M16 Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the president of a marketing and advertising company with about 15 people. We have clients all over the U.S., a lot of them headquartered in Atlanta, Georgia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with M16 Marketing?

We have a lot of digital needs, and we had tried to solve those in-house, but found that outsourcing was a better option for us. We’ve worked with a variety of partners, especially for website builds. We found M16, and they fit our needs very well.

SOLUTION

What was the scope of their involvement?

We usually get a website project that’s intertwined with an integrated marketing campaign. Sometimes that involves a rebranding of identity, and sometimes that involves taking a standard identity and reworking the website for different goals. Sometimes our marketing campaign would necessitate changing the site to focus on lead generation, or we may need landing pages, and so on. We would involve M16 in the coding and building part of the website which is part of a larger campaign.

The platforms for these sites vary, which is one of the reasons we ended up outsourcing. If we hired internally, we would have a limited range of technical capabilities. M16 gave us a team that could handle it, regardless of how the client wanted it built or how we felt it should be built.

How did you come to work with M16 Marketing?

I believe one of our employees had worked with them previously and recommended them.

How much have you invested with M16 Marketing?

We’ve spent $60,000-80,000 a year.

What is the status of this engagement?

We began working together in 2014, and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

A lot of the visible differences for us are on new business campaigns. We would pitch new business and need a digital partner to help us tell them what that was, estimate, et cetera. M16 would help us do that, and they won a good amount of new business, so that was very helpful.

How did M16 Marketing perform from a project management standpoint?

They’re very detail-oriented. They have good communication skills and always stayed on the timeline. They’re realistic and transparent on how long things take. If they were going to take longer than the client requested, there was always a reason to back that up. It worked well.

What did you find most impressive about M16 Marketing?

It feels like they’re a small team, which is very helpful. You’re able to directly talk to the person you need, and there aren’t many layers to get through. They’re very transparent and clear, which is not always the case with other partners.

Are there any areas M16 Marketing could improve?

I can’t think of anything. They’re always willing to show up on short notice. They get back to us quickly on any problems, so we have no complaints.

BACKGROUND

Introduce your business and what you do there.

I am the managing attorney and founder of David Centeno Law, PC, a divorce law firm based in New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with M16 Marketing?

We wanted to rebrand our firm and redesign our website, as well as continue with our SEO and SEM campaigns. We had a certain look that we wanted in terms of the branding and we collaborated very closely with Don Dodds, the Managing Partner of M16 Marketing, to accomplish our goals. Simply stated, we were very happy with the result we got and our collaboration with M16 has significantly increased my firm's business and had an amazing ROI.

SOLUTION

What was the scope of their involvement?

The scope of the project was originally to rebrand and redesign the website in a responsive manner. That has expanded into both on-page and off-page SEO and SEM for our website. We came to M16 with our ideas and then collaborated with them to come up with a design that worked specifically for my firm. They have provided us with content writing services on one of our websites. They provided us with a new logo for a social media and website with different formats, sizes, and configurations. Anything we need, M16 is there to serve my firm's needs.

How did you come to work with M16 Marketing?

I posted a job for a specific task that was a small project and M16 bid on that. I enjoyed working with them on that project. They were professional and their pricing was reasonable. They were extremely responsive and the quality of their work was high-end so we decided to move forward with them on a larger scale.

What is the status of this engagement?

We started working with them in January 2011, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

We have increased our revenue and traffic and our rankings have improved. We’re within the top three spots for highly competitive keywords in New York City, which is hard to get. We’re extremely satisfied.

How did M16 Marketing perform from a project management standpoint?

I’ve worked with a number of companies and M16 has been the best by far in meeting deadlines, managing the project and their responsiveness. They have far exceeded our expectations.

What did you find most impressive about M16 Marketing?

They get contacted by a lot of attorneys in the same practice area in the same locale as our firm but they only take one client per area. They have actually turned down many opportunities for further work with competitors. That speaks to their integrity, dedication, and loyalty to the firm. M16's integrity has helped us build trust in them and that trust has led to our continued partnership with their company.

Are there any areas M16 Marketing could improve?

No.

What tips or recommendations could you share that might increase the likelihood of success with M16 Marketing?

Even if a new client doesn’t know what their new vision is, they help them get clear about their vision and what needs to be done in order to accomplish that vision. They provide accurate quotes and proposals and works to meet those. M16 handles everything for their clients and have truly exceeded our expectations, which is very hard to do.

BACKGROUND

Introduce your business and what you do there.

I am the president of a financial services firm. We offer wealth and investment fund management. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with M16 Marketing?

We were going through a process of adding on wealth management and a new product offering. We needed to update the design our whole website to be fresh and more mobile-friendly, as well as just have a better design overall. 

SOLUTION

What was the scope of their involvement?

We had some design work done with an ad agency out of Atlanta, who worked with Don [Managing Partner at M16]. He was involved in doing both the design and development of the website. The site is built on WordPress. We do some updates in-house. For more difficult stuff, we’ll circle back with them on an ad hoc basis.

How did you come to work with M16 Marketing?

We were referred by the ad agency in Atlanta.

How much have you invested with M16 Marketing?

I don’t feel comfortable giving out our financial details.

What is the status of this engagement?

The project began in 2016, but I don’t recall the start and end dates. It ran from summer to fall. The timeline was open-ended. It was collaborative, and we didn’t have a hard deadline. Don delivered what we wanted quickly and efficiently. We still touch base from time to time and do some additions and changes, but the project is over for the most part. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

It was a successful website launch, and I’m very satisfied. I’ll definitely use M16 Marketing again. As a smaller entity in a large industry, we felt we needed a website that was modern and looked professional. Don delivered on that, which really helped get us some nice compliments from existing and potential clients.

What did you find most impressive about M16 Marketing?

I felt that they listened to us and were very quick to understand what we wanted. They gave us a couple of options to choose from with a quick turnaround. It was nice to have people listen to you and deliver.

Are there any areas M16 Marketing could improve?

I don’t know. I’m pretty satisfied overall. 

BACKGROUND

Please describe your organization and your role there. 

We are a company that offers industrial products, packaging supplies, safety, equipment that’s been around since 1950. I am the marketing manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with M16 Marketing?

We needed to revamp our website to make it more user-friendly and Google compliant. 

SOLUTION

Please describe the scope of their involvement in greater detail.

They provided website design in WordPress, monetization of SEO, keyword optimization, and campaign. We handled the content as far as the verbiage on the website but they did the motion backgrounds. They also did the mobile conversation. We went back a year later and did a responsive conversion.

How did you come to work with M16 Marketing?

I knew them through a networking group. I’ve used other firms but I thought M16 was the best fit for this situation.

Could you provide a sense of the size of this initiative in financial terms?

We spent between $10,000 and $50,000 for the project.

What is the status of this engagement?

We began working with them in December 2013 and launched the site in 3 weeks.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We were top-ranking for the keywords that carry weight. They were able to move us in many categories to the top 5 search results. Every month over 80% of our customers are new.

How did M16 Marketing perform from a project management standpoint?

They moved extremely quickly to meet our tight timeline.

What distinguishes M16 Marketing from other providers?

They take time to listen to what you want to do and they’re willing to try different options to get the results you’re looking for.

Is there anything M16 Marketing could have improved or done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director, Product Marketing of HB NEXT

Describe what your company does in a single sentence.

HB NEXT provides compliance services and tech-enabled managed services to alleviate the burden of environmental, OSHA, and DOT/Fleet compliance. We enable a broad range of construction and industrial companies to keep their worksites safe and their businesses to keep growing. 
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M16 Marketing to accomplish?

Refresh and relaunch our website

SOLUTION

How did you find M16 Marketing?

Referral

Why did you select M16 Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from M16 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website redesign. New foundation. New Theme. Updated information architecture, graphics and content. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We trusted the M16 Marketing team to revive and relaunch our multi-hundred-page website in mere weeks. And they did it with process discipline and flair. Our refreshed website brings new life to our brand and is a fabulous asset for all of us to be proud of and to build on. Thank you Don and team. We look forward to our continuing partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They nailed it. 

What was your primary form of communication with M16 Marketing?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Domain expertise. Discipline. Creativity. Timely execution. 

Are there any areas for improvement or something M16 Marketing could have done differently?

Nothing meaningful. 

BACKGROUND

Please describe your company and position.

I am the Owner of True Resolve LLC

Describe what your company does in a single sentence.

Construction on behalf of Insurance companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M16 Marketing to accomplish?

• Increase leads
• Increase ranking on Google
• Increase lead conversions

SOLUTION

How did you find M16 Marketing?

Online Search

Why did you select M16 Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

M16 has increased our ranking on Google maps, built out landing pages for multiple cities, managed our ads campaigns and help brainstorm with us to understand our niche market. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are ranking higher on google maps, we have landing pages extending our reach to other cities outside of our brick and mortar range. Increased leads and conversions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have worked dilligently to deliver results quickly and on time. 

What was your primary form of communication with M16 Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

They have an undeniable work ethic and desire to deliver positive results. 

Are there any areas for improvement or something M16 Marketing could have done differently?

I can not think of anything they could improve on. We only wish we had a bigger budget to work with but we believe that the investment into their services will increase customer conversions and lead to more money to increase awareness for our company. 

BACKGROUND

Please describe your company and position.

I am the Manager of CSkies

Describe what your company does in a single sentence.

Travel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M16 Marketing to accomplish?

• Web development and design

SOLUTION

How did you find M16 Marketing?

Online Search

Why did you select M16 Marketing over others?

Impressed with Don

Describe the scope of work in detail. Please include a summary of key deliverables.

The main objective was to create a wonderful website for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They did an amazing job in creating the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fantastic Project Management, everything was on point. I was well taken care of from start to finish!

What was your primary form of communication with M16 Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication and effort were impressive.

Are there any areas for improvement or something M16 Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of Michael Ros Winery

Describe what your company does in a single sentence.

Winery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire M16 Marketing to accomplish?

• build a website for a new winery

SOLUTION

How did you find M16 Marketing?

Referral

Why did you select M16 Marketing over others?

• Good value for cost
• Referred to me

How many teammates from M16 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a website for a new winery that is opening in July. The website has to integrate with Commerce7 (wine specific POS system used in the winery). The website had to be mobile responsive.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website goes live and works.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team made changes and updates quickly. They had never worked with Commerce7 and they quickly got up to speed on the integration. Sharon was terrific!

What was your primary form of communication with M16 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a staggered workforce which allows them to make changes overnight.

Are there any areas for improvement or something M16 Marketing could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am a partner at a law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire M16 Marketing?

Our website was very outdated and we needed a complete re-design, including a new logo.

SOLUTION

How did you select this vendor and what were the deciding factors?

Don and his team are amazing to work with! He knows how to bring any vision to life and is always so responsive. I highly recommend working with M16 Marketing!!

Describe the project in detail and walk through the stages of the project.

We had several consultations and presentations of different options for our new re-branding before landing on the final product.

How many resources from the vendor's team worked with you, and what were their positions?

I mostly worked with the owner of the company, Don.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The M16 Marketing team made the process very easy and made me feel like our wishes were being heard. They exceeded my expectations.

How effective was the workflow between your team and theirs?

Great communication

What did you find most impressive or unique about this company?

It was wonderful, how patient they were with our requests as we underwent an entire re-branding process.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Founder of myObMD Media, LLC and myObMD.org website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire M16 Marketing, and what were your goals?

Website redesign and maintenance.

SOLUTION

How did you select M16 Marketing and what were the deciding factors?

Based on Don's passion, vision and skills.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After several phone conversations where I shared my vision for my company and Don shared his idea, the team expanded to include additional members of M16 Marketing. Communication was streamlined through the use of their communication app. It kept everyone online and on the same page.

How many people from the vendor's team worked with you, and what were their positions?

My team of two worked with 3 members of the M16 team. Don was the primary contact initially, then Sharon Roper. Briefly communicated with Fran.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While I reluctantly agreed to the site rebuild, I was beyond pleased with the finished product. It had great visual appeal to match the quality of the content.

Describe their project management style, including communication tools and timelines.

Communication streamlined through the use of the basecamp platform.

What did you find most impressive or unique about this company?

We were impressed with the level of communication and their attention to detail.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.