Website Design & Development for Health Clinic
- Search Engine Optimization Social Media Marketing Web Design
-
WordPress CMS
+5
- Confidential
- Jan. 2018 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“They consistently brought ideas to life in a way that felt modern, on-brand, and results-driven.”
- Other industries
- Brisbane, Australia
- 1-10 Employees
- Online Review
- Verified
LOOP16 Creative has designed and developed multiple iterations of a health clinic's website. The team has also created content for the client's social media pages and implemented SEO and SMM campaigns.
LOOP16 Creative has helped the client achieve year-on-year growth in organic traffic, social media engagement, and conversion rates. The team has been highly reliable, organized, and responsive. They have delivered high-quality work ahead of schedule and maintained clear communication.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Doveston Health
Describe what your company does in a single sentence.
Doveston Health is a multidisciplinary allied health clinic providing Physiotherapy, Podiatry, Exercise Physiology, Nutrition, and Diabetes Education services to support patients across all ages and abilities in achieving better health outcomes.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LOOP16 Creative to accomplish?
- We wanted to strengthen our recognition within the local community and establish a more memorable and engaging visual presence.
- We engaged LOOP16 to produce high-quality video, photo, and design content that clearly communicates our values, service offerings, and patient-centred approach to care.
- We hired LOOP16 Creative to help elevate Doveston Health’s brand presence and ensure our identity reflects the professionalism and impact of our services.
SOLUTION
How did you find LOOP16 Creative?
Upwork
Why did you select LOOP16 Creative over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from LOOP16 Creative were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work – LOOP16 Creative & Doveston Health – 6-Year Partnership
Over the past six years, LOOP16 Creative has been a vital partner in helping Doveston Health evolve its digital presence, improve brand visibility, and drive meaningful engagement with both new and existing patients. Their expertise has supported our growth through web design, social media marketing, SEO, and CRM integration. The following outlines the core areas of focus and key deliverables throughout our partnership:
1. Website Design & Development
Custom Website Builds & Redesigns:
LOOP16 has led the design and development of multiple iterations of the Doveston Health website, ensuring it remains modern, mobile-optimised, and user-friendly.
Ongoing Web Maintenance & Optimisation:
Provided regular updates and improvements to site structure, loading speed, mobile responsiveness, and security.
2. SEO (Search Engine Optimisation)
On-Page SEO Implementation:
Optimised service pages, blog content, and metadata to improve search rankings across Google and Bing.
Keyword Research & Strategy:
Identified local and service-specific keywords to boost visibility for core services including Physiotherapy, Exercise Physiology, Podiatry, Dietetics, and Diabetes Education.
Performance Tracking:
Monitored analytics and keyword performance, refining content and backlink strategies accordingly.
3. Social Media Marketing (Facebook & Instagram)
Content Strategy & Planning:
Collaborated on monthly content calendars for Doveston Health’s Facebook and Instagram, ensuring alignment with service promotions and clinic updates.
Graphic & Video Content Creation:
Designed engaging social media assets including reels, stories, and post templates that reflect Doveston Health’s brand identity.
Campaign Management:
Created and managed targeted Meta ad campaigns to promote key services, drive lead generation, and increase appointment bookings.
Performance Analytics:
Provided regular reporting and insights into campaign effectiveness, audience engagement, and growth metrics.
4. Landing Page Creation
High-Converting Landing Pages:
Designed and built tailored landing pages for specific services, programs, and campaigns (e.g. GLA:D Program, NDIS Services, Afterpay, AxIT Strength Testing).
Lead Capture Optimisation:
Integrated clear calls-to-action, contact forms, and conversion-focused layouts to improve enquiry rates.
A/B Testing & Refinement:
Tested variations of landing pages to improve user engagement and maximise conversions.
5. CRM & Funnel Integration
CRM System Support:
Worked alongside Doveston Health’s internal systems to integrate lead capture forms and email marketing automations.
Patient Journey Mapping:
Developed and refined digital funnels to support patient onboarding, nurture, and follow-up sequences.
Automation Implementation:
Assisted with the creation of workflows for appointment reminders, reactivation campaigns, and promotional offers through platforms like GoHighLevel and Mailchimp.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The quality of work, expertise, and long-term value LOOP16 provided far exceeded the cost of their services. Their ability to handle multiple creative disciplines—web, video, SEO, social—meant we didn’t need to engage multiple vendors, resulting in strong value for money. The partnership with LOOP16 Creative delivered several measurable outcomes that directly supported the growth and operational success of Doveston Health, including:
Increased Website Traffic:
Through strategic SEO implementation and content optimisation, our website saw a consistent increase in organic traffic, with year-on-year growth in search impressions and clicks across service pages.
Higher Conversion Rates on Landing Pages:
The custom-built landing pages designed by LOOP16 achieved conversion rates of up to 18–25%, significantly outperforming previous generic web forms and resulting in more qualified enquiries.
Improved Social Media Engagement:
Facebook and Instagram engagement improved substantially, with audience reach and post interaction rates increasing by over 40% following the rollout of LOOP16-designed campaigns and content strategies.
Increased Appointment Bookings:
Paid social campaigns developed and managed by LOOP16 contributed to a noticeable uptick in appointment bookings, particularly for targeted services like Physiotherapy, Diabetes Education, and the GLA:D Program.
Improved Lead Nurture and Retention:
CRM integration and automated workflows helped improve follow-up efficiency, leading to higher patient retention rates and a better patient onboarding experience.
Faster Website Performance and Reduced Bounce Rates:
Website redevelopment led to faster page load times and reduced bounce rates, improving user experience and supporting higher search engine rankings.
Our overall experience has been outstanding. LOOP16 Creative feels more like a trusted extension of our internal team than an external agency. Their professionalism, creativity, and commitment to our success over the past six years has been unmatched.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
LOOP16 Creative has consistently demonstrated strong project management throughout our 6-year partnership. They have proven to be highly reliable, organised, and responsive, often delivering creative assets and campaign materials ahead of schedule or within tight deadlines, even when requirements shifted at short notice.
They maintained clear communication at every stage—providing regular updates, checking in for approvals, and quickly adapting to urgent needs or evolving project scopes. Whether it was a last-minute video shoot, a campaign rework, or a landing page build required within days, LOOP16 responded promptly and delivered high-quality work without compromising standards.
Their ability to manage multiple projects concurrently while maintaining brand consistency and meeting our objectives has been instrumental to the smooth rollout of new services, marketing campaigns, and digital initiatives at Doveston Health.
What was your primary form of communication with LOOP16 Creative?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about LOOP16 Creative was their deep understanding of both creative design and healthcare marketing—a rare combination that allowed them to deliver content that wasn’t just visually impressive but strategically aligned with our goals and industry.
Their ability to translate complex clinical services into clear, engaging, and patient-friendly content made a real impact on how our community engages with our brand. Whether it was a video campaign, a landing page, or a full website redesign, they consistently brought ideas to life in a way that felt modern, on-brand, and results-driven.
Equally impressive was their agility and reliability. LOOP16 never treated us like just another client—they approached every project with a sense of ownership, urgency, and professionalism that made them feel like an extension of our internal team.
LOOP16 Creative consistently delivered exceptional-quality work that was not only visually impressive but also strategically aligned with our clinic’s objectives. Every video, website element, and campaign asset reflected a deep understanding of our brand and industry. We would highly recommend LOOP16 Creative to any business looking for a professional, reliable, and forward-thinking creative partner. Their deep understanding of branding, healthcare marketing, and digital strategy has made a lasting impact on our clinic’s growth and visibility. From websites to social media, they consistently deliver high-quality results and are a pleasure to work with. Their work ethic, creativity, and responsiveness set them apart.
Are there any areas for improvement or something LOOP16 Creative could have done differently?
While our experience with LOOP16 Creative has been overwhelmingly positive, one area for potential improvement would be the implementation of a more structured project tracking system, especially during periods of high-volume work or overlapping campaigns. At times, having clearer visibility on timelines, asset progress, and upcoming deadlines through a shared dashboard or project management tool (e.g. Trello, Asana, or Monday.com) could have helped streamline communication and reduce the need for follow-up emails.
That said, LOOP16 was always quick to respond when asked for updates and consistently delivered quality work. With a more formalised workflow or system in place, their already high level of service could be taken to the next level. They have been highly reliable with timelines, often delivering ahead of schedule—even when turnaround times were tight. Their responsiveness and ability to adapt quickly to urgent needs made them an invaluable partner during key campaigns and service launches.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
