Lead Genera

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing director at MBMS, a construction and renewable energy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lead Genera?

We needed help with web development and digital marketing.

SOLUTION

What was the scope of their involvement?

Lead Genera has developed our website and landing page from scratch. They also do our Google Ads, social media ads, SEO, and PPC.

What is the team composition?

We work with four people.

How did you come to work with Lead Genera?

I previously worked with a company that used them, so I knew of them personally and professionally. When I started working at this company, one of the stipulations was that I could use my own outsource marketing and lead generation company.

How much have you invested with them?

We’ve spent about £30,000–£40,000 (approximately $34,000–$46,000 USD).

What is the status of this engagement?

We started working together in January 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The relationship has been successful and fruitful; the sales and new business have increased by 300%. We’re very happy with their work. We just gave them another website and marketing project for a company we work with.

How did Lead Genera perform from a project management standpoint?

They meet deadlines and stay within budget every time. We’ve never had a discussion with them. If anything, there’s been a budget leftover.

We communicate via email and Discord. They touch base with us daily to see if we need anything, and the lines of communication are very clear.

What did you find most impressive about them?

We like their personal approach. They always take time to explain, and their level of detail is excellent.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

Have complete transparency from the beginning and keep the lines of communication open. You have to know your industry, market, and the direction you want to take so they can do the right job for your brand.

BACKGROUND

Please describe your company and your position there.

Co-owner at a digital marketing co.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lead Genera, and what were your goals?

We needed a white label lead generation campaign carried out. To hit the clients ambitious lead gen targets for the quarter.

SOLUTION

How did you select this vendor and what were the deciding factors?

Jason and his team took the time to carefully understand the brief and brought solid ideas and a plan to the table.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After agreeing the key goals for the project Lead Genera recommended the channels and means to attract, build trust with and convert leads. This involved a range of lead magnets, social ads and email nurture campaigns for the B2B client.

How many resources from the vendor's team worked with you, and what were their positions?

Jason (director) and 2 digital marketers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The lead goals were knocked out the park meaning a very happy client.

How effective was the workflow between your team and theirs?

The communication was top-tier via phone and email with constant updates from day one.

What did you find most impressive or unique about this company?

Jason and the team take the time to craft a plan to get results for us.

Are there any areas for improvement or something they could have done differently?

Nope.