describe your company and position.

I am the marketing manager of Grupo Diforma.

Describe what your company does in a single sentence.

Diforma In Store is a Bogotá-based point-of-sale marketing agency that designs, manufactures, and exports custom display solutions (floor displays, end caps, counter displays, and more) for FMCG/CPG brands across the Americas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketeros Agencia to accomplish?

• Improve our website’s organic search rankings through technical SEO in three key U.S. markets: Florida, New York, and Texas.
• Position Diforma In Store in AI-generated answers (GEO) on platforms like ChatGPT and Perplexity as a leading POP display manufacturer.
• Build thought leadership in POP display marketing by creating and publishing two blog posts per month on our website for the markets we serve.

SOLUTION

How did you find Marketeros Agencia?

Referral

Why did you select Marketeros Agencia over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Marketeros Agencia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketeros manages our full SEO and GEO process, focused on the U.S. market (Florida, New York, and Texas). 

Key deliverables include: Keyword research and strategy for the POP display and in-store marketing industry; technical SEO audit and fixes, including broken link correction and on-site optimization; link building to strengthen domain authority; content marketing: creating and publishing SEO-optimized blog posts; GEO optimization to increase visibility in AI tools like ChatGPT and Perplexity; and monthly performance reports with rankings, traffic, and progress against goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +117% organic traffic from the U.S., our main target market
• Organic traffic from Texas nearly tripled (+189%) and New York doubled (+102%), two of our three priority states
• +65% total organic search sessions and +120% organic users overall
• Average Google ranking for U.S. searches improved from position 32 to 16, moving from page 3–4 to page 1–2
• +50% engaged organic sessions, showing the new traffic is qualified, not just volume
• New users referred by AI assistants (ChatGPT, Gemini, Perplexity) grew from virtually zero to 200+ per year, tripling year over year, validating our GEO strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketeros was highly responsible and proactive throughout the project. Whenever traffic or lead volume dipped, they didn’t wait for us to raise the issue. They immediately analyzed the cause and proposed new SEO actions to get back on track. They also went beyond pure SEO, improving our website’s user experience and navigation to increase conversions. Their monthly reports kept us clearly informed on progress, and communication with the team was always smooth and timely, through Zoho Cliq

What was your primary form of communication with Marketeros Agencia?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their genuine commitment to our project. They treated our goals as their own: they didn’t just execute tasks; they took ownership of results. They were also ahead of the curve, working on GEO (visibility in AI tools like ChatGPT and Perplexity) before most agencies were even talking about it. Their ability to go beyond SEO and improve our site’s user experience and conversion made them feel like a true strategic partner rather than a vendor.

Are there any areas for improvement or something Marketeros Agencia could have done differently?

One thing we would have valued is including a few hours of strategic digital marketing advisory within the project, with one of their senior professionals or the agency’s founders.

They have deep experience across many business verticals, and having regular access to that strategic perspective would have added even more value beyond SEO and GEO execution.