Limeup

BACKGROUND

Please describe your company and your position there.

I’m a project coordinator for Medline. Our co-founder is good friends with another business owner from the real estate industry and proposed to help them with the digitization project, of which I was put in charge as they had no in-house experts familiar with such projects.

This project was for a property management firm based in Germany. Their business was doing great and their biggest challenge was scalability, which, in theory, is a nice problem to have, but, in practice, is really hard to deal with.

A large percentage of their data was stored on physical data mediums, which needed to be handled by employees, scanned and copied, not even mentioning only being accessible at a certain location, so after some forums and peer consultations they decided it was time to embark upon the digitalization journey

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

I’ve hired Limeup to do UX research into how to design a platform that has the required functionality in a way that will be intuitive and extremely easy to use. After this stage, I was confident in their competence and requested a UI/UX design of a platform they researched as well.

The decision had also some practical basis, as by this time they were well acquainted both with the platform vision and the business operations, so there were none who would’ve done the job cheaper or faster.

SOLUTION

How did you select this vendor?

They were recommended to me, and after testing them with the initial research questions, I had no doubts about their capability to deliver.

Describe the project in detail and walk through the stages of the project.

Right from the get-go, Limeup experts set out to understand the business processes, operations, business goals, key procedures, external communication points, and a number of other factors. They investigated what had the largest effects on the bottom line, what were the biggest time drains, and how exactly all our processes are conducted, step-by-step.

They communicated directly with employees and asked questions that should have been asked long ago, such as where they feel those processes can be improved, what their biggest time wasters are, what frustrates them, and how do they imagine possible solutions. They went on to create a document informational architecture for the platform.

After that, the user flows for all the platform functionalities were laid out. We discussed them at length and iterated upon them to achieve the desired outcome. Limeup professionals proved vital in singling out optimization points and creative ways of implementing various processes. When all the user flows were in a good state, the UX project ended.

After a brief delay, I ordered the UI design of the platform, which was straightforward and required minimal feedback, as all the user flows and platform specifications were already well established.

How many resources from the vendor's team worked with you, and what were their positions?

UX Researcher, Business Analyst, and Lead Product Designer for the UX part. UI/UX Designer and Lead Product Designer for the UI part.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I’ve successfully developed this platform with a software outsourcing company, and Limeup implementation guidance proved vital in developing the platform on-time.

My point of contact during the project also remained available after its end and was able to resolve any questions that occured during development promptly. System is now operational and achieves its intended goals.

How effective was the workflow between your team and theirs?

It was effortless and by the end of it they felt like an autonomous department of our company which had vested interest in delivering the best results they can.

What did you find most impressive or unique about this company?

They delivered exactly what they promised. It was promised that a proper UX research could speed up the development process and reduce the development cost, and it proved to be so.

Are there any areas for improvement or something they could have done differently?

I was satisfied by the outcome entirely, and can single out no particular area for improvement.

BACKGROUND

Please describe your company and your position there.

I’m a Project Coordinator at Cash.cf. We mainly invest in blockchain tech startups with global ambitions. For each of the projects we back, we provide management support as well as access to a vast network of business contacts we possess, and over time this grew into a separate consulting branch.

For this project, we’ve been helping an owner of a series of private clinics take their customer service to next level and digitalize the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

We’ve hired them to do UX research and come up with user flows, and eventually, interface design for an app we were developing.

Its main task was to cut queues by optimizing patient flows thus allowing hospitals to serve more patients, increasing hospital revenue. It also needed to have several user types ( patients, receptionists, doctors, administrators) with various access levels and interfaces.

SOLUTION

How did you select Limeup?

They were recommended to us as an agency that wouldn’t shy away from a complex project with substantial UX research required.

Describe the project in detail and walk through the stages of the project.

I’ve sent over a list of requirements for the application and the database architecture we were expecting. Together with a Lead Product Designer, we discussed all user flows for all the user types over a series of calls.

These user flows were documented and mockups were designed for the entire application going user by user. As the mockups took their final form, we discussed the interface style we wanted, and Limeup UI designers proceeded to create the interface of the application.

How many resources from the Limeup team worked with you, and what were their positions?

Lead Product Designer, UX Researcher, 2 UX/UI Designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve successfully developed an application with some implementation guidance from Limeup designers.

How effective was the workflow between your team and theirs?

They were proactive in understanding our product and its intended goal. I’ve received regular progress updates and was impressed by their transparency and accountability.

What did you find most impressive or unique about this company?

Their approach was methodical and consecutive. Each step was built upon the previous one and they were all fit together logically to take us to the end goal with a minimum amount of edits.

They managed to make the interfaces for users and doctors look and feel extremely simple and intuitive. The app requires no guidance for them to use which translates into impressive ease of implementation in the real world.

Are there any areas for improvement or something they could have done differently?

Project cost could’ve been cheaper. Other than that, the engagement went practically flawlessly.

BACKGROUND

Please describe your company and your position there.

I’m a Project Owner for forus capital, an investment company focusing on promising startups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

We’ve hired Limeup to design a web application for one of the projects we are investing in. We aimed to create a modern mobile-friendly web betting app that would have a friendly design and extremely simple UX.

SOLUTION

How did you select this vendor?

My colleague from another investment company recommended them.

Describe the project in detail and walk through the stages of the project.

My role was more of an overseeing one rather than a direct involvement one. After conducting initial talks and negotiating the price, timeline, and other relevant details, I passed the agency to the team we were investing in. After that, I was present only on the most important calls and kept track of project progress and updates Limeup was providing. Initially, we’ve discussed the concept with a Limeup product manager. After I got the team on board, they communicated with Product Designers, a UI Designer, and an illustrator till the project end. The entire project from start to finish took about 3 months.

How many resources from the vendor's team worked with you, and what were their positions?

Product Manager, 2 Product Designers, UI Designer, Illustrator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design they provided was in line with our expectations. The founders of the project were also impressed with the outcome.

How effective was the workflow between your team and theirs?

We had no problem communicating. They understood what we were aiming for well since they did similar projects previously.

What did you find most impressive or unique about this company?

They were proactive in communications and very transparent about project progress.

Are there any areas for improvement or something they could have done differently?

The only thing that could’ve been improved is price, but It was acceptable. After all, I never had to wonder whether they are capable of delivering what we need.

BACKGROUND

Please describe your company and your position there.

I’m an IT Project Coordinator for Ridotto Entertainment. We are running custom investment projects in the entertainment industry, whereby we invest investors' funds into the development of infrastructural entertainment projects and entertainment software (online casinos, e.t.c.)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

We’ve hired Limeup as experts in the design of gambling software to develop one of the prospective projects we had. The app we had in mind was intended as a feature-rich sports betting platform. We needed an experienced team to design it in a way that would preserve all functionality even on smaller screen sizes while ensuring that UX is smooth across the board.

SOLUTION

How did you select Limeup?

They have a reputation within our industry as reliable gambling platform designers. I’ve heard about them in passing from a few of my industry acquaintances. Once I contacted them, I had no reason to look further.

Describe the project in detail and walk through the stages of the project.

Prior to project start, the team we were investing in had a worked-out informational architecture and a documented vision of what a project should look like, what’s it target audience, e.t.c. We’ve had a few discovery calls with a design director, in which we discussed product concept, informational architecture, and the design of similar applications.

Limeup proceed to develop the mockups of the whole application, which we discussed and fine-tuned, and when it was ready, we’ve had to finalize the design style of the application and they developed a complete user interface for us.

How many resources from the Limeup team worked with you, and what were their positions?

1 Product Designer, 2 UI/UX Designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their design ticked all the boxes we had. It can be a little overwhelming at first, but when you start to use it, it’s very convenient and you discovery out that all user flows are very intuitive. They were also available for implementation guidance and help our developers integrate it with the backend.

How effective was the workflow between your team and theirs?

I think it was perfect. They were very understanding, asked the right questions, and I felt confident in their ability throughout the engagement

What did you find most impressive or unique about this company?

I think the few initial calls helped them better understand our goals and deliver the right results. Not all companies try to understand why you need something.

Are there any areas for improvement or something they could have done differently?

I think the project could’ve been done a bit faster. Other than that, nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I’m a Digitalization Consultant for alphabet capital, an investment company that also provides digitization projects consulting & support for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

One of our clients operates a poker establishment, and, like many lately, wanted to transition to an online business, or at least add this option for their regulars. They did not have much experience with app development, so they asked us for help. We have some developers we can rely on but needed a company to design the application for us.

SOLUTION

How did you select this vendor?

We wished to get an application design that would be easy to implement for our development team and that would be intuitive and easy to use for people that may not have any experience with online poker. I was talking about my current work challenges with a colleague and he mentioned that he might just know the right guys for the job. At first, I was skeptical that the solution to my problem may be so easily found, but later I was pleased that I trusted in Limeup.

Describe the project in detail and walk through the stages of the project.

We described all our requirements in detail with a product designer they provided, then received an estimate with project details. After we agreed to it, they discussed with us some poker application design examples, the things we liked and the things we didn’t. Together we defined the main user flows, which mostly coincided with other poker apps, and they proceeded to create UX mockups. Overall they were good and we had to request only some minor changes, after which they did the UI design of the poker application.

How many resources from the vendor's team worked with you, and what were their positions?

1 Design Director, 1 Product Designer, 1 UI/UX Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their design was indeed easy to implement and their designers remained available to provide guidance to our developers even after the project end.

How effective was the workflow between your team and theirs?

I think it was effective. We had no communication difficulties.

What did you find most impressive or unique about this company?

I got an impression that they did this dozens of times. At every moment we were sure what comes next and didn’t have to wonder about the status of our project.

Are there any areas for improvement or something they could have done differently?

I think that the project cost could’ve been a bit lower, though I have to admit that we had no questions about the quality of their work.

BACKGROUND

Please describe your company and your position there.

I'm a Senior Business Development mannager of an investment and company that also provides consulting services to a vide array of business based in US, Europe & Hong-Kong, and assists them with digitalization project.s

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

We've hired Limeup to design an invite-only website for one of our clients who opperates an exclusive betting club.

SOLUTION

How did you select this vendor?

They were referenced to us by one of our London - based clients, who had positive experience with them designing a somewhat similar project

Describe the project in detail and walk through the stages of the project.

Their team conducted extensive competive research, showcasing how certain challenges were approached by various companies, and gathering our input on preferences, goals, e.t.c. At first they created design mockups, and after we approved them, gave us several style variants to choose from for the Interface design of the platform.

How many resources from the vendor's team worked with you, and what were their positions?

We've had a dedicated project manager throughout the engagement. At start, we had a few discovery sessions with a Product Designers. At later stages, our communication were almost exclusively with 2 UX/UI designers responsible for execution of our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our customer shared that their clientele were impressed with the convenience and design of the platform. I can not speak as to their proficiency in design, as I'm not a design expert, but all communication and overall business conduct of Limeup was exceptional.

How effective was the workflow between your team and theirs?

As I mentioned, communications were quite smooth. Their project manager was very responsive and responded to all our queries promptly. We felt that he had competence in the topic and was able to resolve many of our questions without having to consult with designers.

What did you find most impressive or unique about this company?

They were very professional and even more patient, always explaining why each design step was done and using non term-heavy language to desribe everything in simple terms. Their project manager ensured that we understood everything and had no unanswered questions.

Are there any areas for improvement or something they could have done differently?

I think they did well, and our client was satisfied with the platform they designed, so not really. We were content with the results of this partnership and will not hesitate to contact Limeup again should the need arise.

BACKGROUND

Please describe your company and your position there.

I'm a Product Manager of a startup creating an innovative English learning application.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

We hired Limeup to do the product design of our English - learning app. Our goal was to create a visually-pleasing intuitive application that users would love to spend their time in.

SOLUTION

How did you select this vendor?

We've found several UX/UI Design companies online that had experience with mobile application design. The offer of Limeup was the most compelling and we felt like they understood our goals better than the rest of the companies we shortlisted.

Describe the project in detail and walk through the stages of the project.

At the beginning of the project, they've conducted a competitor research whereby 3 main competitors were set out and we discussed each one in detail and pointed out which design elements we liked, which we didn't, and how we would like to approach this or that user flow in our application.

After that, they've created an informational architecture which contained all user flows with their respective application screens and their contents. Upon making changes and agreeing on the final variant, they proceeded to design UX mockups, having agreed on those, final UX/UI Design of our mobile application.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with a UX researcher initially and 2 UX/UI designers throughout the engagement. We also communicated with an account manager when we had any ideas or questions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're very pleased with the final result. They managed to make the design very responsive and engaging, with goes along nicely with the overall theme of creating an app that makes learning fun. We're currently conducting the final app testing and preparing it for launch.

How effective was the workflow between your team and theirs?

I think it was quite effective. Being able to communicate our remarks and wishes to designers directly helped speed up the edit process.

What did you find most impressive or unique about this company?

I liked their approach and work process. It felt very though out and logical and we never had to rework anything and designed the whole complex application with overall minor edits.

Are there any areas for improvement or something they could have done differently?

We liked the overall result, though I feel like they could've provided one more UX prototype variants for us to choose from initially.

BACKGROUND

Please describe your company and your position there.

I’m a Head of Marketing of a payday loan service responsible for all digitalization projects and overall user journey within the organization. Our company helps consumers get cheap credits.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

We hired Limeup to conduct UX Research and create the concept of web and mobile applications with required functionality.

SOLUTION

How did you select this vendor?

I personally knew the founders from their other projects and was confident in their competency.

Describe the project in detail and walk through the stages of the project.

At the time of project start we had already rolled out the functionality of getting a loan online, but our customers still had to go to our physical locations to pay it out. It created a huge inconvenience since it both reduced the rate at which our customers were returning to us and reduced the target audience size (besides forcing us to maintain a large number of physical locations in cities of interest)

We wanted to develop an application which would be convenient and understandable even for the least sophisticated of users and came to limeup to creat the product concept of an app with required functionality and then to design it.

How many resources from the vendor's team worked with you, and what were their positions?

In the beginning, we’ve worked with:

• a UX Researcher
• Product Design Consultant

Once we had a solid documented product concept that mapped all user flows, we coordinated with UX and UI designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to the project it was impossible for our users to return their loans online, so it adds a huge convenience factor and was quite important for us.

How effective was the workflow between your team and theirs?

It was quite effective. We had a dedicated person to contact who responded to our queries promptly and were able to give feedback and discuss the project with designers directly which ensured we were on the same page.

What did you find most impressive or unique about this company?

Their design process is very thought out and “by the book”. All research that they do has a concrete purpose that Limeup does a good job of communicating said purpose, so we never had any questions as to why something was done or even necessary at all. It all fit together logically.

Are there any areas for improvement or something they could have done differently?

The coordination was smooth and the results match our expectations 100%.

BACKGROUND

Introduce your business and what you do there.

Impltech is a German company that provides software development and IT outsourcing services, mainly for clients based in Europe. I am responsible for the marketing strategy of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Limeup?

We were expanding our services quite rapidly. Though we design and develop products internally, our designers had their hands full with client-oriented projects. We had a choice to either wait or seek outside help for the development of our company’s new service pages. We opted for the latter and approached Limeup.

SOLUTION

What was the scope of their involvement?

We were launching a number of new services, such as product consulting, product discovery, and hiring of developers for specific technology like Python. Limeup helped us design the web pages dedicated to each these services. 

We worked on a page-by-page basis, finalizing one page first before moving on to the next. For the first few pages, we went through several rounds of edits until we got exactly what we wanted in terms of the design. Limeup had to align with the overall style of the website, and they were eventually able to adapt it. After those first few tries, there were no longer any edits required on their output.

The pages were created from scratch. Although Limeup didn’t write the text for us, they did give us suggestions on how to optimize the content that we already had. This wasn’t necessarily a part of their scope, but they wanted us to be able to achieve the best results in terms of our conversion rate. 

What is the team composition?

We communicated directly with the designers for any edits and feedback. For general questions and progress updates, we asked our dedicated account manager.

How did you come to work with Limeup?

They were recommended to us by an acquaintance, so we decided to approach them. They showed us examples of their work and pages that they had developed for similar companies. We had asked several other companies as well, but some of them gave us smaller estimates in terms of cost. The time estimate from Limeup was one of the best that we received, so we moved forward with them.

How much have you invested with them?

It was around $30,000 overall.

What is the status of this engagement?

The project started in August 2021, and the overall duration of the project was five months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The conversion that we got from the pages that Limeup designed was on par and, in many cases, above the conversion rate of other pages that we had developed ourselves.

How did Limeup perform from a project management standpoint?

It really helped that we were able to speak directly with the designers. They were quick to respond and implement any edits that were needed. 

They used Figma for design, and we initially spoke through email and video conferences. When we figured that the engagement will be more long-term, we decided to use Slack since it was a more convenient way of connecting.

What did you find most impressive about them?

They have a really straightforward and logical process. As a client, we understood why each step was done and why it was needed. They left no room for uncertainty or unnecessary extra steps. 

Are there any areas they could improve?

No, the end results were exactly what we asked for. They conducted themselves professionally, and everything went normally.

Do you have any advice for potential customers?

In business, time is money. You really have to look into the previous works of a certain company and asses what they are offering in terms of cost and time.

BACKGROUND

Please describe your company and your position there.

Raccoon is a forward-looking HealthTech startup. With the help of innovations, we disrupt the physical rehabilitation industry making it more effective, efficient, and engaging. We provided the first world digital physiotherapist in your smartphone. CPO. Product: from initial requirements gathering to delivery to the customer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Limeup?

We jointly created a product for rehabilitation centers in Europe. Their team was more in charge of design

SOLUTION

How did you select Limeup?

word of mouth

Describe the project in detail and walk through the stages of the project.

Wow! The project lasted several years. So I don't remember everything. The guys actually took part in all stages. Since it was a medical product, there were special requirements. Here I am talking about the certification of Ce-mark and ISO13485.

How many resources from the Limeup team worked with you, and what were their positions?

PM UX designer UI designer Architect Developers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a grant of 700k euros for business

How effective was the workflow between your team and theirs?

Everything was simple and clear.

What did you find most impressive or unique about this company?

Flexible and integrated approach

Are there any areas for improvement or something they could have done differently?

Perfection has no limit. But I don't have specific comments.