Kworq

BACKGROUND

Please describe your company and your position there.

AVP Marketing for US beauty brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kworq?

To support our program and our brands larger sustainability efforts, we partnered with a fellow B-Corp to take the fight for climate action to the streets. For the month of April, we activated in high-traffic areas throughout New York City to promote both brand’s sustainability goals and raise awareness for an environmental act. We also create a co-branded chocolate bar to sample along with the program.

SOLUTION

How did you select this vendor?

We have used Kworq in the past and they have proved to be a great partner, understanding our business and creatively rising to any challenge.

Describe the scope of their work in detail.

Co-branded chocolate wrapper design, postcard design for store & truck giveaway collateral, CRM banners and social posts

What was the team composition?

We worked with the core team and creative resources directly

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Successfully raised awareness and collection of signatures for an environmental act while introducing our program and encouraging customers to fill in-store

How effective was the workflow between your team and theirs?

We have weekly meeting and check in with their account lead to go over progress, next steps and any creative revisions. Communication primarily done via email and chat. Very thorough communication and time management.

What did you find most impressive about this company?

We have used Kworq in the past and they have proven to be a great partner, understanding our business and creatively rising to any challenge.

Is there any area for improvement or anything that could have been done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the director of growth at Rachio, a smart home company that produces a smart irrigation controller for homeowners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kworq?

We had a team member that typically handles our company’s SEO, paid search, and social media marketing efforts who was taking time off, so we needed someone to take over those responsibilities.

SOLUTION

What was the scope of their involvement?

We onboarded Kworq not only to manage our digital marketing strategies, but also to develop tests so we become more efficient.

We’ve been working with a team of individuals to handle everything, including creating new marketing assets, launching and monitoring our campaigns, and analyzing the performance of our online standing.

Moreover, they manage our paid ads on Facebook, Instagram, Google Search, and Shopping, as well as testing ads on Pinterest and other digital platforms.

What is the team composition?

Our main point of contact is the project manager.

How did you come to work with Kworq?

A colleague highly recommended Kworq, so we reached out to them to discuss timelines and budgets. Their proposal aligned well with our needs, so we quickly onboarded them to the project.

How much have you invested with them?

So far, we’ve invested about $45,000.

What is the status of this engagement?

Our ongoing partnership started in May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest metric is they’ve been able to double our ROAS on AdSense and Facebook in a short period of time.

How did Kworq perform from a project management standpoint?

They perform well from a project management perspective, and we’ve had a great experience working with them so far. They’re responsive to our needs, follow up with action plans, and provide the necessary resources to execute our projects.

They use Monday.com to manage the work, and we communicate with them via Slack, email, and Google Meet.

What did you find most impressive about them?

Their biggest strength is being able to provide a full marketing team that can quickly address our issues and concerns.

Are there any areas they could improve?

I think the only challenge we’ve had is not having the budget to test out new strategies as much. They’re enthusiastic about helping us grow and want to help out as much as possible, but sometimes we’re not able to do everything they propose.

Do you have any advice for potential customers?

I would say come with clear goals and give them the leeway to analyze and recommend several iterations in accomplishing those goals.

BACKGROUND

Please describe your company and your position there.

I am the Senior Director, Marketing for Echo Design Group. I lead the growth of the Echo brand efforts including Marketing, PR, Communication and Ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kworq?

Revive the history of Echo by uncovering it’s iconic heritage with a digital revamp of our 1960's campaing, “Echo of an Interesting Woman” to #interestingwoman

What were your goals for this project?

- Paying homage to the History of Echo and moving it forward digitally while sharing the Echo story - Develop partnerships with key influencers, celebrities, brand ambassadors and real women to grow brand awareness. - Start to give the Echo brand a voice. - Driving traffic online

SOLUTION

How did you select this vendor?

I have worked with Kworq in the past and they have always proved to not only be extremely talented and agile but always deliver results!

Describe the video(s) and the process in detail.

Kworq provided a series of videos and content derived from a 2-day production where they interviewed, filmed and photographed 9 "intersting woman" for the campaign.

What was your vendors' project management or feedback process?

Kworq's team was professional and extremely detail oriented. We worked closely throughout all the planning stages of the campaign to ensure the interview questions were thorough and the final drafts of the videos were exactly what we wanted for our brand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign, didn't have much media support and was primarily only seen on social media and through our PR efforts. However, it drove an increase of 10% on Instagram following and influencer/media engagement. To us, it was a huge success... we brought a 50 year old campaign back to life and gave the Echo brand a much needed voice.

How effective was the workflow between your team and theirs?

The overall teams workflow was very efficient.

What did you find most impressive about this company?

The Kworq team are content creators, digital-first thinkers, and production gurus!

Are there any areas for improvement?

There is always room for improvement with any person or company, but they did a stellar job and I hope to continue working with them for years to come!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of TG-17, a medical technology company. We focus on the B2C space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kworq?

We wanted to produce a video that would explain to potential customers, employees, and investors what services we’re going to offer and how those services are going to positively affect peoples’ lives.

SOLUTION

What was the scope of their involvement?

We began with a discovery phase where we explained our services and products to them in detail. Then, we created an extensive plan for the video’s scenes, visuals, and script. Choosing our actors took time, but it was worth it to interview them. We shot the video in three days, two of which were in the field, using Kworq’s producer. He was patient and capable. The third day’s shoot was in Kworq’s studio because we needed to film one of the actors in a clinical environment.

We then moved to editing, where we offered feedback on the portions of the video they’d finished so far. They were highly professional with both their technology and scheduling. In the end, they delivered several versions of the video we could show to different audiences (potential customers, investors, and employees). This was necessary because we couldn’t reveal all our services to potential employees until after they’d signed an NDA. These requirements have changed over time, and Kworq has made all the alterations.

What is the team composition?

Robin (Executive Producer, Kworq) was intimately involved in the day-to-day work. Chris (Co-Founder, Kworq) and Guy (Co-Founder, Kworq) were present throughout production as well.

How did you come to work with Kworq?

Our project manager solicited recommendations of companies that were agile, professional, and able to produce high-quality work. They also had to be skilled at 3D rendering, because we didn’t have any physical products to display yet, only ideas. We met with three different companies, but we were most impressed by Kworq’s professionalism and established processes. It also seemed like they would manage the project in such a way that ensured a high-quality outcome. While their price was a stretch for us, they proved to be flexible.

How much have you invested with them?

We spent $225,000.

What is the status of this engagement?

The entire project took place during April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Kworq accurately and simply expressed complicated, abstract services. Potential customers and investors immediately understood our business plan and resonated emotionally with the video. It’s helped us raise a lot of capital and achieve a high valuation.

How did Kworq perform from a project management standpoint?

They were timely in their communication and participated in daily reviews and Zoom conference calls. We worked off a single project management document. On the two field shooting days, they effectively managed a large team. This was especially difficult as we were outside in the winter and had to shoot some scenes several times. Finally, their time, cost, and materials estimates were highly accurate.

What did you find most impressive about them?

They were nice to work with and connected with what we were doing. Because of this commitment, they didn’t shy away from offering their feedback or advising us to make a different choice. It was a pleasure to work with them, and I’m sure we’ll do so again in the future.

Are there any areas they could improve?

No, not that I saw. They met our expectations and were patient as we explained our processes. They truly became part of our team, and we’ll continue to work with them.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of a men’s accessory company. We specialize in shirttail garters and stays, suspenders, and other accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kworq?

We needed to completely rebuild our website, including all new content, design, and functionality.

SOLUTION

What was the scope of their involvement?

They’re helping with our website, which uses Shopify and a custom CMS. We’re completely redeveloping a new platform with new coding language and design. We do all of our own analytics now, but are discussing moving digital media planning over to them in the near future.

Other than the website, they also manage all our social media, ad creation, and online marketing. We had a large photo shoot, small photo shoot, and large photo production to capture all the content we need for the website rebuild. Those shoots provided us with about six months of social media posting material, banner advertising, native and Facebook advertising, Instagram stories, and pre-roll for YouTube.

What is the team composition?

We have a project manager who we communicate with the most. We also work with one of the founders on our marketing and media planning. He has oversight over the whole project. The rest of the team includes another partner who covers production work and development, a coder who manages pieces for the website, another production manager, a graphic designer, and two assistants. The whole team is amazing, and we are in close contact with all of them.

How did you come to work with Kworq?

We did a Google search and found them on a site called Agency Spotter. We had a three-point procurement process and ultimately decided to use them as our marketing arm. They really impressed us with their initial presentation.

How much have you invested with them?

To date, we’ve spent about $100,000 on their services. We’re currently discussing a $100,000 yearly budget for future management and creative services.

What is the status of this engagement?

We started talking with them in early spring 2018 and started work on the website in either August or September 2018. The photo shoot was in late September, and they took over our social media management in October or November 2018. We expect the site will be completed and ready for launch by late February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site has yet to launch, but we’re very pleased with our experience so far.

How did Kworq perform from a project management standpoint?

They’re an excellent team and have added a lot of organizational skills to our internal team. As we grow, they’re setting us up for future success.

What did you find most impressive about them?

The thoroughness of the procurement process set the stage for a successful collaboration. Their creativity and the quality of their work are consistently exceptional, and they always pragmatic about their understanding of our business goals. They never pushed us to do more than we wanted to, and they understood that cashflow was very important to our existence as a small, new company. They created future-focused strategy that takes advantage of our current strengths.

Are there any areas they could improve?

Everything is very good so far. Even if there is some small contention about pricing, they’re willing to negotiate and are generally very fair.

BACKGROUND

Please describe your company and your position there.

I am a board member at the Harry Foundation. We give small grants to domestic organizations that excite us and align with Harry's mission. Our four areas of investment are arts and education, community education, sustainable agriculture and grassroots organizations that support environmental conservation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kworq?

We needed Kworq to help us raise capital for our foundation by selling Harry Chapin's music and merchandise and alerting his fans to his philanthropic passions through the Chapin Office website.

What were your goals for this project?

We wanted them to revamp our website to improve its professionalism, functionality, and merchandising while maintaining the seventies appearance of Harry Chapin in his prime.

SOLUTION

How did you select this vendor?

The co-founder of Kworq is a family friend of Harry Chapin.

Describe the project in detail.

We wanted to revamp our website and brand to celebrate Harry’s 30-year legacy. We needed to upgrade the merchandising functions to improve the ease of buying products. Their team gave us ideas that we knew would work and improve the website without too many details.

What was the team composition?

We worked with both founders, the executive producer, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website puts an emphasis on sales, while still embracing Harry Chapin. The staff is happy with Kworq’s designs. The website is modern, easy-to-use, and a reflection of the foundation. Our sales improved, and we have not received any complaints regarding the ease of purchase and site navigation.

How effective was the workflow between your team and theirs?

Communication between our office and Kworq was consistently efficient and clear.

What did you find most impressive about this company?

Everything stood out as impressive, but I liked how positive the experience was and by the can-do, creative and friendly energy of every team member I met and dealt with.

Are there any areas for improvement?

The feedback loop of ideas could be more efficient, however, our side slowed down the process. I am only trying to nitpick because we had a clean and positive experience with our website reboot.

BACKGROUND

Introduce your business and what you do there.

I was the Chief Digital Officer at the National Basketball Players Association (NBPA), a labor union that represents players in the NBA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kworq?

We wanted to engage with our union members and get them to record stories about their relationships with their fathers. We planned to create a campaign about it but needed the NBA players to share authentic stories.

SOLUTION

What was the scope of their involvement?

Kworq had a variety of responsibilities, the largest being the creative concept for the campaign. We had the overall objective of getting the players engaged, and Kworq created the flagship content to build up the participation rate. They decided to create numerous types of collateral: digital, print, video, etc. They planned and executed the entire creative concept, making sure everything came together and all the different forms worked out well.

Beyond that, they also ran the logistics of the entire project. They figured out players’ schedules, where to film, how to transport and set up the equipment. We had a lot of sensitive information about those players (e.g., phone numbers, home addresses), and Kworq made sure it all remained confidential. They also put together a book for all the players who participated in our campaign; it had stories, photos, and quotes of the experiences they shared with us. Kworq managed all those components.

What is the team composition?

We had 2–3 primary contacts who then worked with more resources.

How did you come to work with Kworq?

I worked with Kworq’s founder at a different company. I respect his work in the creative and video space, and we’ve maintained our friendship. When I went to the NBPA, my mission was to modernize and create fresh, new content. We interviewed a few different agencies, but Kworq had the best and most authentic ideas, so we chose them.

How much have you invested with them?

We spent about $750,000.

What is the status of this engagement?

We worked together from June 2015–June 2017. It was a multi-year strategy with the first releases beginning in 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The average views the NBPA’s previous videos got on YouTube were maybe a few hundred. The content we created got tens of thousands; we had really good public engagement. Internally, we had a lot of players who wanted to engage with the program the following year, which is exactly what we were hoping for. Before this campaign, the players weren’t very engaged with the union, but this program turned things around.

How did Kworq perform from a project management standpoint?

They were great at managing the project and keeping everything running smoothing. They made sure we had locations to film and were able to get camera, lighting, and sound crews onto the set. They also managed four basketball players’ schedules, which is something we couldn’t even figure out.

What did you find most impressive about them?

We got a great value for our money. It seems like a lot of money, but when you break it down to all the different pieces, it wasn’t that big of a budget. They went above and beyond to make fantastic end products. They paid attention to details and were flexible when we changed a few design ideas, even though it meant they had to rebrand some of their products. They worked well and didn’t nickel and dime us for little changes.

Are there any areas they could improve?

Their social media campaign could improve. We engaged with them across every single channel—web, print, video, logistics—and the social media didn’t get good until the second iteration. We have an internal social media team, and Kworq could’ve been better at working in sync with them to maximize the partnership.

Do you have any advice for future clients of theirs?

Clearly define the scope of the creative vision you want Kworq to work with. Once they understand what you want done and on what channels you want it presented, they’ll do a good job. Figure out how they fit into your overall project.