LYFE Marketing

BACKGROUND

Please describe your company and your position there.

I’m the general partner of a small business that uses Amazon as our primary sales channel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

The conversion rate of our Amazon listing was less than 10%, and we were looking to at least double that. We needed a vendor to revamp the face of our business with new product photos.

What were your goals for this project?

We wanted to increase our conversion rates with premium photos that portrayed our products well and differentiated us from other brands.

SOLUTION

How did you select this vendor?

Through research and recommendations, we chose to work with LYFE Marketing. They offered personalized services for a competitive price. They were willing to work within our budget and seemed enthusiastic about the project.

Describe the project and the services they provided in detail.

After some initial discussions, LYFE Marketing quoted the project. We tasked them with providing brand-new product photography. Both the CEO and photographers listened to our vision carefully, taking notes and making suggestions the whole time. Once they had a good understanding of our requirements, they began creating the content. They walked us through the entire process step by step, paying close attention to each detail. The team conducted photo shoots and delivered high-quality visual content that enhanced the face of our brand.

What was the team composition?

I worked with their CEO, the main photographer, and several assistants.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The new product photos increased our conversion rate to 20%, and it’s still climbing, which has resulted in a decrease in our actual cost of sale numbers. A larger amount of the people finding our listings are purchasing the products.

How was project management arranged and how effective was it?

They managed the workload effectively. Our points of contact were extremely communicative, which made us feel like our project was a priority for their team. They went above and beyond our expectations. Their work has a personal touch that you can’t pay for with other vendors. The team was committed to bringing our vision to life, staying up to date and on schedule throughout the engagement.

What did you find most impressive about this company?

The team’s dedication to the success of our business is unparalleled. Other companies charge twice as much for the level of attention and detail that LYFE Marketing offers.

Are there any areas for improvement?

I recommend clients consider hiring them for their future projects.

BACKGROUND

Please describe your company and your position there.

I work for an e-commerce business with a focus on selling our products via Amazon FBA (Fulfilment By Amazon).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired LYFE Marketing for professional product photography services.

What were your goals for this project?

Our goals for this project was to convey the quality of our product through high-quality images. We needed to take these pictures in a specific setting based on our product research.

SOLUTION

How did you select this vendor?

I selected LYFE Marketing after weighing four other options. They offered the most competitive price and the best customer service. They were extremely courteous on the phone and responded to our e-mails in a timely manner. The team asked all the right questions which assured me that they genuinely cared about my concerns.

Describe the project and the services they provided in detail.

LYFE Marketing shot 16 professional photos for our company. They also enhanced and edited the deliverables.

What was the team composition?

The team from LYFE Marketing was composed of a professional photographer, two assistants, and the owner of the company. We had direct access to the entire team throughout the whole process.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

When we first contacted LYFE Marketing, we only had a conversion rate of about 6-7%. When we began this project, they helped us start working towards our main goal of reaching an 18-20% conversion rate.

How was project management arranged and how effective was it?

The product photographer mainly directed management for our product. Whenever he was unavailable, though, other members of the team stepped in to assist us and address our concerns

What did you find most impressive about this company?

This company offers a superior level of customer service. They always accommodate my needs. Not once was I told "no." Every employee of this company was courteous and professional.

Are there any areas for improvement?

There are no areas for improvement. We are very happy.

BACKGROUND

Please describe your company and your position there.

I am the founder of Thinker Base LLC. We are a Process Communication Model training company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We were unhappy with the ad designs delivered by a different marketing company we worked with, so we searched for a new vendor that could provide some designs for a brand awareness PPC campaign.

What were your goals for this project?

We hoped that the graphics conveyed our brand identity and appealed to our target market.

SOLUTION

How did you select this vendor?

I have looked forward to working with LYFE Marketing for quite some time. This project seemed like the perfect opportunity to finally work with them. I have worked with two marketing companies in the past, but I learned that neither was as good as LYFE Marketing.

Describe the scope of their work in detail.

I provided LYFE Marketing’s team with detailed outlines of what we wanted the ads to look like and who the ads were targeted for. We presented the inspiration we had for the ads, along with the written message we wanted to be included. LYFE Marketing designed three different versions of the ad, and all three versions were excellent.

What was the team composition?

Raychale (Marketing Manager, LYFE Marketing) was my only point of contact, but I imagine she had a more substantial team working to create the designs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received professional quality designs. They are of far better quality and are more captivating compared to what we have had commissioned in the past. We are still waiting to test the PPC results with the design.

How effective was the workflow between your team and theirs?

Our teams worked well together. Everything was smooth and efficient.

What did you find most impressive about this company?

They were able to capture our visual brand identity without a lot of guidance.

Are there any areas for improvement?

No, I am extremely satisfied with the results.

BACKGROUND

Please describe your company and your position there.

I'm the owner Do It Virtually, a small virtual office services business. I offer high-level executive assistance, human resources business consulting, and training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We had no branding or messaging despite being in business for over five years. We needed a social media strategy and marketing services, including advertising.

What were your goals for this project?

We needed to build awareness of our company and set up a website traffic strategy to expand our presence and sales.

SOLUTION

How did you select this vendor?

We reviewed branding agencies on Google and talked to people in our network who had successful branding and social media strategies in place.

Describe the scope of their work in detail.

They reviewed our past branding attempts and past and current materials. After identifying what worked and what didn’t, they showed us how to focus our efforts for maximum impact. Deliverables included messaging materials.

What was the team composition?

We worked with a project/account manager who was very involved every step of the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Social media hits increased, and our target market showed strong responsiveness. Our new strategy allows us to communicate our message directly to decision-makers.

How effective was the workflow between your team and theirs?

It was highly effective. Their communication was top-notch, and they kept us informed of their next steps.

What did you find most impressive about this company?

They invested considerable time and effort in learning about and framing our business in industry-unique ways.  

Are there any areas for improvement?

No, not that I can think of at this time.

BACKGROUND

Please describe your company and your position there.

I am a marketing coordinator and website designer at a large and reputable residential real estate company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired LYFE Marketing for social media content and ad management.

What were your goals for this project?

Our project aimed to drive sales leads, increase general awareness, and create a buzz of excitement.

SOLUTION

How did you select this vendor?

We found LYFE Marketing through a recommendation from a colleague. Several companies were in consideration during our search.

Describe the scope of their work in detail.

LYFE Marketing created a social media content calendar for us each month. Based on our needs, we revised the schedule in-house. The content they created included branded graphics. 

Upon completion, they would set a specific time and day for the content to post. They also created ads for the project. Facebook and Instagram were the two social media platforms we used. LYFE Marketing managed both the ad buying and A/B testing processed directly.

What was the team composition?

The team changed several times without notice. It was difficult to tell who was in charge of different tasks and the right person to email. By the end of the project, they assigned us one point of contact who would coordinate with the others.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The social media campaign has generated many sales leads for our project. LYFE Marketing has done a great job of increasing brand awareness and community engagement. We especially liked their branded graphics.  

How effective was the workflow between your team and theirs?

LYFE Marketing was very responsive to our feedback. Communication was slightly difficult at times.  I would prefer to have their direct phone numbers instead of having to set up a formal screen-share meeting for every conversation.

What did you find most impressive about this company?

The team does a great job with marketing large-budget projects on social media, especially compared to their competitors in the digital space. LYFE Marketing has superior communication skills and is willing to go the extra mile to get it right.

Are there any areas for improvement?

They should send our content calendars earlier, so we have enough time to review it before the posts need to go live. We had continual typo issues with their copywriting like typos and appropriate language. We had to ask them multiple times to address these concerns.

BACKGROUND

Please describe your company and your position there.

I’m a freelance writing professional and I own my own company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

I needed help with marketing and advertising in order to develop and promote my personal brand.

What were your goals for this project?

I wanted to design a marketing strategy to increase hires and long-term work opportunities.

SOLUTION

How did you select this vendor?

I found them based on reviews and feedback from previous clients.

Describe the scope of their work in detail.

LYFE Marketing created a marketing strategy for my company. They offered suggestions for content and personal branding. They also provided advice about social media marketing as well.

What was the team composition?

I worked closely with both the director of digital marketing and a digital advertising specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I’ve seen revenue improvements over the last month, as well as better search engine traffic clicks and overall web page visits. I now have a better resume and portfolio that closely identifies with my personal brand. I learned so much from them.

How effective was the workflow between your team and theirs?

I appreciated their overall ability to deliver excellent customer service. The workflow was great. They were always punctual for all calls and meetings.

What did you find most impressive about this company?

They were honest and provided straightforward feedback. Their professionalism and excellent communication skills were most impressive.

Are there any areas for improvement?

None that I could see.

BACKGROUND

Please describe your company and your position there.

Elite Fitness is a premiere boutique fitness studio. We provide exciting workouts to customers who are tired of the same boring exercise routines.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We have a limited knowledge of social media and marketing. We had lots of ideas but weren't sure how to implement them.

What were your goals for this project?

We wanted a relevant, professional, appealing website and logo. We also wanted to reach out to all major social media avenues.

SOLUTION

How did you select this vendor?

We'd been reaching marketing companies for a while and chose LYFE Marketing because of their reviews and their fresh, relevant work. Plus, we wanted to stay local.

Describe the scope of their work in detail.

LYFE Marketing developed our website, created our logo, and built our Facebook, Instagram, and Twitter profiles. They also manage our social media presence.

What was the team composition?

LYFE Marketing gathered a great team of social media wizards, logo design giants, and marketing geniuses, who worked in perfect harmony.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped me take my boutique fitness studio to a level I couldn't have imagined! I had big ideas and dreams, but no direction. LYFE Marketing took what was in my head and made it real. It was awesome.

How effective was the workflow between your team and theirs?

It was a comfortable, mutually inclusive collaboration.

What did you find most impressive about this company?

LYFE Marketing dealt with my undeveloped visuals and social media ignorance with patience and professionalism.

Are there any areas for improvement?

They should advertise themselves more. The world needs to know them!

BACKGROUND

Please describe your company and your position there.

I am the owner of a travel subscription box that focuses on a different city each month. The curated contents of the box stimulate the five senses: taste, sight, touch, smell, and sound.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

I hired LYFE Marketing for social media content creation, social media advertising, and web design.

What were your goals for this project?

I wanted to increase my followers on social media and encourage engagement on those platforms. Another goal was to increase my email subscriber list before the launch of the subscription box.

SOLUTION

How did you select this vendor?

I reached out to several marketing companies and narrowed it down to two options. Based on their sales pitch, ease and speed of communication, and price point, LYFE Marketing was an easy choice.

Describe the project in detail.

LYFE Marketing creates social media content on a monthly basis, then schedules them to run once I’ve added my comments and approved the posts. They also engage with my followers and respond to posts based on my preferences.

They also designed and developed my website. Initially, they created a mock-up of each page based on my vision. Keran (CMO, LYFE Marketing) has been fantastic about concepts and ideas.

What was the team composition?

They assigned a subject matter expert for each service.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within three months, my email subscriber list grew by 700. My followers and engagement also grew substantially, which helped me have a smooth launch.

How effective was the workflow between your team and theirs?

They’re great at communicating early and often. I am fully aware of each step in the process as we reach my goals. Also, they swiftly made any requested edits.

What did you find most impressive about this company?

I appreciate their eagerness to help me accomplish my goals. They seek to learn more about my needs and exceed my expectations with deliverables.

Are there any areas for improvement?

I have been satisfied every step of the way.

BACKGROUND

Please describe your company and your position there.

I am one of the owners of a car detailing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired LYFE Marketing to do social media advertising.

What were your goals for this project?

We wanted to increase leads and phone calls from online marketing.

SOLUTION

How did you select this vendor?

I learned about them through word of mouth. LYFE Marketing is well-known in Atlanta.

Describe the scope of their work in detail.

LYFE Marketing manages our Facebook and Instagram lead ads. Initially, they worked with me to develop an advertising strategy that works for our business. They design ads that target our demographic and report to us on a monthly basis. We’re still working with them.

What was the team composition?

We’re working with an account manager and advertising specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within three months, we had a pretty good flow of leads coming in.

How effective was the workflow between your team and theirs?

We have a seamless workflow. They are highly responsive to emails, and scheduling meetings is never an issue.

What did you find most impressive about this company?

Their level of care for our account has been extraordinary. For a small business like ours, it means a lot that they devote proper attention and do not view us as another number.

Are there any areas for improvement?

The beginning wasn't the smoothest, but that was most likely because we were new to advertising. I think LYFE did their job to the best of their ability.

BACKGROUND

Introduce your business and what you do there.

I’m a social media influencer in the wellness and beauty industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lyfe Marketing?

I run my own business, so I needed additional help to manage my website and implement some of my marketing and branding strategies.

SOLUTION

What was the scope of their involvement?

They oversee my budget for Facebook and Instagram ads, keeping me up to date on what I spend each month. A member of their team also oversees the technical management of my newsletter and blogging site. This includes a la carte projects like creating custom banner ads to support ad campaigns or posting new blog content when I’m promoting a brand sponsorship. I write my own content and provide any photos, but their team assembles all the pieces on the backend and uploads them to my site. With the newsletter, they implemented my design for a template and now I provide them with the monthly content that needs to be inserted. They also handle sending out the mass emails for me.

In addition to the technical things, they also help manage my social media accounts in order to increase engagement on my profiles and build my following. This mostly involves reaching out to other social influencers in my industry and interacting with followers.

What is the team composition?

I have an account manager and two other staff members working with me, and then one of the partners at the company also handles my account.

How did you come to work with Lyfe Marketing?

I found them through an online search. I wanted a company that clearly understood how to use SEO effectively since that’s such a critical component of online marketing. After looking at their website and at some Facebook reviews, I called them to see how they could meet my needs.

How much have you invested with them?

I’ve spent less than $10,000 so far.

What is the status of this engagement?

They started working with me at the end of October 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve successfully increased my followings across Facebook, Instagram, and my blog. Instagram has shown the most growth, which is partially due to their work, although there were other factors involved as well.

How did Lyfe Marketing perform from a project management standpoint?

My account manager is always clear, concise, and organized. She does a good job of overseeing my account and handling all the communication to ensure there aren’t any issues. The rest of their team is very strong as well, although there’s one person who is sometimes not prompt with things.

What did you find most impressive about them?

They’ve provided exactly what I needed. The whole experience has felt very customized to my goals. I can come up with an idea or a vision for my brand and as long as I’m clear in how I communicate it, they’re able to bring it to life.

Are there any areas they could improve?

We’ve streamlined the process now, but when we first started out there was one team member who always seemed unprepared or missed deadlines. After I expressed my concern and worked with that person one on one, I saw an improvement, although I still sometimes feel a little bit like they’re not as on top of things as they could be.

One other thing I’d like to see is a bit more guidance for their clients in terms of giving advice about how to increase growth. Sometimes it’s very one-sided, with me supplying the ideas for where to take marketing campaigns next or how to grow the brand. It’d be nice if they took a more collaborative approach.

In addition, I feel like they’re a little limited as my brand continues to grow. I’m going to need support from someone who has more experience helping bloggers and influencers scale up their businesses, and who’s familiar with the networks of potential sponsors.

Do you have any advice for potential customers?

They do an excellent job of realizing and implementing your ideas, but you need to be the leader and come up with your own strategies for where to go next with your brand.