Kinemeric is a New York-based technology company designing and developing spatial computing, AI, and digital experiences for enterprise organizations.
We help companies move emerging technology from concept to real-world deployment - building practical solutions that improve training, accelerate performance, streamline operations, and create more engaging customer and product experiences.
Our flagship platform, Believable Synthetic Humans, brings AI-powered digital trainers, colleagues, customers, and subject-matter experts into immersive spatial environments. These intelligent characters hold natural, real-time conversations, enabling employees to practice sales, leadership, customer service, and other high-stakes scenarios in a safe, repeatable environment - with personalized feedback and measurable performance insights.
Beyond conversational AI, we design and build:
Immersive learning and training simulations
AI-powered role-play and coaching platforms
Operational and product visualization tools
Mixed-reality sales and customer experiences
Interactive retail and location-based installations
Web, mobile, and immersive applications
Our solutions are built across Meta Quest, Apple Vision Pro, Samsung Galaxy XR, PICO, WebXR, mobile, and browser-based platforms using technologies including Unity, WebGL, AI, and machine learning.
Kinemeric has delivered work for organizations including Richemont, JTI, The Ohio State University, the Government of Sharjah, Lindus Construction, and de Anda Capital.
We are strategists, designers, developers, technologists, and immersive storytellers - but above all, we are focused on outcomes.
We don’t build technology for the demo. We build it to be adopted, scaled, and used.
Kinemeric offers competitive pricing, often delivering projects under budget. Clients highlight good value for cost with project investments ranging from $25,000 to over $500,000, emphasizing their responsiveness and professional project management.
The company maintains open lines of communication, with clients appreciating their quick response times and regular updates. This transparency has been crucial in building trust and ensuring project success.
Strong Project Management
Kinemeric is praised for their project management skills, ensuring timely delivery and maintaining seamless communication. Clients appreciate the structured approach, responsiveness, and the ability to meet deadlines, which has been a consistent theme across projects.
Creative and Strategic Input
Kinemeric is valued for not just executing projects but also contributing creative and strategic insights. Clients appreciate their proactive approach in suggesting improvements and solutions beyond the initial scope.
Positive Client Feedback
Overall, clients have expressed high levels of satisfaction with Kinemeric's services, noting their professionalism, expertise, and ability to deliver on promises as key factors in their positive experiences.
Client-Centric Approach
Kinemeric is recognized for their client-focused approach, tailoring solutions to meet specific needs and ensuring that clients are involved throughout the project lifecycle. This has fostered strong client relationships.
Challenges with Timelines
While generally praised for meeting deadlines, there have been instances where projects experienced delays. Clients noted that timeline estimates were occasionally optimistic, leading to extended project durations.
"Everything they’ve done has been aesthetically and functionally awesome."
Dec 8, 2016
Co-founder, Archival Management Software
Anonymous
Verified
Advertising & marketing
New York City, New York
1-10 Employees
Phone Interview
Verified
The project required helping an art archival service create a PHP-based electronic content management system from scratch.
The client was pleased with Kinemeric's (CXR Agency) level of communication and accessibility. The non-technical client's vision was fully realized despite an initial planning process that he thinks could have been more thorough.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We provide a Platform as a Service [PaaS] for special collections, universities, and archives that allows them to create a website. The backend stores all the data bibliographically. It’s made with library scientists in mind.
I’m the co-founder of the company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cemtrex Labs?
This was a partnership with Boo-Hooray, a company that deals with post-WWII archives. There are many special collections that are donated to universities that don’t get much exposure. If you go to the university, you need a reference number to get the book and you have to be very careful with the collections. We wanted to create an online, searchable public-facing archive for all of these materials.
SOLUTION
What was the scope of their involvement?
We had the archival know-how but I needed them to implement the entire project. They used PHP for the backend, but I’m not sure what the front-end is.
How did you come to work with Cemtrex Labs?
I was introduced to them by a mutual friend and had worked with them on previous projects.
How much have you invested with Cemtrex Labs?
The project cost $100,000.
What is the status of this engagement?
We started working with them 4 years ago. The archival project started in January 2015. We continue to work with Cemtrex Labs on other projects.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Everything they’ve done has been aesthetically and functionally awesome.
How did Cemtrex Labs perform from a project management standpoint?
They’re very available and great at communication.
What did you find most impressive about Cemtrex Labs?
They were able to adhere very closely to the original vision of the project despite all the iterations in between. They’ve been great at translating our desires into something tangible.
Are there any areas Cemtrex Labs could improve?
I feel they use too many formalities and acronyms in order to note change orders. Also, when you have a large project, there are going to be things that you don’t anticipate. Maybe it would be wise for them to spend more time on the initial mapping out of the project.
RATINGS
5.0
"They’ve been really awesome."
Quality
5.0
Service & Deliverables
"They have always delivered on time, in accordance with the scope and vision."
Schedule
4.5
On time / deadlines
"Lucky and Ash have been very easy to contact and have taken the time to talk with us, no matter what it is and have addressed all of our issues."
Cost
5.0
Value / within estimates
"Their cost to value is dynamite. I don’t think you’ll find anything better."
Willing to Refer
5.0
NPS
"I have recommended them already.
App Development for Hospitality Management
Custom Software Development
Other app platform
Confidential
Jan. 2015 - Jan. 2016
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I trust them and would have them help on projects in the future."
Nov 29, 2016
Co-founder, Hospitality Platform
Anonymous
Verified
Hospitality & leisure
Nicaragua
1-10 Employees
Phone Interview
Verified
Kinemeric (formerly CXR Agency) produced a hospitality management platform beta which is being used by a boutique hotel before a commercial version is launched.
The client was pleased with the commitment shown by the Kinemeric (formerly CXR Agency) team, who came on-site to conduct and troubleshoot the initial implementation. Kinemeric's (CXR Agency) bid and actual costs were very attractive.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
The app is a hotel management system that integrates POS, reservation systems, and contact management software. We want to grow the app into a white label software that we can bring to the market to create solutions for bed and breakfasts, boutique hotels, and hostels throughout the world.
I am the co-founder of Maderas Village.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cemtrex Labs?
We needed someone to build a version of the app so that we had something to test before we built the final version.
SOLUTION
What was the scope of their involvement?
We gave Cemtrex Labs our ideas and wireframes, and they ran with it. They were able to interpret what we wanted into a system that works. They put us in touch with a good UI [user interface] team to bring to the project. They were great producers from start to finish.
How did you come to work with Cemtrex Labs?
I was referred to them by some friends who had done business with them. We sat down with Cemtrex Labs, and because of the quote they gave us and the general confidence we felt working with them, it seemed like the right decision.
How much have you invested with Cemtrex Labs?
This is confidential.
What is the status of this engagement?
We started working together 2 years ago and they finished the project a year ago. We’ve been testing the product at the hotel for a year and we’ve been gathering feedback. Now, we’re rebuilding it with in-house developers and launching the company in a new direction.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We haven’t launched it commercially. They were committed to staying on the project through all the iterations. They sent a team to be with us for 10 days to make sure everything was working right. When issues came up, they were there to see for themselves and were able to send those problems back to India. By the next morning, everything would be fixed and ready to test again.
How did Cemtrex Labs perform from a project management standpoint?
With app building, there are a lot of challenges that come up, but anytime we had a challenge, they were committed to completing the project. They were working late hours to stay on target with the schedule. I trust them and would have them help on projects in the future.
What did you find most impressive about Cemtrex Labs?
Everything they said they would do, they did, and they did it for a price we couldn’t find in other places. I was very happy working with them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"They’re always accessible and very straightforward with everything. Even when issues came up, they dealt with them in a professional manner."
Schedule
5.0
On time / deadlines
"The timeline was longer than we initially expected, but I felt that was just the process of app development and issues that came up. They committed to getting it done and kept going until we were satisfied."
Cost
5.0
Value / within estimates
"We couldn’t have done it any other way. Their structure of being set up in New York and India is really smart. It leads to a lot of efficiencies and allowed us to do what we did."
Willing to Refer
5.0
NPS
"I would recommend them to anyone looking to do a similar project.
Web & App MVPs for Early Stage Incubator
Custom Software Development
SymfonyJavaScriptPHPSQL
$50,000 to $199,999
Jan. 2015 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They’ve taken really great technical talent in India and made it viable for clients all over the world."
Nov 7, 2016
Founder, Nex.tt
Ajay Rajani
Verified
Financial services
New York City, New York
1-10 Employees
Phone Interview
Verified
This engagement involves rapid prototyping of web and mobile solutions in partnership with a business accelerator.
Areas of strong performance include project turnaround times and the pure quality of the development work, especially given the affordability of each project. They've never disappointed the client.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Nex.tt accepts applications from all over the world, specifically ideas for businesses. Our value proposition is that we help you test a business idea before you decide to leave your job or try to raise money. When we test them, we design and launch experiments that are like prototypes. These could mean very simple mobile applications, very simple web applications, and so on.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cemtrex Labs?
We were looking for someone to do all our development, including our site and our pre-accelerator for ideas.
SOLUTION
What was the scope of their involvement?
Cemtrex Labs built all of our own technology and our website. Together, we’ve built a couple follow-on products that are a directory of ideas. Now, we have a platform similar to crowdfunding that allows people to turn their idea into an experiment and then open it up to a community. People contribute to that and then they bring their own communities that want to help them with their project and who want to fund them. Aside from developing our website, Cemtrex Labs helped us with numerous projects that we’ve accepted into the accelerator. They built some of our prototypes; it’s not white labeled at all. They’re our agency and residents for that purpose. We pay Cemtrex Labs and they’re part of the value proposition that we bring to the projects that we work on.
The first thing I built with them was an app for my wedding. Instead of having table seating cards, we built an app where people could ask for their place at the reception. They could text their name to a phone number and that phone number would return their table number in a nice message. We used Trello API and built a basic SMS app with them that way.
I also worked with them on a LinkedIn 2.0 web app that was mobile-optimized and desktop-optimized. The app, called Haiku, would help people celebrate their successes at work. It had a lot of CSS on the front-end, Rev. We used Symphony to build it in a quick timeframe, as I always try to build MVPs. That one took a little bit longer, about 3 months, to get up and running. We did another 2 months of iterations on it. They also used PHP and Symphony with a MySQL database. There was also a ton of JavaScript.
Next, we built an iOS app with them that helps people thank others like coworkers or friends. If someone helps you with a project you’re working on, if they inspire you, if they do something nice, it’s a standard way to thank them. We used a Giphy API there, so it’s short message, plus the GIFs they could publicly share. We tapped into Twitter and Facebook APIs.
How did you come to work with Cemtrex Labs?
We have a lot of friends in common and Cemtrex Labs came highly recommended. We grew up in the same area.
How much have you invested with Cemtrex Labs?
We have paid $100,000 to $125,000 for their services.
What is the status of this engagement?
We started in 2013 but started working a lot from 2015 on. We’re still working with them now.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We’ve always got amazing design feedback on anything we’ve built with Cemtrex Labs. The best metric for us is that 3 months is the longest time that it’s taken to get something launched and public with Cemtrex Labs. That’s the amount of time, from start to finish, that it takes them to produce an MVP that’s launchable. They’ve been able to do that 5 times while producing high-quality products. Plus, Cemtrex Labs gets great reviews and public validation.
For example, the first project they did was that simple wedding texting app. They completed it in 12 hours and knocked it out of the park. From them on, they’ve been the only agency I’ve ever worked with. For one website, Cemtrex Labs had to deal with a lot of animation. They did a lot of custom SVGs for the animated components on the site as well as a lot of JavaScript. It was really top-notch design and we’ve gotten some shout-outs on design sites about it. That is available on Nex.tt. Another product they helped build was literally an idea on the back of a napkin. Less than 8 weeks later, it was getting funding for $750,000 and was accepted by 500 Startups. It’s maturing from a venture capital perspective.
How did Cemtrex Labs perform from a project management standpoint?
We’re in close contact with project managers, executives, and the core development teams that we work with. We work with project managers but Cemtrex Labs has been really good about letting us speak with developers directly just because I have a lot of background building software. They use company workflow, Slack, email, and Trello. They’ve been great.
What did you find most impressive about Cemtrex Labs?
I think they’ve taken really great technical talent in India and made it viable for clients all over the world. A lot of times, you have really technically talented people but they are located remotely or are not native English speakers. While that usually worked for a small client profile, Cemtrex Labs made it work for almost anyone. You get the benefit of great customer service, great technical expertise, bandwidth, and chops for an affordable rate. You can get quality products built in a timely fashion for a price that doesn’t presume that it’s going to be the most successful product in the world. You can afford to be wrong with your idea because their execution is going to be sharp. They’re not going to waste time and money and it’ll be really high quality. At the same time, you can afford to change your idea and not be perfectly right, right off the bat. I think that’s required for any software.
Are there any areas Cemtrex Labs could improve?
I don’t think so. I feel like I’ve always had really great experiences with Cemtrex Labs so I don’t personally see anything to improve myself.
RATINGS
5.0
"I’ve never felt like we had an antagonistic client relationship. It always feels like they’re part of the team."
Quality
5.0
Service & Deliverables
"It’s always been a high-quality product and I’ve always felt like they’ve been on my side. We’ve never been disappointed."
Schedule
4.5
On time / deadlines
"We’ve had small timeline issues, but that’s as much our issue as theirs."
Cost
5.0
Value / within estimates
"I’ve helped startups so I know the cost of an in-house team. I don’t see how we could have built as much for the same price and not been utterly ashamed or embarrassed by the output."
Willing to Refer
5.0
NPS
Mobile App Development for Industrial Tech Firm
Mobile App Development
Consumer Mobile App DevelopmentAndroid App DevelopmentiPhone iOS App Development
$200,000 to $999,999
Jan. 2010 - Jan. 2013
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Quality was more important for us than price. When you’re able to get both [from Kinemeric (formerly CXR Agency)], that makes a big difference."
Nov 2, 2016
CEO, Industrial Technology Firm
Anonymous
Verified
Advertising & marketing
New York City, New York
11-50 Employees
Phone Interview
Verified
Kinemeric (formerly CXR Agency) has been a partner for over six years. More than two of those years have been spent building and iterating upon an iOS & Android app for booking services.
Kinemeric (formerly CXR Agency) has differentiated themselves in several facets including code quality, communication style, and affordability. The client was impressed that even their artistic design services were exceptionally good.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of an industrial manufacturing solutions company. We’re a diversified industrial technology firm. We provide heavy industrial products and services as well as electronic manufacturing services for medical device manufacturers and automotive companies.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cemtrex Labs?
We needed different types of software written for our website. We also needed help with mobile application development.
SOLUTION
What was the scope of their involvement?
We worked with Cemtrex Labs on iOS, Android, and web-based solutions. One of the mobile applications they designed was for one of our clients. It was an iOS/Android application for booking services at various venues—restaurants and nightlife establishments. It was unrelated to our business but it was an important project for our customer. The scope of that project was to build a comprehensive mobile application and backend portal content management system. Cemtrex Labs managed the front-end and back-end of these native apps. We used Amazon Web Services on the project. They did a lot of iterative development based on evolving requirements. Cemtrex Labs did a good job of adjusting to our needs and changing the product. Plus, they were able to produce the data to justify certain changes within the application.
How did you come to work with Cemtrex Labs?
Cemtrex Labs was referred to us. We had shopped around for firms and they seemed the most intelligent. They had the most direct planning process—the potential requirements from our side, from their side, timelines, all of that. I thought they were the most comprehensive and displayed the most competency out of the gate.
How much have you invested with Cemtrex Labs?
We invested more than $250,000 into the project.
What is the status of this engagement?
We’ve worked with them on and off over the last several years. Some of the projects started in 2010 and we don’t have any active projects with them. For this particular project, we were able to work iteratively over 2 ½ years to develop and improve the app. We would certainly reach out to them again if the need ever arose.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our client is very happy with the application itself and the timely delivery. We’ve worked with other web developers who weren’t able to build a robust application from an iOS point of view or a website standpoint. They’ve been consistent with our other projects, which I think is really important. They’re extremely competitive from a price point of view. It’s a huge differentiator for us that they are able to deliver high quality at an affordable rate. Quality was more important for us than price. When you’re able to get both, that makes a big difference. That’s why we’ve consistently chosen them.
How did Cemtrex Labs perform from a project management standpoint?
The project management was like an approval process. We worked with a project manager. I forget the name of the software we used, but every week they would have us review certain materials. We would log into the system to check everything. We had to make sure that everything was accepted or not accepted, and then add why. During our weekly calls, we would go over and review progress. It was full service and we had a lot of communication. That is important, especially in a development project. Every week, we knew milestones are getting done and that rolls up to a larger deadline internally for us. We had to get the iOS app ready by this date. Each set of deliverables is being done and we have an idea of where we are in the timeline and if we’re meeting the deadline. They maintained lines of communication and provided the documentation necessary to make decisions. We didn’t feel like we were waiting for them to get us information. They were timely in saying, “This is what we expect.” If they said they were going to have things ready by Tuesday, they were ready by Tuesday. Then it was on us to meet our own timelines so we could move forward to the next step.
What did you find most impressive about Cemtrex Labs?
I was impressed by how Cemtrex Labs listened to customers. Plus, they did not over-promise and under-deliver. They brought realistic expectations to the table about what is possible within a certain timeframe. That’s important because a lot of developers will say, “That’s possible.” And then 6 weeks into the project you have cost overruns and the development work isn’t nearly as far along as it should be. There’s a lot of confusion and poor communication because you’re dealing with developers. They have the right organizational structure with the artistic and development talent along with people good at project management. They have a lot of creative talent. We asked for 2 or 3 artistic designs and they really put their heart into that. They were also willing to hear our feedback and ultimately deliver on our vision. That’s unique. Some developers are just good at coding but they have this artistic element to their studio which sets them apart.
Are there any areas Cemtrex Labs could improve?
Not really. So far, we’ve been really satisfied.
RATINGS
5.0
"Overall, we were extremely satisfied."
Quality
5.0
Service & Deliverables
"They provided what we wanted when we asked for it. They managed the client expectations exceptionally well."
Schedule
5.0
On time / deadlines
"If they said something would take 2 weeks and we asked for 1 week, they were firm in saying, “It’s just not possible.” While that was not the best-case scenario, I’m glad they didn’t appease us by saying 1 week and then ending up with 2 weeks anyway."
Cost
5.0
Value / within estimates
"We’ve gotten quotes from developers around the world. There’s no question that it’s hard to find a better rate, given the quality."
Willing to Refer
5.0
NPS
"We would absolutely recommend them.
Video Platform Frontend Design and Infrastructure Overhaul
Custom Software Development
React
$10,000 to $49,999
Nov. 2015 - Mar. 2016
4.0
Quality
3.5
Schedule
3.5
Cost
5.0
Willing to Refer
4.5
"I just thought that they seemed to really want to work with us."
Oct 28, 2016
Founder, Video Curation Site
Anonymous
Verified
Other industries
New York City, New York
1-10 Employees
Phone Interview
Verified
Kinemeric (formerly CXR Agency) helped a non-technical co-founder transform a proof of concept video platform into a scalable media delivery and social destination.
Kinemeric (formerly CXR Agency) was patient in how they explored problems collaboratively and helped the client to understand the technical aspects of his own requirements. The one drawback in his view was an overly optimistic perspective on project timelines.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Our company is a video platform where people can watch videos and chat in real-time. There is a mobile version as well, but it’s not exactly the same. I’m the chief executive officer.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cemtrex Labs?
They helped me take my product from an MVP [minimum viable product] to a beta.
SOLUTION
What was the scope of their involvement?
We had a framework that was usable for demos and to raise money, and we were in the phase where we needed to take that to a more scalable solution where we could actually have a ton of people on the site, and just mature from being a demo and open it to the public. We did a lot of database stuff and put ourselves on AWS [Amazon Web Services]. I actually don’t even remember the specifics anymore; it was mostly everything that we needed to do to move into a public product. We wanted to use ReactJS, which is a JavaScript framework. They were able to accommodate us.
How did you come to work with Cemtrex Labs?
They were a referral from a friend of mine. One of the biggest things was that their rates were a lot lower than many of the other people that I looked at, and I just thought that they seemed to really want to work with us. It wasn’t an official client type of a relationship. It was more like a friendship, which was really nice.
How much have you invested with Cemtrex Labs?
I would say we have invested in the $10,000 and $50,000 range.
What is the status of this engagement?
We began working together in November 2015 till March 2016.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Not really, to be completely honest.
How did Cemtrex Labs perform from a project management standpoint?
I thought that they had a really strong project management team and a lot of good structure. I think we moved from weekly calls to daily calls, and everyone was always there. Everybody used Trello, I believe, to help manage the process. Overall, it was a good experience. I was working with a project manager and the developers on our daily calls. Everyone was present for calls, but most of the communication was happening through the project manager.
What did you find most impressive about Cemtrex Labs?
I really think that they are really patient. That was good because I am non-technical. They were just patient with me as a person who’s non-technical, and they were able to actually accommodate my incompetence in that area, definitely.
Are there any areas Cemtrex Labs could improve?
I think sometimes they would potentially over-promise and under deliver on timelines. We missed a couple of deadlines and there were a couple of holes that we needed to plug and work that we needed to go back and do. I think it wasn’t intentional. I think they were just optimistic about how fast they could do some of the work.
RATINGS
4.0
Quality
3.5
Service & Deliverables
"I think they did a good job. Like I said, sometimes the deadlines were missed. That’s the only gripe that I have. That’s why they’re not perfect."
Schedule
3.5
On time / deadlines
"Availability was probably a 5, but hitting the timelines was probably a 3."
Cost
5.0
Value / within estimates
"They delivered all the products that I wanted at a reasonable price."
Willing to Refer
4.5
NPS
iOS Development for Bar Socializing App
Mobile App Development
Consumer Mobile App DevelopmentiPhone iOS App DevelopmentSocial App Development
$50,000 to $199,999
Jan. 2015 - Ongoing
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"You feel their integrity in terms of how they communicate and how they do things."
Oct 26, 2016
Co-founder, BOTY App
Brian Turner
Verified
Other industries
New York City, New York
1-10 Employees
Phone Interview
Verified
Kinemeric (formerly CXR Agency) coded an iOS app and guided the concept's brand identity efforts based on the vision from two non-technical cofounders.
The client derived a lot of value from the industry knowledge and extra effort that Kinemeric (formerly CXR Agency) contributed to the direction of the concept. Because of the less-defined scope and the change orders that resulted, development ran longer than expected.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
The name of the company is BOTY App. We’re a mobile application that connects people at the bar. I am the founder.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cemtrex Labs?
We had a concept and we needed Cemtrex Labs to pretty much help us bring the concept to life. That included creative direction and app development.
SOLUTION
What was the scope of their involvement?
Currently, we’re just on iOS. They provided the front-end design and app development. We’ll likely start the Android development using Cemtrex Labs next year.
How did you come to work with Cemtrex Labs?
We were at a Next Web conference - me and my business partner. We owned a business for ten years together and we were trying to figure out and get introductions for tech. So we went to the Next Web conference in New York. One of the Cemtrex Labs representatives was working with a booth with one of their clients. We had a conversation and that’s how it started out.
How much have you invested with Cemtrex Labs?
Probably about $100,000.
What is the status of this engagement?
We started in January of 2016.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We were definitely satisfied with the final product and we’re still working through a couple of kinks here and there. The project passed our expectations, and what we like about them is that, with us being new to this space, they were the leaders in terms of making suggestions and providing us with insight on things that we knew we needed to know. In some instances, they even provided insights about things of which we weren’t aware. We moved forward with them being the developer of the concept but they also turned out to be a little bit more in terms of providing insight on things that we were not aware of.
I don’t have a lot to go on, but if it was a different relationship, it may have been an additional charge and they just did it.
How did Cemtrex Labs perform from a project management standpoint?
We used Trello starting out. That was keeping us up to date from the initial phase to the actual development. We used the Trello board for the majority of communications. They use a different system now, which I’m not too familiar with. They provided us with initial research of what we were trying to do. It was going great. We had a project manager that kept us in the loop. We’d do weekly calls to keep us abreast of what was being done. If we needed information changes, they were very timely in getting us change orders. The communication has been really effective. Looking forward, we use Google Hangouts so we can chat about any issues that we face, so the communication’s been pretty good.
What did you find most impressive about Cemtrex Labs?
They’re good people. They’re honest. You feel their integrity in terms of how they communicate and how they do things. They’re very resourceful in terms of contact with others to help you get going with other experts.
Are there any areas Cemtrex Labs could improve?
I would say it’s more about things our internal team could have done differently. There are certain things that we didn’t know starting out that maybe we could’ve learned a little bit about first, being non-technical founders. From their perspective, no. I would say there’s certain individuals that communicate a lot more effectively than others, but I don’t think there’s anything they could do differently. I don’t have too many complaints.
RATINGS
5.0
"It’s been a great experience. It’s still ongoing."
Quality
5.0
Service & Deliverables
"In some aspects, they surpassed our expectations. I think they want the product to reflect them so they helped make the product better than we expected."
Schedule
4.0
On time / deadlines
"We were definitely way off of our schedule. Some of that had to do with us. We got to a phase that we didn’t like it, and we went a different direction."
Cost
5.0
Value / within estimates
"Other than a couple of other estimates, I don’t have a lot to compare in terms of cost. I think they’re fair. When you factor in the inside information and additional services, I would give them a five."
Willing to Refer
5.0
NPS
"I’ve already recommended them.
Branding and Corporate Identity for New Investment Fund
"They also put a lot of personal thought into everything they do. They don’t just take marching orders."
Oct 26, 2016
Founder, Investment Fund
Anonymous
Verified
Financial services
New York City, New York
1-10 Employees
Phone Interview
Verified
Kinemeric (formerly CXR Agency) produced a series of brand building deliverables including a company name, logo, pitch deck copy and design, and branding story.
Kinemeric (formerly CXR Agency) was cheap relative to their high-quality output, especially considering the value they created by taking the time to understand the client's intent instead of just following directions.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Blackbrick is a fund that invests in struggling startups. We’re an activist fund like a foundry almost. We give money and then take an active role in fixing companies and try to turn them around and help them raise money for higher valuations, and then we cash out. So, we’re essentially an investment fund - a startup accelerator. I am Founder, and I’m in charge of marketing.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cemtrex Labs?
Cemtrex Labs was tasked with setting up all our branding.
SOLUTION
What was the scope of their involvement?
They helped us come up with a name. They helped us come up with a logo after many iterations. They put together our investment deck, including copy, that we would pitch to investors to put money into the fund. They assembled our logo, our branding, storytelling, the pitch deck – essentially they built our identity from the ground up. They’re still working on it, but the initial stages are completed. Eventually, they’re going to do our website and everything else as well.
How did you come to work with Cemtrex Labs?
Their reputation preceded them. They are well-known in the startup space. They were introduced to me through a mutual business associate. They also are connected to a project called Fueled which we’ve worked with in the past. Lucky [Gobindram, CEO] and I met. We chatted. We talked about a lot of different things, and then about six months later I realized I needed this work and who better to work with than Lucky. Their reputation was good, but their proposal was extremely good. It was broken down into a lot of detail. It was very transparent. It explained exactly what I was paying for, where, and how. It was reasonably priced, too. I liked their work. I liked the way they spoke. I liked the way they thought about things. They thought through problems, but they also had a very good proposal system that was very clear and I could understand. We spoke to them about many different things, and they contributed with a lot of ideas. It was more of a thought exercise than anything else.
How much have you invested with Cemtrex Labs?
They charged us based on deliverables. I think it’s less than five figures. It’s like between $3,000 and $8,000.
What is the status of this engagement?
We started three or four months ago.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Not really. A lot of people have given us a lot of compliments on what we have so far. I can’t directly attribute it and say, “They made us a new logo and that logo brought us new business.” I can’t say that for sure, but I can say that everybody loves it and we get a lot of compliments on it.
How did Cemtrex Labs perform from a project management standpoint?
They had a presentation tool for the deck itself. We mostly emailed. They were very quick with responses. There was a quick delivery turnaround. If I gave them criticism or asked them to change things, they’d come back within 24 to 48 hours with something new.
What did you find most impressive about Cemtrex Labs?
I think it’s the personal touch. The founders themselves get involved in the projects often. I also think it’s their flexibility. Other agencies might limit you - you get one or two revisions. Cemtrex doesn’t care. They also put a lot of personal thought into everything they do. They don’t just take marching orders. They present you with a lot of ideas. That’s rare with agencies. Some are better than others in that realm where an agency will say, “Just tell me what you want, and I’ll design it.” They’re more like, “Have you considered doing it this way?” Cemtrex Labs does stuff like that which is great.
Are there any areas Cemtrex Labs could improve?
Maybe they could have better tools to present their work rather than just email. The work we did was so simple that I don’t have complaints but if it had been a [larger] project, maybe I would.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"The quality of their work is top notch. They did it with minimal instruction and they somehow delivered what I wanted which was very impressive."
Schedule
4.0
On time / deadlines
"There were a couple of things that I had to ping them once or twice about. It wasn’t much."
Cost
5.0
Value / within estimates
"They’re so cheap for what they do."
Willing to Refer
5.0
NPS
AR Module Development for University
AR/VR Development
Immersive Learning Experiences
Confidential
July 2024 - Ongoing
4.5
Quality
4.0
Schedule
4.0
Cost
4.5
Willing to Refer
4.5
"I was most impressed by their punctuality, professionalism, and strong visual skills."
Jul 8, 2026
Assistant Professor, OSU
Claire Han
Verified
Education
Columbus, Ohio
10,001+ Employees
Online Review
Verified
Kinemeric has designed and developed AR modules for a university. The work has included brainstorming, pilot testing, and the development of educational content for users, with a focus on teaching.
Kinemeric has developed the AR program for the end client, and the project is in pilot phase with IRB approval secured this year and launch planned for next year. The client has been satisfied with the results, and Kinemeric is punctual, professional, and responsive in virtual meetings.
BACKGROUND
Introduce your business and what you do there.
I am an Assistant Professor at The Ohio State University (OSU), an academic institution in the education sector.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Kinemeric?
We needed preliminary pilot testing data for an AR intervention designed for cancer patients and caregivers.
SOLUTION
What was the scope of their involvement?
Kinemeric was responsible for designing and developing AR modules, including brainstorming and pilot testing. The modules focused on teaching and educational content for cancer patients and caregivers.
How did you find Kinemeric?
Online search.
Why did you select Kinemeric over others?
We chose Kinemeric because of their high ratings, great culture fit, alignment with our company values, and their specific experience with AR or VR modules in health care.
What is the status of this engagement?
The project began in July 2024 and is ongoing.
How many teammates from Kinemeric were assigned to your project?
Between 2 and 5 team members from Kinemeric were involved in the project.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The main outcome so far is the development of the AR program, with the project currently in the pilot phase. Internal milestones include IRB approval this year and plans to launch next year.
What was your primary form of communication with Kinemeric?
We primarily communicated through virtual meetings.
How did Kinemeric perform from a project management standpoint?
Kinemeric delivered on time and managed the project professionally.
What did you find most impressive about them?
I was most impressed by their punctuality, professionalism, and strong visual skills.
Are there any areas they could improve?
There could have been fewer meetings during the project.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
E-Commerce Website Revamp for Workwear Apparel Company
E-Commerce DevelopmentWeb DesignWeb Development
Confidential
July 2022 - Feb. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"What impressed me the most about Kinemeric (formerly CXR Agency) was how they treated us as a partner."
Apr 4, 2023
E-Commerce Manager, Paras Designs Inc
Raul Persaud
Verified
Manufacturing
Manhattan, New York
1-10 Employees
Online Review
Verified
Kinemeric (formerly CXR Agency) redesigned an e-commerce website for a workwear apparel company. The team was responsible for revamping the Shopify architecture, homepage, navigation, search filter, and other features.
Kinemeric (formerly CXR Agency) delivered a well-designed website and integrated the in-house ERP system, which the client appreciated. Throughout the engagement, they had exceptional project management skills and were responsive to the client's concerns. They went above and beyond to ensure a successful project.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Ecommerce Manager of Paras Designs Inc
Describe what your company does in a single sentence.
We manufacture men's and ladies workwear apparel.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CXR Agency to accomplish?
To redesign our ecommerce website
SOLUTION
How did you find CXR Agency?
Referral
Why did you select CXR Agency over others?
Good value for cost
Referred to me
Company values aligned
What was the size of CXR Agency’s team?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Shopify Website Redux:
Shopify Website Architecture Iterations
Homepage
Header and Footer
Navigation
Sticky Header
Search Filter
History, Contact, Privacy Policy Pages
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Well-designed UI/UX website
Integration with in-house ERP system
Describe their project management. Did they deliver items on time? How did they respond to your needs?
CXR's project management was top-tier. From the beginning to the end, the project was well-organized and all goals were met and delivered on a timely basis. When it came time to test, they responded exceptionally well to my need. CXR went above and beyond for us.
What was your primary form of communication with CXR Agency?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed me the most about CXR Agency was how they treated us as a partner instead of a simply a client. It was an absolute pleasure working with them and we greatly look forward to continuing our partnership.
Are there any areas for improvement or something CXR Agency could have done differently?
The biggest challenge of the project was the time-zone difference. Although the team delivered on every goal, I would suggest having the overseas team available to work with clients during EST business hours.
RATINGS
5.0
"Amazing partner to work with and look forward to continuing to work with them"
Quality
5.0
Service & Deliverables
"Exceptional service and quality of work/service"
Schedule
5.0
On time / deadlines
"CXR did an excellent job at delivering on time"
Cost
5.0
Value / within estimates
"We received great value for money"
Willing to Refer
5.0
NPS
"CXR is now my go-to for web development. They are pros at what they do and will go above and beyond for you. 100% highly recommended!
Custom Software Dev for Interconnected Ecosystem
Custom Software Development
$200,000 to $999,999
Feb. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"The passion that their leadership team brings to the table is impressive."
Apr 12, 2022
CEO, onXRP
Kaj Leroy
Verified
Other industries
Zug, Switzerland
11-50 Employees
Online Review
Verified
Kinemeric (formerly CXR Agency) has developed an MVP for an interconnected ecosystem. They have worked on the front- and backend integration.
The team has fostered a positive engagement so far, and internal stakeholders are excited about the site’s performance. Kinemeric (formerly CXR Agency) is a passionate vendor that brings passion and expertise to the engagement. They are a communicative and skilled team.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
It's an interconnected ecosystem called onXRP. Web 3.0 on the XRPL where we have an NFT Marketplace, DEX, content hub and P2E platform.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CemtrexLabs, and what were your goals?
We managed to get to MVP and we needed Cemtrex to go to V2.0
SOLUTION
How did you select this vendor and what were the deciding factors?
The leadership team was full with passion about technology. Therefore we wanted to work with them
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
There is a frontend and backend + integration on the XRPL. So it was not an easy task.
How many people from the vendor's team worked with you, and what were their positions?
I think about 25 in total.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Very happy for what they have build so far and excited what they will build.
Describe their project management style, including communication tools and timeliness.
We used there platform for scrum and have weekly calls twice.
What did you find most impressive or unique about this company?
The passion that the leadership team brought to the table.
Are there any areas for improvement or something they could have done differently?
Maybe a bit more hands-on communication, but overall we are very happy with Cemtrex.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 31-40 of
41 Reviews
Our Story
We are Kinemeric, a spatial computing studio making immersive tech practical, scalable, and human-centered. Our multidisciplinary team—technologists, storytellers, and strategists—delivers AI-powered AR/VR/MR solutions for training, operations, and product engagement. We pair outcome-first strategy, human-centered design, and iterative engineering (Unity, VisionOS, Meta toolkits, AI) to drive measurable enterprise impact and scalable, production-ready systems.
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