Lumi Design

BACKGROUND

Please describe your company and position.

 I am the Product Manager of a financial services company 

Describe what your company does in a single sentence.

An easy-to-use digital investing platform designed to break down barriers and help historically under-invested communities begin building wealth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lumi Design to accomplish?

• Enhance the user experience and visual design of its investing app, with the goal of creating a more intuitive, engaging, and culturally resonant platform

SOLUTION

How did you find Lumi Design?

• Online Search
• Referral

Why did you select Lumi Design over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lumi Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onboarding Flow Redesign

• Reimagined the user onboarding process to simplify account creation, reduce friction, and improve conversion rates.
• Introduced new welcome messaging, progress indicators, and visual storytelling to communicate our mission and value proposition clearly.

Home & Welcome Screen Enhancements

• Redesigned the home screen layout to surface the most relevant user information and key actions.
• Designed a new welcome screen experience to establish a more personal and motivational first impression for users.
• Incorporated brand-aligned visuals and concise copy to reinforce trust and accessibility.

Learning Center Redesign

• Conducted a full UX overhaul of the Learning Center to make educational content easier to find, navigate, and complete.
• Integrated new visual elements to enhance comprehension and user satisfaction.

In-App Course Template Design

• Developed a library of reusable templates for in-app financial education courses.
  Focused on modularity and scalability to enable us to add new learning content in the future efficiently.

Design System & Documentation

• Delivered updated UI components, color palettes, and typography guidelines consistent with our brand identity.
  Provided handoff documentation and design specifications for engineering implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesigns so far have elevated mobile experience from a functional investing app to a dynamic, educational, and mission-driven platform. The measurable increases in engagement, satisfaction, and learning outcomes demonstrate clear progress toward our broader goal of making wealth-building tools more inclusive and accessible.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lumi Design demonstrated a high level of professionalism, organization, and responsiveness throughout the course of the project. Their team adopted a structured yet flexible project management approach that ensured all milestones were met while allowing space for collaboration and iteration based on user feedback and internal priorities.

What was your primary form of communication with Lumi Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Lumi Design was their deep empathy for the end user and their ability to translate our mission-driven vision into a digital experience that feels both accessible and empowering. The team combined strategic thinking with creative execution, delivering design solutions that were both visually compelling and functionally impactful. 

Are there any areas for improvement or something Lumi Design could have done differently?

Their team consistently meets and exceeds expectations across all phases of the project, from discovery and collaboration to delivery and post-launch support.

BACKGROUND

Please describe your company and position.

I am the CEO of Swave

Describe what your company does in a single sentence.

Our Swave app rewards shoppers in cities. If you spend a certain amount at shops, they'll buy you a drink or bite in a restaurant nearby or even reimburse your parking fees. Everything happens automatically while people pay cashless or scan their receipt.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lumi Design to accomplish?

• UX: rethink the user experience and make our different services celar
• UI: evoke the correct brand feeling
• Product management

SOLUTION

How did you find Lumi Design?

they cold e-mailed us

Why did you select Lumi Design over others?

• Great culture fit
• Company values aligned
• quality

How many teammates from Lumi Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Rethink the entire app user experience, making sure people clearly understand the different services, easy navigation ... this was the most important job 
• Focus on important conversion paths: motivating people to do key actions (connecting a bank account, scanning receipts, referring friends, ...), take people from app download to users, 
• Evoke a happy feeling throughout the app 
• Measure app usage
• Help brief the developers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Amount of user sign-ups 
• Amount of scans 
• Other measurable outcomes are ongoing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and with high quality. They push back when needed for the right reasons. They want us to succeed.

What was your primary form of communication with Lumi Design?

Virtual Meeting

What did you find most impressive or unique about this company?

The UX and the fact they are a pleasure to collaborate with

Are there any areas for improvement or something Lumi Design could have done differently?

They are superb.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Playdate App Limited

Describe what your company does in a single sentence.

Playdate is the UK's first dating app for single parents and is the solution to single parents looking for meaningful relationships that fit with their lifestyle and where having children is an asset, not baggage!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lumi Design to accomplish?

• Improve our onboarding to prevent drop offs
• Improve our UI/UX in onboarding

SOLUTION

How did you find Lumi Design?

Received a cold outreach email from them

Why did you select Lumi Design over others?

• High ratings
• Good value for cost
• Specialised in helping start ups

How many teammates from Lumi Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• New UX and refreshed visuals for Onboarding at ~4+ days Note that usually onboarding is a 6-12 day project, so we'll make the most we can in 4 days and leave you the option to extend scope as we share progress
• Reviewing the inside of the app and suggesting UX and UI improvements at ~2 days
• Reviewing and updating App Store screenshots and listing at ~1 day

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completed deliverables (Figma file with all designs and suggested onboarding flow)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient, delivered within the timeframe and respected deadlines. They responded very well to our needs, questions, and comments.

What was your primary form of communication with Lumi Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's attitude and lovely way of communicating. Very pleasant, their understanding of the work, and how quickly they got under the skin of the problem we were trying to solve. Professional and efficient, really great to work with them.

Are there any areas for improvement or something Lumi Design could have done differently?

No, it was all quite seamless, no areas of improvement.

BACKGROUND

Please describe your company and position.

I am the CEO of Orbiit

Describe what your company does in a single sentence.

Orbiit is an AI-powered matchmaking SaaS platform powering curated introductions at scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lumi Design to accomplish?

• Streamline our onboarding experience
• Make core parts of the platform more user-friendly
• Identify opportunities for product enhancements

SOLUTION

How did you find Lumi Design?

Inbound e-mail

Why did you select Lumi Design over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Mutual customers and contacts

How many teammates from Lumi Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Part 1 of the scope was a complete review of the user experience, copy and design of the engagement scheduling part of our platform. The focus was on making the process smoother, more engaging and friendlier to the customers. The goal was to create an experience that customers will want to come back to (and recommend to their peers). 

Key deliverables included: 

• UX and customer flow design 
• Reorganizing the interface
• Copywriting and icon design 
• Visual design on newly created elements 
• Customer interviews and iterations based on feedback 

Part 2 of the scope was to identify and outline opportunities for growth through tactical product design projects. Deliverables included: 

• Identify opportunities for improvement (eg. users are not setting up matching rounds successfully) 
• Create a few ideas that can move the needle (eg. send an email to remind them to complete an unfinished round). 
• Outline the ideas in sketches or low-fidelity wireframes to document them as potential growth tests ran by the team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Shorter onboarding time for customers 
• Fewer customer questions post onboarding 
• Faster engagement set-up time
• Higher customer satisfaction from a more intuitive product experience
• A list of features we will prioritize as a result of this project

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team Lumi and Milosz, in particular, were incredible to work with! Always responsive, always helpful and driving the project forward in a timely and enthusiastic way!

What was your primary form of communication with Lumi Design?

Virtual Meeting

What did you find most impressive or unique about this company?

They were focused on identifying our true pain points and delivering targeted solutions that make an impact. No time was wasted on generic frameworks and spray&pray strategies we've seen from other consultants. Lumi rolled up their sleeves and delivered!

Are there any areas for improvement or something Lumi Design could have done differently?

No, we're very happy.

BACKGROUND

Please describe your company and position.

I am the CEO of FYTA GmbH

Describe what your company does in a single sentence.

We connect people to plants, and businesses to plant lovers through a unique IoT Commerce platform for smart gardening.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lumi Design to accomplish?

• Reduce in-App friction
• Enhance In-App customer experience
• Increase conversion of our Website

SOLUTION

How did you find Lumi Design?

Referral

Why did you select Lumi Design over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Lumi Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lumi redesigned our App to reduce friction within our App, reduce complexity and enhance the customer experience. Key deliverables: New App screens Lumi developed a gamification concept for our App and delivered the relevant UX/UI designs Lumi revamped the landing page of our Website to increase sales conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• increased App engagement 
• better customer reviews 
• increased sales conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lumi actually over-delivered on their tasks and stayed exactly within the assigned timelines. The project was extremely well-structured and managed. It was the best experience we've had working with external designers.

What was your primary form of communication with Lumi Design?

Virtual Meeting

What did you find most impressive or unique about this company?

Aside from their talent and great ideas, I was impressed by how they structure and deliver the assignment within clearly defined design sprints.

Are there any areas for improvement or something Lumi Design could have done differently?

No, we were more than happy with Lumi Design's work. Don't change a thing, please.

BACKGROUND

Introduce your business and what you do there.

I'm the Head of Product at a venture capital (VC) firm. This project was for one of our portfolio companies that offers sustainability as a service to e-commerce businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lumi?

I hired them to work for one of our portfolio companies.

SOLUTION

What was the scope of their involvement?

Lumi’s did two parts in the service design and delivery. The first work involved elevating the landing page of the portfolio company. Since the portfolio company was going after two customer segments, their message wasn’t focused on any segment. As a result, their message wasn't effective. 

After that, what we did was to define the persona better and strategically lead the discussion so that we could focus on one customer segment, which was better acquired through a digital landing page. The other customer segment had a sales-driven approach where they called up companies who would then become customers. In the end, we realized that the landing page was more effective in attracting a customer segment. 

Along with that, they helped in redesigning copies to enhance the value proposition. In doing so, the copy catered and resonated to one customer segment, rather than trying to make everybody happy. For the second one, they were in charge of rehashing and improving the portfolio company's product onboarding process, including the UX design and general flow of the onboarding.

What is the team composition?

We’re working with two people from their company.

How did you come to work with Lumi?

I was introduced to the founder of Lumi through a close contact, and I chose them because I liked their strategic approach and their deep understanding of what could be added to amplify efforts to drive traffic and onboard customers. They were also able to articulate all of their capabilities, which allowed me to manage my expectations and draw insights from our conversations.

How much have you invested with them?

We’ve spent in the ballpark of £5,000 (approximately $6,700 USD).

What is the status of this engagement?

Our ongoing partnership began in September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Anecdotally, the founders of the portfolio company have been impressed with their work. Lumi has been doing a tremendous amount of work on the website. Additionally, the team has been able to contribute in strategically steering and helping us understand and uncover blind spots. The quality of their work and their speed are great, and they’ve pushed the portfolio company into thinking further steps on what should be embedded into the design solutions. They have great personalities, and we really feel comfortable working with them.

Quantitatively, they’ve been able to reduce the onboarding process from eight to four steps, which is significant because the portfolio company wants to onboard users as quickly as possible. That move has helped the onboarding process to be more direct, which boosted users’ activation. 

How did Lumi perform from a project management standpoint?

They’ve been able to scope properly in the beginning, and they’re excellent at proactively leading the discussion and rationalizing if we need to adjust the timeline. We appreciate that they understand that some things need to be changed last minute.

Furthermore, they’re always on time, and they’re committed and responsible. They also have a good combination of good deliverables and efficiency. We monitor their work through Notion.

What did you find most impressive about them?

They’ve been able to build rapport with the founders of the portfolio company in a quick manner. They’re also genuinely interested in the business’s value proposition, market positioning, and viability, and they study the materials we give them and think through how they can be helpful. 

For example, they’ve had some opinions about the pricing of the portfolio company. Based on their research, companies offering similar services are pricing their offers at a much higher rate, which gives the portfolio company the opportunity to scale their pricing if they want to. In that sense, they try to create as much overlap as possible to understand where the business needs to go. Realistically, Lumi can’t commit to those conversations all the time because they have to focus on what they’re good at.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Challenge them and be proactive in your ideas and feedback because they’re good at taking feedback and doing something about it. They’re also open to continuously learning and growing.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Rapidream, and we’re a funded startup and we’ve been through four rounds. We’re currently rolling out a tool that is designed to code solutions for developers. To be specific, our tool will help developers translate Figma designs to React code.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lumi?

When we launched a couple of months ago, we didn't get any traction. As a result, we looked for a company that had expertise in product-market fit and had high-level UI/UX design abilities.

SOLUTION

What was the scope of their involvement?

We had been very active in developing our product, but with Lumi’s advice, we stopped developing for around 12 months. We did that in order to have conversations regarding our potential users and methodically work our way through finding the right user persona.

We met with them every day, and we collected a lot of information from many people — literally hundreds of conversations to determine what our ideal customer persona was. After that, they used Figma to create our product’s UI/UX design. We continue to work with them in improving our product.

What is the team composition?

We primarily work with Milosz (Founder).

How did you come to work with Lumi?

I met Milosz through my network on LinkedIn. I had already been searching around, but I couldn’t find an agency that really fit what we were looking for. Milosz’s background as a developer was impressive. After a couple of initial meetings with him, Lumi was one of the only agencies I found that had experience in UI/UX design as well as expertise in product-market fit strategies.

How much have you invested with them?

We’ve spent $75,000–$100,000. In addition to their regular rates, we’ve given them some equity from our company. 

What is the status of this engagement?

Our ongoing collaboration started in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Within 10 weeks of contacting them, we’ve been able to open our second funding round for a fairly sizable amount of money. We’ve closed that within one week, and people have been really impressed with our product, much of it was due to the product-market fit research we had done. They work extremely quickly and put together a beautiful interface, which made us look like we’ve been in business for a long time.

How did Lumi perform from a project management standpoint?

We have a Notion board where everything is broken down, including our meetings, briefs, takeaways, conversations, actionable items, and more. We don’t just aimlessly discuss things because Lumi makes sure that everything is tracked. So far, we’re well-informed on the project’s progress all the time. Overall, they have a fantastic project management process, and they’re always on top of everything.

They’re very responsive and professional; we have regular calls with them everyday. However, as things started building up, we’ve also increased our meetings. All of our communication is remote, and we use Zoom to get in touch.

What did you find most impressive about them?

We appreciate that Lumi thinks how their UI/UX designs will help us get more customers and secure more business. They don’t just develop something pretty, they make sure that our product’s not going to be clunky. The team’s product-market fit experience has really made a huge difference in our project. With other design agencies we’ve worked in the past, there’s no awareness or sensitivity when it comes to that.

Are there any areas they could improve?

I can come up with some things, but I genuinely think that there’s nothing at the top of my head that I consider as a serious problem.

Do you have any advice for potential customers?

Trust Lumi to figure out what you need and how your product should function and how your UI/UX should work. Essentially, you need to establish your product’s features as well as your product flow before giving them a go-ahead to make your product pretty.

BACKGROUND

Please describe your company and your position there.

I'm one of the two founders and managing directors of DiscoEat. We enable restaurants to increase their profits with in-restaurant payments, dynamic pricing, reservations & ordering.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lumi, and what were your goals?

Understand if our short term goal (next 2 years) is the right goal

SOLUTION

How did you select this vendor and what were the deciding factors?

We got in touch with Milosz via a friend and we believed they had the right experience to help us proving our clear goal for the next two years via a detailed analysis and process

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We made a short sprint of 5 days: 1. define the goal 2. define problems and solutions 3. Identify root causes 4. define milestones to reach 5. Presentation to shareholders of DiscoEat 6. Adjust milestones We did this over a Miro board

How many people from the vendor's team worked with you, and what were their positions?

We have been working with 2 people who had different background to be able to support on both aspects (product and sales)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not yet as the new product is in development. Definitely it helped in proving our initial hypothesis.

Describe their project management style, including communication tools and timeliness.

We had a five days project. We agreed before the time and adjusted based on our requirements. We used google calendar for the schedule, zoom for the calls and a miro board for the sprint work

What did you find most impressive or unique about this company?

I believe the miro board was really well prepared with all possible steps to follow for such a sprint. They were well-organized and timely.

Are there any areas for improvement or something they could have done differently?

We only had minor issues about the internet connection one day so we had to postpone our call but nothing they could forecast.

BACKGROUND

Please describe your company and position.

I am the Founder of Paperstars Ltd.

Describe what your company does in a single sentence.

Goodreads for Science Papers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lumi Design to accomplish?

• Design website
• Create website

SOLUTION

How did you find Lumi Design?

Online Search

Why did you select Lumi Design over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Lumi Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

lumi came up with the design and logic for the platform, considering all aspects that would be required to produce a functional MVP. They then implemented this.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

weekly updates seeing the project develop

Describe their project management. Did they deliver items on time? How did they respond to your needs?

clear communication, everything on time, quick responses

What was your primary form of communication with Lumi Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lumi Design invested a great deal of care and thought into the project, even coming with ideas I had not even considered. They were truly involved in seeing the project be successful, instead of just complete. 

Are there any areas for improvement or something Lumi Design could have done differently?

None