Koala Masters

BACKGROUND

Please describe your company and your position there.

Opillia – brewery company. Marketer. I have a lot of duties in my position, one of them is supervision of digital projects like this one.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Koala Masters , and what were your goals?

Development and maintenance of sites.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were one of the best companies with this type of services when we started our partnership. And we work until now because they are reliable and we trust them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Before starting work on the new site Opillia, we with Koala Masters have been analyzing together a large number of competitors and their positioning, trying to find the perfect golden mean that would be both user-friendly and at the same time modern and attractive.

First of all, there was the prototyping stage, where Koala Masters and Opillia tried several visual demo mockups of the main page of the site to understand which style would work best. Next was the design and development stage. At the design stage we paid a lot of attention to details and tried different options.

At the stage of layout and programming, interesting animations were added and the site started working. Later Koala Masters integrated our website with CRM/ERP system for easy lead processing.

How many people from the vendor's team worked with you, and what were their positions?

Project Manager - Communication and Accounting Account Manager - Communication and Reporting Senior Marketer - UX Prototyping Marketers - Benchmarking and prototyping UI Web-Designer - Mockups and Design Front-end specialist - Implementation of a design Senior Programmer - Comprehensive back-end and mentoring Programmers - back-end coding

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They ensured correct and logical adjustment of all the content on mobile devices, for the reason that as for October, 2022, 80% of website visitors are using mobile devices. The professional decision was to provide convenient contacts of every regional sales representative to optimize the customer requests flow as well as sales points for end-customers.

According to our analytics those pages are very popular among site visitors. Performed a clear positioning of every sort of beer and non-alcoholic beverages (so, every taste has its own color, history, interesting facts and serving recommendations besides the nutrition information). +447% visitors monthly 12 video steps of Brewing (The page that tells about the full cycle of beer production)

Describe their project management style, including communication tools and timeliness.

Few times a week we had stand-ups with their project manager and we discussed all of the stuff about our project. We use:

• MeisterTask — for controlling and monitoring tasks. Google meet for video meetings.
• Telegram — for quick exchange of information, clarifications on work processes.
• Email for exchanging the necessary documentation.

What did you find most impressive or unique about this company?

They are team players. It is a big value for a development company.

Are there any areas for improvement or something they could have done differently?

There is always something, but they fix or change or remake everything we don`t like.

BACKGROUND

Please describe your company and your position there.

For more than 25 years, the Sun Generation company has been engaged in the creation of tea blends and their wholesale sale under its own brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Koala Masters ?

Creation of a website for the TET tea brand

SOLUTION

How did you select this vendor and what were the deciding factors?

Attractive works in the portfolio on the creation of sites. Humanly warm communication with the manager at a high professional level.

Describe the project in detail and walk through the stages of the project.

It was necessary to create a site with a modern design that would reflect the positioning of the brand and its differentiation. Therefore, it was necessary to fill the site with current products, taking into account regional differences in products. First, there was a prototyping stage, when the developers and I agreed on the layout of all pages for the desktop and mobile versions. Then they started creating the design - this is the longest stage, which took almost a month. It was necessary to reflect the spirit of the brand, which had already been created over the years of the brand's existence, on the website. Then all pages were completed and programmed. The whole project - 3 months of work (including revisions).

How many resources from the vendor's team worked with you, and what were their positions?

Our project was worked on by a team consisting of an account manager, programmers and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the new modern website of the TET brand, it was possible to enter new markets, gaining the trust of potential partners at the first stages of negotiations.

How effective was the workflow between your team and theirs?

Every Sunday we held a joint video conference where we discussed current developments. Also, once every few days we corresponded in a single chat in order to agree on some issues more quickly. All issues were resolved as quickly and efficiently as possible.

What did you find most impressive or unique about this company?

Dedication to the work process - some issues on the site were agreed upon even late at night (after the end of the working day). In general, any issue was resolved very quickly.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

We are a publishing house, we are engaged in printing and selling books. My position - CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Koala Masters ?

Creating a landing page for a series of books Wheel of Time

SOLUTION

How did you select this vendor?

We chose this company because we have already cooperated in cases related to our publishing house and online store

Describe the project in detail and walk through the stages of the project.

We did not put any restrictions on the landing page design. After we ordered the landing page, the company developed a UI/UX design, we approved it and put it to work. The company has developed a user-friendly interface, including adaptive, the design was not overloaded with effects. Koala Masters made a cursor with a magnifying glass on the map block - which really impressed our visitors. We should mention that a unique artwork, merch, merch block, Facebook widget and much more were created by Koala Masters team.

How many resources from the vendor's team worked with you, and what were their positions?

• Project Manager
• Communication and Accounting Account Manager
• Communication and Reporting Senior Marketer
• UX Prototyping and style ideas UI Web-Designer
• Mockups and Design Front-end specialist
• Implementation of a design

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we have good results, visitors are delighted with the design. Also, sales from the landing page were going well.

How effective was the workflow between your team and theirs?

We hit it off, our team communicated effectively with Koala Masters. They answered us quickly and took into account all our wishes.

What did you find most impressive or unique about this company?

We liked the company's approach to communication: always fast and efficient. Very creative team, offering interesting solutions.

Are there any areas for improvement or something they could have done differently?

Like any company, there is something to improve, so we believe that over time the company will develop projects even faster.

BACKGROUND

Please describe your company and your position there.

My position is Sales Manager, LLC STC "ENVOS" The company SPAS produces tourniquets for the needs of military first aid instructors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Koala Masters , and what were your goals?

We hired a company to create a landing page for our website, as we were planning an advertising campaign for our product.

SOLUTION

How did you select this vendor and what were the deciding factors?

On the recommendation of friends who have used the services of Koala Masters and were satisfied with the services provided.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We were looking for a team that could quickly build and launch a website to promote the product and Koala Masters were up to the task. They conducted market research and offered us the best solution using CMS WordPress, and quickly launched a Google Ads campaign on the site.

How many people from the vendor's team worked with you, and what were their positions?

We're worked with 6 specialists on this project: 2 of them we're communicated with - Project Manager and Account Manager. And 4 other specialists were involved in this project: Designer, Marketing Specialist, Front-end developer, Back-end developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started cooperation only a month ago, so the results will be ahead. We have launched advertising, and already have the first orders.

Describe their project management style, including communication tools and timeliness.

We are completely satisfied with communication and quick response on our requests

What did you find most impressive or unique about this company?

Individual approach to the execution of the order, quickly respond to comments and suggestions.

Are there any areas for improvement or something they could have done differently?

It would be nice to shorten the order execution time a little bit.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Propecs

Describe what your company does in a single sentence.

We provide pest control services throughout Ukraine

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Koala Masters to accomplish?

• Launching (search, performance max) Google ads campaigns to increase sales and market awareness
• To provide On-page SEO optimization
• To start Off-page SEO optimizations
• Developing English version of the web-site
• Web-site relaunch and maintaining

SOLUTION

How did you find Koala Masters?

• Referral
• Other

Why did you select Koala Masters over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Koala Masters were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Koala Masters team expertly executed the given design, including On-Page SEO optimization throughout the website development process. Dynamic pages were crafted for easy content management, aligning with PROPECS's brand book and even mascots. This thoughtful implementation extended to both the website and ad modules. The website boasts diverse functionalities according to our goals: branding function, detailed service descriptions, an e-commerce store, and an extensive blog section. 

Our proprietary CRM and personalized accounts system were integrated, ensuring a streamlined process for lead generation and order processing. Post-launch, a thorough On-Page SEO refinement was promptly conducted, enhancing the website's performance. A significant achievement involved developing the English version, which required precise programming, extensive translation efforts, and adherence to SEO best practices (especially language directives in code and interlinking strategies). 

The launch of PPC Campaigns after the website launch yielded remarkable results, generating substantial sales and service requests. This achievement is notable given the intricacies of the PEST-Control management niche and the corresponding competitive market landscape.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In terms of PPC, our primary promotional focus is generating a consistent stream of service requests, because those clients tend to have PESt-services subscriptions. Therefore, those lads provide a remarkable LTV value. The lead generation costs range between 0.007% and 0.01% of our ad spend. Notably, 80% of e-commerce store sales can be attributed to the effectiveness of PPC ads across various campaign types. 

The On-Page SEO initiatives led to a 37% increase in organic traffic, notwithstanding seasonal fluctuations. Consequently, these On-Page SEO successes paved the way for the initiation of an active Off-Page SEO promotion. As a result, the positive outcomes from the PPC efforts prompted us to allocate additional budgetary resources.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All agreed objectives were delivered in time. Me with my team having monthly meetings with the corresponding specialists regarding the website features, PPC and SEO promotion. I have to admit the genuine ability to explain and prove all the suggestions or the analytical data. The exclusive specialists (including Project Manager, PPC-Specialist, SEO-specialists and even CEO) were dedicated to our work process. The initiatives from the Koala Masters were comprehensive and helpful for all the activities.

What was your primary form of communication with Koala Masters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been working with the Koala company for several years. The company handles a range of issues related to website development, promotion through Google's paid services, and SEO advancement. I'd like to underscore that the Koala team is truly results-driven. I see that their actions lead to sales here and now. During our working meetings, I feel like I'm in a marketing university; I continue to evolve through interactions with the team, despite having years of practical experience. 

The most impressive features, I would like to highlight, are the quality reporting (fully using Ads, Analytics Seranking and Looker Studio), Full-stack approach (which covers all our digital needs) and easy focus changing according to our requests.

Are there any areas for improvement or something Koala Masters could have done differently?

All suggestions and requests during our work were promptly implemented by the team of Koala Masters.

BACKGROUND

Please describe your company and position.

I am an executive at Delmar SPA club

Describe what your company does in a single sentence.

Our company offers an excellent spa service with a focus on restaurant, hammam, jacuzzi, salt room, ice water pool, massage and other options such as parties and corporate events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Koala Masters to accomplish?

• Develop modern and visual attractive website
• Launch ads on META to generate new leads and boost brand awareness
• Generate trafic on website via Google ads including Google My Business placement

SOLUTION

How did you find Koala Masters?

Referral

Why did you select Koala Masters over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Good value for cost

How many teammates from Koala Masters were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Throughout the website development process, the Koala Masters team strategically initiated Meta campaigns on our Instagram account to augment brand awareness and generate leads before and following the Delmar SPA club opening. The comprehensive design of the website, including its structure and functionality, was meticulously executed by the Koala Masters team. 
It is completely aligned with our corporate brand book. Every page and block have been arranged in an optimal sequence and complemented by relevant media, which was providing by us in a bulk. Recognizing the dynamic nature of the menu and pricing updates, the developmental stage considered and accommodated this requirement for the convenient website operating by us. 
The culmination of these efforts resulted in a sophisticated, well-structured website featuring a bilingual menu, diverse Calls-to-Action, and all requisite information. The professional implementation of Google Analytics 4 has proven invaluable for monitoring conversions and website traffic, which is very helpful in our specific business context. Regarding advertising, up to 80% of all leads originating from the website can be attributed to ongoing Google Ads and Meta Campaigns. 
Additionally, our Google Business Profile, when appropriately managed, secures placements on Google Maps suggestions. Koala Masters conducted comprehensive testing across various types, settings, and budget allocations for promotional campaigns, ensuring maximum lead generation within the specified budget constraints. 
The adept combination of image-driven brand-awareness campaigns, traffic-oriented initiatives, lead-generation-focused efforts, and remarketing campaigns, both within Google Ads and Meta platforms, has yielded a consistent influx of new and returning clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website was developed and launched within the agreed-upon timeline, exhibiting commendable optimization in responsive dimensions, particularly noteworthy given the high quantity of integrated media. In our Google Ads campaigns, we get a Cost Per Lead (CPL) ranging from 15 UAH to 40 UAH ($0.40 - $1.00) per lead. 
These figures are highly satisfactory, especially considering the elevated price range of our services. The stated range of CPL is attributed to the seasonal demand fluctuations. It is essential to note that these statistics do not encompass brand campaigns, which are specifically designed for audience reach objectives. In the realm of Meta PPC results, the CPL ranges from $1.8 to $3.4, representing a slight elevation compared to Google Ads. 
However, this increment is justified by the specificity of our offerings in Social Media, such as focus on parties, corporate events, and gift cards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The initial contact was with the CEO of Koala Masters. Prior to finalizing budgets and terms for a new scope of work, such as the commencement of PPC promotion, meetings to the Head of marketing and discussions with the programming team were conducted. Ongoing communications are facilitated by the active involvement of the project manager in terms of website development. While comprehensive monthly task reports are provided, critical updates are promptly discussed.
Of course, all the ideas about the website developing and layout were agreed with us. Later, The Google Ads and Meta PPC specialists were involved in communication to discuss the promotional strategy. The precise attention to urgent objectives was ensured through quick discussions through calls, online video calls, or messengers.

What was your primary form of communication with Koala Masters?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There are numerous positive attributes associated with Koala Masters Digital Agency, and when highlighting the most significant ones, the following we may specify. Very convenient Full-Stack capability. The agency operates as a comprehensive full-stack company, providing the convenience of a single team covering all objectives, ranging from complete website development to essential and comprehensive digital promotional activities. 
Precise and Periodical Reporting. Koala Masters emphasizes precise and regular reporting. Campaign results are provided weekly in a concise format, while other tasks are comprehensively reported on a monthly basis, offering a broader perspective on promotional statistics in particular. Communication-Oriented cooperation and growth. The agency places a strong emphasis on effective communication. 
Edits, proposals, and changes are meticulously discussed in chat conversations and during video calls, ensuring clarity and understanding throughout the collaborative process. Professionalism in all. Despite the diverse array of tasks undertaken, Koala Masters consistently exhibits professionalism. Each project scope is approached and completed with exceptional results, showcasing a commitment to high standards and expertise.

Are there any areas for improvement or something Koala Masters could have done differently?

Koala Masters has demonstrated an exemplary standard of work without any critical errors. Their execution of all tasks has been consistently commendable. Talking about moving forward, we are contemplating a more in-depth measurement of brand awareness increase, however, we are acknowledged that such measurements pose challenges, particularly in the context of a local business. 
Nevertheless, we express our satisfaction with the ongoing collaboration with the Koala Masters team and eagerly anticipate mutual growth in the future.

BACKGROUND

Please describe your company and position.

I am the Director's Assistant of Pavluks-trans

Describe what your company does in a single sentence.

We specialize in bus transportation in Ukraine and Europe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Koala Masters to accomplish?

• Launch a high ROI campaigns in META and Google
• Condact a SEO audit and start on-page and off-page SEO
• Increase our brand awareness

SOLUTION

How did you find Koala Masters?

Referral

Why did you select Koala Masters over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Good value for cost

How many teammates from Koala Masters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the initial phase, a comprehensive On-Page SEO Audit and UI/UX evaluation were systematically conducted for both the web version and mobile applications (IOS and Android). Subsequently, our programming team received detailed technical guidelines and tasks prepared by the Koala Masters. These audits are conducted periodically to assess the implementation of fixes and investigate SEO optimization for new pages and features. 
Following this, Koala Masters implemented all necessary conversion actions for GA4. The subsequent steps included the establishment and configuration of the Google Ads account, along with the integration of the Meta Business Manager through the Facebook Pixel. Additionally, they meticulously designed banners for advertisements and curated content for the PPC Campaigns launches. 
As a result of these concerted efforts, the website underwent significant enhancements, benefiting both SEO performance and user convenience across web and application platforms. Through rigorous testing and continuous refinement of all PPC Campaigns, including both Google Ads and Meta, we achieved a remarkable Return on Marketing Investment (ROMI) exceeding 2000%. All pertinent statistical data is meticulously presented in comprehensive reports and analytics charts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After conducting the SEO audits, our programming team was presented with over 300 edits and objectives, all of which were pertinent to On-Page SEO improvements and enhancements to the user experience (UX). The setup of conversion tracking and PPC accounts was efficiently completed within a short timeframe, specifically within 7 working days. Subsequent to 6 weeks of continuous campaign activities, we observed notable results, including: 

1. In Meta PPC (in average), strategically focused on purchases via messaging, the cost per lead stood at 20 UAH. 
2. In Google Ads, we achieved an average of: 

• 35 purchases per week
• Cost per Action (purchase) at 45 UAH 
• Remarkable Return on Marketing Investment (ROMI) of 2,382%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The initial meetings entailed the participation of the co-founder and Head of Marketing from their organization. Similar meetings were conducted prior to reaching an agreement on budgets and terms for a new scope of work, such as the initiation of PPC promotion. Ongoing communications involve the active engagement of PPC Specialists, SEO specialists, and the project manager from Koala Masters. 
While comprehensive task reports are dispatched on a monthly basis, we are promptly informed about critical updates as soon as they are completed. The specialists at Koala Masters maintain direct communication with our programming team. They fostered productive discussions and enabling swift resolution of arising issues. Although all deliverables were submitted within the designated timelines, certain deadlines were contingent upon the efficiency of our programming team. 
Immediate attention to urgent inquiries or obstacles was ensured through prompt discussions via calls, online meetings, or text-based communication through messaging platforms.

What was your primary form of communication with Koala Masters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We would like to highlight several commendable characteristics of Koala Masters Digital Agency that have significantly contributed to our positive cooperation experience with them: 

1. Attention to Detail - we engaged in thorough discussions on the specificities of various subjects, including SEO, PPC, analytics, development, and future growth prospects. 
2. Data-Driven Approach - Koala Masters consistently seeks our in-house general data, comparing it with other sources to ensure that their PPC machine learning and representation of statistical data are founded on accurate numbers. 
3. Comfortable Pace - their friendly yet professional communication and attitude have seamlessly aligned with our working rhythm since the beginning of our collaboration. 
4. Exceptional Results: despite being a relatively smaller player in the broader national competition, we were pleasantly surprised by the efficiency of promotional campaigns surpassing industry average benchmarks, and the final presentation of our website and apps. 

These, along with numerous other conveniences, have instilled openness and trust in their comments and suggestions. We have not regretted our decision even once. We eagerly anticipate further enhancing our cooperation both quantitatively and qualitatively.

Are there any areas for improvement or something Koala Masters could have done differently?

It is challenging to identify any significant areas for complaint or marked improvement. One suggestion for Koala Masters would be to confidently propose substantial workloads and budgets right from the outset. Although we progressively increased our spending, the quality of their services was so commendable that we could have comfortably invested more from the initial stages.

BACKGROUND

Please describe your company and your position there.

I am a Digital Marketing Advisor for Karma Kava Modern Society

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Koala Masters , and what were your goals?

Web-development

SOLUTION

How did you select this vendor and what were the deciding factors?

Open-minded team, always eager to help

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed to create a website for customers to make online orders. We had a sample of design beforehand. So the team helped up to transfer all the information onto the new platform which we use now.

How many people from the vendor's team worked with you, and what were their positions?

Account Manager, project-manager, web-developer, programmers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Sure. The website has helped us to raise orders noticeably.

Describe their project management style, including communication tools and timeliness.

10 out 10. The team is made of talented and helpful professionals who understand our needs.

What did you find most impressive or unique about this company?

How easy communication between the customer and the executor can be.

Are there any areas for improvement or something they could have done differently?

Not sure.

BACKGROUND

Please describe your company and your position there.

Law office, Manager. I am engaged in the provision of legal services

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Koala Masters , and what were your goals?

Creation of a website, its further improvement and promotion

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendation of friends and positive reviews in the network

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Web-development, Promotion: SEO (onpage, offpage), PPC (google ads)

How many people from the vendor's team worked with you, and what were their positions?

• project manager
• account manager
• programmer
• marketer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I see positive results of the project constantly. They are manifested in the constant receipt of new customers by me

Describe their project management style, including communication tools and timeliness.

Maximally effective

What did you find most impressive or unique about this company?

The speed and quality of work, the desire to understand the client and his needs, flexibility in solving the issue, patience (quite often at the initial stage the technical task was changed by me as a customer), further constant support and desire to improve the product created for the client

Are there any areas for improvement or something they could have done differently?

I am 100 percent satisfied with the product received and the further support and level of services.