Link&Grow - Inbound Marketing Agency

BACKGROUND

Introduce your business and what you do there.

I’m the CEO for Solfut, we are a consulting and educational company. We mainly specialize in education and training, linguistic programming, and coaching. We have customers from 53 countries. There are seven academies we have working from leadership to spot training to educational training.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Link&Grow?

We wanted to improve our digital presence and customer awareness, and to promote what we do on social media and Google. We also wanted to be more accessible to customers.

SOLUTION

What was the scope of their involvement?

First, they ran diagnostics, seeing what we had and where we were lacking. Next, they helped us begin advertising on Google, Facebook, and Instagram. Now, they’re working to make content, generate e-books, run pages, and ensure optimization of the content on our site.

What is the team composition?

The team varies between three or four people, depending on the need. I work directly with João (CEO), and occasionally other specialists as needed.

How did you come to work with Link&Grow?

We started with two companies. We let the other company go, and put some of their load work (strategy & marketing) on Link&Grow, as well as their advertising they were hired for.

What is the status of this engagement?

We started working together in early 2017. It is an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We like working with them and we want to expand the engagement with them into more areas, including our YouTube channel.

How did Link&Grow perform from a project management standpoint?

They’re engaged and proactive. They implement discipline into our creativity and speed. They insist on more planning. We need that from a partner and have learned a lot from them.

What did you find most impressive about them?

João is direct and transparent, letting you know what he can and can’t do. They’re part of our business, working to help us improve. They send ideas they see on the market we may be unaware of.

Are there any areas they could improve?

They need a larger team so more companies can use their services.

Do you have any advice for potential customers?

I think that if you compare them to other companies, you will choose to work with them because they are more competent.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager at a flooring solutions distribution company, headquartered in Portugal. Our company provides Sports, commercial, residential and playground flooring solutions and we distribute mainly in europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Link&Grow - Inbound Marketing Agency?

We hired Link&Grow to create an inbound marketing strategy

What were your goals for this project?

We wanted to increase awareness and sales on the main markets we operate through digital marketing.

SOLUTION

How did you select this vendor?

We selected Link&Grow due to their professionalism, transparency and ability to adapt their services to our needs, from the first moment.

Describe the scope of their work in detail.

Initially Link & Grow sought to understand the core of the company, realizing our goals, helping to outline a strategy for the implementation of inbound marketing. Then a plan of needs and activities to be developed to meet the proposed objectives was created. Continually, month after month, the strategy is being adjusted and worked according to the needs of the market and our company.

What was the team composition?

I work with a specific person for each specific area (design, facebook, gooogle, planning)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased our social media interactions, our incoming leads from the different markets and mainly, the sales from the digital inbound marketing strategy.

How effective was the workflow between your team and theirs?

Link & Grow's response is prompt and always available. All work is completed in due time and without unnecessary pressure.

What did you find most impressive about this company?

Their professionalism, organization, and know-how are impressive. Their proximity, transparency and assertiveness also stood out.

Are there any areas for improvement?

At the moment I don't remember anything