A creative production agency

At Kworq, we live by story-driven design. From the start of any project, we’re thinking about who our story needs to reach, where it will be shown, and who will empathize with our woven narrative.

We've successfully applied this thinking across multiple disciplines with our clients. A brand story designed to reach audiences is no longer a 30 second spot - it’s a website, a video campaign, online interactions, and personalized experiences. Our work builds engagement, brand awareness, and increases returns.

Got a story to tell? Tell us all about it.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2011
Show all +
New York, NY
headquarters
other locations
  • United States

Portfolio

Key clients: 

Hickey Freeman, Samuelsohn, NARS, NBA Players Association, Harry Chapin, Verizon, SAP, Lokai, Shiseido, Founders Institute, Europerfumes

Verizon NFL Instant Engagement

With fan-centered stadium activations and experiences, Kworq made it impossible to ignore Verizon NFL Mobile during the 2014 - 2015 season.

Responsive, life-size 3D player avatars on an 80” translucent screen, gave fans the interaction they desired and captured it for immediate bragging rights.

Through Powertouch, fans were introduced to Verizon NFL mobile by some of NFL's most recognizable players and

treated to a personalized autographed photo.

We wanted to give fans the experience of being a newly drafted NFL player: from signing the contract, to practicing with the other players, to signing autographs. So we created Join The Team, placing fans in a short film starring as the new recruit for their favorite team. 

Want to experience it yourself? Go to kworq.com/jointheteam

NBA Players Association - #EverydayDad

Leading up to and concluding on Father's Day 2015, we had the opportunity to spend a day with six NBA players each and their families. We interviewed them on fatherhood, captured play time with their kids and off the cuff moments culminaing in a family portrait that we rolled out over the course of one week per player. The result? NBPA Foundation social media engagement up 2000%, 4.7 million campaign impressions, and a dozen

players that are eager to participate this year.

At the end of last year's campaign we designed and produced a coffeetable book which included spreads of the featured players and any content that was submitted by players throughout the campaign. The goal for this book was to give the players a physical #EverydayDad memento while drumming up excitement for phase two in 2016.

Samuelsohn - NYMFW 2017

To introduce the foundations of the Samuelsohn ICE fabric technology, we focused the social strategy around a grid aesthetic - curating Samuelsohn’s feed to reflect the same level of sophistication and luxury the brand embodies. The macro individual photos featured natural elements, models and athletes, and refined fabrics. We posted one mood board daily, sharing three separate snapshots at different times of the day resulting

in one final macro image.

Using Facebook Live and Instagram stories, we captured exclusive backstage coverage of the NYFWM show. Live-streaming in lieu of standard posting on Samuelson’s profile enabled us to bridge the gap between the brand’s online presence and its online audience. Unlike most fashion show coverage, inclusivity was the name of the game to ramp up audience engagement.

Facebook Growth: 78%

Instagram Growth: 36%

Lokai - Black & White Campaign

The #ChooseToChange campaign celebrated the launch of the brand’s Black & White bracelets. The bracelets - which are sold together - symbolize life’s valleys and peaks, and how once we choose to change our own fate we can help change the fate of others.

The campaign features World Champion Fencer and two-time Olympian Miles Chamley-Watson; model and activist with albinism Diandra Forrest; and trainer and

motivational speaker Jacy Cunningham. Each story told focused on individual struggle, perseverance and triumph for those who chose to change their perspective instead of letting life beat them down.

Working with RXM Creative, we wanted to produce a campaign in the vein of the popular “tiny planet” videos. Using the Nokia OZO360 and some very serious skill in post production, we produced videos using “tiny planet” and traditional footage. Each being unique to the individual, the videos gave a feeling of being on top of the world or totally encapsulated by it. The perfect metaphor for life’s highs and lows.

Hickey Freeman - Purpose Never Ends

Since their humble beginnings over 117 years ago, Hickey Freeman has been dedicated to manufacturing, hiring, and training domestically. Focusing on their local veterans community in Rochester, the brand has partnered with NGOs such as Veterans on Wall Street (VOWS) and FourBlock, that help prepare returning veterans for their next chapter.

Why “Purpose Never Ends”?

Inspired by Hickey Freeman’s very own

Jacob Sipple - a Marine veteran who now works as a Hickey Freeman supervisor, Purpose Never Ends was created to challenge the idea that all veterans come back from service broken. Instead, we posit that the military prepares veterans for life in a way that we can never imagine. This campaign highlighted five men who have returned from service and continued to be incredibly successful beyond their service - showing how valuable the skills learned in the military can be for a veteran returning home to civilian life.

Harry Chapin Music

Harry Chapin was a folk singer, activist, and family man. For the 30 year anniversary of his legacy, his family wanted a music site that made it easy for fans to buy merchandise while reflecting the innovative storyteller Harry truly was.

We wanted the website to be a slice of 1960's New York, channeling the energy of the period without feeling dated. The new branding and website is visually striking, reflective of

who Harry was, but flexible enough for both print and digital.

SAP - Real-Time Stats

THE ASK

Deliver insights directly to fans at Metlife Stadium.

THE SOLUTION

Develop a distinct workflow pulling in NFL data which translates to a visual representation of the statistics on the side of Metlife Stadium for a unique show prior to each game.

THE EVOLUTION

The first two years were all about

the fantasy stats - pulling in data from the SAP directly. For Year 3 we wanted to hear from the fans. During the tailgates, we interviewed fans asking for their best game insights, then produced a pre-game show that ran at the SAP Plaza prior to the game each week.

Reviews

Sort by

Video Production for Medical Technology Company

"It was a pleasure to work with them, and I’m sure we’ll do so again in the future." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2018
Project summary: 

Kworq produced a video detailing future medical technology products and services and their impacts on customers. They assigned a producer who managed a filming and editing process featuring multiple locations.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
Doron Kempel
CEO, TG-17
 
Verified
The Review
Feedback summary: 

The video portrayed a detailed value proposition, leading to successful fundraising efforts. Kworq facilitated filming in challenging weather conditions and adapted to internal project management technologies. Customers can expect a dedicated partner that aims to deliver an optimized product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of TG-17, a medical technology company. We focus on the B2C space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kworq?

We wanted to produce a video that would explain to potential customers, employees, and investors what services we’re going to offer and how those services are going to positively affect peoples’ lives.

SOLUTION

What was the scope of their involvement?

We began with a discovery phase where we explained our services and products to them in detail. Then, we created an extensive plan for the video’s scenes, visuals, and script. Choosing our actors took time, but it was worth it to interview them. We shot the video in three days, two of which were in the field, using Kworq’s producer. He was patient and capable. The third day’s shoot was in Kworq’s studio because we needed to film one of the actors in a clinical environment.

We then moved to editing, where we offered feedback on the portions of the video they’d finished so far. They were highly professional with both their technology and scheduling. In the end, they delivered several versions of the video we could show to different audiences (potential customers, investors, and employees). This was necessary because we couldn’t reveal all our services to potential employees until after they’d signed an NDA. These requirements have changed over time, and Kworq has made all the alterations.

What is the team composition?

Robin (Executive Producer, Kworq) was intimately involved in the day-to-day work. Chris (Co-Founder, Kworq) and Guy (Co-Founder, Kworq) were present throughout production as well.

How did you come to work with Kworq?

Our project manager solicited recommendations of companies that were agile, professional, and able to produce high-quality work. They also had to be skilled at 3D rendering, because we didn’t have any physical products to display yet, only ideas. We met with three different companies, but we were most impressed by Kworq’s professionalism and established processes. It also seemed like they would manage the project in such a way that ensured a high-quality outcome. While their price was a stretch for us, they proved to be flexible.

How much have you invested with them?

We spent $225,000.

What is the status of this engagement?

The entire project took place during April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Kworq accurately and simply expressed complicated, abstract services. Potential customers and investors immediately understood our business plan and resonated emotionally with the video. It’s helped us raise a lot of capital and achieve a high valuation.

How did Kworq perform from a project management standpoint?

They were timely in their communication and participated in daily reviews and Zoom conference calls. We worked off a single project management document. On the two field shooting days, they effectively managed a large team. This was especially difficult as we were outside in the winter and had to shoot some scenes several times. Finally, their time, cost, and materials estimates were highly accurate.

What did you find most impressive about them?

They were nice to work with and connected with what we were doing. Because of this commitment, they didn’t shy away from offering their feedback or advising us to make a different choice. It was a pleasure to work with them, and I’m sure we’ll do so again in the future.

Are there any areas they could improve?

No, not that I saw. They met our expectations and were patient as we explained our processes. They truly became part of our team, and we’ll continue to work with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always delivered what they needed to deliver. Delays came from us requesting too many changes.
  • 5.0 Cost
    Value / within estimates
    The video has played a pivotal role in growing our company and I don’t know how to quantify that value.
  • 5.0 Quality
    Service & deliverables
    They don’t have any ego and completely integrated with our team.
  • 5.0 NPS
    Willing to refer

Marketing for Retail Company

“They created future-focused strategy that takes advantage of our current strengths.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2018 - Ongoing
Project summary: 

Kworq acts as a marketing and development arm for a men’s apparel company. The project includes a Shopify and custom website, content creation, and multichannel digital marketing.

The Reviewer
 
1-10 Employees
 
Bronx, New York
Jason Devereaux
Cofounder, KK&Jay Supply Co
 
Verified
The Review
Feedback summary: 

Though the site has yet to launch, Kworq consistently demonstrates their skill and promethean abilities. They are thorough, forward-thinking, and sensitive to brand needs. They are willing to negotiate, and their team unity is strong.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of a men’s accessory company. We specialize in shirttail garters and stays, suspenders, and other accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kworq?

We needed to completely rebuild our website, including all new content, design, and functionality.

SOLUTION

What was the scope of their involvement?

They’re helping with our website, which uses Shopify and a custom CMS. We’re completely redeveloping a new platform with new coding language and design. We do all of our own analytics now, but are discussing moving digital media planning over to them in the near future.

Other than the website, they also manage all our social media, ad creation, and online marketing. We had a large photo shoot, small photo shoot, and large photo production to capture all the content we need for the website rebuild. Those shoots provided us with about six months of social media posting material, banner advertising, native and Facebook advertising, Instagram stories, and pre-roll for YouTube.

What is the team composition?

We have a project manager who we communicate with the most. We also work with one of the founders on our marketing and media planning. He has oversight over the whole project. The rest of the team includes another partner who covers production work and development, a coder who manages pieces for the website, another production manager, a graphic designer, and two assistants. The whole team is amazing, and we are in close contact with all of them.

How did you come to work with Kworq?

We did a Google search and found them on a site called Agency Spotter. We had a three-point procurement process and ultimately decided to use them as our marketing arm. They really impressed us with their initial presentation.

How much have you invested with them?

To date, we’ve spent about $100,000 on their services. We’re currently discussing a $100,000 yearly budget for future management and creative services.

What is the status of this engagement?

We started talking with them in early spring 2018 and started work on the website in either August or September 2018. The photo shoot was in late September, and they took over our social media management in October or November 2018. We expect the site will be completed and ready for launch by late February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site has yet to launch, but we’re very pleased with our experience so far.

How did Kworq perform from a project management standpoint?

They’re an excellent team and have added a lot of organizational skills to our internal team. As we grow, they’re setting us up for future success.

What did you find most impressive about them?

The thoroughness of the procurement process set the stage for a successful collaboration. Their creativity and the quality of their work are consistently exceptional, and they always pragmatic about their understanding of our business goals. They never pushed us to do more than we wanted to, and they understood that cashflow was very important to our existence as a small, new company. They created future-focused strategy that takes advantage of our current strengths.

Are there any areas they could improve?

Everything is very good so far. Even if there is some small contention about pricing, they’re willing to negotiate and are generally very fair.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesign for Music Foundation

"Communication between our office and Kworq was consistently efficient and clear."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Mar. 2018
Project summary: 

Kworq revamped a website to include upgraded merchandise buying options and a professional design.

The Reviewer
 
1-10 Employees
 
Huntington, New York
Josh Chapin
Board Member, Harry Chapin Foundaion
 
Verified
The Review
Feedback summary: 

Sales improved after the implementation of the new design. The internal staff is also pleased with the new designs. Communication was clear between both sides.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a board member at the Harry Foundation. We give small grants to domestic organizations that excite us and align with Harry's mission. Our four areas of investment are arts and education, community education, sustainable agriculture and grassroots organizations that support environmental conservation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kworq?

We needed Kworq to help us raise capital for our foundation by selling Harry Chapin's music and merchandise and alerting his fans to his philanthropic passions through the Chapin Office website.

What were your goals for this project?

We wanted them to revamp our website to improve its professionalism, functionality, and merchandising while maintaining the seventies appearance of Harry Chapin in his prime.

SOLUTION

How did you select this vendor?

The co-founder of Kworq is a family friend of Harry Chapin.

Describe the project in detail.

We wanted to revamp our website and brand to celebrate Harry’s 30-year legacy. We needed to upgrade the merchandising functions to improve the ease of buying products. Their team gave us ideas that we knew would work and improve the website without too many details.

What was the team composition?

We worked with both founders, the executive producer, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website puts an emphasis on sales, while still embracing Harry Chapin. The staff is happy with Kworq’s designs. The website is modern, easy-to-use, and a reflection of the foundation. Our sales improved, and we have not received any complaints regarding the ease of purchase and site navigation.

How effective was the workflow between your team and theirs?

Communication between our office and Kworq was consistently efficient and clear.

What did you find most impressive about this company?

Everything stood out as impressive, but I liked how positive the experience was and by the can-do, creative and friendly energy of every team member I met and dealt with.

Are there any areas for improvement?

The feedback loop of ideas could be more efficient, however, our side slowed down the process. I am only trying to nitpick because we had a clean and positive experience with our website reboot.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Creative Campaign for National Sports Players Association

“They went above and beyond to make fantastic end products.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2015 - June 2017
Project summary: 

Kworq ran a creative campaign that included print, video, and social media. They managed the schedule, organized the film crew, and created all the collateral. They also kept sensitive information confidential.

The Reviewer
 
51-200 Employees
 
New York, New York
Nicholas Daniel-Richards
Former Chief Digital Officer, NBPA
 
Verified
The Review
Feedback summary: 

Kworq improved player engagement with the union, and their videos have tens of thousands of views. They took care of all of the logistics, including working around the schedules of four basketball players. Their social media skill could be improved, but the overall work was phenomenal.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the Chief Digital Officer at the National Basketball Players Association (NBPA), a labor union that represents players in the NBA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kworq?

We wanted to engage with our union members and get them to record stories about their relationships with their fathers. We planned to create a campaign about it but needed the NBA players to share authentic stories.

SOLUTION

What was the scope of their involvement?

Kworq had a variety of responsibilities, the largest being the creative concept for the campaign. We had the overall objective of getting the players engaged, and Kworq created the flagship content to build up the participation rate. They decided to create numerous types of collateral: digital, print, video, etc. They planned and executed the entire creative concept, making sure everything came together and all the different forms worked out well.

Beyond that, they also ran the logistics of the entire project. They figured out players’ schedules, where to film, how to transport and set up the equipment. We had a lot of sensitive information about those players (e.g., phone numbers, home addresses), and Kworq made sure it all remained confidential. They also put together a book for all the players who participated in our campaign; it had stories, photos, and quotes of the experiences they shared with us. Kworq managed all those components.

What is the team composition?

We had 2–3 primary contacts who then worked with more resources.

How did you come to work with Kworq?

I worked with Kworq’s founder at a different company. I respect his work in the creative and video space, and we’ve maintained our friendship. When I went to the NBPA, my mission was to modernize and create fresh, new content. We interviewed a few different agencies, but Kworq had the best and most authentic ideas, so we chose them.

How much have you invested with them?

We spent about $750,000.

What is the status of this engagement?

We worked together from June 2015–June 2017. It was a multi-year strategy with the first releases beginning in 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The average views the NBPA’s previous videos got on YouTube were maybe a few hundred. The content we created got tens of thousands; we had really good public engagement. Internally, we had a lot of players who wanted to engage with the program the following year, which is exactly what we were hoping for. Before this campaign, the players weren’t very engaged with the union, but this program turned things around.

How did Kworq perform from a project management standpoint?

They were great at managing the project and keeping everything running smoothing. They made sure we had locations to film and were able to get camera, lighting, and sound crews onto the set. They also managed four basketball players’ schedules, which is something we couldn’t even figure out.

What did you find most impressive about them?

We got a great value for our money. It seems like a lot of money, but when you break it down to all the different pieces, it wasn’t that big of a budget. They went above and beyond to make fantastic end products. They paid attention to details and were flexible when we changed a few design ideas, even though it meant they had to rebrand some of their products. They worked well and didn’t nickel and dime us for little changes.

Are there any areas they could improve?

Their social media campaign could improve. We engaged with them across every single channel—web, print, video, logistics—and the social media didn’t get good until the second iteration. We have an internal social media team, and Kworq could’ve been better at working in sync with them to maximize the partnership.

Do you have any advice for future clients of theirs?

Clearly define the scope of the creative vision you want Kworq to work with. Once they understand what you want done and on what channels you want it presented, they’ll do a good job. Figure out how they fit into your overall project.

4.0
Overall Score They were excellent. Their communication and day-to-day engagement was great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    This was quite a complicated project, but they never missed a deadline.
  • 4.0 Cost
    Value / within estimates
    We could’ve found a cheaper partner, but the quality probably wouldn’t have been as good.
  • 4.5 Quality
    Service & deliverables
    Their deliverables were fantastic.
  • 5.0 NPS
    Willing to refer