Kinemeric is a New York-based technology company designing and developing spatial computing, AI, and digital experiences for enterprise organizations.
We help companies move emerging technology from concept to real-world deployment - building practical solutions that improve training, accelerate performance, streamline operations, and create more engaging customer and product experiences.
Our flagship platform, Believable Synthetic Humans, brings AI-powered digital trainers, colleagues, customers, and subject-matter experts into immersive spatial environments. These intelligent characters hold natural, real-time conversations, enabling employees to practice sales, leadership, customer service, and other high-stakes scenarios in a safe, repeatable environment - with personalized feedback and measurable performance insights.
Beyond conversational AI, we design and build:
Immersive learning and training simulations
AI-powered role-play and coaching platforms
Operational and product visualization tools
Mixed-reality sales and customer experiences
Interactive retail and location-based installations
Web, mobile, and immersive applications
Our solutions are built across Meta Quest, Apple Vision Pro, Samsung Galaxy XR, PICO, WebXR, mobile, and browser-based platforms using technologies including Unity, WebGL, AI, and machine learning.
Kinemeric has delivered work for organizations including Richemont, JTI, The Ohio State University, the Government of Sharjah, Lindus Construction, and de Anda Capital.
We are strategists, designers, developers, technologists, and immersive storytellers - but above all, we are focused on outcomes.
We don’t build technology for the demo. We build it to be adopted, scaled, and used.
Kinemeric offers competitive pricing, often delivering projects under budget. Clients highlight good value for cost with project investments ranging from $25,000 to over $500,000, emphasizing their responsiveness and professional project management.
Clients commend Kinemeric for their technical knowledge across various domains like AR/VR, mobile app development, and web solutions. Their ability to handle complex projects and adapt to different technologies has been a key strength.
Challenges with Timelines
While generally praised for meeting deadlines, there have been instances where projects experienced delays. Clients noted that timeline estimates were occasionally optimistic, leading to extended project durations.
Strong Project Management
Kinemeric is praised for their project management skills, ensuring timely delivery and maintaining seamless communication. Clients appreciate the structured approach, responsiveness, and the ability to meet deadlines, which has been a consistent theme across projects.
Cost-Effective Solutions
Kinemeric is noted for providing high-quality services at competitive prices. Clients have highlighted their affordability as a significant advantage, allowing them to undertake projects that might otherwise have been out of reach.
Creative and Strategic Input
Kinemeric is valued for not just executing projects but also contributing creative and strategic insights. Clients appreciate their proactive approach in suggesting improvements and solutions beyond the initial scope.
Supportive Partner
Clients see Kinemeric as more than just a service provider, often describing them as a partner in their projects. Their willingness to go beyond contractual obligations to ensure client satisfaction is appreciated.
Industry Game for Fiber Optic Broadband Solutions Partner
Featured Review
AR/VR Development
$50,000 to $199,999
Dec. 2022 - May 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"We are continuing to work with them on the second phase of our game."
Mar 22, 2023
VP of Marketing, Millennium
Sharon Wright
Verified
Telecommunications
Delavan, Wisconsin
201-500 Employees
Online Review
Verified
Kinemeric (formerly CXR Agency) developed an industry game for a fiber Optic Broadband Solutions Partner. The game includes a squirrel that chews cable and prevents signal delivery.
The client was pleased with Kinemeric's (CXR Agency) work. The team was patient, responsive, and willing to answer questions. Their innovative ideas brought the network game to life.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Marketing of Millennium
Describe what your company does in a single sentence.
Fiber Optic Broadband Solutions Partner
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CXR Agency to accomplish?
Train basic industry knowledge
Gain attention at shows
Download game for all users - more downloads, more co-op
SOLUTION
How did you find CXR Agency?
Online Search
Why did you select CXR Agency over others?
High ratings, Great culture fit
What was the size of CXR Agency’s team?
6-10 Employees
What was your primary form of communication with CXR Agency?
Virtual Meeting, Email or Messaging App
Describe the scope of work in detail. Please include a summary of key deliverables.
Create an industry game that kept people's interest, but would also teach the basics of aerial broadband builds. The game includes a squirrel that chews into the cables and prevents the signal delivery. As the game player you need to locate the trouble, determine how to fix, select appropriate tools, and complete the fix.
The player who does the best in the shortest amount of time would win as the system keeps score. All data is wiped when the system is turned off alleviating privacy concerns.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Receipt of working game
Market testing
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team was great. Our folks were not experienced in VR or what it would take for a build. CXR Agency was able to walk us through that process and was very patient. They always offered ideas, but didn't push if it wasn't something we were willing to go with.
There work was shown to us as the project progresses for our feedback. They were always willing to answer questions, discuss our concerns, and kept a weekly meeting that brought us updates. We are continuing to work with them on the second phase of our game. Can't wait for it's release.
What did you find most impressive or unique about this company?
Response time was great. They were always willing to answer email even though we had a weekly meeting. Their ideas, imagination, and work really brought our network game to life.
Are there any areas for improvement or something {provider_name} could have done differently?
No - they just need to keep up the great work.
RATINGS
5.0
"Great folks to work with"
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
"What we did was an expensive endeavor - Costs were in-line, but pricier than I was hoping for."
Willing to Refer
5.0
NPS
Mobile App Dev for Solar-Powered Products Provider
Mobile App Development
Confidential
Feb. 2016 - Oct. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their deliverables exceeded our expectations."
Nov 3, 2023
Founder, MPOWERED Inc
John Salzinger
Verified
Other industries
Brooklyn, New York
11-50 Employees
Online Review
Verified
Kinemeric (formerly CXR Agency) provided mobile app development services for a solar-powered products company. The team was responsible for app development support and bug-fixing.
Thanks to Kinemeric's (CXR Agency) efforts, the client's app is now functioning smoothly. The team always met deadlines and delivered high-quality outputs that surpassed expectations. They were also open to feedback, professional, and prompt throughout the process.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of MPOWERD Inc.
Describe what your company does in a single sentence.
MPOWERD is on a mission to transform lives with thoughtfully designed, clean technology. This mission is achieved by creating innovative and affordable products to help people use clean energy in their daily lives. As a B Corp and Benefit Corporation, they set strict standards for themselves, ensuring their work enhances both society and the environment. Their products give people the power of self-reliance as well as moments of wonder – because they believe everyone deserves to be empowered and inspired regardless of where or how they live. Every purchase of an MPOWERD product contributes to their Impact program, specifically designed to support those in need through their non-profit and NGO partners around the world. To date, we have now delivered clean portable light to over 4 million people and 450,000+ US tons of CO2 have been averted through partnerships with over 700 nonprofits and NGOs.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CXR.Agency to accomplish?
App development
Try lateral communications with the factory, company, and CXR
SOLUTION
How did you find CXR.Agency?
Referral
Why did you select CXR.Agency over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from CXR.Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
App development and app fixes from previous developments. Every gateway and timeline was met at below market costs.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Working between software hardware and firmware to creat a working dev mart app.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time. Their deliverables exceeded our expectations.
What was your primary form of communication with CXR.Agency?
Virtual Meeting
What did you find most impressive or unique about this company?
Receptivity, timing, and professionalism.
Are there any areas for improvement or something CXR.Agency could have done differently?
"I was very impressed with our first project, and I'm looking forward to working with them on other upcoming projects."
May 3, 2023
General Manager, Virtual Driver Interactive
Andre Luongo
Verified
Other industries
El Dorado Hills, California
1-10 Employees
Online Review
Verified
Kinemeric (formerly CXR Agency) has provided AR/VR development services for a simulation-based training company. They've created a proof of concept for wearable hardware, designed the UI/UX, and integrated hand-tracking technology.
Kinemeric (formerly CXR Agency) has delivered the project on time, garnering the client praise from stakeholders. They have communicated frequently and promptly via email and virtual meetings, ensuring an effective workflow. Their professionalism and project management style have been hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the General Manager of Virtual Driver Interactive
Describe what your company does in a single sentence.
VDI is a technology company that develops simulation-based training programs.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CXR.Agency to accomplish?
Create proof of concepts for new projects
Project management of ongoing projects
Software development and technical artwork creation
SOLUTION
How did you find CXR.Agency?
Referral
Why did you select CXR.Agency over others?
Pricing fit our budget
Good value for cost
Company values aligned
Experience with VR
What was the size of CXR.Agency’s team?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project began with a proof of concept of both the wearable hardware and UI/UX. After a successful PoC, the development of a complete VR based training program began, utilizing the latest available VR and hand tracking technology.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Weekly builds of the project were shared for testing of new features and milestones as they were completed.
What was your primary form of communication with CXR.Agency?
Virtual Meeting
Email or Messaging App
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management provided the structure needed to communicate and track action items and record any changes to the initial project. The project management team kept to a strict, professional process that ensured all dates were met, all key stakeholders were satisfied and that nothing fell through the cracks. Weekly and Bi-weekly meetings were held to ensure the development team understood the requirements and that the stakeholders were satisfied with the quality and progress of the development.
What did you find most impressive or unique about this company?
CXR has the systems and processes in place that provide peach of mind that the project is moving towards completion each step of the way.
Are there any areas for improvement or something CXR.Agency could have done differently?
None. I was very impressed with our first project, and I'm looking forward to working with them on other upcoming projects.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
WordPress Blogging Site Support Services for Apparel Brand
Custom Software Development
$10,000 to $49,999
Oct. 2020 - Ongoing
4.0
Quality
4.0
Schedule
4.5
Cost
4.5
Willing to Refer
4.5
"The owners are willing to address any issues and exert effort to make improvements quickly."
Aug 22, 2022
Senior Director Brand Marketing, Apparel Company
Anonymous
Verified
Retail
Manhattan, New York
201-500 Employees
Online Review
Verified
Kinemeric (formerly CXR Agency) manages a retail apparel brand's blogging needs for a WordPress website. They also provide server maintenance, cleanup, bug fixes, performance audit, optimization, and monitoring support services.
The company's blog performance over the past three months has improved year-over-year. Their post clicks have increased by about 13,000 points, while the blog's average search engine rank has jumped from 41 to 18. Kinemeric (formerly CXR Agency) manages the engagement well through regular meetings and prompt responses.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We're an American manufacturer and retailer of women's lingerie. I am the Director of Brand Marketing and Direct business units.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CemtrexLabs, and what were your goals?
WordPress Multi-site Blog Iterations, Support, Maintenance and Monitoring.
SOLUTION
How did you select this vendor and what were the deciding factors?
Word Press recommended them as a partner. Deciding factors were the understanding of the WP platform, the ability to help us leverage the platform effectively, and taking a hands-on thought leadership expertise approach when helping to build out the blog site.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
WordPress Multi-site Blog Iterations, Support, Maintenance, and Monitoring
Maintain the existing infrastructure and enhance site usability o Provide insight into Increasing and optimizing conversion, speed, and performance strategies
Plug-in Updates
Server Maintenance and Cleanup
Content Update on Request
Critical Bug Fixes
Security Update and Check
Uptime Monitoring using Tools
Performance Audit and Optimization
Backups and Restores
Load Balancer Maintenance
Quarterly Iterations (Estimate accounts for two/quarter) o Adding new module o Adding/updating templates
How many people from the vendor's team worked with you, and what were their positions?
Not sure
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our blog performance over the last 3 months compared to the same 3 months in 2020: (*Pulled Nov 22nd)
Increase in clicks into posts by about 13,000
Total impressions for blog posts have increased by over 373,000
Average ranking position of blog posts has improved from 41 to 18
Describe their project management style, including communication tools and timeliness.
We started with a bi-weekly meeting with developers at the start to work through ideation and site build issues, along with using the Cemtrex teamwork tools to keep track of project status and deliverables. After some additional evaluation, we determined that having a PM on the project moving forward would help both teams with project execution and expectation level setting.
What did you find most impressive or unique about this company?
The owners are willing to address any issues and exert effort to make improvements quickly. As a company, our team values vendor relationship building, which is clearly as important to Cemtrex.
Are there any areas for improvement or something they could have done differently?
When we first launched, I think there was an assumption that we had a design or UX background that would enable us to communicate effectively with developers. After some trial and error enlisting a PM as a go-between team was a great solution to lead to a great improvement in our workflow.
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
WordPress Web Migration & Redesign for Fashion Wholesale Co
Cloud Consulting & SIWeb DesignWeb Development
WordPress CMS
$50,000 to $199,999
Sep. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Kinemeric's (CXR Agency) breadth of technical knowledge and resources is impressive.”
Jun 27, 2022
Director of SEO & SEM, Fashion Design & Wholesale Company
Anonymous
Verified
Manufacturing
Seaside, New York
11-50 Employees
Phone Interview
Verified
Kinemeric (formerly CXR Agency) has helped a fashion designer and wholesaler migrate their website’s infrastructure over to a WordPress cloud-based hosting service. Moving forward, they’ll be in charge of the site’s redevelopment.
Kinemeric (formerly CXR Agency) has made the client's site highly functional by adding useful features and reducing bugs. The team is very communicative, and they've brought great knowledge, resources, and processes to the table, making them an excellent long-term partner with vast technical expertise.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of SEO and SEM at a fashion design and wholesale company. I also manage our software development team.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with CemtrexLabs?
We needed to re-platform our consumer-facing website.
SOLUTION
What was the scope of their involvement?
CemtrexLabs has helped us take our web hosting and management from our previous vendor and transition its whole infrastructure over to a new platform. Since then, we’ve kept them on board to help us with various other projects, including feature improvements on the current website and the website revamp we plan to do next year.
As for the technology stack, our site is built on WordPress, so CemtrexLabs has helped us transition it onto the WP Engine cloud-based hosting service. They’ve also integrated GitHub as well.
Other of CemtrexLabs tasks have included web design, research, web infrastructure development, and software development. For example, we’ve worked with their design team on the upcoming project. This project has included competitor research, wireframe development, and design so far.
What is the team composition?
I currently work with a project manager, 2–3 software developers, and a QA contributor. We’ve scaled up our staffing with them to 8+ resources in the past, including additional software developers and senior management for strategic guidance.
How did you come to work with CemtrexLabs?
I found them through a Google search that led me to their profile on a reviewing site.
How much have you invested with them?
We’ve spent over $100,000 so far, and we will continue investing in their services over the next few years.
What is the status of this engagement?
We started working together in September 2021, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
CemtrexLabs has been a powerful addition to our organization — I absolutely recommend working with them. At this point, I see them as our long-term technology partners. Everything they’ve brought to the table, including the products they’ve developed, the processes they’ve implemented, and the people who have worked on those projects, has been of the highest quality.
Since the initial website migration, their proactive approach has reduced the frequency of website bugs and errors and has enabled us to respond far faster than before when issues do arise. They’ve also helped us transition to a more secure and stable content publishing process, and they’ve delivered more than 10 features that improve our website usability, both for consumers and administrators.
How did CemtrexLabs perform from a project management standpoint?
CemtrexLabs’ project management is excellent. A website infrastructure transition project can get very messy, but they were able to get it done on time and on budget. Overall, their estimates have been accurate, and they’ve been able to deliver against those. We use Teamwork for project management and have a daily standup meeting via Google Meet. Additionally, we use email, text messaging, and phone calls for regular communication when needed.
What did you find most impressive about them?
CemtrexLabs’ breadth of technical knowledge and resources is impressive. Although we’ve used them for a limited set of technologies so far — mainly WordPress — we know they have AR and VR technology experts in their team. As we’re getting ready to revamp our site, we’re confident that they’ll be able to help us with headless technology and whatever other technology needs we might have as our business continues to evolve.
Are there any areas they could improve?
No.
Do you have any advice for potential customers?
The way I work with CemtrexLabs is by collaborating and engaging with them every single day, which is what has made our project so successful. Treat them as true partners instead of simple service providers, and they’ll be able to deliver.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
3D VR Development for Financial Services Company
AR/VR DevelopmentApplication TestingIoT Development
$50,000 to $199,999
May 2010 - Nov. 2021
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"Their uncompromising creativity enables them to go toe-to-toe with those who refuse to accept conventional solutions."
May 10, 2022
Head of Brand Marketing, Financial Services Firm
Anonymous
Verified
Financial services
Nassau, Bahamas (The)
11-50 Employees
Online Review
Verified
Kinemeric (formerly CXR Agency) collaborated on a three-phase project that manifested in three distinct phases. The team worked on visualizations, flow diagrams, and wireframes for a working prototype.
Kinemeric (formerly CXR Agency) is well-organized, collaborative, and transparent. They were able to go toe-to-toe with anyone that refuses to accept conventional solutions. Despite having to tread the line between creative and technical solutions, they continued to adapt throughout the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I head up brand marketing and partnerships for banking and financial services solutions provider Imaginovation Fintech Solutions Group
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CXR, and what were your goals?
As part of our vision of creating the ultimate customer engagement ecosphere for small to medium sized banks we are reimagining online retail and building a fully immersive 3D, VR shopping paradise so that people can both manage AND enjoy their wealth in the same app
SOLUTION
How did you select this vendor and what were the deciding factors?
We ran an RFP with three potential vendors and chose CXR on the basis of chemistry, vision, capabilities and price
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The project eventually manifested itself in three distinct phases:
Initial visualization in VR (using Tiltbrush)
Translating to mobile (AR) creating key visuals, flow diagrams and wireframes
Creating a working prototype in VR, again using a combination of Tiltbrush and Unity
How many people from the vendor's team worked with you, and what were their positions?
About 4, the key people being Creative Director, EVP of Sales & Marketing and a Project Manager.....
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
This is early stage prototype development so no specific metric other than we were highly satisfied with the outcome which both meets our needs as an early stage demo for potential partners and provides the bedrock for further development and build...
Describe their project management style, including communication tools and timeliness.
Well organised, collaborative and transparent
What did you find most impressive or unique about this company?
Their uncompromising creativity enables them to go toe-to-toe with those who refuse to accept conventional solutions.
Are there any areas for improvement or something they could have done differently?
There was a constant creative tension between developing something unique for the here and now that wouldn't as a result only achieve scale in an imagined technological future in five years time (i.e. when VR, for example, might have achieved decent penetration amongst the population as a whole rather than just gamers). However, developing for the future and then adapting for the present did inspire the end result.
RATINGS
4.5
"4.5 is the new 5!"
Quality
4.5
Service & Deliverables
"Definitely helped visualise what had previously eluded us"
Schedule
4.5
On time / deadlines
"Any difficulties were probably our fault!"
Cost
4.5
Value / within estimates
"Price was one of the selection criteria at the RFP stage and the project came in on budget"
Willing to Refer
5.0
NPS
"Where relevant - of course. The individuals involved were all an absolute pleasure to deal with
Market Research for VR Wellness Solutions Provider
AR/VR DevelopmentBusiness ConsultingMarket Research
$50,000 to $199,999
Dec. 2021 - Mar. 2022
4.5
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Working with their experienced team offered an unmatched level of industry and technical knowledge."
Apr 28, 2022
Chief Client Advocate, Made for Joy
Jack Abott
Verified
Other industries
San Diego, California
1-10 Employees
Online Review
Verified
Kinemeric (formerly CXR Agency) provided research, proposal, and execution regarding VR and related technologies for a VR wellness solutions provider. They were hired for their responsiveness, depth of experience, and flexibility.
Kinemeric's (CXR Agency) expertise and broad range of technical knowledge were spotlighted in this engagement. There were minor delays in delivering the final product, but the client was more than satisfied with the outcome. Their team was also in constant communication with the client throughout the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the CEO of a company developing wellness solutions in VR.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CXR, and what were your goals?
We wanted a deep dive into our concept work and an out put with recommendations, visuals and pricing by phase
SOLUTION
How did you select this vendor and what were the deciding factors?
We reviewed the top 10 AR/VR vendors around the world and these guys won hands down for many reasons. Responsiveness, depth, experience, breadth of capabilities, flexibility...
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
This was a scoping and recommendation project. Therer were 8 sprints that lasted 2-3 weeks each.
How many people from the vendor's team worked with you, and what were their positions?
I don't know the titles, but we had a pm, 3 designers, an interactions guru and at least 4 others. The CEO was on almost every call and always available to talk to before or after calls.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
On time, on target, on budget.
Describe their project management style, including communication tools and timeliness.
Very efficient, great tools, multibrush wasn't what we hoped, but did end up working well.
What did you find most impressive or unique about this company?
Team was in constant communication regarding progress, details and challenges – allowing for smooth progress and total clarify about timeline and scope Designers had wonderful ideas that they were able to evolve quickly based on feedback. Working with their experienced team offered an unmatched level of industry and technical knowledge. These came with general flexibility that greatly contributed to the final product
Are there any areas for improvement or something they could have done differently?
PM's should be client advocates. On occasion we felt over managed and that the PM stretched his responsibilities beyond project management. Minor issue for sure, we understood where he was coming from, but some room for imporvement.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Software & Web Development Services for Publishing Firm
Application TestingCustom Software DevelopmentWeb DesignWeb Development
WordPress CMS
$50,000 to $199,999
Aug. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their team is very fluid — they ensure we have the resources to tackle projects of all sizes."
Apr 14, 2022
Digital Business Lead & Head of Product, Publishing Firm
Anonymous
Verified
Media
Englewood Cliffs, New Jersey
201-500 Employees
Phone Interview
Verified
Kinemeric (formerly CXR Agency) provides a publishing firm with web maintenance and software development services, including plug-in, feature, and site upgrades and updates. They also do end-to-end product development and design.
The client trusts Kinemeric (formerly CXR Agency) to deliver software solutions that can generate revenue. Kinemeric's (CXR Agency) team is collaborative and works independently to produce software solutions that meet the client's goals 99% of the time. Kinemeric's (CXR Agency) flexibility and accountability make the partnership a success.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the digital business lead and head of product for our US digital division at a multi-billion dollar publishing firm with two of the most sold magazines that have websites we maintain. We are currently undergoing internal changes because another publishing company recently acquired our company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with CemtrexLabs?
I started in my current position in February 2020, right after my company migrated the editorial websites' CMS to WordPress. The company handling that service was very costly, and getting anything done outside of the scope of work was very expensive. We needed another off-shore solution to manage product and software upgrades because we have no in-house development or engineering resources.
SOLUTION
What was the scope of their involvement?
CemtrexLabs runs all of our software development projects. They maintain our websites and upgrade them as needed; their team upgrades and updates our site plug-ins. Whenever we need new features added to the site, we reach out to CemtrexLabs for soup-to-nuts development. They design and develop prototypes that meet our requirements; once approved, the CemtrexLabs team develops the product. Their team also handles product QA.
What is the team composition?
We've worked with a project manager and several developers and engineers.
How did you come to work with CemtrexLabs?
We knew it wouldn't be cost-effective to continue working with our previous vendor. We were working with WordPress VIP, and their team came to us with several suggestions for development partners. Once we received their suggestions, we put 6–7 companies through a rigorous vetting process. We spent six weeks interviewing firms, but CemtrexLabs' services were the closest to what we needed. After a six-month trial period, we hired CemtrexLabs.
How much have you invested with them?
We’ve invested $70,000–$110,000 with CemtrexLabs.
What is the status of this engagement?
Our engagement with CemtrexLabs began in August 2020, and it's ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our partnership with CemtrexLabs is very collaborative. We can go to them with a basic idea, and they'll work alongside my team to build out a solution. This collaborative work style is excellent because they can work independently to develop solutions after we present them with an idea — we don't have to hold their hand throughout a project. My time is limited and I don't want to micromanage them. Overall, CemtrexLabs is on the mark 99% of the time.
The modifications we've made to our platforms with CemtrexLabs have been great. We've brought in a lot of revenue because of CemtrexLabs' output. We've found efficiencies and ways to get around spending large sums of money on small solutions. Our team now works a lot more efficiently and is cash-flow positive.
How did CemtrexLabs perform from a project management standpoint?
CemtrexLabs manages our projects well, despite having ebbs and flows in the number of projects we have for them to work on. Their team is very fluid — they ensure we have the resources to tackle projects of all sizes. Whenever I need to discuss a potential project or existing project issues, there is always someone from CemtrexLabs' team available. CemtrexLabs has also accommodated my request for an on-shore project manager.
What did you find most impressive about them?
It's tough to pinpoint precisely what makes CemtrexLabs so great, but their flexibility is unbelievable. Their flexibility, coupled with the constant communication and accountability, is what makes our relationship so successful.
Are there any areas they could improve?
I have nothing for CemtrexLabs to improve. Anytime I've requested a project change, they've accommodated me.
Do you have any advice for potential customers?
I'd advise customers to be upfront about their challenges and development situation with CemtrexLabs. Transparency will help CemtrexLabs prepare for any engagement. It's also important for customers to rely on CemtrexLabs to deliver what needs to be done.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & SEO Services for Content Website
Search Engine OptimizationWeb Development
WordPress CMSMobile optimizationOn site optimizationTechnical SEO
$50,000 to $199,999
Nov. 2021 - Mar. 2022
0.5
Quality
0.5
Schedule
0.5
Cost
0.5
Willing to Refer
0.5
"We don’t want another company like ours to fall into the same trap."
Apr 6, 2022
Management Team Members, Content Website
Anonymous
Verified
Other industries
Dallas, Texas
11-50 Employees
Phone Interview
Verified
Kinemeric (formerly CXR Agency) was tasked with optimizing a website's page speed, making it mobile responsive, and performing on-site, technical SEO. The project ended after they refused transparency requests into the budget.
The client was displeased with Kinemeric's (CXR Agency) lack of clarity regarding the budget and the specific work being done to improve the site's SEO environment. Regular meetings missed salient points of discussion and cost valuable time. Attempts to remedy the situation were not engaged with.
This review includes the vendor's response.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Respondent 1: I’m the operations manager of a content company.
Respondent 2: I’m the director of marketing. I oversee anything related to awareness, publicity, and the website, which is a big marketing tool.
Respondent 3: I’m the owner.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with CemtrexLabs?
R1: We were trying to optimize our website speed, as well as ensure that our site was as mobile friendly as possible. A third focus was optimizing the page for SEO.
SOLUTION
What was the scope of their involvement?
R2: I can’t speak to the tools they were using behind the scenes. We asked them what was happening on the backend and we asked them about the marketing technology stack but they were very gated with us. They never let us see what was happening on the backend. All we saw was a staging page for the site after weeks and weeks. Given my past experience with websites, you’re given access early on to go in and experiment, rather than being forced to wait and see. We lost a lot of time in not being able to give them feedback until the end. We gave them some small feedback along the way, but it was like moving in baby steps.
R1: The SEO was similarly gated. We shared what we wanted to achieve but it wasn’t clear what they were providing on the backend with the rewrite of our website theme. Despite raising the conversation quite frequently, we were only told at the end that SEO development was out of scope and that it would cost us more money to bring on an SEO expert. This was very confusing and counter to the work order that we signed, which explicitly stated technical SEO updates and optimizations.
R2: One of our own employees ended up doing the SEO work.
What is the team composition?
R1: We had a project manager who technically led every review call. He was challenging to work with. At the beginning, we spoke with one of the top marketing people at the company, but he wasn’t present on most of the calls after we signed the work order.
There were quite a few web developers (6–7 additional people) on the calls as well, and even though we were paying for them to be there, we didn’t hear from them much, which was quite frustrating.
There was also a bit of a communication barrier. Changes that we requested would get misinterpreted, and sometimes it felt like our review calls would take twice as long as they needed to. We raised this issue at the outset with the project manager in the hopes of addressing it early on and not wasting anyone’s time or money, but it was never really resolved.
R2: The project manager did not appear knowledgeable or involved. Calls that were supposed to last for 30 minutes or one hour would sometimes only take seven minutes. They didn’t charge us for these meetings, but it seemed very unnecessary.
How did you come to work with CemtrexLabs?
R1: We reached out to our hosting company, and they recommended several web developers that were knowledgeable of WordPress VIP, which is the hosting platform we use. This prompted the initial conversation. They are very good marketers, so they did a great job of selling what they could offer us, but, unfortunately, they didn’t fulfill those promises.
How much have you invested with them?
R1: We spent over $80,000 with them.
What is the status of this engagement?
R1: We worked together from November 2021–March 2022.
RESULTS & FEEDBACK
How did CemtrexLabs address the challenges that arose?
R2: They did not apologize or take any responsibility for their actions. Rather than agreeing to meet us halfway or even a quarter of the way, we still have to pay them $80,000. At the end of the day, they didn’t listen to us or care to, and now we have to pay for a theme that we can’t push live.
Describe the impact this engagement has had on your business.
R1: We’re taking the time to leave this review because we’re very passionate about what a horrible experience we had with this company, and we don’t want another company like ours to fall into the same trap.
It’s very easy to run a speed test, so we ran the revised theme through it and it performed more poorly than our existing site did. This was an obvious failure. For mobile optimization, we found many issues during the final review: coding wasn’t correct, images and icons weren’t displayed correctly, etc. Over 80% of our audience accesses our site on mobile devices, so this was an enormous issue.
R2: We brought up this issue constantly. When they showed us the initial mockup, it was on a 10-year-old mobile phone. Their skill wasn’t what they’d advertised regarding mobile.
R1: One of the parts of the work order was ad placement. A good portion of our revenue comes from the banner ads on our website. In the final review, the ads weren’t loading correctly, which would have significantly impacted our revenue. For this reason alone, we couldn’t have pushed their theme live.
With SEO, we never received a clear understanding of what they did on the backend to optimize it. Therefore, it was impossible to determine whether their new theme would have had a positive impact or not.
How was project management handled?
R1: We did have regular sprint calls on a weekly or bi-weekly basis. They didn’t do a great job of letting us know what we were at with the budget, where it was being used (mobile, SEO, etc.) There was never a clear background.
When we wrote the termination notice in March, I asked for a breakdown of how that $80,000 was used, and we never received it.
R2: They always gave us the runaround, claiming that all the information was provided in the calls even though it was not. It was exhausting to the point that they purposefully didn’t want to understand what we were saying.
R1: We had our review calls over Zoom, and they used Teamwork internally. They also created a Slack channel with us.
Is there anything that the vendor did well or that you would consider a strength?
R1: They get a 10 out of 10 for being amazing marketers.
R2: They did a bait in switch. The sales person disappeared and would only appear on calls to fight us on questions or issues
In what specific areas can they improve?
R1: First, they could be more open and candid about how their budget is being spent. Having regular conversations with clients will make them feel more valued. Additionally, responding that every change requested is out of the scope makes clients feel that they can never have a real conversation. We didn’t feel valued by them.
Finally, analyzing how often it’s necessary to meet with the client will help everyone make the best use of their time. Beyond their people on the calls, we also had some of our other team members on the calls, and they ended up being a pretty big waste of time and money.
R2: Don’t tell client’s that your capabilities are beyond what they actually are. They sold us on the fact that they were mobile experts, but they were just pretending, in my view.
What advice do you have for clients with similar needs to yours?
R1: Looking back, our work order was not detailed enough, and we really regret that as a company. It was much too vague. How you interpret some of the parts of the work order may be different than how they interpret them. Ensure that the work order and the results you're expecting are very detailed.
R2: I’m not trying to be too negative, but I would never recommend that someone work with them. There are just too many companies out there that are doing a much better job.
Company Responses
The vendor responded on April 19, 2022.
This review is inaccurate in many ways, and their characterization of our company is demonstrably false.
Many issues were caused by a misunderstanding of the project scope. We had extensive conversations with their CTO and created a plan for multiple phases of work. But the client fired their CTO within an hour of signing the Letter of Engagement and Work Order.
That CTO was replaced by a committee of 4-6 non-technical stakeholders who admitted they didn’t understand any aspect of website development, the signed contract, or the agreed-upon scope of work.
As a result, we faced multiple communication challenges throughout despite following industry best practices. They often gave contradictory instructions and repeatedly held back their feedback for over a week, which exceeded the timeline stipulated in our contract.
For example, despite approving our designs during discovery and having access to the finished pages when we shared builds at the end of every sprint, the client changed their mind on some of the pages and mobile designs, demanding they be redone in the last week of the project.
The work order for technical SEO optimization also seemed to be a major point of confusion. We had a team of developers optimizing their site, but they asked us detailed questions about their article content. That was outside of the project scope. When we added someone to the team to fill this role, the client had us remove them because they realized that adding more resources and out of scope requests would require additional budget.
RATINGS
1.0
Quality
0.5
Service & Deliverables
Schedule
0.5
On time / deadlines
Cost
0.5
Value / within estimates
Willing to Refer
0.5
NPS
AR/VR Dev for Education & Training Tech Company
AR/VR Development
Immersive Learning Experiences
$50,000 to $199,999
Feb. - Oct. 2017
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They were very well-versed in the nuances of this emerging industry, which was important to us."
Sep 21, 2021
CEO, Education & Training Tech Company
Anonymous
Verified
Other industries
Madison, Mississippi
1-10 Employees
Phone Interview
Verified
An education and training tech company was looking for a scalable software solution for their programs, so they engaged with Kinemeric (formerly CXR Agency) for their AR/VR development services.
Since they partnered up with Kinemeric (formerly CXR Agency), the client was able to increase their client portfolio and improve their operational savings by up to $300,000. The internal stakeholders were particularly impressed with their innovative approach to software development.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of an immersive tech company that focuses on education and training.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with CemtrexLabs?
We were trying to accomplish a scalable white label solution that would increase the efficiency of the product not only for our internal team, but also from a UX standpoint. Essentially, we wanted to give businesses the right tools to administer low-level tasks, that come with managing inventory and immersive content.
SOLUTION
What was the scope of their involvement?
The project started with an in-depth discovery session where we worked with their creative director and visionary office, as well as some of the lead architects and 3D artists. After we ironed out the deliverables, timelines, and goals, we then put those concepts into execution and developed this project from the ground up using various SDKs and software tools.
What is the team composition?
We worked with roughly around 7–8 people from their team. We had a project manager, a lead architect, technical artists, 3D artists, and a couple of developers.
How did you come to work with CemtrexLabs?
They were highly recommended by my mentor. We worked hand-in-hand when I moved to New York then he introduced me to Lucky (EVP of Sales & Marketing), who told me about his company and how they might be able to help me.
We thought that they truly understood what our vision was and what we were looking to accomplish — it gave us peace of mind that they were the right team to work with.
How much have you invested with them?
We spent roughly around $130,000.
What is the status of this engagement?
We worked together from February–October 2017.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re a very young company and we only had one client prior to working with CemtrexLabs. When we engaged with them, we were able to garner more than four times the customers. Apart from that, we analyzed the cost analysis of hiring full-time employees against an agile development team, and the latter turned out to be a much more efficient route. Working with CemtrexLabs probably saved us at least $300,000.
How did CemtrexLabs perform from a project management standpoint?
They were great from a project management perspective, as they were very organized and transparent. We had a technical internal team, but we just didn’t have the human capital to facilitate what they were doing — thanks to CemtrexLabs, we were informed about the specific aspects of what we were working on.
Furthermore, their project management style was very transparent, and the sprints and deliverables moved efficiently. We mostly communicated through Google Hangouts.
What did you find most impressive about them?
I like that they have a very unique approach when it came to AR/VR development. They were very well-versed in the nuances of this emerging industry, which was important to us, because traditional software development is very different from augmented reality development.
Are there any areas they could improve?
It’s hard to pinpoint since we were very happy with the overall outcome of the relationship, which we still have to this day. However, if I can recall, there were a couple of pieces of software they were unfamiliar with at the time — but to their credit, they were able to adapt and learn from that experience.
Do you have any advice for potential customers?
I believe you need to have a solid understanding of what you’re trying to accomplish because CemtrexLabs won’t be doing the work for you. They pride themselves on collaborating and bringing out the best in any project. Even if you don’t have the answers, make sure you at least have a solid foundation of what you’re trying to achieve.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-10 of
41 Reviews
Our Story
We are Kinemeric, a spatial computing studio making immersive tech practical, scalable, and human-centered. Our multidisciplinary team—technologists, storytellers, and strategists—delivers AI-powered AR/VR/MR solutions for training, operations, and product engagement. We pair outcome-first strategy, human-centered design, and iterative engineering (Unity, VisionOS, Meta toolkits, AI) to drive measurable enterprise impact and scalable, production-ready systems.
Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Get connected to see updates from Kinemeric like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.