Lemonlight

BACKGROUND

Please describe your company and your position there.

I'm the marketing executive for a B2B SaaS startup, Blink. Blink transforms conversations, productivity and retention at frontline organizations through one intuitive, flexible app. Blink does this by giving access – to what employees need, when they need it: people, processes, communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemonlight, and what were your goals?

We launched a new feature, Frontline Intelligence, and needed a promotional snappy video to highlight key elements of the app, its benefits and value. The video was used on social media and our home page.

SOLUTION

How did you select this vendor and what were the deciding factors?

I received an email from Lemonlight a few weeks ago and decided to jump on a call with their sales team. Quickly, I knew we'd be a great fit!

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting with sales where I outlined Blink's needs for this projects, and our expected outcomes. Then, I had to fill in a brand guide explaining what I needed from a brand and messaging perspective (pre-prod tasks). Following this, I had a call with Don and Natalie (creative production team), gave them a product demo and expanded on the creative brief submitted prior to the call.

After this, they shared timeline and expected outcomes with me. We also went through a step by step guide on what to do during those weeks until the video was ready. First step was a script approval, then sharing assets with the team. Following this, Don and Natalie quickly produced a first drafted version of the video, I had 3 iterations to get to the final outcome and was happy after the 2nd iteration. They delivered the outcome prior to the discussed deadline.

Who did you work with and what was the feedback process like?

Natalie, Don and Cory (Sr Director). Feedback process was smooth and quick.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was a fairly straightforward process where I shared feedback via frame.io and email.

Describe their project management style, including communication tools and timeliness.

Their timeliness was impeccable, which I loved. It's great to work with efficient, timely teams! They used gmail mostly, google docs and frame.io to share video for review and feedback.

What did you find most impressive or unique about this company?

Professionalism, care, and timeliness.

Are there any areas for improvement or something they could have done differently?

Align more between finance dept and creative teams to make the process smoother for the customer (although I was quite happy with the whole process, this is to reach excellence).

BACKGROUND

Please describe your company and your position there.

I'm the Founder & CEO of a small but growing cookie company in the natural snack space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemonlight, and what were your goals?

Lemonlight had done my original website when I started my company in 2018. I recently added a new product line and wanted to update the site and add a short video. I've always had great feedback on the original website and was familiar with the quality of their videos. I wanted the updated site to up the ante and show how we had grown. I felt a Lemonlight video would do that.

SOLUTION

How did you select this vendor and what were the deciding factors?

Previously worked with them on original site. See previous comments.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

It's a 30-sec spot featuring the three cookie flavors, showcased with their prime ingredients and packaging, sharp-cut edited to upbeat swing music. We did a still photo shoot at the same time which was needed for the website update. I chose the shoot location which was my cousin's designer kitchen. The shot schedule was reviewed a few days prior to the shoot. Post-shoot, the first rough cut of the film was ready about three weeks later. We did a second cut about three weeks after that , a final tweak and it was ready.

Who did you work with and what was the feedback process like?

I worked years ago with Steve Gaita and Jorge Alvarez Altadill the first time around on the website. Jorge again worked on my website. Initial contact this time on the video was with Elizabeth Marlow, Lemonlight's Creative Producer, who had me fill out an extensive questionaire for the goals and expectations for the video. Then Producer Natalie DeVito got involved and we went over specifics, including the team for the day. Besides the video crew and still photographer, I opted for a set designer/food stylist and am very glad I did.

Prior to the actual shoot, Natalie and I reviewed the shots schedule and other aspects of the production. She was very professional, thorough and responded well to all my suggestions throughtout the entire process, including the editing process where I was very specific about what I wanted. I didn't like the music or the initial edit which Natalie agreed wasn't a good fit for what we were going for. While they were looking for something else, I made my own music suggestion which they seemed to like too (at least they said they did!), so we went with that. The next cut of the video to the music I had suggested was exactly what I had hoped the video would be. It needed very few tweaks for the final edit. The editor was great.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're using the video on the website and on the Amazon listings. It seems to be getting a great response. Many people are commenting what fun it is - which was the point. It wasn't intended to be educational or informative but to give the cookies/snacks a light-hearted persona. It seems to be accomplishing that.

Describe their project management style, including communication tools and timeliness.

I've worked with Steve and Jorge and Lemonlight over several years and two projects now. The quality of their work speaks for itself and they are a pleasure to deal with on a personal level. Everyone else I have worked with there has also always been professional and great to work with too. I have had -0- problems. I will definitely return to Lemonlight in the future.

What did you find most impressive or unique about this company?

Everyone is personally very nice but the quality of their work is really exceptional.

Are there any areas for improvement or something they could have done differently?

Nope. This is a satisfied customer.

BACKGROUND

Please describe your company and your position there.

Property management for short line railroads - CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemonlight, and what were your goals?

We wanted a short video to show a lighter side of a serious matter which in utilities encroaching on a railroad's property. Our goal is to attract clients with a short video that explains what we do and drive potential clients to our booth at conventions and social media sites.

SOLUTION

How did you select this vendor and what were the deciding factors?

I received an email, the time to finalization and cost decided it for me.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with the initial talk on what we were looking for and what we do. Then I chose the type, animation. We then had a few story board and appearance meetings vis emailed link. It was just fine tuning the animated version after that point.

Who did you work with and what was the feedback process like?

I worked with Trent Bruce and it was a good back and forth through the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I showed it at my latest conference and people seemed to like it a lot. So overall a success. People stayed at the booth longer than they normally would to see the video.

Describe their project management style, including communication tools and timeliness.

The project went smoothly from start to finish. I had a short timeframe that I needed the product and they delivered. The communication back and forth was seamless and fast.

What did you find most impressive or unique about this company?

The creative output initially from them was pretty spot on based on just providing them basic info. The link and ability to convers creatively for changes over email was unique.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I'm the Director of Business Services at Polyuno. We are an end-to-end software development company that offers tech solutions to businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemonlight?

We are a B2B company, which means that sometimes, traditional outreach channels don't yield the best results. We hired Lemonlight to help us produce two unique promotional video to help sell our B2B services and stand out from our competitors.

SOLUTION

How did you select this vendor?

We conducted a thorough online search for the ideal video production company to tackle our project. We then had extensive interviews with each company and decided on Lemonlight based on its impressive portfolio and reasonable prices.

Describe the scope of their work in detail.

The initial discovery call was followed by a "Scope" meeting, where we sat down with Lemonlight to discuss our requirements and goals for the project. The team at Lemonlight was very thorough in their questions to ensure they had a complete picture of what was needed. They spoke to several members at Polyuno, including the Co-founder.

With the expectations clearly outlined, they dove into the actual project. We were updated quite frequently on the status and the progress, and our opinion and feedback were taken into account every step of the way.

What was the team composition?

The initial point of contact at Lemonlight was their marketing department. For the actual project, the motion designers at Lemonlight worked closely with the executives here at Polyuno.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The produced video was quite a success and helped us close two new big-time clients in just two months. We are delighted with the quality of work produced and highly recommend Lemonlight to anyone looking to make promotional videos.

How effective was the workflow between your team and theirs?

We had weekly feedback sessions with the video team at Lemonlight, making the back and forth between teams smoother and less time-consuming. We were also assigned a dedicated project manager who that all our requirements were executed within established deadlines.

What did you find most impressive about this company?

Their exhaustive vetting and research process to establish and understand our requirements and expectations was truly impressive. Lemonlight had left no stone unturned.

Is there any area for improvement or anything that could have been done differently?

I wouldn't suggest doing anything differently. We were very satisfied with how smooth the whole process was.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of Air Fresh Marketing, a full-service experiential agency that focuses on physical marketing across the US and Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lemonlight?

We needed more digital content—specifically, videos—for a lot of activations across the US. We’re not on-site at our client’s activations, so we wanted high-quality videos that capture what we do at our company and what we can do for other companies.

SOLUTION

What was the scope of their involvement?

We’ve worked together for about two and a half years and made 12–15 videos in that period. For our usual process, we set up their on-site contact and meeting place and they go and capture the footage. They have a network of people across the country so they can activate people wherever. From that point, it’s normally two weeks for them to turnaround the first version. They handle all the editing and production tasks.

For our most recent project, they captured footage of people we’d hired handing out our client’s product to participants at the finish line of a race. They focused on the brand we were promoting and the good they do. We made one or two edits to their first version, and then they finalized the video.  

What is the team composition?

We worked with two videographers on our most recent project, but there was also our account manager. They act as our point of contact and we use them over different projects.

How did you come to work with Lemonlight?

We found them through our founder organizations. I got to know one of their founders and built a relationship with them.

How much have you invested with them?

We work together on a project-by-project basis. We spent $5,000 on our most recent project.

What is the status of this engagement?

We first started working with them two and a half years ago. We reached out to them with this most recent effort at the beginning of June 2019, and they delivered the final video in the middle of July.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I thought the race video was well done. We haven’t pushed it out yet, but I’m very happy with them.

How did Lemonlight perform from a project management standpoint?

They have a great process, which makes them easy to work with. With a quick turnaround and easy booking system, I’m very pleased. My project manager handles all the communication so I never talk to the videographers. We’ve developed a streamlined template over the years that’s really freed me up to do other things.

What did you find most impressive about them?

What I really like is they’re simple to work with. A lot of video companies out there have really high minimums. We don’t need huge production since we’re more mobile, so they’re pricing is very reasonable. We’re not doing TV commercials, more of case studies, websites, and internet outreach tools. They’re very nimble and easy to work with. I highly recommend them to anybody.

Are there any areas they could improve?

Not now, no. When we first started the relationship, our process was a bit different. Over the years we’ve dialed it in so I’m not involved as much and they’re handling the creativity. This streamlined a lot of the activities. They’re also developing a portal that will replace a lot of the emails we have to send each other.

Do you have any advice for potential customers?

Understand what you’re looking for before jumping in and figure out what your goals are. This will help you in working with them to build something.

BACKGROUND

Introduce your business and what you do there.

I’m the senior VP of Influence & Co., a content marketing agency. We work with companies on content strategy, creation, and distribution, ultimately striving to develop authentic content that drives results. I oversee all areas that pertain to company growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lemonlight?

We specialize in written content, and we needed to hire a vendor with expertise in video content.

SOLUTION

What was the scope of their involvement?

Lemonlight provides turnkey video production services. They’ve done various productions for our prospects, including explanatory, educational, animated, thought leadership, client testimonial, and proposal videos. Their services have been wide-ranging; for instance, we’ve done co-promotional events together.

What is the team composition?

I mostly work with Chad (Founder and CRO, Lemonlight) and Hope (Founder and CEO, Lemonlight). Chad focuses on sales and business development, while Hope is involved with operations and leadership. Throughout the engagement, I’ve met 7–8 other team members.

How did you come to work with Lemonlight?

Another agency we’ve worked with introduced us to Lemonlight. We saw their great work and decided to hire them.

How much have you invested with them?

It’s hard to quantify since we’ve done such a wide range of work together.

What is the status of this engagement?

We began working together in early 2016, and we continue to engage them for our video content needs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve always gotten overwhelmingly positive feedback regarding their work.

How did Lemonlight perform from a project management standpoint?

Lemonlight is incredibly engaging. The team listens to our needs and communicates openly. They customize their approach according to the client, and they’ve proven capable of catering to different situations. They’ve evolved and continue to make what they do even more robust.

What did you find most impressive about them?

They stand out in the video production world because they do high-quality, customizable work at a cost-effective price point. Lemonlight makes it very easy for us to pull them in as a turnkey option, and they’re capable of working in any video format. Their videos complement what we do on the written side. They’re phenomenal at partnering up with different clients and delivering what they’re looking for.

Are there any areas they could improve?

No, there’s nothing that stands out.

Any advice for potential customers?

Communicate openly and express your needs upfront. As long as you clearly lay out what you’re looking for, they deliver.

BACKGROUND

Please describe your company and your position there.

I am the executive assistant to the president of Zenagen hair care. Zenagen is the fusion of beauty and science. We are an all-natural professional hair care brand that focuses on hair loss and growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemonlight?

We hired Lemonlight to do a few short videos for advertisements and social media purposes.

What were your goals for this project?

Our goals were to create videos that really told our brand's story and showcased everything we wanted the consumer to know about our product.

SOLUTION

How did you select this vendor?

Had a personal connection with one of the co-founders of the company.

Describe the video(s) and the process in detail.

60-second lifestyle video, 30-second evolve story (male), 30-second evolve story (female), 30-second evolve unisex 30-second social ad, 30-second social ad, 30-second brand story, 30-second evolve benefit, 30-second boost benefits. 

What was your vendors' project management or feedback process?

They had a 2–3 person crew (depending on the day) and a photographer come to our location and film with the models. They did a great job directing and getting lots of really good shots.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the process of getting all the videos back but they have been really good about working with us and listening to things we specifically ask for.

How effective was the workflow between your team and theirs?

The workflow has been very good. They are great about answering questions we have and have bone above and beyond, even after all the initial filming was done.

What did you find most impressive about this company?

They had lots of great ideas and really seemed like they knew what they were doing while filming.

Are there any areas for improvement?

Only room for improvement could be a little more creativity and thinking outside of the box.

BACKGROUND

Please describe your company and your position there.

The Center for Sales Strategy is a sales performance company and LeadG2 is an Inbound Marketing and Sales agency. I serve as a Managing Partner of both.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemonlight?

We use Lemonlight to create explainer videos and case study videos that showcase our work.

What were your goals for this project?

a 60-second video that would tell our story the correct way.

SOLUTION

How did you select this vendor?

we interviewed several companies and found Chad and the team at Lemonlight to be the best. They took the time to understand what we wanted to accomplish and acted more like a partner than a vendor.

Describe the video(s) and the process in detail.

Our videos are complex in the fact that they all need to be shot in a variety of cities and we often have a quick turn around.

What was your vendors' project management or feedback process?

The Lemonlight team does a solid job of keeping us up to speed on what is going on with our project and when things will happen.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we have now done several videos with lemonlight as we find their work to be high quality.

How effective was the workflow between your team and theirs?

very effective.

What did you find most impressive about this company?

the ability to shoot in multiple cities and still be very affordable.

Are there any areas for improvement?

not at this timel

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a boutique tax law firm that specializes in high-level tax litigation in federal courts throughout the country. Our clients come to us from all over the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lemonlight?

We wanted to produce some marketing videos to enhance brand awareness and reach prospective clients who were searching for firms online.

SOLUTION

What was the scope of their involvement?

They produced three branding videos for us by starting with a deep dive into our firm and the competitors in our space. They did a bunch of research on what differentiated us in our space. I was impressed by how quickly they gained a meaningful understanding of what we do.

After the initial factfinding stage, we collaborated on scripts and they did the shoot. We did two videos in my offices in the Dallas-Fort Worth area and a third video in California.

What is the team composition?

My main point of contact was the creative director. There were also at least two videographers at each shoot, and I got to know the three founders. Finally there was a team of editors, so I got to know the company pretty well.

How did you come to work with Lemonlight?

One of their salespeople reached out to us via email. We were looking for someone to do video for us and already had a list of local companies, so their timing was perfect. We added them to the list and ultimately ended up choosing them.

How much have you invested with them?

The project was between $15,000–$20,000.

What is the status of this engagement?

We started working together around October 2016. A lot of work went into the videos, but we finished the project within about six weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients are high-end, and we’ve represented some very large cases, so the quality was very important. They exceeded all our expectations, both in terms of quality and in the speed of their turnaround.

How did Lemonlight perform from a project management standpoint?

They were a great fit for our needs, and their project management was among the best I’ve ever seen. In the past, we struggled to find a company that understood how to reach our clientele. Their creative director was amazing and understood our space so quickly.

What did you find most impressive about them?

Their level of professionalism, their diligence, and the way they interacted with us were all fantastic. They proposed appropriate strategies for each video and executed each one with unparalleled quality.

Working with them was a blast. They are personable and fun to work with, and they really care about the process. They feel like friends.

Are there any areas they could improve?

Not really; they did a great job from start to finish. They came up with appropriate solutions and really understood how to reach our clients.

Do you have any advice for potential customers?

Go in prepared. They will give 110% to make sure they understand your business and deliver videos that make an impact. If you put some thought into what you hope to accomplish and how you can differentiate yourself in your space, you will have a better return on investment.