Kompan.pl

BACKGROUND

Please describe your company and your position there.

I am a Marketing Manager of cosmetic packaging company. I provide marketing services for two packaging online stores. We have several web pages. One e-store is for whole Europe sales - capsandjars.com, otherones: centrumopakowan.com and glassandco.eu are for the Polish market mostly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kompan.pl, and what were your goals?

We hired Kompan.pl for Seo and Google Ads campaigns for our online stores: one e-store is for whole Europe sales - capsandjars.com otherones: centrumopakowań.com and glassandco.eu are for the Polish market mostly.

In around two years(after continuous growth), it is 20-30 times more - sales are x20-30 from the whole digital marketing investments.

SOLUTION

How did you select Kompan.pl and what were the deciding factors?

Key success of our cooperation with Kompan was notable increase in sales at our webstore thanks to effective Google Ads campaign and search engine results optimization.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

In the case of capsandjars we want to expand our activities and sales for the whole Europe. And, of course, marketing was to become a key element in that process. In the start they provide the full analysis of Google Analytics data, market research and the estimations based on the benchmarks and their experience.

And that’s was the lowest point from which they start to perform SEM and SEO service. Step by step we have an every month meeting in which they present the results, steps which were done and a new strategy for next month. The results are just fantastic - the return on investments changes upside down. In the start sales were less than investments on ads.

In few months sales were more or less equal and now, in around two years(after continuous growth), it is 20-30 times more - sales are x20-30 from the whole digital marketing investments.

How many people from the Kompan.pl team worked with you, and what were their positions?

We work with Google Ads specialist, Seo specialist, Business Development Manager and Junior marketing specialist from Kompan.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

To write about campaigns: now its around 10 -15 Google Ads campaigns going each month but during our partnership I believe it was something like 100 tested and launched campaigns. SEO is one huge campaign where we, more or less, just change sometimes monthly amount of publications and portals on which their copywriters write and post the articles.

The results are just fantastic - the return on investments changes upside down. In the start sales were less than investments on ads. In few months sales were more or less equal and now, in around two years(after continuous growth), it is 20-30 times more - sales are x20-30 from the whole digital marketing investments.

Describe their project management style, including communication tools and timeliness.

Kompan Speciaists has consistently performe for us. This company is a powerful partner in our online marketing initiatives. We appreciate their excellent service – they're always ready to listen to us and provide solutions to meet our needs.

What did you find most impressive or unique about this company?

Their approach, enthusiasm, focus on success, friendly service, and satisfactory results are impressive.

Are there any areas for improvement or something they could have done differently?

I'd like if they propose us new some new forms of advertising:)