Lemonlight

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a boutique tax law firm that specializes in high-level tax litigation in federal courts throughout the country. Our clients come to us from all over the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lemonlight?

We wanted to produce some marketing videos to enhance brand awareness and reach prospective clients who were searching for firms online.

SOLUTION

What was the scope of their involvement?

They produced three branding videos for us by starting with a deep dive into our firm and the competitors in our space. They did a bunch of research on what differentiated us in our space. I was impressed by how quickly they gained a meaningful understanding of what we do.

After the initial factfinding stage, we collaborated on scripts and they did the shoot. We did two videos in my offices in the Dallas-Fort Worth area and a third video in California.

What is the team composition?

My main point of contact was the creative director. There were also at least two videographers at each shoot, and I got to know the three founders. Finally there was a team of editors, so I got to know the company pretty well.

How did you come to work with Lemonlight?

One of their salespeople reached out to us via email. We were looking for someone to do video for us and already had a list of local companies, so their timing was perfect. We added them to the list and ultimately ended up choosing them.

How much have you invested with them?

The project was between $15,000–$20,000.

What is the status of this engagement?

We started working together around October 2016. A lot of work went into the videos, but we finished the project within about six weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients are high-end, and we’ve represented some very large cases, so the quality was very important. They exceeded all our expectations, both in terms of quality and in the speed of their turnaround.

How did Lemonlight perform from a project management standpoint?

They were a great fit for our needs, and their project management was among the best I’ve ever seen. In the past, we struggled to find a company that understood how to reach our clientele. Their creative director was amazing and understood our space so quickly.

What did you find most impressive about them?

Their level of professionalism, their diligence, and the way they interacted with us were all fantastic. They proposed appropriate strategies for each video and executed each one with unparalleled quality.

Working with them was a blast. They are personable and fun to work with, and they really care about the process. They feel like friends.

Are there any areas they could improve?

Not really; they did a great job from start to finish. They came up with appropriate solutions and really understood how to reach our clients.

Do you have any advice for potential customers?

Go in prepared. They will give 110% to make sure they understand your business and deliver videos that make an impact. If you put some thought into what you hope to accomplish and how you can differentiate yourself in your space, you will have a better return on investment.

BACKGROUND

Introduce your business and what you do there.

I'm the director of business development at Horsepower Electrical. We're a large company of almost 400 people and we do all types of electrical projects around New York City and the Tri-state area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lemonlight?

We were looking for a company to help us put together a video that we could use as a recruiting tool to engage potential employees.

SOLUTION

What was the scope of their involvement?

I had a vision of what I wanted and they helped me put together a story. I changed the storyline two or three times on my end, but they remained very patient throughout the process. They produced several new scripts for us to look at until we felt comfortable with the final version. Then, they handed the ball over to their video crew, who filmed a professional video. They also provided all the actors and a director. The whole process seemed simple and streamlined. They guided us and helped us with the creative side, without trying to take over the project.

What is the team composition?

I worked directly with a sales person, two script writers, and a video editor. In total, there were about seven people involved in our project.

How did you come to work with them?

I looked at a few different companies and Lemonlight was highly recommended to me. They were reasonably priced and professional. Also, I liked the examples of their past work, so I chose them.

How much have you invested with them?

We spent between $10,000–$12,000.

What is the status of this engagement?

I started working with them in February 2017 and the project was completed in October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video is posted on our website and it got a lot of views. It's hard to say how many of those people decided to apply for work at our company, but the feedback has been very positive. The internal team loves the video and the way it portrays our company. It has laid the foundation of our digital brand, showing us as a serious company.

How did they perform from a project management standpoint?

They were very understanding, polite and professional, even when we were going through some minor difficulties. Also, they were responsive, so I never had to chase them. They worked quickly and would have finished the video sooner if I hadn't changed the storyline a few times at the beginning of the process. They met all of my deadlines and delivered a fantastic video.

What did you find most impressive about them?

What distinguishes them from other providers is their thorough knowledge of their industry, patient demeanor, and most importantly, their ability to deliver on promises.

Are there any areas they could improve?

No. I had no issues with them.

Do you have any advice for potential customers?

They have a lot of creative ideas and can help you shape your vision. Also, they're patient and easy to work with.

BACKGROUND

Introduce your business and what you do there.

We are a small independent school in downtown Manhattan and we've got about 150 kids. We serve children from ages 2 through 5th grade and we’ve been around for about 50 years. I am the head of the school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lemonlight?

We wanted to add videos to our website and increase our marketing outreach. We wanted to create a brand video and one smaller video.  

SOLUTION

What was the scope of their involvement?

We collaborated with their creative person, talked about the different messages we wanted to get across, and what the final product might look like. They supported us in figuring out how the shoot will look, and how to capture certain footage. A shoot list was created, they helped with scriptwriting, and collaborative feedback was given. The final product resulted in a one minute video and a thirty second video.

This was only the first iteration we've done with them so far. We're about to do a series of shoots over the next several months. We’ve only had a strategy call and strategy proposal written up for the next part of the project.

What is the team composition?

We initially spoke with one person who was our pitch point and helped us understand the different options in their product line. After that we had a call with their creative person and then the onsite project manager. When it finally came time to film the project, we worked with two onsite crew members.

Since the first project, we’ve only been in contact with their strategy and creative person.  

How did you come to work with Lemonlight?

They contacted us with an email first. Then we researched the company and decided it was worth the conversation.

How much have you invested with them?

We’ve invested around $7,000 with them.

What is the status of this engagement?

We’ve worked with them since April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have anything at the moment. But we've been very pleased with the product and its appearance. We’ve also shared it with our board and other individuals who were very impressed with it.

How did Lemonlight perform from a project management standpoint?

We were happy they were really easy to work with. The two onsite crew members that came the day of the shoot were fantastic. They were really considerate and thoughtful but also engaged with the people they were shooting. They knew all the right questions to ask which made everything easy and seamless.

What did you find most impressive about them?

We noticed that they worked with a lot of different schools and as an independent school, we have a specific need of what a brand video should look like. Because they had that experience, it didn't take that long for them to figure out who we were and then use that understanding to ask the right questions.

Are there any areas they could improve?

No I don't think so. We wouldn't have engaged with them for the six months if we weren't pleased.

Do you have any advice for potential customers?

You need to know what you're looking for. You get a lot more out of the experience with some clarity of what it is you're trying to communicate. So spend some time thinking about your objectives and take advantage of the creative call with them.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Brumble Bikes. We sell pedal bicycles and other accessories, such as clothing and helmets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lemonlight?

I wanted to create a visual way for customers to interact with me, so I was looking for a company to produce some high-quality videos.

SOLUTION

What was the scope of their involvement?

Once the paperwork was signed, we had a phone call to discuss who would be involved in the creative part. Then, we scheduled the day for them to come on site for the shooting session. They produced two videos for me, one of which was a store introduction video and in another one, I was talking to a potential customer who was interested in buying winter clothing. In both videos, I talk to a customer as well as about the product with a goal to give people an idea of what kind of services we offer.

What is the team composition?

I talked to three members of their team prior to the production and I also worked with two videographers.

How did you come to work with them?

I received a cold email from them. At the time, I was also considering other local companies and did the typical online research. I looked at some of the work Lemonlight had done in the past and reached out to them. I also liked the price they offered me.

How much have you invested with them?

I spent about $3,500.

What is the status of this engagement?

I started working with them in May 2015 and the project was completed in June 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos are actionable and I got positive feedback from my customers. Many people said they got a favorable impression of the store by visiting my home page, after which they either called or came into the store.

How did they perform from a project management standpoint?

They did an excellent job and brought a lot of ideas to the table. I didn't have any experience, but they guided me through the entire process, answering all of my questions.

What did you find most impressive about them?

They were able to turn words and ideas into a great final product. Both the videographers and the editor did an amazing job.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Come to them with an idea of what you want. If you don't have the experience, they'll guide you.

BACKGROUND

Please describe your company and position.

I am the Global Creative and Brand Director of HCL Software

Describe what your company does in a single sentence.

HCL Software develops, markets, and supports enterprise-grade software products that help large organizations automate workflows, secure digital systems, and manage data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemonlight to accomplish?

• Creative collaboration on a wide range of video production projects.

SOLUTION

How did you find Lemonlight?

• Online Search
• Referral

Why did you select Lemonlight over others?

• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from Lemonlight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From concept creation through creation and delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met all of our production requirements as well as positive team feedback. Marketplace results from every project were above expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lemonlignt communicated clearly and effectively throughout the production and met each deadline on time.

What was your primary form of communication with Lemonlight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

High production value for a modest budget.

Are there any areas for improvement or something Lemonlight could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director of Brand Marketing of BrightPet

Describe what your company does in a single sentence.

We are a pet food manufacturer and house of brands. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemonlight to accomplish?

• Produce a broadcast television spot
• Raise brand awareness

SOLUTION

How did you find Lemonlight?

Referral

Why did you select Lemonlight over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Lemonlight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

VIdeo production

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased video completion rates by 3x

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines, received feedback well and actioned immediately, and delivered beyond expectations. 

What was your primary form of communication with Lemonlight?

Virtual Meeting

What did you find most impressive or unique about this company?

They do a great job of creating a collaborative environment even in a remote setting, which can be particularly challenging in video production. Their virtual village setup was best in class. 

BACKGROUND

Please describe your company and position.

I am the Creative Director of Value Max Products

Describe what your company does in a single sentence.

Manufacturing and distribution of Australian-made soap.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemonlight to accomplish?

• Produce hero ads for Nudy Rudy
• use these videos to increase brand awareness
• increase social media presence

SOLUTION

How did you find Lemonlight?

Online Search

Why did you select Lemonlight over others?

• High ratings
• Good value for cost
• Other

What was the size of Lemonlight’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of 6 15 sec hero for each soap scent and a 30 & 60 hero for all scents

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• increased engagement on social media

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Lemonlight team worked hard to produce great ideas for our team to choose from when it came to script ideas. We went with the "safest" although I loved all the ideas they had. Any delays were due to our team. The final product was exactly what we asked for.

What was your primary form of communication with Lemonlight?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their creativity was impressive.

Are there any areas for improvement or something Lemonlight could have done differently?

We would have liked the same producer throughout as some of the details did not get passed on to the new producer so there were a couple of things that had to be corrected in the first round of proofs. That being said, once Nick was aware of the changes they were fixed right away and he was great to work with.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of Intrinsic Cycles

Describe what your company does in a single sentence.

Develop and sell Cycling accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemonlight to accomplish?

• Generate a video for a crowdfunding launch

SOLUTION

How did you find Lemonlight?

Referral

Why did you select Lemonlight over others?

Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of Lemonlight’s team?

2-5 Employees

What was your primary form of communication with Lemonlight?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Lemonlight generated a 60 second promotional video for our Indie Gogo crowdfunding campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 60 Second video

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They setup a clear and reasonable timeline and did a great job not only of hitting their target dates, but of making sure we did our part as well to keep the project on track.

What did you find most impressive or unique about this company?

We like their ability to produce the video from a different city by hiring local crews to do the on-site part.

Are there any areas for improvement or something {provider_name} could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Executive Producer of (a/an) Advertising & marketing

Describe what your company does in a single sentence.

Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemonlight to accomplish?

• Video Production
• Post Production
• Photography

SOLUTION

How did you find Lemonlight?

Other

Why did you select Lemonlight over others?

• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Lemonlight’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1x day shoot on location, 3x video deliverables, 30x retouched photos

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• n/a

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On-time

What was your primary form of communication with Lemonlight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were knowledgeable, detailed, and efficient.

Are there any areas for improvement or something Lemonlight could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I'm Head at an Ed-Tech company specializing in Social Emotional Learning.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemonlight, and what were your goals?

We needed a company to film some on-location interviews and B-roll, and handle post-production to make multiple deliverables.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a company with internal resources, a quality reel, and creative people.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Coordinate all logistics for on-location filming, assist with interviewing, crew hiring and equipment rental, all post-production, finishing, and delivering per specs.

Who did you work with and what was the feedback process like?

My main contacts were Sara and Scott. They would send Vimeo review links and I would make notes, and would also submit notes via email. The process was efficient and clear.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My partners and team noticed a considerable improvement in production quality, with both the filming as well as post.

Describe their project management style, including communication tools and timeliness.

The post-production process ended up going longer than expected. The team at Lemon Light was incredibly patient with us and adjusted accordingly.

What did you find most impressive or unique about this company?

The quick turnaround on notes, as well as clear and open lines of communications.

Are there any areas for improvement or something they could have done differently?

Nope. Very happy with how things were.