Map and Fire

BACKGROUND

Please describe your company and position.

I am the Founder of The Rocking Room LLC

Describe what your company does in a single sentence.

Premium Rocking Chairs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Map and Fire to accomplish?

• Identify Ideal Target Segment

SOLUTION

How did you find Map and Fire?

Online Search

Why did you select Map and Fire over others?

• High ratings
• Pricing fit our budget
• Understood the Brand

How many teammates from Map and Fire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Map & Fire provided research and insights around the ideal customers, market position, and pricing sensitivity for our new premium rocking chair.
The Key Deliverables were:
     Market Survey:

• Designing Survey Questions
• Dashboard of Survey Results
• Survey Data Raw Download

     Analysis for Survey:

• Analysis, Insights and Recommendations Deck
• Guidance for the product's overall strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to define a clear target market that fit our product and would be the lowest friction segment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was great, they stuck to their deadlines and the communication throughout the process was excellent.

What was your primary form of communication with Map and Fire?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took their time to really understand the brand, the strategy and the direction and were then able to work around that really well.

Are there any areas for improvement or something Map and Fire could have done differently?

They are great! 

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Krave

Describe what your company does in a single sentence.

For working, professional adults in urban areas who want to bring food to an outdoor social activity with friends and family. Krave is the travel food container that keeps charcuterie foods fresh and ready to share with a group unlike traditional coolers, basic snack boxes, or endless piles of tupperware.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Map and Fire to accomplish?

• Market Research
• Brand Strategy
• Marketing Advisory

SOLUTION

How did you find Map and Fire?

Online Search

Why did you select Map and Fire over others?

• High ratings
• Pricing fit our budget
• Great communication and transparency

How many teammates from Map and Fire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I was not exactly sure what I needed in a marketing team at the time. My initial thought was around market research and trying to prove out viability of the products we were designing. After meeting with Map & Fire, the agency provided a detailed outline of their service offerings, the importance of each offering along with a thorough breakdown of costs. We started with market research, then quickly jumped into building the brand. 

Once the market research was complete, the agency then summarized the results, combined with the branding strategy in order to provide me with a very well thought out and concise overview of our business that is being used to raise capital with investors today. I was so impressed with the work the agency provided us, I didn't want to stop there. Map & Fire is now working on copyright and content for our landing page, as well as some variations in campaign ads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They provided quantitative and qualitative data that supported the viability of our products on the market. They built out a branding strategy with campaign content and then summarized all of this in an easy to ready and detailed positioning guide that is being used to raise capital with investors today. The agency has also provided extensive copyright and content for our "coming soon" landing page, as well as campaign ads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was always delivered on time, thoroughly thought out and reviewed on a weekly basis. They were available to respond to questions/concerns anytime. 

What was your primary form of communication with Map and Fire?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The uniqueness was their level of communication, understanding of the project and the level of interest the showed in our product. The agency showed that they actually cared about our success. It was not about selling us a service, but more about being the "extension" of our internal team that we needed. 

Are there any areas for improvement or something Map and Fire could have done differently?

I would not say there is much to improve on. They've done everything exactly as it was asked of them and they delivered everytime. 

BACKGROUND

Please describe your company and position.

 I am the Director of a consumer products company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Map and Fire to accomplish?

• Market Research

SOLUTION

How did you find Map and Fire?

Referral

Why did you select Map and Fire over others?

Referred to me

How many teammates from Map and Fire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Map & Fire conducted interviews with 10 of our existing customers and developed a survey to assess the behaviors, preferences, and spending habits of our target market. After this was completed, we used the results of this research in a second phase of work to refine the positioning and messaging of the brand. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This work helped us gain a better understanding of who our best segment of customers are and how our app and content aligns with their specific needs so that we can target our efforts to reach more of them. In particular, this will help us as we develop new content and expand more into social media. The work ensured our new team members were all on the same page regarding the unique strengths of our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good

What was your primary form of communication with Map and Fire?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something Map and Fire could have done differently?

Happy

BACKGROUND

Please describe your company and position.

I am the CMO of Lifepro

Describe what your company does in a single sentence.

Health and wellness product ecomm brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Map & Fire to accomplish?

• Branding

SOLUTION

How did you find Map & Fire?

• Online Search
• Referral

Why did you select Map & Fire over others?

Referred to me

How many teammates from Map & Fire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding, naming and brand strategy for supplement brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Branding, color scheme, market positioning, and name finalized for new brand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all products were delivered accordingly.

What was your primary form of communication with Map & Fire?

Virtual Meeting

What did you find most impressive or unique about this company?

They did a great job with market research and naming.

Are there any areas for improvement or something Map & Fire could have done differently?

While the entire project took a little longer to complete than expected, it was worth the wait.

BACKGROUND

Please describe your company and your position there.

I am a veterinarian who has a passion for education. I am the CEO of my own educational company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Strategy to outline the business offering Strategy to outline the brand and really own the values that we believe in for our mission as a company How to capture the attention of the market we aim to serve

SOLUTION

How did you select this vendor?

Online search Map and Fire was a highly regarded company with reviews that matter. They also provide enough educational content to start working on your own and to know what you need them to do for you.

Describe the scope of their work in detail, including any steps and the final deliverables.

Brand identification Naming x 3 version of my company Website copy Countless meetings to refine where I want to go with the educational content

How many people from the vendor's team worked with you, and what were their positions?

Clay - advisor to all things Tracy - organizer of all things and meetings

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Map and Fire has helped me to start an educational program that will serve anyone who considers themselves invested in the pain management of dogs and cats. With their help there will be a online and in person training series with practical knowledge for all.

Describe their project management style, including communication tools and timeliness.

Regular meetings with retainer for setup Communication by Google Drive docs and email Responses to schedule within 48 hrs

What did you find most impressive or unique about this company?

Map & Fire cares personally about your project, message, and success. They think deeply about what you offer that is unique. It means that you don't have to try to "make up" anything that is not organic to what you offer and want to do.

Are there any areas for improvement or something they could have done differently?

I struggle with where Google drive is filing documents for me. I have to search sometimes. Maybe there is a better filing title for this that will make it automate easier?

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of the Mid-Atlantic's best shoe store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Our business used Map and Fire to do a rebranding and renaming of a new DTC launch. Our goal was to identify the right consumer and right messaging to get maximum results.

SOLUTION

How did you select this vendor?

They were recommended to us by a trusted partner.

Describe the scope of their work in detail, including any steps and the final deliverables.

They asked for a lot of data, and then conducted interviews and market research for us. Halfway through the project they assisted in the renaming of the brand based on the market research. This added in over a month of work but was due to our own indecisiveness. The final delivery of the brand guidebook was amazing.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the founder, Clay and two members of his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very confident this will be a successful launch.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings. We communicated via basecamp and shared documents via Google. They were very responsive.

What did you find most impressive or unique about this company?

Our company went through several rounds of renaming to find the name we loved. What stood out about Map & Fire was their patience and willingness to work through the delays.

Are there any areas for improvement or something they could have done differently?

No everything was perfect.

BACKGROUND

Please describe your company and your position there.

I am one of the owners of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

We are a marketplace seller. We wanted to rebrand before expanding into our own website. The goal was to have solid brand foundations such as mission, values and audience. We were very confused how to do this before working with Map & Fire. After the rebranding project, we ended up working with them for the foundation of our social media strategy and website copy.

SOLUTION

How did you select this vendor?

We found them on Clutch. We liked the reviews. We jumped on a call with Clay and he has a different energy than the other agencies we talked to. It was a gut feeling.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had a lot of ideas but we had no structure to put them together. Map & Fire provided us a workbook. It was like a roadmap. We would fill the workbook with our ideas. Then they would extract our core ideas and messages and put them in order. We would review their work and our ideas on the weekly call.

At the end, they summarized the workbook into a brand guide which is very concise and to the point. Also, we had a great social media strategy to start off of. We wanted them to do the social media strategy because at this point there is no one who knows the essence of our brand better than Map & Fire.

How many people from the vendor's team worked with you, and what were their positions?

We worked with three people. Two of them were brand strategist and one of them was the executive producer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't launched our website yet so I cannot share any quantitative feedback on the project. Before working Map & Fire, I would worry that the branding is not good enough. Personally, I'm very happy with the branding right now. If I can update the review in the future, I'll try to incorporate some numbers.

Describe their project management style, including communication tools and timeliness.

We used Basecamp and Google Docs. It was very intuitive and easy.

What did you find most impressive or unique about this company?

They took the time and effort to truly understand what kind of branding we want. They paid attention to the small details. We are a small business with only two people running the whole operation. We were extremely busy while working with them so we couldn't reply back or we would do our homework late. They never said anything. I appreciate their patience.

Are there any areas for improvement or something they could have done differently?

I don't think so. I'm very happy with the whole process.

BACKGROUND

Please describe your company and your position there.

I am one of the owners at a company that manages non-profit associations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Foundational brand strategy, marketing copy, website copy and design recommendations.

SOLUTION

How did you select this vendor?

We did a search for digital marketing companies, then sent out an RFP. After receiving several proposals and interviewing all of the candidates, we felt Map & Fire was fairly priced, they were professional and knew their stuff, and they were a good fit for our company.

Describe the scope of their work in detail, including any steps and the final deliverables.

We spent a lot of time upfront talking about our company, our culture and how we wanted to reflect that in our marketing materials. We used BaseCamp to communicate and we had weekly meetings. Each week Map & Fire would work on the next step of the project, we would review it and discuss it on our weekly calls.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Clay throughout the entire project, and depending on the topic, we also worked with Arielle and Tracy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They gave us an entire brand strategy that we could easily turn around and implement.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and we used BaseCamp to manage documents and communication. Each week we made progress towards our final goal. They were great at communicating and keeping us up to date on the project.

What did you find most impressive or unique about this company?

They were really good at listening to us, and synthesizing our messaging down into the key elements that differentiated us from our competition. In addition, their writing is the very best! They quickly understood us and how we wanted to be perceived in the market. They walked us through a very thorough marketing planning process to ultimately give us an entire branding strategy that we could easily implement.

Are there any areas for improvement or something they could have done differently?

None.