# Madcraft Madcraft Reviews (7), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 3 connections joined Madcraft's Network [Visit Website](https://wearemadcraft.com/) [Get a Custom Proposal](https://clutch.co/profile/madcraft) **Driving Digital Revenue for Ambitious Companies** Madcraft is a digital growth agency specializing in Digital Transformation for Industrial, Manufacturing & Equipment Enterprises. We combine strategy, branding, web development, SEO, AI search, paid media, and marketing technology to turn fragmented digital activity into a connected growth engine that generates demand, strengthens market position, and supports measurable revenue growth. ## Company Information - Minimum project size: $25,000+ - Hourly rate: $100 - $149 - Number of employees: 10 - 49 - 4 Locations: - Austin, TX (Headquarters) - Dublin, Ireland - Dallas, TX - Houston, TX - Founded in 2017 - 1 languages: English - 1 timezones: Eastern Standard Time (EST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 25% Web Development - 20% Performance Marketing - 15% Branding - 15% Search Engine Optimization - 15% Web Design - 5% Custom Software Development - 5% Mobile App Development ### Focus Areas - CMS Focus: - 85% WordPress CMS - 15% Drupal CMS - Branding Focus: - 50% Corporate identity - 30% Brand messaging - 15% Brand strategy - 5% Product branding - Mobile Platforms: - 50% Hybrid & cross platform apps - 30% iPhone iOS App Development - 20% Android App Development - SEO Focus: - 50% Local search - 30% Mobile optimization - 20% Content development - Application Platforms: - 45% Amazon Application Development Framework - 30% Heroku - 15% Google app engine - 10% Azure Platform - Frameworks and CMS: - 42% React Native - 29% Flutter - 29% React - Programming & Scripting: - 40% SQL - 30% C++ - 30% JavaScript - Mobile Focus: - 25% Publishing & Digital Content Mobile App Development - 20% Sales Enablement & CRM Mobile App Development - 15% Financial Mobile App Development - 15% Health & Wellness Mobile App Development - 15% Mobile Commerce - 10% Learning & Education Mobile App Development ### Industries - 20% Information technology - 50% Manufacturing - 10% Supply Chain, Logistics, and Transport - 10% eCommerce - 10% Medical ### Clients - 20% Small Business (<$10M) - 70% Midmarket ($10M - $1B) - 10% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.6 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Madcraft offers competitive pricing, with projects ranging from under $10,000 to around $36,000 annually. Clients appreciate their value for cost, citing high-quality deliverables, excellent communication, and timely project management. **Most Common Project Size**: Less than $10,000 based on 3 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Web Design: Less than $10,000 based on 2 reviews - Web Development: Less than $10,000 based on 2 reviews - UX/UI Design: Less than $10,000 based on 1 review - Branding: $50,000 to $199,999 based on 1 review - Digital Strategy: $10,000 to $49,000 based on 1 review - Other Design: $50,000 to $199,999 based on 1 review - Other Digital Marketing: $50,000 to $199,999 based on 1 review - Content Marketing: Confidential based on 1 review - Graphic Design: Confidential based on 1 review - Social Media Marketing: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Madcraft Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.7 - Cost: 4.6 - Willing to Refer: 5.0 ### Top Mentions - Communicative (2 mentions) - Creative (2 mentions) - Easy to reach (2 mentions) - Easy to work with (2 mentions) - Great project management (2 mentions) - Personable (2 mentions) - Professional (2 mentions) - Accessible (1 mentions) - Customized support (1 mentions) - Establish clear expectations (1 mentions) - Exceptional results (1 mentions) - Experienced (1 mentions) - Hard working (1 mentions) - Helpful (1 mentions) - High-quality work (1 mentions) - Innovative (1 mentions) - Transparent (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Positive Impact on Client Business** Madcraft's work has positively impacted client businesses, leading to increased engagement, improved brand presence, and enhanced marketing strategies. Their contributions are seen as valuable and effective. **Creative and Enthusiastic Team** Madcraft's team is recognized for their creativity and enthusiasm, which contribute to innovative solutions and a positive working environment. Their passion for their work is evident and appreciated by clients. **Outstanding Customer Service** Clients commend Madcraft for their exceptional customer service, characterized by friendliness, accessibility, and a willingness to go above and beyond to meet client needs. Their dedication enhances the overall client experience. **Timely Delivery and Budget Adherence** Madcraft is praised for consistently delivering projects on time and within budget. Their commitment to meeting deadlines and managing resources effectively contributes to client satisfaction and trust. **Effective Communication and Responsiveness** Clients consistently commend Madcraft for their excellent communication skills and responsiveness, which ensure smooth project management and timely delivery. Their proactive approach to client interaction is a significant asset. **Exceptional Attention to Detail** Madcraft is noted for their meticulous attention to detail, ensuring that every element of a project is handled with care and precision. This thorough approach has resulted in successful project completions and satisfied clients. **Successful Web Development and Design** Madcraft excels in web development, providing user-friendly and visually appealing websites. Their work has led to improved user experiences and increased engagement for clients, demonstrating their technical proficiency. **No Significant Areas for Improvement** Clients generally express high satisfaction with Madcraft's services and do not identify significant areas for improvement. This indicates a strong performance across various projects and client engagements. ### Madcraft Reviews #### Website Design & Dev for Casting Company **The Project** - Services: Branding, Web Design, Web Development - Project size: Confidential - Project length: June - Sep. 2024 **Project Summary**: Madcraft developed a website for a casting company. Before building the site, the team discussed the client's business and the elements to be included, such as colors, fonts, photos, and introductory text. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Casting Director, Candice Alustiza Casting - Industry: Arts, entertainment & music - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 17, 2024 **Feedback Summary**: Thanks to their new website, the client attracted numerous meetings and points of contact based on the site's contents. Madcraft delivered the project on time and was highly attentive to detail. They were enthusiastic and dedicated to the client's business, and their care and purpose stood out. ""I was blown away by the care and attention to detail that went into the crafting of the website."" **BACKGROUND** Please describe your company and position.I am the Casting Director of Candice Alustiza CastingDescribe what your company does in a single sentence.We're a casting company specializing in hiring actors for film and television. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Madcraft to accomplish?To develop a website that introduces our company and it's ethos to the hiring powers-that-be within the entertainment industryTo have within that website, a place where actors could also learn about the work that we do and reach out to us. **SOLUTION** How did you find Madcraft?ReferralWhy did you select Madcraft over others?Referred to meHow many teammates from Madcraft were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Project began with a discussion on the key elements of my current business, and how I'm aiming to set that business apart from other similar companies also based in NYC. We then discussed elements to be included in the site, colors, fonts, types of photos, introductory text, etc.Each element was a separate discussion / meeting and had its own timeline and deadline for development within the development of the website as a whole. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Have already had numerous meetings and points of contact based on interest in the contents of the site.Describe their project management. Did they deliver items on time? How did they respond to your needs?I was blown away by the care and attention to detail that went into the crafting of the website.From the design and development of a font & company logo that was based on my own handwriting, to honing in on the precise accent color of lavendar used to frame the site, to the tracking down of posters that I hadn't ever seen before on my past projects - every element was handled with care and purpose.Any questions I had about the entire process (and I had many, as I had absolutely no idea what I was doing!), was met with the utmost professionalism, kindness and humor. Absolutely every timeline / deadline that was set was on-time or delivered early.What was your primary form of communication with Madcraft?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Every single person I had contact with was an absolute expert on their craft and business, and they were so enthusiastic and dedicated to becoming experts on my craft and business, so that they could develop the most creative and functional site to introduce my small company to the larger industry. They truly are a lovely bunch, who truly care about getting every single detail absolutely correct.Are there any areas for improvement or something Madcraft could have done differently?No - the process was always clearly explained and proceeded smoothly. --- #### Digital Strategy & SMM for Candle Manufacturing Company **The Project** - Services: Content Marketing, Digital Strategy, Social Media Marketing - Project size: Confidential - Project length: Jan. 2022 - Ongoing **Project Summary**: Madcraft provides digital strategy and SMM services for a candle manufacturing company. They manage Instagram, Facebook, Google Ads, and the website. They also create content and offer guidance on social media. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing & Graphic Designer, Candle Manufacturer - Industry: Manufacturing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 22, 2022 **Feedback Summary**: Thanks to Madcraft’s efforts, the client has seen significant improvements in Google Ads and the number of followers. They’ve also given valuable insights and support. They’re pretty responsive and accessible; they solve problems quickly and communicate effectively through email and Zoom calls. "“Madcraft is supportive; they explain everything and are very helpful.”" **BACKGROUND** Introduce your business and what you do there. I’m the digital marketing and graphic designer for a manufacturing company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Madcraft? At the time, we didn’t have a marketing department, so we needed help with digital strategy. We needed someone to guide us to build a better online presence for social media and Google Ads. **SOLUTION** What was the scope of their involvement? Madcraft helps us with Instagram, Facebook, Google Ads, the website, and everything related to our online presence. They’ve also created a content calendar, which we’re now trying to do ourselves. Additionally, they advise us on how to make the content and give us directions on how Instagram or any other page should look compared to our competitors. What is the status of this engagement? We started working together in January 2022, and our relationship is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve seen some improvements through Google Ads. We’ve gotten more people following our page and insights on what kind of new products work for us. If there are any issues with the website, they fix them right away. How did Madcraft perform from a project management standpoint? Communication is good; they’re easy to talk to. If we have a question, it’s easy to approach them. We communicate via email and Zoom calls. What did you find most impressive about them? Madcraft is supportive; they explain everything and are very helpful. They also give us valuable insights. Are there any areas they could improve? No, we’re happy with them. Do you have any advice for potential customers? You should know what you want. --- #### Branding & Web Dev for Educational Platform **The Project** - Services: Branding, Graphic Design, Web Design, Web Development - Project size: Confidential - Project length: Jan. 2022 - Ongoing **Project Summary**: Madcraft has provided web development and rebranding services to an education platform. They’ve rebuilt their website and designed a new logo and color scheme, which they’ve implemented in marketing materials. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Wriggle Learning - Industry: Education - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 30, 2022 **Feedback Summary**: Madcraft has delivered the website redesign on time and within budget. They’ve significantly improved the UX and enabled the client to update the site themselves. Their efforts have led to increased traffic and positive feedback from users. They’ve been communicative, thoughtful partners throughout. ""They bring a lot to the table when it comes to innovation."" **BACKGROUND** Introduce your business and what you do there. I’m the marketing manager for Wriggle Learning. Our online software provides educational devices, training, and support to schools and colleges. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Madcraft? Our company is 10 years old, and our website system wasn’t serving us the way we wanted. The site didn’t allow us to scale or expand functionality, and we weren’t able to edit or make changes to the site.  We were looking for a web development partner who could create a more user-friendly website that we could cater to our audience of educators, parents, and students. We also wanted to be able to update the site ourselves moving forward. **SOLUTION** What was the scope of their involvement? Before partnering with Madcraft, we took time to reevaluate our brand image and define who we are as a company after 10 years in business. After revamping our brand values and messaging, Madcraft redesigned our logo and color scheme. Then, they redesigned our marketing collateral, including flyers, brochures, and PowerPoint decks to match our new brand image.  In addition to the rebrand, they’ve rebuilt our website from scratch to make it more user-friendly and reflect our services. The site is brochure-based and hosts educational content for educators, parents, and students. They’ve helped us with an array of web development tasks, including revamping our FAQ section and giving us the capability to customize lead-generation forms. They’ve also integrated the site with Zendesk, our customer service platform for parents. Our site has two training platforms, which they’ve also redesigned. They’ve just launched the website and have been working on SEO and hosting and maintaining the site for us. In the future, we plan to work with Madcraft to redevelop individual e-commerce stores for our partner schools. What is the team composition? We’ve worked with their development and design teams and plan to work with their content and SEO teams soon. How did you come to work with Madcraft? We researched several development partners and found Madcraft online. We met to discuss our needs and outline the most complex pieces of the project. We had been searching for a development partner who could redevelop our school stores, and Madcraft presented us with a highly detailed model, so we moved forward with the project.  What is the status of this engagement? We’ve been working with Madcraft since January 2022, and we’re still working together. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We launched the site last week, so we don’t have enough data to share accurate success metrics. However, Madcraft has delivered a much more user-friendly and visually appealing site. Our internal and external feedback regarding the UX has been overwhelmingly positive. They’ve made it easier for us to scale functionality and update the site. Now that we have a new FAQ section, users have started treating the page like a self-service portal, significantly reducing our time spent addressing user tickets. Our lead generation forms are much cleaner in design and easier to access than before, so we’ve noticed more traffic coming through them, which has been excellent.  How did Madcraft perform from a project management standpoint? Madcraft has performed well from a project management standpoint and has consistently worked within our budget. We’d given them a hard deadline for the website launch, and they put forth a huge effort and went above and beyond to help us meet it.   They’ve consistently kept in touch with us and scheduled meetings to ensure we’re on track. We use Invision to view mock-ups and Google Workspace to share content. Typically, we communicate via phone and email and meet via Zoom and Microsoft Teams.  What did you find most impressive about them? Madcraft is good at what they do. Our needs are complex, and pulling everything together has been no easy feat, but Madcraft has helicoptered up and taken a look at our business as a whole, which has been helpful. They’ve taken the time to understand our goals from day one and carefully implemented feedback to redesign our brand.  They bring a lot to the table when it comes to innovation. They’ve presented thorough ideas and outlined detailed phases to help scale our business, which has been valuable. They’re also really friendly, approachable people. We’ve worked with other development partners who’ve relied a lot on technical jargon, but Madcraft has remained down to earth. Are there any areas they could improve? Due to our tight launch deadline, there are still a few aspects of the site that Madcraft needs to upload and some outstanding collateral that needs rebranding. However, we can’t fault them because they worked hard to accomplish our top priority tasks. Aside from some content that needs uploading, we’ve been delighted with the outcome. Do you have any advice for potential customers? If you have the budget and want to engage a development partner who will evaluate your business model and try to improve it, then reach out to Madcraft. --- #### Web Development for Cosmetics Company **The Project** - Services: UX/UI Design, Web Design, Web Development - Project size: Less than $10,000 - Project length: Oct. - Nov. 2020 **Project Summary**: Using WooCommerce, BRAND POWER elevated the UX design of a cosmetics company site. After providing three design options, they implemented the designs and used SEO best practices to finalize the build. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Rebeluna Cosmetics - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 5, 2021 **Feedback Summary**: The team delivered against all requirements, allowing the partner to make a final design decision based on the first round of iterations. Their customer service far exceeded expectations in their willingness to troubleshoot and problem-solve late at night or on weekends to ensure a strong product. ""Their service far outweighs that of anybody I’ve ever worked with." " **BACKGROUND** Introduce your business and what you do there. I’m the owner of Rebeluna Cosmetics, a cosmetics company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with BRAND POWER? I had a basic website on Shopify, but we had outgrown it and needed something more advanced. We were also lacking a good customer experience. Our customer and checkout experience was poor. We really needed to make that better as well as a more attractive and user-friendly site. **SOLUTION** What was the scope of their involvement? They built a brand new website from scratch through WooCommerce. To start, we had a meeting through Zoom where they asked lots of questions about our goals. They went away to work on some ideas and designs before coming back to get my feedback. They have me three initial options, and I chose one of them because I liked it right away. Then, I provided them with information on our products and pricing. They began working on the website. Each time they needed information, we’d have an online meeting. They involved me in everything and asked for my opinions. They also worked on SEO. What is the team composition? There was one person working on billing, someone working on SEO, someone else working on the design, and someone else working on the IT side. How did you come to work with BRAND POWER? They were recommended by a friend that had a very impressive looking website themselves. After the initial call, I knew they were the people to go with. Shane (Managing Director) is very enthusiastic, motivated, and a bubbly personality. I was instantly drawn to their services because of him. How much have you invested with them? We spent less than $10,000. What is the status of this engagement? We started working together in October–November 2020. They continue to help with maintenance. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The entire website is exactly what I wanted. They didn’t just take it upon themselves to do what they think would work. Instead, they did everything I asked and more. We started the day before we launched our Black Friday sale here. We had so much traffic on the morning of Black Friday that the actual server crashed. It wasn’t their fault, but they were helping us in the early-morning hours to fix it. If we ever needed extra help, they were available around the clock and even on weekends. I always get an answer from them if we have issues. How did BRAND POWER perform from a project management standpoint? I’ve never had this good of an experience with another agency. Last weekend, we had a sale that crashed our website again because of large surges in traffic. This happened at night on a Friday. I sent a quick text message, and they were on instantly to fix it. They are always available on the weekend when needed. We're also planning on operating on our server with them in the near future. What did you find most impressive about them? Their service far outweighs that of anybody I’ve ever worked with. I couldn’t recommend them any more highly. Are there any areas they could improve? I have nothing I can critique them on. They’ve gone above and beyond what they were supposed to do. Do you have any advice for potential customers? From the get-go, they were interested in what I wanted to achieve. They made sure I knew every part of the process along the way. There was nothing hidden because of their transparency. They keep you informed and in the loop at all times. --- #### Marketing Strategy & Execution for Finance Broker **The Project** - Services: Branding, Other Design, Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Oct. 2017 - Ongoing **Project Summary**: BRAND POWER partners with a finance broker to provide marketing services. The team focuses on digital advertising and brand cohesion, but also provides support in print ads and blog writing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Operations Manager, Vendor Finance - Industry: Financial services - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 27, 2021 **Feedback Summary**: Internal stakeholders are consistently pleased with BRAND POWER’s services, which have inspired a multi-year partnership. The team is dynamic and personable, and their marketing talent and industry expertise set them apart from the competition. Customers can expect a successful engagement. ""No matter what challenge we throw at BRAND POWER, they figure out a way to make it happen." " **BACKGROUND** Introduce your business and what you do there. I’m the operations manager at Vendor Finance. We’re a finance broker. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with BRAND POWER? We outsource all of our marketing, and BRAND POWER plays a key role in our marketing strategy. **SOLUTION** What was the scope of their involvement? BRAND POWER works with us to develop our marketing strategy and implement it. They’ve helped us with our branding, our online digital marketing, and our website. The team makes sure anything that goes into our digital media has consistent branding. Anything that requires a visual, we rely on BRAND POWER to make it happen. We don’t do a lot of standard PR in the sense that we don’t do much print advertising, but when we do, BRAND POWER helps us with that as well. Typically, we’ll provide them with the copy. They also write blogs for us at times. What is the team composition? We’re working face-to-face with two people and virtually with one. There’s also a larger team working on our campaigns behind the scenes, but we only really interact with those three. How did you come to work with BRAND POWER? They’re local to where we are, and we’re always looking to see how we can engage people in the northwest of Ireland. We knew of BRAND POWER in the community, so when we had a marketing need, we got to talking with them. How much have you invested with them? We spend around €30,000 (approximately $36,000 USD) yearly. What is the status of this engagement? We’ve been working together since October 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We don’t have a lot of metrics to compare, but BRAND POWER does provide us with information on SEO optimization and website performance.  We view them as part of our own team. We’re still with them after so many years, which stands for something. How did BRAND POWER perform from a project management standpoint? BRAND POWER is a pleasure to do business with. We’re very serious about what we do, but we try to do it in a way that’s relaxed and encourages more creativity, and BRAND POWER really fits into that. I can text them outside of business hours, and they’ll always respond, even if it’s just to say they won’t be available until the morning. We’ve never had a problem with them. We have a monthly marketing meeting to review where we are in our plan, what’s been working and what hasn’t, and what adjustments we need to make for the remainder of the year. What did you find most impressive about them? They have a great team going — they’re very energetic and personable. They have a lot of experience on the team, as well as many younger team members who bring a lot to the table on the digital end. I’d recommend BRAND POWER to anyone looking to partner up with someone for their marketing strategy, whether it’s just managing an email campaign or their entire program. Are there any areas they could improve? There’s not a lot that I feel they could be doing better. I think what’s key to keeping our relationship on track is our monthly meetings. If for some reason they get pushed back by a week or two, we start to fall off the same page. Do you have any advice for potential customers? They’re a young, growing company that’s quite dynamic. No matter what challenge we throw at BRAND POWER, they figure out a way to make it happen. If they don’t have the answers themselves, they can put us in touch with the right people. --- #### Branding & Digital Marketing for Office Equipment Supplier **The Project** - Services: Branding, Other Digital Marketing - Project size: Confidential - Project length: Jan. - Apr. 2020 **Project Summary**: BRAND POWER helped an office equipment supplier rebrand their company. They developed a new name, look, and logo and put together digital materials to fit the new brand. They now help with digital marketing. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Partner, Clever Office - Industry: Business services - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 21, 2021 **Feedback Summary**: The client's number of online conversions has increased since partnering with BRAND POWER due to a stronger digital presence. They credit the firm with the newfound success in this area, noting their commitment to organized, regular communication in developing a project plan.  ""We’ve established a solid, professional relationship, and I’m happy with their work." " **BACKGROUND** Introduce your business and what you do there. I’m a partner at a large company that provides office products, furniture, and equipment across Ireland. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with BRAND POWER? I engaged them to help us rebrand with a new name, look, and logo. **SOLUTION** What was the scope of their involvement? We decided in the early stages that we wanted our rebrand to involve a new look, mission statement, and name. With their team, we had a series of consultations to pin down our company’s current identity and our goals for the brand.  Then, they created a brochure website, mainly focusing on the furniture side of our business. They also created an online store for customers who want to buy our products online. That was set up through a third-party site that was integrated with our website. They handled all the graphics, design, and backend work. We’re now relying on them to handle monthly site maintenance, Google Analytics, and SEO work.   What is the team composition? We worked with Shane (Managing Director), Caitlin (Account Manager), Lisa (Graphic Designer & Account Manager), and another teammate who focused on getting our identity down on paper.   How did you come to work with BRAND POWER? A client of mine in the supermarket business was using them for similar services. He recommended them. What is the status of this engagement? After moving away from a previous branding agency, we began working with them in January 2020. It only took them three months to develop everything we needed, so the project finished up in March 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Their work has been successful from my point of view because our number of online conversions is increasing. When I ask how customers selected our services, they often reply that they easily found our website by searching Google and chose to order from us because they liked what they saw on our website. I attribute much of that success to them.   How did BRAND POWER perform from a project management standpoint? They’re organized to the point of providing us with a monthly summary report of our performance and web store conversions. From there, we put together our thoughts on where we want to go from there. From a project management perspective, they meet all our expectations. What did you find most impressive about them? We’ve established a solid, professional relationship, and I’m happy with their work.  Are there any areas they could improve? I can’t think of anything.  Do you have any advice for potential customers? I’ve recommended them to others in the past with a simple introduction. --- #### Website Dev & Digital Strategy for Healthcare Tech Company **The Project** - Services: Digital Strategy, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Sep. 2020 - Jan. 2021 **Project Summary**: BRAND POWER helped a healthcare technology company establish their online presence to recruit clinical study participants. This entailed designing and developing a website from scratch. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Clinical Researcher & Project Manager, Nektr Technologies - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 15, 2021 **Feedback Summary**: BRAND POWER delivered a professional, user-friendly, and digestible website that ultimately led to the clinical trial being fully enrolled much sooner than anticipated. Friendly, responsive, and easy to work with, the team guided the process and tailored their services to the client’s unique needs. "“They oriented themselves toward what our goal was.” " **BACKGROUND** Introduce your business and what you do there. I’m a research and project manager at Nektr Technologies. We are developing antimicrobial technology. We're currently finishing a clinical trial on applying that technology to Onychomycosis, commonly known as fungal nail infection. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with BRAND POWER? We needed to engage people to sign up for our clinical trial. This included establishing an online presence so that more people would contact us. We wanted to build a professional website that best showcased the technology that we had and the different elements of it. **SOLUTION** What was the scope of their involvement? BRAND POWER developed our website from scratch. They built the initial version, and then we built on top of that and did two iterations. A lot of content is quite scientific, so we handled most of that. However, they helped design the website to be user-friendly, and they condensed things down to make the information more digestible. They ensured that we got our point across in the best way possible. What is the team composition? We primarily worked with two people. Then, there were graphics people in the background. I didn’t interact with them much; I just sent them my ideas for what I wanted. How did you come to work with BRAND POWER? We’re both from the same town in Ireland, and other local businesses have used them. They were the most local agency that we could use. How much have you invested with them? Our partnership began around September 2020, and we’ve wrapped up. However, they’re always on call if we go back to them and ask to make a tweak here or there. I think we’ll continue to work with them on keeping the site up to date, as well as other things. What is the status of this engagement? We spent between €5,000– €10,000 (approximately $6,000–$12,100 USD). **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The website was very successful because we were able to get everyone we needed engaged in the trial. The biggest metric of BRAND POWER’s success was that we got all of the patients we needed enrolled in the trial. In fact, the study filled up more quickly than we thought it would once we launched the site. We were very happy with that. How did BRAND POWER perform from a project management standpoint? BRAND POWER was brilliant. Engaging with them was very easy. The graphic designers I worked with were very nice, and Shane (Founder & Managing Director) was friendly and easy to work with. It was basically an open-door policy; if we ever needed something, we had their contact details, and we got seen to right away. It felt like we were dealing with someone who was friendlier than just a random company; we weren’t just another number to them. We were able to see the website as it was being built. We could see the changes they made in real-time, which was quite nice. That also meant that if we saw something we wanted to change, they rectified it quickly. What did you find most impressive about them? They were very good, and we’d definitely recommend them. I think our need was quite unique, and BRAND POWER was able to tailor to our unique requirements quite well. They oriented themselves toward what our goal was. We weren’t sure how we could best get the word out there, so the fact that we were able to get it out as quickly and successfully as we did was absolutely priceless. Are there any areas they could improve? We reached our enrollment goal quite quickly, so I didn’t have any issues. We’re very, very happy. Any advice for potential customers? Get on the phone with them. Their websites and work are great, but the real value with them comes from the personal engagement. When you get on the phone with them, they will tease ideas out of your own mind that you didn’t even realize you were thinking of. We didn’t have a full, concrete idea in our head of what we wanted, so it was good that they were able to tease out exactly what we were looking for.   --- ## Portfolio & Awards ### Digital growth for world-class strength brand Westside Barbell (WSBB), renowned for its elite powerlifters and championship victories, sought to enhance its digital presence and ROI. Teaming up with Madcraft, WSBB aimed to deepen audience engagement and optimize advertising spend through a comprehensive digital marketing strategy. The Challenge WSBB aimed to amplify brand visibility and ROI with a holistic digital marketing strategy encompassing Email Marketing, Meta Ads, and Google Ads. The goal was to bolster both branded and non-branded acquisition while fostering omnichannel marketing cohesion. How Madcraft Helped Madcraft crafted a comprehensive digital strategy integrating Email Marketing, Meta Ads, and Google Ads to create a cohesive multichannel framework. Meta Ads Madcraft engineered a remarkable 212% surge in Meta Ads ROAS within a month, despite reducing expenditure by 42%. This optimization preserved budget and yielded substantial ROI gains, affirming the efficacy of a tailored social media advertising approach. Email Marketing The Klaviyo platform underwent optimization to propel automated flows, database expansion, and segmentation, leading to a significant 45% YoY increase in owned revenue in Q1 2023. Google Ads Under Madcraft’s strategy, Google Ads emerged as a revenue-driving channel for WSBB, contributing to overall revenue growth and facilitating 802 email signups. The Outcome Madcraft’s strategic orchestration optimized costs, expanded WSBB’s digital footprint, and drove significant email signups through Meta Ads, underscoring the success of the omnichannel approach. Conclusion Madcraft’s guidance revolutionized WSBB’s digital marketing landscape, solidifying its position as a global leader in strength training. With a fortified digital infrastructure, WSBB captivated fitness enthusiasts worldwide. ### Retail Brand & Website Development Project Brand Design & Web Development Madcraft embarked on a transformative journey with Fresh Today, aiming to modernize their branding while staying true to their core values. Through meticulous market research, interviews, and competitor analysis, we crafted a fresh and contemporary brand identity that resonated with a younger demographic. The vibrant yellow hue paired with subtle grey tones, complemented by a leaf motif, not only appealed to the target audience but also preserved the essence of Fresh Today's heritage. Additionally, our team oversaw the production of packaging and marketing materials, ensuring a cohesive brand experience. Transitioning seamlessly, our experienced team developed a WordPress website that not only showcased the new brand identity but also optimized the user experience for mobile devices, ultimately driving brand awareness and boosting sales for Fresh Today. ### Project with Micron Agritech Web Development  Micron Agritech required an updated website to reflect the offering of their revolutionary mobile app & parasite testing technology. The website had two clearly defined target audiences: veterinarians, and commercial farmers. It needed to be able to serve both of those audiences seamlessly, without creating a complicated user journey. We undertook UX research to develop features on the website that would toggle information based on the user type, and tailored copywriting to the need of the user. The result of this project is a clean and modern website which is easy to use for both vets and farmers, with copywriting tailored to those users. The website goal is to educate users on the product and its benefits, and encourage users to request a product demo, which is reflected throughout the site. From UX to web design to development and copywriting, Micron Agritech was an exciting project to work on.   ### Project with HealthWise Ecommerce Development We began working on Healthwise Pharmacy’s custom eCommerce website. The website design and development are closely aligned with Healthwise’s commitment to providing top brands at the best prices. This meant including custom category and brand filtering, and an integration with Healthwise’s in store till system. We also included plenty of space for Healthwise’s ongoing offers, as well as landing pages by brand and category to support ongoing marketing. With so many offerings, we knew Healthwise Pharmacy’s website had the potential to be so much more than an eCommerce website. We designed the user experience to offer both a seamless online shopping experience, as well as easy access to Healthwise’s in-store services. From vaccination appointments to prescription ordering to antigen testing, we’ve built custom booking systems that are simple for customers, and easy for the Healthwise to manage from their end. ### Project with Hydro International Web Design & UX Design   The Hyrdo International website got a complete overhaul, creating an easy to use website that has tailored filtering, allowing users to filter through recent projects, sectors, services, and the company. Using our trusted seven-step process we delivered a water-tight website to Hyrdro International.   Unique to their website is a project gallery, which allows users to filter Hydro International’s projects by the six sectors that they work within. This makes it easy for users to discover if Hydro International has competencies within a relevant industry. After workshops with Hydro International, and research into their user base and those users’ search intent, we discovered that this information was essential for a smooth user journey. The end result is an updated website with a smooth UX, a clean and modern design, and a backend content management system that’s easy to use for their team. ### Project with FTMTA . ### Custom eCommerce Development for Rebeluna Website Development   We developed a bespoke website for Rebeluna Cosmetics so that they could showcase their award-winning beauty products. ### Project with Maisies ### Project with Feelystone ### Project with Mystique Beauty, Skincare, and Aesthetics ### Custom IOS/Android Loyalty App App Development We worked with linked to simplify and innovate how the current loyalty programmes worked in retail across Europe. This experience had to be carried across the brand, website, their local IOS & Android app and straight through the customer user journey. Furthermore, the team support Lynked along both their brand and development journey.   ### Project with Buy4Pets Online Ecommerce Development We went on a journey of digital transformation with Buy4Pets, starting from ground zero and moving to a custom WordPress site build. Our focus was to build a website that met the following requirements: Integrate with current EPoS system which links to multiple retail stores and warehouses across Ireland Handle a large and dynamic catalogue of products A design that was optimised for Desktop and Mobile Create a strong and seamless customer experience A CMS that is easy for staff members at Buy4Pets to use The brand design and context was inspired any a modern approach to the pet supplies industry. Pairing clean and simple lines with bright colours meant that our web design stood out from the current market offering. We simplified the user experience, creating an online atmosphere that still feels like a familiar brand. The website was built with flexibility in mind. The team wanted a website that was manageable for staff with varying technical abilities, and which gave them the freedom to update content in the future. Using our base WordPress framework, we designed and developed a series of custom templates to make updating the site quick and easy, allowing them to adapt content. Finally, we worked on integrating the EpoS system CBE, and created API calls to link stock in store tills and stock to web. Importantly, the functionality and UX of the website build enables users to make an effortless purchase within minutes, driving increased conversions.   Digital Marketing We took over to devise a digital marketing strategy. After an initial drive toward brand awareness and web traffic, we launched conversion campaigns which led to a conversion rate increase of 109%, and a total sales value increase of 337% in four months. We built out an email marketing automation journey to reduce the number of abandoned baskets, and increase customer retention. We also encouraged email marketing sign-ups with a website pop-up which offers a discount code. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_branding_company_ireland_2026.svg) ### Industry Recognitions - Firms reaching online potential during Covid-19 - Business and Finance Article - 5 Best Web Designers In Dublin - Top Web Development Companies in New York - Irish ECommerce Awards Set For Mansion House - Digital Excellence Awards - eCommerce Large Agency of the Year Award - Highly Commend eCommerce Large Agency Of The Year - Top Ireland B2B Company ## Key Clients - Healthwise Pharmacies ## Packages ## About the Team ### Our Story Madcraft began with a clear ambition: to help businesses use digital more effectively to compete, evolve, and grow. Today, our teams across the United States, Ireland, and the UK help industrial, manufacturing, and equipment enterprises connect brand, technology, marketing, and data into one growth engine. We work as an extension of our clients’ teams, combining curiosity, honest communication, technical expertise, and commercial accountability ## Locations (4) ### Austin, TX (Headquarters) - 111 Congress Avenue - Austin, TX 78701 - United States - 10 - 15 employees - Phone: (737) 241 2893 ### Dublin, Ireland - 4 Pembroke Street Upper - Dublin D02 VN24 - Ireland - 16 - 20 employees - Phone: (01) 437 0649 ### Dallas, TX - 3232 McKinney Avenue - Dallas, TX 75204 - United States - 6 - 9 employees - Phone: (737) 241-2893 ### Houston, TX - 1980 Post Oak Boulevard - Houston, TX 77056 - United States - 6 - 9 employees - Phone: (737) 241-2893 ## Connections - Ann Chapman (Stonechat Jewellers) ## Contact Madcraft [Send a message](https://clutch.co/profile/madcraft) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/madcraftcompany/) - [Facebook](https://www.facebook.com/madcraft.co) - [X](https://twitter.com/madcraft_co) - [Instagram](https://www.instagram.com/madcraft_co/?hl=en)