Living Proof Creative

BACKGROUND

Please describe your company and your position there.

I’m the founder and president of Access to Culture (formerly Protocol & Etiquette Worldwide). We cultivate an awareness of domestic and global cultural differences while fostering an appreciation of diversity, business etiquette, and international protocol.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Living Proof Creative?

We were rebranding and needed a new PDF and hard copy of our Protocol Passport to share with customers. It lists our mission, values, offerings, testimonials, and company information.

What were your goals for this project?

We were aiming to renew our trademark with new material, upgrade our presentation’s visuals, and list our expanded offerings.

SOLUTION

How did you select this vendor?

We reviewed websites, checked with the BBB, and interviewed various design teams.

Describe the scope of their work in detail.

Using our raw material as a foundation, LPC injected creativity and innovation into our Protocol Passport.

What was the team composition?

I worked exclusively with Cayah (CEO, Living Proof Creative).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our beautifully updated Protocol Passport was printed and completed in December 2018, in time for our year-end deadline.

How effective was the workflow between your team and theirs?

They provided excellent communication and follow-up, keeping us on target.

What did you find most impressive about this company?

Their creativity and knowledge were especially noteworthy. I thought they were brilliant.

Are there any areas for improvement?

No, not that I saw. I’m completely satisfied with their performance.

BACKGROUND

Introduce your business and what you do there.

I'm a co-owner and managing partner of Redd's Barber Shop. I manage finances and daily operations to ensure our business and marketing run smoothly.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Living Proof Creative?

Our main objective was client acquisition. The barbershop market in Austin, TX is very competitive. We’d seen a degree of success with another agency, but the dynamic felt transactional and impersonal. I knew we could attain better digital marketing results and improve our services.

SOLUTION

What was the scope of their involvement?

Living Proof Creative innovatively leveraged our online presence to expand our client base. They guided us through the collaborative end-to-end process of redevelopment and rebranding.

The site was a custom build. We've gone through several iterations. The initial WordPress version was a good starting point that offered flexibility and freedom. Our page is integrated with tools like Zoho and MailChimp for email marketing. They set up a payment system and built a custom WooCommerce tool to sell memberships through our online booking system.

Despite limited capital, digital marking was a critical investment. We limited our basic starting budget to SEO and add on new services in conjunction with results. They’ve worked on social media and PPC ads on Google and other major search engines. The team creates beautiful content to strengthen our brand voice. These incredible new assets include advertising banners and creative copywriting. They thoroughly research topical and engaging keywords to include in our blog posts. They brainstorm creative promotional tactics for our events. Ongoing maintenance includes monthly QA. As they deftly navigate growth-related challenges, they pinpoint ways to improve.

What is the team composition?

They contributed a digital marketing director, creative content writers, and backend programmers. We usually work with 5-6 resources.

How did you come to work with Living Proof Creative?

Through a series of fortunate events, I met Justin and Cayahs from healthy seeds. We discussed their substantial array of digital marketing services. Living Proof Creative’s comprehensive perspective was a deciding factor in my hiring decision.

How much have you invested with them?

We've spent about $45,000 total including monthly digital marketing fees. Together, we’ve completed two web projects and are about to start a third to refresh our brand.

What is the status of this engagement?

We've been working together for almost three years now, since 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Gaining new customers is our most important objective. Taking care of our current customers is obviously a huge priority, but there's a natural turnover rate. We’ve increased our clientele twofold since cultivating a reputable brand. Living Proof Creative solicits so many new customers that newly hired barbers start off with a fully booked schedule. They built a highly functional platform using the best technology for our needs.

In quantitative terms, revenue has grown 580 percent since I started my position. That's a huge testament to their robust, intelligent digital marketing strategy. Instating a cohesive identity across all our platforms markedly bolstered web traffic. Event marketing has garnered notable success. There was a line of customers was out the door at last years’ joint venture with Jack Daniels. I solely credit Living Proof Creative for that turnout.

How did Living Proof Creative perform from a project management standpoint?

Having detailed organization helps them manage time effectively. They use a convenient tool that lets me easily submit job tickets through a web portal. If tasks pertain to an ongoing conversation, I can leave comments in the reply box.

They're always direct and upfront about costs. When I ask how long a task will take, they're honest about how many paid hours we have left. The team is a gracious, committed partner and genuinely want our company to succeed. It never felt like I was working with a contractor.

What did you find most impressive about them?

Their biggest strength is imbuing our engagement with a personal touch. They build strong relationships with their clients and are deeply invested in the project at hand. They go the extra mile to achieve your goals. Equally notable is their brilliant resources’ technical expertise. Since I’m not experienced in this business space, they seem like tech wizards.

They create stunning web designs and are talented at digital marketing. In all our meetings, they're upfront and accountable. They're even forthcoming about their weaknesses. That level of transparency gives me requisite insight to make the best data-driven business decisions.

Are there any areas they could improve?

I have no complaints about my relationship with Living Proof Creative. Everything they do is clear and simple.

Do you have any advice for potential customers?

Bring them fully-formed concepts, but leave room for modifications. Trust that their expertise and innovation will help you achieve success. Being open to suggestions and sticking to their process has drastically increased our revenue and growth.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a store called Harry's Boots.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Living Proof Creative?

We didn't have enough people in-house to post consistently to our social media accounts and do our email blasts. The vendor we were working with at that time, didn't generate the sales that we wanted to see coming from Facebook and Instagram. We also were having trouble with our website, which our old vendor couldn't help us with. We were looking for a new company to completely redesign our eCommerce website and manage our social media.

SOLUTION

What was the scope of their involvement?

They came over and we spent a whole day getting the feel of the store – we wanted it to replicate what was online. A lot of people are shopping from other states and they will never come in, so we wanted them to have the same experience. They sent us proofs and drafts of all pages and we worked collaboratively to make changes. Then, they built a Magento website from scratch for us, helping us streamline product uploads, updating the photo gallery, and adding graphics. They do SEO and Google Analytics for the website, so we can track our progress.

Since our store floor is essentially our warehouse for the website, our system has to take the product off the website immediately after it sells on the floor. If something sells on the website, it has to come off our POS [Point of Sale] system. Our old vendor couldn't make that work. Living Proof Creative was very persistent in trying to make the POS system function properly, and they're now working on connecting birthdays and gift cards to our website. They also write for our blog, send email blasts, and manage our social media.

What is the team composition? 

We work with our project manager and 1–2 other people.

How did you come to work with them?

Another vendor of ours connected us to Living Proof Creative.

What is the status of this engagement? 

We started working with them in August 2016 and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've grown 115% this year. More people are purchasing our regular-priced products, which we're very happy with. They took over our social media right before the holiday season and we saw a big growth: more likes and shares as well as more transactions coming from our social media accounts.

How did they perform from a project management standpoint?

They have a ticketing system and communicate very fast. If there's an issue, they respond immediately, figuring out what the problem is and fixing it. They usually reach out to me daily to get my approval. We communicate via email, phone, or Skype, but if there's something urgent I need to approve (for example, an email blast), they text me. We're not very tech savvy, but they clarify everything for us.

What did you find most impressive about them?

They took time to understand our business. I'm very busy and they respect that. They are accommodating to my needs.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Know all the details about your business because they'll ask you a lot of questions.

BACKGROUND

Please describe your company and position.

I am the Marketing of Peerless Electronics Inc.

Describe what your company does in a single sentence.

Electronic distributor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Living Proof Creative to accomplish?

• To grow the company brand thru digital media

SOLUTION

How did you find Living Proof Creative?

Contacted me directly

Why did you select Living Proof Creative over others?

• High ratings
• Company values aligned

How many teammates from Living Proof Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranded our company messaging thru exhaustive content development, new website, SEO optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website traffic and business increased dramatically. We are now recognized for the quality of our content on our social media platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always responsive and timely - very engaged with their clients.

What was your primary form of communication with Living Proof Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Thri ability to understand our business, company culture and our important history in the industry. So much so that they have become an extension and essentially part of our company.

Are there any areas for improvement or something Living Proof Creative could have done differently?

Nothing really - they have set the bar high by which all in their field should be measured against.

BACKGROUND

Please describe your company and position.

I am the director of sales and marketing at True West. 

Describe what your company does in a single sentence.

E-Commerce of Rodeo Pattern China

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Living Proof Creative to accomplish?

• True West was in need of a website update for both the front end User Experience, and the back end for team management and fulfillment.

SOLUTION

How did you find Living Proof Creative?

Cold call from LPC

Why did you select Living Proof Creative over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Living Proof Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Total re-vamp of the web site to modernize and make mobile friendly

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Living Proof Creative worked with the True West team to design a User-friendly website that was easy to use on the back end for the client management team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and met all our needs.

What was your primary form of communication with Living Proof Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The staff for sure!

Are there any areas for improvement or something Living Proof Creative could have done differently?

Described on going charges better, but they probably did and it didn'r register with me

BACKGROUND

Please describe your company and position.

I am the Operations Manager of MIR Audio Video

Describe what your company does in a single sentence.

Audio Video/Integration Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Living Proof Creative to accomplish?

• Online Presence
• Beautiful Website

SOLUTION

How did you find Living Proof Creative?

Referral

Why did you select Living Proof Creative over others?

• Great culture fit
• Company values aligned

How many teammates from Living Proof Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Update the existing website, develop a marketing strategy for SEO, provide and enhance our online presence

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Business has grown exponentially from our online presence. Clients decide to work with us sometimes based on how beautiful our website looks. The team is always available and willing to work with whatever idea you put in front of them.Every time I've had an idea they've made it into a better reality than I could even imagine. With LPC by my side working hand in hand with me I know my company is only going to benefit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is always available and willing to work with whatever idea you put in front of them. Every time I've had an idea, they've made it into a better reality than I could even imagine. All tasks are always completed before the designated time frame. Just perfect!

What was your primary form of communication with Living Proof Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quick turn around, the amazing personalities of the individuals I work with, and the overall end result!

Are there any areas for improvement or something Living Proof Creative could have done differently?

N/A