What was the scope of their involvement?
They’re helping with our website, which uses Shopify and a custom CMS. We’re completely redeveloping a new platform with new coding language and design. We do all of our own analytics now, but are discussing moving digital media planning over to them in the near future.
Other than the website, they also manage all our social media, ad creation, and online marketing. We had a large photo shoot, small photo shoot, and large photo production to capture all the content we need for the website rebuild. Those shoots provided us with about six months of social media posting material, banner advertising, native and Facebook advertising, Instagram stories, and pre-roll for YouTube.
What is the team composition?
We have a project manager who we communicate with the most. We also work with one of the founders on our marketing and media planning. He has oversight over the whole project. The rest of the team includes another partner who covers production work and development, a coder who manages pieces for the website, another production manager, a graphic designer, and two assistants. The whole team is amazing, and we are in close contact with all of them.
How did you come to work with Kworq?
We did a Google search and found them on a site called Agency Spotter. We had a three-point procurement process and ultimately decided to use them as our marketing arm. They really impressed us with their initial presentation.
How much have you invested with them?
To date, we’ve spent about $100,000 on their services. We’re currently discussing a $100,000 yearly budget for future management and creative services.
What is the status of this engagement?
We started talking with them in early spring 2018 and started work on the website in either August or September 2018. The photo shoot was in late September, and they took over our social media management in October or November 2018. We expect the site will be completed and ready for launch by late February 2019.