Kontaktkompass

BACKGROUND

Please describe your company and position.

I am the CEO of Carmela's AG

Describe what your company does in a single sentence.

Carmela's AG operates Carmela's Beauty, a cosmetics and beauty studio in the Zurich area, focusing on professional facial treatments, eyelash and eyebrow treatments, hair removal, and medical and classic foot care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kontaktkompass to accomplish?

• Contact companies in the region by phone and strategically place Carmela's employee offers with suitable companies.
• Build new B2B contacts and reach relevant contacts directly within companies.
• Arouse interest through structured telephone outreach and create concrete conversations or opportunities for cooperation and employee offers.

SOLUTION

How did you find Kontaktkompass?

Referral

Why did you select Kontaktkompass over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Kontaktkompass were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kontaktkompass implemented a targeted B2B telephone acquisition campaign for us to acquire new customers and generate leads.
Initially, we jointly defined the target groups and suitable companies in our region. Kontaktkompass then researched relevant company contacts and prepared the telephone approach.
As part of the campaign, potential business customers were contacted directly by phone, our employee benefits were presented, and the interest of the relevant contacts was qualified.
Key services included:

• B2B contact research and creation of a suitable lead list
• Cold calling and telesales on behalf of Carmela's AG
• Direct contact with relevant decision-makers and contacts
• Presentation of our employee benefits
• Qualification of leads and concrete interest
• Scheduling appointments and preparing for further calls
• Ongoing documentation of call results
• Handover of interested contacts for further follow-up.

Kontaktkompass thus managed the entire process from contact research and telephone lead generation to qualification and initiation of new B2B customer relationships.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A particularly strong result of the campaign was the high conversion rate: Nearly 40% of the companies contacted by Kontaktkompass were acquired as partners for our employee benefits.
The B2B telephone outreach thus not only led to numerous qualified conversations, but also directly to concrete new collaborations and measurable new customer acquisition. It was especially valuable for us that Kontaktkompass handled the entire process: from B2B contact research and cold calling to lead generation and qualification of interested companies.
This enabled us to build a significant number of new partner companies in a short period of time. The campaign clearly demonstrated to us that professional telesales support, structured telephone outreach, and targeted B2B lead generation can be highly effective even in the regional market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was highly structured and straightforward. Kontaktkompass meticulously prepared the campaign, reliably executed the telephone-based B2B lead generation, and kept us regularly informed of its progress and results.

Agreements were honored, and feedback was promptly addressed. Even adjustments during the campaign could be implemented quickly.

It was particularly convenient that we had a single, dedicated contact person and didn't have to follow up ourselves. Kontaktkompass handled all lead research, telesales activities, and results documentation.

Overall, the project management was highly efficient, reliable, and perfectly tailored to our needs.

What was your primary form of communication with Kontaktkompass?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how professionally yet personally Kontaktkompass handled the telephone acquisition.
The conversations were conducted in Swiss German, which made them sound very natural and appropriate for our market. At the same time, we had a dedicated contact person and didn't have to worry about any of the operational details.
Kontaktkompass took care of the entire B2B telephone acquisition process, from contact research and initial contact to lead qualification. This combination of local market understanding, structured telesales experience, and straightforward collaboration made the biggest difference for us.

Are there any areas for improvement or something Kontaktkompass could have done differently?

From our perspective, there were no significant aspects that Kontaktkompass should have done differently during our collaboration.
If anything, more standardized reporting with additional comparative data would be beneficial for larger campaigns. However, the existing transparency and documentation were perfectly adequate for our campaign.
Overall, we were very satisfied with the implementation, communication, and results.