# Killian Branding Killian Branding Reviews (17), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 0 connections joined Killian Branding's Network [Visit Website](https://killianbranding.com/clutch-clients/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/killian-branding) **Adapt. Evolve.** **You've grown. Or shrunk. Or merged. Your market changed. Or competitors. Or technology.**(Relax. We wrote the book about it\*.) Companies like yours come to us to evaluate and reshape vital disciplines (website upgrades, AI-assisted social media, strategic brand rejuvenation and more) Here's stuff we do pretty damn well: - **Branding, to make you visible, differentiated, and urgent.** - **Web strategy and design** - **Logos, taglines, corporate messaging** - **Graphic design** - **Prudent use of AI** to multiply your brand reach - **Social media design and execution** - **Marketing Automation** - **Naming. Re-naming, too.** - **Lead gen** - **SEO (Done the right way. Ask us.)** - **Video and animation content** Stuff we don't do as well, so we partner with excellent professional affiliates: - **Media relations** - **Event management** - **Qual and quant research** - **Programmatic** **\\* Seriously. We wrote the book. We'll send  it to you. See** **REBRAND!** _by Bob Killian. Available on Amazon_ ## Company Information - Minimum project size: $5,000+ - Hourly rate: $150 - $199 - Number of employees: 2 - 9 - 2 Locations: - Chicago, IL (Headquarters) - Charlotte, NC - Founded in 1987 - 1 languages: English - 4 timezones: Central Standard Time (CST), Eastern Standard Time (EST), Pacific Standard Time (PST), Mountain Standard Time (MST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 25% Branding - 15% Web Design - 10% Advertising - 10% Content Marketing - 10% Graphic Design - 10% Marketing Strategy - 10% Pay Per Click - 10% Social Media Marketing ### Focus Areas - PPC Focus: - 100% Google Adwords - Design Focus: - 100% Infographic Design - Advertising Focus: - 70% Other advertising - 15% Broadcast video advertising - 15% Radio advertising - CMS Focus: - 50% Adobe Experience Manager CMS - 50% WordPress CMS - Social Media Focus: - 35% Facebook Advertising - 35% LinkedIn Advertising - 30% Instagram Advertising - Branding Focus: - 30% Brand messaging - 30% Corporate identity - 20% Brand strategy - 10% Naming - 10% Product branding ### Industries - 15% Consumer products & services - 25% Information technology - 35% Telecommunications - 25% Business services ### Clients - 25% Small Business (<$10M) - 65% Midmarket ($10M - $1B) - 10% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Killian Branding's project costs range from $5,000 to $750,000, with most clients investing between $10,000 and $150,000. They provide high value for cost, meeting deadlines and delivering effective branding solutions tailored to client needs. **Most Common Project Size**: $50,000 to $199,999 based on 14 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Branding: $10,000 to $49,000 based on 10 reviews - Advertising: $10,000 to $49,000 based on 3 reviews - Web Development: $50,000 to $199,999 based on 3 reviews - Web Design: $10,000 to $49,000 based on 2 reviews - Content Marketing: $50,000 to $199,999 based on 1 review - Digital Strategy: $200,000 to $999,999 based on 1 review - Market Research: $10,000 to $49,000 based on 1 review - Other Digital Marketing: $50,000 to $199,999 based on 1 review - Social Media Marketing: $200,000 to $999,999 based on 1 review - Logo: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Killian Branding Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.9 - Cost: 4.8 - Willing to Refer: 5.0 ### Top Mentions - High-quality work (9 mentions) - Well-organized projects (6 mentions) - Great project management (4 mentions) - Timely (4 mentions) - Unique expertise (4 mentions) - Creative (3 mentions) - Communicative (2 mentions) - Easy to work with (2 mentions) - Exceptional performance (2 mentions) - Attentive (1 mentions) - Exceeds expectations (1 mentions) - Experienced (1 mentions) - Helpful (1 mentions) - Honest (1 mentions) - Meets deadlines (1 mentions) - Personable (1 mentions) - Professional (1 mentions) - Reliable (1 mentions) - Team players (1 mentions) - Understands their clients' needs (1 mentions) ### Review Highlights **Innovative and Strategic Thinking** Clients value Killian Branding’s innovative and strategic thinking, which has helped them differentiate their brands and achieve their business goals. **Consistent High-Quality Deliverables** Clients consistently noted the high quality of deliverables, including websites, logos, and marketing collateral. This consistency has contributed to successful rebranding efforts and improved client visibility. **Limited Expertise in Salesforce** One client noted that Killian Branding initially lacked expertise in building an analytics platform using Salesforce but managed to scale quickly. Enhancing skills in this area could be beneficial. **Expertise in Branding** Clients highlighted Killian Branding's expertise in creating and refining brand identities. Their ability to develop cohesive and impactful branding strategies has helped clients stand out in their respective markets. **High Client Satisfaction** Overall, client feedback indicates high satisfaction with Killian Branding’s services, with many clients recommending them for their professionalism, creativity, and effective branding solutions. **Impressive Organizational Skills** Clients have praised Killian Branding for their organizational skills and process-driven approach. This has helped in managing complex projects smoothly and efficiently. **Custom and Creative Solutions** Killian Branding is appreciated for their creative and custom solutions tailored to each client's unique needs. Their ability to listen and adapt ensures the delivery of personalized and effective marketing materials. **Client-Centric Approach** Killian Branding’s client-centric approach, which includes regular follow-ups and incorporating client feedback, has been instrumental in achieving high client satisfaction. **Room for Improvement in Communication** A few clients mentioned that initial communication could be improved, especially in the early stages of the project. Clearer updates on ongoing work would enhance client experience. **Positive Long-term Relationships** Several reviews mentioned ongoing engagements with Killian Branding, indicating satisfaction with their long-term performance and the value of maintaining a continuous partnership for various marketing needs. ### Killian Branding Reviews #### Marketing Strategy & Web Dev for IT Consulting Company (Featured Review) **The Project** - Services: Advertising, Other Digital Marketing, Web Development - Project size: $50,000 to $199,999 - Project length: May 2020 - Ongoing **Project Summary**: Killian Branding developed a Salesforce-based website for their client. They also helped them create a brand identity with consistent messaging across marketing collateral and iconography. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** EVP Sales, Spearhead.io - Industry: Information technology - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 25, 2021 **Feedback Summary**: By clearly defining their brand and value proposition, the client streamlined their sales process. They’ve kept Killian Branding on retainer for marketing because they develop unique content that increases their visibility. Killian Branding also monitors the site’s performance now that it’s live.   "“They’re able to take very technical and complex topics and package them in a way that everybody can understand.” " **BACKGROUND** Introduce your business and what you do there. I am the Enterprise VP of business development for Spearhead Consulting. We are an IT consulting and brokerage organization. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We have been in business for 12 years, but we scaled significantly three years ago. Due to our rapid growth, we didn’t have a consistent brand voice — each salesperson presented our business to their clients differently. On top of that, we didn’t have a direct-to-market or social media strategy. We enlisted Killian Branding to help us create a consistent brand identity. **SOLUTION** What was the scope of their involvement? The process began with an introductory call. Then they interviewed us and asked a million questions about our business. Once they understood the day-to-day of our business, they started working on ideation for our brand identity. They spent the first 4–5 months of our engagement working on developing generalized collateral and iconography. They also built a website and introduced us to SEO. The website was originally built on WordPress, but they developed it using Salesforce and have tied our platform directly to a Salesforce instance. This allows us to roll client and activity insights directly into our client discovery. Now we have them on a monthly retainer, and we use them as our marketing organization. They’re beginning to focus on social media. Every week, we meet with Killian Branding to discuss industry best practices, commentary, and thought leadership articles. They help us craft messages that ensure maximum touchpoints and visibility. All of the messages that they craft are unique and custom from our leadership team. They even help with weekly newsletter emails and have developed custom client presentations and things like that. What is the team composition? We work face-to-face with Bob (CEO) and Zack (Creative Director). I know there were people behind the scenes in creative roles for design and web development, but we didn’t work with them directly. How did you come to work with Killian Branding? We were already working with another agency, but they very rigid and old-school. We decided to start looking for a new partner.  I originally came across Killian Branding as a customer in my previous sales role, so I was already familiar with them. As we began our search, they were on the list of companies to consider. Killian Branding’s website and messaging was really unique. It was totally different than any other kind of traditional marketing firm that we came across and we decided to give them a shot. We set up a time to speak to Bob and he did a very good job of presenting his strategy and bringing the process to life. We also thought they would be more involved and in the trenches with us than a larger firm because they were a smaller and nimble organization. How much have you invested in them? I would estimate the cost to be roughly $150,000. What is the status of this engagement? The project started in May 2020, and it’s an ongoing engagement. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We rolled out our Salesforce platform in the past 60 days or so. They manage our Salesforce Einstein and will analyze the data for us, but we haven’t gone over that information yet. Right now, we’re tracking how many users are visiting the site, what sections they’re trying to access, and what keywords they’re focused on. We're also email prospecting which came through some of the marketing material that was generated. Since the brand went live, our national sales team has been relieved to be able to comfortably present about our organization and our capabilities. With more consistent messaging, we’ve cut down the time it takes to explain our business to customers. It used to take 2–3 calls for potential clients to become comfortable with our value proposition, but now we can just send a document to explain who we are and how we can help them. How did Killian Branding perform from a project management standpoint? They never skipped a beat. If anything, we were the ones that weren’t always prepared. They were on top of everything and they never missed a deadline. What did you find most impressive about them? We know that our industry isn’t very exciting, but they have managed to make our brand playful, engaging, and memorable. They were able to learn about our company and our industry just by asking questions and listening to us. We always feel like our meetings were productive and were never a waste of time. We have an hour-long weekly call on Friday, and they always come prepared. They’re able to take very technical and complex topics and package them in a way that everybody can understand. Are there any areas they could improve? Initially, they weren’t experts in building an analytics platform using Salesforce. However, they were able to scale quickly. They could sharpen their expertise in that area and offer  Salesforce as one of their predominant CRM packages. Do you have any advice for potential customers? New clients will get the most out of the engagement if they can articulate what they do and who their target market is. If they have that as a starting point, they can cut down on time spent on scoping the project. They should have internal conversations about what they want to achieve before engaging with Killian Branding. Otherwise, they may spend 3–4 calls debating internally. --- #### Web & Marketing Materials Design for Logistics Company **The Project** - Services: Branding, Content Marketing, Web Design - Project size: $50,000 to $199,999 - Project length: May 2020 - Ongoing **Project Summary**: Killian Branding is creating new marketing materials and a WordPress website. To get a better understanding of their goals, they interviewed an internal team and presented several designs for them to review. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Co-Founder & VP, The Block Logistics, LLC - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 18, 2021 **Feedback Summary**: Killian Branding has delivered letterheads, business cards, and presentation decks. They’ve met all of their deliverables and have completed each task on time. As a result, the client is very happy with their work and plans to expand their partnership to include SMM and digital marketing services. "“They follow up with us regularly which helps move the project forward." " **BACKGROUND** Introduce your business and what you do there. I’m the co-founder and VP of operation at The Block Logistics, LLC, an international freight forwarder. We do import and export via air and ocean shipping for customers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We acquired a small company and expanded their business. We brought on Killian Branding to develop marketing materials and create a website. **SOLUTION** What was the scope of their involvement? We created an internal team to work with Killian Branding. To better understand our business, they solicited our views and opinions. From there, they created some website designs for my partner and me to review. Then they took our opinions into account and refined their designs. They delivered letterhead, business cards, and a presentation deck. Then they developed a WordPress website. We plan to continue working with them on social media and digital marketing. What is the team composition? We worked Bob (Chief Creative Officer) and Zack (Creative Director). How did you come to work with Killian Branding? Initially, we were working with another company, but they were pretty limited in what they could do. I was familiar with Killian Branding because I worked with them at a previous company. I reached out to Bob and we met over Zoom. Then he presented a proposal for us and we decided to work with them. How much have you invested with them? The initial proposal projected our project cost to be was about $8,500. What is the status of this engagement? We started working with them in May 2020 and our partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We’re very satisfied with their work and how they represent our company. How did Killian Branding perform from a project management standpoint? At the beginning of the project, we set expectations and discussed deadlines. Killian Branding met all of our requirements and delivered on time. We typically communicate through email, calls, and video conferencing. I like that we can meet with them directly, even if it’s virtually.   What did you find most impressive about them? They follow up with us regularly which helps move the project forward. Are there any areas they could improve? I can’t think of anything they could improve on. Do you have any advice for potential customers? They follow an effective process, but you need to be committed to the project as well to complete the project on time. --- #### Advertising & Digital Strategy for Union Workers Nonprofit **The Project** - Services: Advertising, Digital Strategy, Social Media Marketing - Project size: $200,000 to $999,999 - Project length: Jan. 2019 - Ongoing **Project Summary**: Killian Branding manages advertising efforts across traditional and digital channels. The team handles the overall plan for Facebook, radio, and TV advertising, as well as Google AdWords. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP, I Want Smart - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 27, 2021 **Feedback Summary**: Killian Branding’s efforts have resulted in a 60% increase in the website click-through rate (CTR), and they've worked within the allotted budget. The team’s ability to manage strict deadlines, strong industry expertise, and commitment to continuous improvement have been particularly valuable. ""They know what they’re doing." " **BACKGROUND** Introduce your business and what you do there. We’re a nonprofit organization that advocates for union workers, specifically sheet metal workers. We have a program called the I Want Smart program, which offers rebates to homeowners for getting HVAC work done by union companies. I’m the administrator of that program. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We were looking for a professional firm that could manage our strict timelines and manage the process of our marketing needs from top to bottom. **SOLUTION** What was the scope of their involvement? Killian Branding came up with a comprehensive plan for our advertising. They put out ideas about how we should approach internet advertising and marketing and how to do traditional advertising, including billboards and commercials. They’re working on social media, specifically Facebook, advertising, as well as Google AdWords. The team has produced commercials for us that run on radio and TV, and they’ve done print work as well. What is the team composition? Zack (Creative Director) is our project manager, and we’re also in touch with Bob (CEO). How did you come to work with Killian Branding? We put together an RFP and distributed it out. We did a big cross-section of companies across the country, and Killian Branding put together a proposal that stood out. How much have you invested with them? We’ve spent about $750,000. What is the status of this engagement? We began working with them in January 2019, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Killian Branding has increased our website click-through rate (CTR) by 60% this year. We gave them a budget, and they were able to work within that budget and grow our advertising marketing presence year-over-year (YoY) by a good percentage. How did Killian Branding perform from a project management standpoint? Their project management is solid. The team is very responsive, and when we have a strict deadline, they meet it. They’ve come through every time in emergencies. What did you find most impressive about them? They know what they’re doing. They’ve been doing this for a long time, so they know how this market works. Killian Branding also makes sure that what they’re doing is working, so they’re constantly reviewing their marketing strategies to make sure that they’re producing the numbers we want.  They don’t just create something and leave it be; they’re constantly monitoring what’s working and what isn’t and coming up with things that work better. Are there any areas they could improve? No, not that I can think of. They’re very good. Do you have any advice for potential customers? Trust Killian Branding’s experience and let them guide your marketing strategy. --- #### Marketing Strategy & Web Dev for IT Consulting Company **The Project** - Services: Advertising, Other Digital Marketing, Web Development - Project size: $50,000 to $199,999 - Project length: May 2020 - Ongoing **Project Summary**: Killian Branding developed a Salesforce-based website for their client. They also helped them create a brand identity with consistent messaging across marketing collateral and iconography. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** EVP Sales, Spearhead.io - Industry: Information technology - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 25, 2021 **Feedback Summary**: By clearly defining their brand and value proposition, the client streamlined their sales process. They’ve kept Killian Branding on retainer for marketing because they develop unique content that increases their visibility. Killian Branding also monitors the site’s performance now that it’s live.   "“They’re able to take very technical and complex topics and package them in a way that everybody can understand.” " **BACKGROUND** Introduce your business and what you do there. I am the Enterprise VP of business development for Spearhead Consulting. We are an IT consulting and brokerage organization. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We have been in business for 12 years, but we scaled significantly three years ago. Due to our rapid growth, we didn’t have a consistent brand voice — each salesperson presented our business to their clients differently. On top of that, we didn’t have a direct-to-market or social media strategy. We enlisted Killian Branding to help us create a consistent brand identity. **SOLUTION** What was the scope of their involvement? The process began with an introductory call. Then they interviewed us and asked a million questions about our business. Once they understood the day-to-day of our business, they started working on ideation for our brand identity. They spent the first 4–5 months of our engagement working on developing generalized collateral and iconography. They also built a website and introduced us to SEO. The website was originally built on WordPress, but they developed it using Salesforce and have tied our platform directly to a Salesforce instance. This allows us to roll client and activity insights directly into our client discovery. Now we have them on a monthly retainer, and we use them as our marketing organization. They’re beginning to focus on social media. Every week, we meet with Killian Branding to discuss industry best practices, commentary, and thought leadership articles. They help us craft messages that ensure maximum touchpoints and visibility. All of the messages that they craft are unique and custom from our leadership team. They even help with weekly newsletter emails and have developed custom client presentations and things like that. What is the team composition? We work face-to-face with Bob (CEO) and Zack (Creative Director). I know there were people behind the scenes in creative roles for design and web development, but we didn’t work with them directly. How did you come to work with Killian Branding? We were already working with another agency, but they very rigid and old-school. We decided to start looking for a new partner.  I originally came across Killian Branding as a customer in my previous sales role, so I was already familiar with them. As we began our search, they were on the list of companies to consider. Killian Branding’s website and messaging was really unique. It was totally different than any other kind of traditional marketing firm that we came across and we decided to give them a shot. We set up a time to speak to Bob and he did a very good job of presenting his strategy and bringing the process to life. We also thought they would be more involved and in the trenches with us than a larger firm because they were a smaller and nimble organization. How much have you invested in them? I would estimate the cost to be roughly $150,000. What is the status of this engagement? The project started in May 2020, and it’s an ongoing engagement. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We rolled out our Salesforce platform in the past 60 days or so. They manage our Salesforce Einstein and will analyze the data for us, but we haven’t gone over that information yet. Right now, we’re tracking how many users are visiting the site, what sections they’re trying to access, and what keywords they’re focused on. We're also email prospecting which came through some of the marketing material that was generated. Since the brand went live, our national sales team has been relieved to be able to comfortably present about our organization and our capabilities. With more consistent messaging, we’ve cut down the time it takes to explain our business to customers. It used to take 2–3 calls for potential clients to become comfortable with our value proposition, but now we can just send a document to explain who we are and how we can help them. How did Killian Branding perform from a project management standpoint? They never skipped a beat. If anything, we were the ones that weren’t always prepared. They were on top of everything and they never missed a deadline. What did you find most impressive about them? We know that our industry isn’t very exciting, but they have managed to make our brand playful, engaging, and memorable. They were able to learn about our company and our industry just by asking questions and listening to us. We always feel like our meetings were productive and were never a waste of time. We have an hour-long weekly call on Friday, and they always come prepared. They’re able to take very technical and complex topics and package them in a way that everybody can understand. Are there any areas they could improve? Initially, they weren’t experts in building an analytics platform using Salesforce. However, they were able to scale quickly. They could sharpen their expertise in that area and offer  Salesforce as one of their predominant CRM packages. Do you have any advice for potential customers? New clients will get the most out of the engagement if they can articulate what they do and who their target market is. If they have that as a starting point, they can cut down on time spent on scoping the project. They should have internal conversations about what they want to achieve before engaging with Killian Branding. Otherwise, they may spend 3–4 calls debating internally. --- #### Branding & Web Dev for IT Mobile Firm **The Project** - Services: Branding, Web Development - Project size: $50,000 to $199,999 - Project length: Jan. 2020 - Ongoing **Project Summary**: Killian Branding helped a small telecom business refine their brand. They built a polished website on Salesforce, updating the content to differentiate the brand from their competitors and attract customers. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Spearhead Mobility - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 22, 2021 **Feedback Summary**: It’s clear that Killian Branding is an expert in their field. They’ve leveraged their inexperience in the telecom space to think outside of the box, and internal leadership and customers have responded positively to the new company image. They now continue to execute digital marketing activities.  "“They really press us to think differently about our creatives so that we’re distinct from our competitors.” " **BACKGROUND** Introduce your business and what you do there. I’m the president and COO of Spearhead. Our company consists of three business units: two are telecom brokerage IT consulting firms and the third is Spearhead Mobility, which is a wireless authorized retailer for AT&T. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We’ve been very successful with our external communications to our existing customers, but we didn’t feel that we had a good handle when communicating our brand to the market. We wanted to be seen as thought leaders in our space.  To do that, we decided to bring in experts who could interview us to help us understand our brand attributes and desires before coming back with creative brand ideas that would resonate with our market.  **SOLUTION** What was the scope of their involvement?  Killian Branding has helped us define our brand and bring it to life. We wanted a brand that would attract more customers and turn heads with our telecom brokerage IT consulting business. That initial goal has led to a lot of offshoots, from the brand itself to rebuilding our website in a way that would better differentiate our offerings. The latter was a Salesforce site that came with a lot of analytics around site hits, user sessions, and more. They advised us on a new URL, which we then acquired and rebranded. Having a new brand and website became a catalyst for our marketing. They now use blog posts on LinkedIn to cater to our business environment. Their team has also created collateral for our business development staff that’s more professional and in-line with our branding. Like the website, these materials help us communicate how we can best serve our customers. What is the team composition?  I work with Bob (Principal) who is a brand Mecca. He’s the thought leader whereas Zack (Creative Director) does the creative execution. Zach brings our efforts to life in a creative way or what I call “putting lipstick on it,” and I’m very impressed with his work. How did you come to work with Killian Branding? A family friend referred us to Bob. At the time, we were considering another branding company within the telecom space, but I’m so glad that we decided to go with Bob instead. Not only did he blow us away with his knowledge of the industry, but he also brought a fresh perspective to the table since he hadn’t worked in our field before. He did an analysis of all of our competitors and worked hard to really differentiate us from the crowd. How much have you invested with them? We’ve invested north of $100,000. What is the status of this engagement? We started around January 2020, and the partnership is still ongoing. We’ve moved from a project-based contract to having them on full retainer for all of our marketing work. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve had a couple of key milestones for our projects, including speed to market, buy-in around our business and telecom space, and customer and internal response. To the last point, the response to our work has been fantastic. We had a call with our employees yesterday to collect feedback, and they’ve reported that they believe we have a great strategy around marketing our brand to attract more customers.   The bigger impact for me is that this branding process has allowed us to really mature. Our professionalism is so much greater, and I’m really excited for the next phase. We’re going to activate our brand, attract new customers with our brand message, and invest in more digital marketing efforts (e.g., SEO, blogs, videos). Once those are live, we can start tracking hard targets like customer sign-ons. How did Killian Branding perform from a project management standpoint? They’re exceptional. We have a call every Friday at 1 p.m. where we review the timelines and open projects. It’s almost as if they’re managing us. Rather than waiting for us to ask for their deliverables, Killian Branding stays ahead and even reminds us about the action items that we need to get done. We use Box and Microsoft Teams to collaborate. They’ll create materials such as one-pagers and brochures and put them in Box so that our team can go in at any time and grab them for customers.  What did you find most impressive about them? Killian Branding’s creative expertise is second to none. They really press us to think differently about our creatives so that we’re distinct from our competitors. In the beginning, they came to us with an idea to trademark our business as “telecom and IT wisdom.” We thought the word “wisdom” was corny at first, but now it’s one of our pillars. I look at wisdom as bringing experience and knowledge together, and that’s what we have — we deliver wisdom around the telecom space to our customers. They also helped us navigate an exercise with another company to identify our core values. That company interviewed Bob and Zack as well as all of our executives, and they proved to be invaluable there. Are there any areas they could improve? No, nothing on their side. Most of the challenges come from us not being as responsive as they are. It’s just because we’re a smaller company that’s growing into a medium-sized company.  Do you have any advice for potential customers? The biggest thing is to listen. We all think we’re marketing experts until we dig into the work and realize we aren’t. Unless you’re a marketing guru, it’s not enough just to have opinions on marketing.  Let Killian Branding go through their process: they need to do interviews to understand what you’re looking for, evaluate your niche market, and come back with recommendations before you get into an internal debate. They have a lot of experience in branding and are happy to make tweaks. --- #### Branding & Messaging for Truck Driver Engagement Company **The Project** - Services: Advertising, Branding, Market Research - Project size: $10,000 to $49,999 - Project length: Aug. 2020 - Jan. 2021 **Project Summary**: Killian Branding provided branding and market messaging services to a truck driver engagement company. They did market research and analysis to understand the competition and potential obstacles. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Truck Driver Engagement Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 20, 2021 **Feedback Summary**: Killian Branding executed the project to the client’s satisfaction. When the scope of the project changed, the team pivoted seamlessly. They demonstrated strong project management capabilities. "“They were creative and honest.” " **BACKGROUND** Introduce your business and what you do there. I’m the CEO of a company that helps trucking companies retain more of their drivers through a combination of products. These products revolve around surveys and feedback as well as recognition and awards. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? I’ve engaged Killian Branding while working for three different companies. Each time I engaged them, my biggest interests were branding and market messaging. **SOLUTION** What was the scope of their involvement? Killian Branding did extensive market research to understand the market conditions and obstacles. They did market and competitor analysis.  The scope of the project changed midstream because my company was purchased, so the project shifted from a rebrand to a branding into an existing brand. Killian did very well with the scope change. What is the team composition? We worked with about 3–4 people from Killian’s team. We coordinated the majority of the work through Bob (Chief Creative Officer), and he brought in team members depending on the scope of the work. How did you come to work with Killian Branding? I found Killian 15 years ago. I was working for another company that had a naming and branding issue. At that time, it was fairly uncommon for an agency to be focused specifically on naming and branding. How much have you invested with them? We’ve spent $10,000–$25,000. What is the status of this engagement? Our most recent project together ran from August 2020–January 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The project was done well. When the scope changed, Killian pivoted really well. How did Killian Branding perform from a project management standpoint? They provided high-quality project management. We communicated through scheduled calls. What did you find most impressive about them? They were creative and honest. Are there any areas they could improve? I don’t have any suggestions. Any advice for potential customers? The more transparent you are with Killian, the better results you’ll get. --- #### Web Development & Branding for Startup Real Estate Company **The Project** - Services: Branding, Web Development - Project size: $10,000 to $49,999 - Project length: Oct. 2018 - Ongoing **Project Summary**: To create a brand identity for their client, Killian Branding designed a logo, business cards, email signatures, and letterheads. They also built a website and continue to provide maintenance support. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Administrative Assistant, Real Estate Firm - Industry: Real estate - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 19, 2021 **Feedback Summary**: Killian Branding delivered a quality website and attractive logo. Their team listened to the client’s needs and provided creative solutions. As they continue to work together, they remain responsive and easy to work with. "“We could tell that they did their research about our company because they came prepared with effective ideas.” " **BACKGROUND** Introduce your business and what you do there. I'm the administrative assistant to the CEO of a commercial estate investment company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We’re a brand-new business, so Killian Branding helped us create a logo and brand identity. We also used them for web development and maintenance.   **SOLUTION** What was the scope of their involvement? Once we created a logo and brand identity, they designed our marketing collateral, such as our business cards, email signatures, and letterhead. They built our website from scratch. The platform includes a page about the company and another with an overview of the team. Since development was completed, they’ve continued to provide ongoing support and maintenance. What is the team composition? We worked with Bob (Chief Creative Officer) and Zack (Creative Director). How did you come to work with Killian Branding? I conducted a Google search to find local branding companies. I found five companies that had good reviews, were highly rated, and had impressive portfolios on their website. After receiving quotes from each company, Killian Branding did the best job presenting a plan for us. They were also very affordable compared to some of the other companies we considered. How much have you invested with them? We’ve spent about $15,000. What is the status of this engagement? We started working with them in October 2018 and our partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Their services have definitely had a positive impact on our business. When we started, we didn’t have any marketing materials. Now that we have our logo and website, we get a lot of compliments on them. How did Killian Branding perform from a project management standpoint? Bob is great to work with. He listened to what we were looking for and took feedback when we suggested changes. I still talk to Zack when we need to update our website, and he always implements those changes quickly. They’re both super responsive when I reach out to them. Overall, it was a great experience. In addition to being good at their jobs, they were nice and easy to work with. What did you find most impressive about them? They knew a lot about our business and industry. When we first got together with them, they put together a nice PowerPoint of the things they’ve done in the past and what they thought could work for us. We could tell that they did their research about our company because they came prepared with effective ideas. They asked a lot of good questions on our first call. Are there any areas they could improve? No, they were the perfect partner for us. Do you have any advice for potential customers? New clients should overcommunicate what they’re looking for. Using that information, they suggest several options while considering and accommodating our ideas. --- #### Branding Services for Nonprofit Advocacy Group **The Project** - Services: Branding - Project size: Confidential - Project length: Mar. - Jan. 2000 **Project Summary**: Killian Branding provided branding services for a nonprofit advocacy group. They designed a logo and developed marketing materials for the client.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, Child's Voice - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 14, 2021 **Feedback Summary**: The logo stood the test of time, as the client has been using it for 20 years. The logo expressed the brand's mission and philosophy, and gained recognizability through the years. The client reports Killian Branding was organized and consistent with their high-quality work.  ""Killian Branding was reliable, came in organized and always consistent in the high quality of work they did." " **BACKGROUND** Please describe your company and your position there. I am the Executive Director of Child's Voice. Our mission is to empower children with hearing loss to be successful in all educational and social settings by optimizing their listening, speaking, and academic skills. We provides services being at birth through age 8. We provide support for our graduates in their mainstream schools. Our students wear hearing aids and/or cochlear implants. All use spoken language. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Killian Branding? It was time for new branding. Killian designed a new logo and marketing materials. They created the unique look for Child's Voice. What were your goals for this project? We needed to update our original design from when the program was just opened. We needed to be child/family friendly. Great and happy successes happen at Child's Voice. We needed that bring that to life. Young children learning to listen and speak takes hard work on everyone's part. We wanted to celebrate the children's successes. **SOLUTION** How did you select Killian Branding? We interviewed several vendors for this job. Killian came in ready to go. They did their research and captured exactly what we needed--and then some. The creative design of their team and ease of communication made the number one pick. Describe the scope of their work in detail. Child's Voice has had this brand Killian designed for many years. It has the test of time. They were able to incorporate the smiles of the students and the devices they use right within our name. We use this brand of 'smiley' across all our marketing materials. When you see it at conferences or on merchandise you know it's Child's Voice. What was the team composition? There were several people involved in the branding design. They came and presented three layouts. They walked through each and described why they designed what they did. Our final decision was the right one and we knew it at the exact moment we saw it. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The unveiling of the brand was a huge success. We have taken a component of the brand and continue to use it in all our marketing. Staff and family members take the brand when they travel. We have our brand across the world. How effective was the workflow between your team and theirs? This project was completed many years ago. Nothing remarkable stands out. The team was outstanding. What did you find most impressive about this company? The quality of its work. And impressed it is still around. Companies come and go but Killian Branding was reliable, came in organized and always consistent in the high quality of work they did. The ease of communication and their responsiveness is commendable. Are there any areas for improvement? We need to go back to them and expand our 'tag' line. A bit of explanation is required. --- #### Branding for Members Only Club **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: Oct. 2018 - Ongoing **Project Summary**: Killian Branding manages branding for a private membership club, making it more cohesive. They’ve provided numerous services, including refining the logo, updating the website, and posting Instagram stories. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** General Manager, Private Membership Club - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 7, 2019 **Feedback Summary**: Killian Branding provides high-quality services and is incredibly organized. They hold weekly meetings to review project progress and next steps. Their communication could’ve been a bit clearer at the beginning of the engagement, but it’s improved since then.  "“The turnaround time for most tasks has been less than 24 hours; they’re that prompt.” " **BACKGROUND** Introduce your business and what you do there. I’m the general manager of a private membership club with a small plate restaurant. We serve upscale cocktails, boast an extensive whiskey list, and have a talented chef. I handle all the administrative tasks, including social media, marketing, and payroll. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We needed a partner to help us with branding, especially on social media. **SOLUTION** What was the scope of their involvement? Killian Branding has helped us with various projects, including internal branding like our messaging and core beliefs. They created a tagline for our business—which they trademarked—and unified all our different documents, such as our house rules, membership guidelines, and dress code. We clarified our mission statement and company vision, identifying our desired position in the market and brand voice. We already had a logo, but they refined it by making it black and gold. For our Facebook page, they created a short 30-second slideshow, and they’ve also worked on our Instagram stories. All the posts are consistent across their look and feel, which is typically gold text on a black background. They haven’t helped with content creation yet since most of that is done in-house, but they help disseminate it. A different company built our website, but Killian Branding revamped it and made it look cleaner. They also set up automated emails to our customer base. How did you come to work with Killian Branding? We found out about them through the owner’s daughter, who has a nationally-recognized restaurant. How much have you invested with them? We’ve spent about $18,000.  What is the status of this engagement? We began working together in October 2018, and the partnership is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They track certain metrics and provide a monthly report to show progress and improvement. How did Killian Branding perform from a project management standpoint? We have weekly calls that last about 45 minutes each. They send the meeting agenda beforehand, and we can give feedback right away. What did you find most impressive about them? They’re incredibly organized and process driven. They think we have a great brand, and they always seem to have someone who can work on any request right away. The turnaround time for most tasks has been less than 24 hours; they’re that prompt. Are there any areas they could improve? In the first month of our engagement, they didn’t produce much information or many documents. We now know it’s because they were doing things like trademark approval, but they could’ve done a better job communicating what they were working on. --- #### Branding for Fast Food Restaurant Group **The Project** - Services: Branding - Project size: Confidential - Project length: Jan. 2017 - Ongoing **Project Summary**: Killian Branding was responsible for the branding of a new healthy, fast food restaurant. They created a positioning statement and additionally determined the target customer for long-term success. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Boga Superfoods - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 17, 2018 **Feedback Summary**: The work performed thus far has been excellent. Even though the team is across the globe, they’re consistent and reliable. They have a good sense of judgement, and present their work on time and in an organized fashion. ""Killian Branding approached our brand with common sense and Midwestern values." " **BACKGROUND** Introduce your business and what you do there. I’m the owner of a new restaurant concept in Saudi Arabia, which sells healthy meals in a casual fast food setting; things like sandwiches, salads, and juices. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding. We needed help to figure out our branding. More specifically, we wanted to determine the personality of our brand, what we're about, and who our target customer is. **SOLUTION** What was the scope of their involvement? We’re in the first stage of the process. They produced for us a positioning statement and established our brand. They also worked with us on determining what type of customer we needed to attract. Our customers include typical healthy customers and someone that’s a little bit overweight and looking to eat healthy. However, they found our target customer was neither of these and was someone who more typically eats a Quarter Pounder with a Diet Coke. This type of customer needs to be satisfied and he’s not willing to give up taste to be healthy. Their team identified that if we could get this type of customer in our restaurants, we would be successful. In stage 2, they’ll produce marketing materials and determine the points of contact for our target customer. What is the team composition? I worked with Bob [CEO, Killian Branding] and two of his assistants. How did you come to work with Killian Branding? I looked for marketing agencies through the U.S. and found the teams on the East Coast were very slick, and the teams on the West Team coast were more relaxed and free-spirited. When I met with Killian, they had good, Midwestern values that made sense. I appreciated their approach and came to the conclusion that I should work with them because of that. They have common sense and a value system that I could understand, and I thought people could understand. What is the status of this engagement? We began working together in 2017 and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? While we don’t have any measureable statistics yet, we will further down the road. However, we’re very satisfied with the work so far. I’ve worked with many international brands, marketing companies, and they didn’t even come close to them. The deliverables will be available in the middle of 2020. We’re about 5 years out. How did Killian Branding perform from a project management standpoint? They’re excellent. Overall, they have a very good approach and bring together all the pieces and present them in an organized manner, even though they’re 10,000 miles away. Are there any areas they could improve? No, I’m dedicated to working with their team and believe in them 100%. --- #### Branding Materials for Event Catering Company **The Project** - Project size: $50,000 to $199,999 - Project length: Jan. 2005 - Ongoing **Project Summary**: Since the start of their company, the client has used Killian Branding to design print ads, brochures, and other marketing materials. Their most recent project is an updated website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, FIG Catering - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 17, 2017 **Feedback Summary**: The design work that Killian Branding produces has made the client’s brand more cohesive and client-focused. ""Killian Branding has put original thought and ideas into our product's execution." " **BACKGROUND** Introduce your business and what you do there. We are a small catering company for weddings and corporate events. We have been in business for 10 years. I am the owner of the company and the pastry-chef manager.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? Our website was old and needed an update. **SOLUTION** What was the scope of their involvement? Killian Branding has been working with us since the start of the company, designing print brochures and ads. Killian Branding created a multipage brochure in a modular fashion, allowing us to take out and add pages as needed. It worked well from a printing-cost perspective. It also allowed us to target different audiences using the same piece, rather than having a different brochure for every section of our business. When we first started out, we were new and offered everything, from events to drop-off catering, cooked meals, and classes. There was a separate page for each of those, so, if we decided to no longer offer a particular service, we were able to do it without remaking the whole printed piece. Killian Branding helped us develop that strategy and designed the material. Most recently, we've used them to redesign our website from the ground up. Killian Branding updated it according to how our business has changed over the last 12 years—what services we've taken out, which ones we're trying to grow. They’ve made the site more client-focused. How did you come to work with Killian Branding? I had mostly worked with individuals before finding Killian Branding. They were the first agency we've used which had everything under one roof in terms of copywriting, design and strategy. I found Killian Branding through the friend of a friend. We met with Killian Branding's team and principal and decided that they were a good fit. How much have you invested with Killian Branding? Our projects with Killian Branding have ranged from individual ads to larger scopes, like the website redesign. An average project costs around $5,000. What is the status of this engagement? We started working with Killian Branding at the beginning of 2005, even before our business was started. We have an ongoing relationship. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? We have kept our own metrics using Google Analytics. We're getting many more form submissions on the website, which is great. It's up to us to convert them into actual events, but getting more traffic is great. How did Killian Branding perform from a project management standpoint? Killian Branding's owner has been my main point of contact. For small updates, I can also reach another manager and get responses right away. What did you find most impressive about Killian Branding? The overall focus on our brand involved cohesive thought around what we were trying to offer, rather than on making it look pretty. Killian Branding stuck to the same branding for all our material, helping make it more cohesive. Are there any areas Killian Branding could improve? Not that I can think of. --- #### Rebranding for Non-Union Theater Company **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: Feb. 2016 - Ongoing **Project Summary**: Killian Branding spearheaded the complete overhaul of the client’s brand through a new website, logo, messaging, and mission statement. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Board Member, Theater Company - Industry: Arts, entertainment & music - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 11, 2017 **Feedback Summary**: Killian Branding is committed to the organization’s goals and does well with accommodating to any changing needs or challenges. ""Killian Branding has been fantastic. They're very organized and have held us accountable." " **BACKGROUND** Introduce your business and what you do there. I am a board member of a Chicago-based non-union theater company. We have been around for 10 years, producing theater shows for events and children. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We needed to have an organization rebranding. The website was severely outdated, our branding was unclear, and we needed some help with a complete overhaul. **SOLUTION** What was the scope of their involvement? When we initially reached out to Killian Branding, we discussed the rebranding of our organization, with an understanding that the project would be presented to our board of directors for approval. Killian Branding attended one of our board meetings and presented what they thought we needed, which was a huge help in getting the project greenlit. The work included a new logo, new messaging, a new website, and a new mission statement. How did you come to work with Killian Branding? We approached a total of 4 candidates in order to obtain proposals from each business and give our board of directors an idea of the variety of quotes and offerings. We inevitably chose Killian Branding. How much have you invested with Killian Branding? The cost of Killian Branding's work will end up being between $30,000 and $40,000. What is the status of this engagement? We started working with Killian Branding around February 2016. The first proposal meeting took place in January of that year. We are still working with Killian Branding on designing our new website. During my time as a board member, we haven't worked with any branding companies other than Killian Branding. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? It's a bit hard to measure results this early in the game, given that we've just launched our new look in terms of a logo. Also, the new site isn't live yet. We also haven't incorporated our social media threads into the branding effort. In terms of board response, we have found the logo to be much more professional. We’re excited with our new direction. We're optimistic about Killian Branding's work and its impact on our current and new members.  How did Killian Branding perform from a project management standpoint? Killian Branding has been fantastic. They're very organized and have held us accountable. One of our struggles came from being a board trying to run a company. Everyone has a second job and other time commitments. Because of this, there have been times when we passed certain feedback deadlines set by Killian Branding. They have been great at working with us and understanding our challenges. Because we're a theater company, we also didn't have a huge budget, so we needed to organize the entire project in phases. Killian Branding was helpful in prioritizing tasks in a way which we could afford. What did you find most impressive about Killian Branding? Killian Branding is committed and invested in our organization, its work, and its goals. The very fact that Killian Branding's owner came to one of our meetings in order to present the proposal in person has shown real motivation and investment in what we're doing. For the last year, I feel that their investment in our success has remained strong. Are there any areas Killian Branding could improve? Not off the top of my head. --- #### Branding Strategy for Retail Furniture Business **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Jan. 2010 - Ongoing **Project Summary**: The client relied on Killian Branding to create a singular identity for their business through the creation of a tagline, logo, website, and other advertising tools. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** General Manager, EuroFurniture - Industry: Retail - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 4, 2017 **Feedback Summary**: Killian Branding creates an open and relaxed working environment that makes it easy for ideas to generate. They care about understanding the client’s business goals. ""With their logo and branding, Killian Branding brought us into the new millennium." " **BACKGROUND** Introduce your business and what you do there. ‎ I am the general manager of EuroFurniture. We are primarily a retail furniture business but we also service architects and interior designers. We have a brick-and-mortar facility in Chicago with a 40,000 square-foot showroom, as well as a website through which we service accounts throughout the US. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We were rebranding our main website, eurofurniture.com; our retail store European Furniture Warehouse; as well as the catalog business, European Furniture Importers. After the 2008 crash, we had pulled back on all of our advertising. After being in survival mode for a couple of years, we decided to bring in a branding agency for help. This is where Killian Branding came in. **SOLUTION** What was the scope of their involvement? Killian Branding came up with a new logo, a new tagline, and a new direction for our company. Their involvement allowed us to ramp up and restart our advertising. Killian Branding brought all of our companies under 1 umbrella, namely EuroFurniture, giving us a common voice and theme across all platforms. We mainly engage in Google pay-per-click ads, Facebook ads, and direct mail advertising. We also have a catalog which is distributed to trade clients. Killian Branding is in charge of putting that catalog together and organizing it. Anytime we need some creative work done, whether it's an online or printed banner, we go to Killian Branding. How did you come to work with Killian Branding? We interviewed several different firms for the rebranding process. We preferred dealing with a local agency in Chicago in order to have face-to-face meetings. We also wanted to work with a smaller agency instead of a large one that would assign us an intern or some sort of underling. We felt that our concerns wouldn't have been heard as clearly in that situation. With Killian Branding, our personalities matched. We sat down with their principal and some other people in the organization and were most comfortable. How much have you invested with Killian Branding? The cost can vary from 1 month to another, depending on what we're working on, so it's a hard question to answer. In 2016, we spent over $30,000 on Killian Branding's services. We have an hourly contract with Killian Branding.  What is the status of this engagement? We started working with Killian Branding around 2010 for our rebranding effort. Killian Branding continues to handle many of the creative aspects of our advertising. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? Our brand has become more cohesive with what we do. Our retail store used to be named European Furniture Warehouse, which gave it a connotation of being a discount place. In fact, we offer high-end, mostly Italian contemporary furniture. With their logo and branding, Killian Branding brought us into the new millennium. We went upmarket quite a bit as a result. Overall, I would say that we've had a successful partnership with Killian Branding. How did Killian Branding perform from a project management standpoint? Killian Branding performed excellently in this regard, offering good communication. Anytime we needed a project from them, Killian Branding delivered on time and on budget. What did you find most impressive about Killian Branding? We appreciated being able to reach Killian Branding's principal, as well as the open and relaxed atmosphere for brainstorming and bouncing ideas off of each other. Killian Branding made an effort to understand our business and goals instead of offering set solutions which are made to fit into whatever the customer wants to do. Are there any areas Killian Branding could improve? No agency can be everything to everyone, so Killian Branding should stick to what they know best. They've come to us with some other services like client management. We appreciated having new ideas brought to us, though. What tips or recommendations could you share that might increase the likelihood of success with Killian Branding? Clients should be open and honest regarding their expectations and needs, which will help everyone. --- #### Branding Plan for Manufacturing Company **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Sep. 2015 - Ongoing **Project Summary**: Killian Branding has helped the client to elevate their brand through updating their name, social media, email campaigns, and overall company vision. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** HR Director, sevenOKs Inc. - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 29, 2016 **Feedback Summary**: The team at Killian Branding has an expert at every level of the branding process. They know what to do and how to move their clients forward. ""I can say honestly that everything that Killian has done for us has been unbelievably above and beyond what we thought they would do." " **BACKGROUND** Introduce your business and what you do there. We are a manufacturer of soft-sided insulated cooler bags, primarily used in the food service industry. My role is human resources [HR] but I take on other special projects such as licensing and I've been working pretty closely with Killian. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Killian Branding? We acquired the business in 2010 and our name was TCB Manufacturing. Nobody knew what TCB meant or how that related to our products. It was outdated and irrelevant, our website was awful and we didn't have a brand message. We needed help to become more visible, more differentiated from our competitors, and more urgent to our prospects. **SOLUTION** What was the scope of their involvement? We also work with a lot of schools and startup companies and TCB Manufacturing meant nothing to anybody. We wanted to be updated, but we also wanted to show that we were still an American manufacturer who made quality products. Killian helped us come up with our whole branding scope of our name, our mission, and our vision. They still help us all the way across the board with social media, email campaigns, and just getting us up to date and relevant in 2016. We've become visible, differentiated, and urgent. How did you come to work with Killian Branding? Our continuous improvement director was the one who found Killian and made initial contact. We were looking at two companies initially. We were working with a local company that was doing website design for us. We found out that we needed to get to the root of the problem, which was that we needed to rebrand our entire company. We talked to a couple of different companies, and we found that Killian was small but very efficient and able to answer any question that we had. They were very quick with turnaround on anything that we asked. We just felt very comfortable with them, and we met their whole team. They came out to visit us here in La Porte, Indiana, and we just hit it off. They give us options and allow us to make decisions but steer us in the right direction and tell us what to lean towards. Ultimately, they are the experts and we look to them for their expertise. How much have you invested with Killian Branding? Over $50,000 and under $100,000 so far. What is the status of this engagement? We started with Killian in September/October 2015 and the work is ongoing. We rebranded and launched January 1st, 2016 and we became sevenOKs. We were on a tight deadline because we wanted to relaunch in January 2016 and we did. It was an unbelievably, almost impossible deadline that they hit. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? We had a poor social media presence before. No one was maintaining it. We had no real connection with any of our customers. We now have a social media presence. We have email campaigns and a measurable way to see what works and what doesn't work. We use marketing automation now. We reach out via email campaigns, Facebook, Twitter, and Instagram; we didn't have any of that before. Now that we have that, we can see what works, what doesn't work, and what customers' feedback is. We're getting forms filled out. We're starting to do e-commerce. There are lots of things that have been working and we're moving in the right direction. How did Killian Branding perform from a project management standpoint? They're experts. Bob Killian has the right people with him. Every different area that we work with, there's an expert in that area and they let you know what to do and how to move forward. It's been really great. What did you find most impressive about Killian Branding? I can say honestly that everything that Killian has done for us has been unbelievably above and beyond what we thought they would do. They're wonderful to work with. Are there any areas Killian Branding could improve? Not that I know of right now. --- #### Website Redesign Health Care Services Company **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Dec. 2014 - Feb. 2015 **Project Summary**: Killian Branding redesigned a data-heavy website to be intuitive and easy to understand for the average consumer. They also overhauled the brand messaging to focus on values rather than deliverables. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Vice President of Business Development at MPA Healthcare Solutions - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 1, 2015 **Feedback Summary**: In the limited site release, Killian delivered an improved bounce rate. The team has expertise in technical, creative, and strategic areas, a rare combination. Getting skill in so many areas from one firm made Killian Branding a powerful investment. ""They’re not just technology experts, they are also branding strategy experts."" **BACKGROUND** Please provide a description of your company.  My company is MPA Healthcare Solutions. We are a health care analytics firm, using data and analytics to improve the quality of health care across the country. What is your role and responsibilities? I’m the vice president of business development, so my job is to look at different ways we can take our set of skills and apply them to the various sectors of the health care sector. **OPPORTUNITY / CHALLENGE** What was your goal for working with Killian Branding? The work we do is very analytical, very data driven, and that’s not very inviting necessarily for the average client. So, the challenge we faced was how do you take something that can be very dry, and make it more accessible to our potential customer base? **SOLUTION** Please describe the scope of their work. Killian Branding did a complete overhaul of our website. They completely changed the look, the dynamic, even the feel of it, so that it would be more welcoming, easier to navigate and, frankly, easier to understand. Beyond that, more than just doing the technical piece, they also helped us with our brand’s messaging strategy. They took our outreach efforts from a dry business proposition to a discussion of values. Not necessarily economic values, but human values that would go along with our brand. So, they brought in a more human element while emphasizing the values that would drive people toward us. What was your process for selecting Killian Branding with which to work? We used our network. I found Bob [Killian, CEO of Killian Branding] through a referral from a colleague who works at a hospital here in Illinois. We requested RFPs [request for proposals] from three companies, one company was a very technically proficient young company that could put together a website that would be very functionally appropriate. Another company had a seasoned team, and had developed a nice efficient process. However, Killian Branding offered expertise not only with the website, but also with branding and marketing strategy, and that made a huge difference in our project. Their combination of skills is really what distinguishes them from a lot of companies out there. Can you provide a ballpark dollar figure for the size of the work that they’ve done for you? It was in the $10,000 to $50,000 range. What was the timeline of the project? We engaged them initially in December [of 2014], shortly before the holiday. We agreed on a concept for the website and system requirements right before Christmas, and then they went to work through the month of January on actually building the site out. We had the beta site up in February [2015]. **RESULTS & FEEDBACK** Can you talk about the results of the project and how you feel they performed in terms of the quality of their work? Are there any statistics or metrics you can share? Our old site had a bounce rate of about 92 percent, which is about as bad as you can get. That dropped immediately. I have not checked it recently, but the last time I did check, it had dropped by half, and was continuing to trend down. Is there anything unique about them that really makes Killian Branding stand out, compared to other companies? I’d go back to the fact that they are proficient on both sides of the marketing conversation. They’re not just technology experts, they are also branding strategy experts. It’s difficult to find both of those qualities in one firm, particularly for the size of project we were looking at. Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently? They exceeded my expectations because they were great at the branding and marketing side. I didn’t think we could get as much as we did, and all they did was make me want more. So, if anything my only wish is that the project was bigger so they could do even more for us. What advice would you give a future client of theirs? Sit down with them and talk about what you’re trying to do. Spend the time in explaining your business, your value proposition, and who your target is. They can take those ingredients and come up with something that you couldn’t have thought of on your own. It’s important to spend that time up front, to work on the concept, don’t rush to the design. Get them engaged in an understanding of what it is you’re trying to do, where you’re trying to go, and they can take it from there. --- #### Branding and Web Design, 55 Questions **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: **Project Summary**: Killiian Branding provided naming, brand strategy, video production, and web design services for a new consulting firm. Their work was based on – but different from –preliminary brand schematics. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, 55 Questions - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 26, 2015 **Feedback Summary**: Killian Branding’s work was very well received; the website was a particular success and their marketing videos were powerful. They delivered on time and within the budget. All in all, there were no issues to report: the team delivered exactly what was asked of them. They were worth the investment ""Do you want a $1,500 brand or do you want a brand that looks really good?" " **BACKGROUND** Please provide a description of your company.  My company’s name is 55 Questions, we're a management consulting firm. What are your role and responsibilities? I founded 55 Questions to work with mid-market, privately held CEOs and their management teams to help them do things that they don’t like doing on their own, like holding good meetings, being effective, being honest, being accountable and growing their business in a way that’s repeatable. **OPPORTUNITY / CHALLENGE** What was your goal in working with Killian Branding? I wasn’t really facing a business challenge in the classic sense. As a sole proprietorship, you need a certain amount of credibility for people even to think about talking to you. The things they look for are a website, a blog, LinkedIn, and all the basics. So, my challenge was establishing that kind of credibility so that people would see that I really have a company – that I really do what I say I do and maybe I would be worth talking with. **SOLUTION** Please describe the scope of their work. Killian Branding did the branding, named the company, and did the Web design. While I may have provided material that ended up being content, they took what I gave them and made it real. What was your process for selecting Killian Branding with which to work? When I started 55 Questions, I ran a peer group, and as part of running this peer group, I had speakers every month. One of my speakers was a good friend of the owner of Killian Branding. He had spoken to my group and suggested that Killian Branding might speak to my group about marketing communications. In my past life, I was head of marketing for McDonalds in the United States, so I knew a little bit about marketing and a little bit about the value of marketing tools. In time, I developed a relationship with Killian Branding, so when the time came that I decided to start my own business, there was no selection process. I went directly to Killian Branding.  Can you provide a ballpark dollar figure for the size of the work that they’ve done for you? I’ve probably spent around $30,000 working with Killian Branding. Can you talk about the timeline of the project, such as when it started, and when it was complete? It was about a four-month process, maybe five at most. Literally, we sat down and did a brain dump. I brought my materials, and we talked about what I do and how I do it. Killian Branding came back with a concept of work and an outline of costs, which we ultimately agreed on. **RESULTS & FEEDBACK** Can you talk about how they performed in terms of the quality of the work? The most surprising thing to me in the whole process was the development of the 14 or 15 videos on the website where their media team interviewed me about my work. The quality of those videos was fantastic. I think the work was very well done, and I’m very pleased with the website. I’ve never had anybody say anything negative about the site, and when I have sent people to it they have been very complimentary. When people are thinking about using Killian Branding, I send them to my website, and they come back and tell me how impressed they are with it. So, everything I’ve ever gotten was positive. Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently? There was nothing that I wasn’t happy and satisfied with in terms of what Killian Branding did. They came in on budget, and they came in on time. How often do you hear that anymore? They did what they said they were going to do, and they did it in a way they said they were going to do it. What advice would you give a future client of theirs? Don’t be shocked when you hear the number. Relax, take a deep breath, and realize you get what you pay for. Yes, you can get a website built somewhere for $1,500, and you’ll get a $1,500 website. Once you get past the sticker shock, look at what you’re trying to do, look at what you’re trying to communicate. Do you want a $1,500 brand or do you want a brand that looks really good? So, you get to decide: what do you want your brand to look like? Once you decide that you want your brand to look professional, then you have made the right decision. If you’re looking to build a website cheaply, go online. You’ll find plenty of amateurs out there who will do that for you.  --- #### Branding for Nonprofit Organization **The Project** - Services: Advertising, Branding, Logo - Project size: Confidential - Project length: Dec. 2022 - Nov. 2023 **Project Summary**: Killian Branding provided branding services for a nonprofit organization. They defined the company mission and vision, designed the logo and graphics, and managed the brand messaging and SMM. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Natural Refrigeration Foundation - Industry: Non-profit - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Dec 13, 2023 **Feedback Summary**: Killian Branding successfully met all of the client's marketing and branding expectations. They consistently delivered everything on time and were responsive to any requested changes. The team demonstrated clear and defined goals throughout the project. Their transparency was commendable. ""All our meetings were productive."" **BACKGROUND** Please describe your company and position.I am the President of Natural Refrigeration FoundationDescribe what your company does in a single sentence.The Natural Refrigeration Foundation, a 501 c (3) non-profit, education, research and training association dedicated to the natural refrigeration industry is the world’s leading resource for evidence-based science to support the most earth-friendly refrigerants, which will drastically reduce greenhouse gases. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Killian Branding to accomplish?The Foundation's name was legally changed to better reflect the mission of the organization in promoting all natural refrigerants. The name and organization required rebranding, brand standards creation, and mission and vision updatesThe logo also needed to be refreshedThe new name needed to be made more visible with social media advertising. **SOLUTION** How did you find Killian Branding?ReferralWhy did you select Killian Branding over others?Pricing fit our budgetGreat culture fitGood value for costClear proposalHow many teammates from Killian Branding were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Key deliverables were a revised mission, revised vision, new logo and graphics, new brand messaging, a complete brand standards manual and advertising including a google ads campaign **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We had direct response measures built into our social media messaging. Board review and feedback show that marketing and branding expectations for the organizational name change was met.Describe their project management. Did they deliver items on time? How did they respond to your needs?Promised delivery dates including proposal, draft work and completion of final deliverables were always met. Changes requested from draft reviews were made quickly and recommendations were made sometime resulting in reconsideration of the requested change.What was your primary form of communication with Killian Branding?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?All our meetings were productive. Proposals and scope were clear and defined, unambiguous.Are there any areas for improvement or something Killian Branding could have done differently?Nothing --- #### Brand Development for Collision Repair Company **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: July - Dec. 2014 **Project Summary**: A collision repair organization partnered with Killian Branding to help develop a new business name and branding strategy as the business began growing to multiple locations. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Collision Repair Company - Industry: Automotive - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Jan 25, 2021 **Feedback Summary**: Thanks to the marketing concepts and images created by the Killian Branding team, the company is now a national leader in their industry and can quickly set themselves apart in every new market they enter. The company appreciated the team's workflow that allowed the project to become such a success. ""I enjoyed the small organization "feel", the team has always been attentive to our requests." " **BACKGROUND** Please describe your company and your position there. We are a collision repair organization that started in Illinois and has grown to include 60 locations in 7 states throughout the US. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Killian Branding? In 2014, we hired Killian Branding to assist us in developing a new business name and branding strategy as we grew from 1 location to multiple locations throughout Chicagoland. What were your goals for this project? Our goal was to rebrand our organization with a name that embodied what our organizational goal and missions were and one that would stand the test of time and be applicable in all markets that we enter. **SOLUTION** How did you select Killian Branding? I was not involved in the selection process Describe the scope of their work in detail. Killian developed our company name, brand book, marketing collateral, flyers, business cards and a cape for children. What was the team composition? We worked with Bob Killian, Zack Dessent and Cat Novak. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The brand has grown throughout the US and has become a national leader in Collision Repair. We have utilized the marketing concepts and images created by Killian Branding to set ourselves apart and create brand awareness in each market we enter. How effective was the workflow between your team and theirs? Everything has been great What did you find most impressive about this company? I enjoyed the small organization "feel", the team has always been attentive to our requests. Are there any areas for improvement? none --- ## Portfolio & Awards ### Spearhead In the proces of rebranding this fast-growing, dynamic technology consulting firm, we dealt (of course) with the usual design issues, modernizing the logo, creating a breathrough website (see spearhead.io) – but we wanted above all to create a message that reflecs their unique approach that propels their extraordinary growth: they go far beyond the expected, usual "expertise."  Think about it. Every telecom and IT consultant offers you expertise. It's kinda the bare minimum for consideration. No, Spearhead, we decided exemplified telecom and IT wisdom. Not just knowing about SD-WAN or data center transformation or the ins and outs of hybrid clouds – the careful application of that expertise to the most appropriate solutions for a given client. Not just how to do it – how to wisely make choices, plan, procure and manage technology for a specific individual enterprise.  If your enterprise wants to control both your costs and your future, you should go immmediately to spearhead.io ### Revised logo A new logo designed to simplify the existing  mark to appeal to a new and younger demographic, while carefully and respectfully honoring the expectations of the billions (literally, billions) of fans of this beloved brand. ### W. B. Olson Construction An explainer video created for our client, using a "real people" approach (no narrator or actors) to build credibility for the claim that this beautiful building was built for millions of dollars less than first estimated thanks to a revolutionary new kind of partnership. WBO.com has more about this great firm, which has been a client of ours for more than 30 years. ### Renaming and rebranding From a one-location shop with a geographical limitation built into the name, to a thrivig chain of shops in multiple states! ### Partners Enterprise Capital A financial services firms with more than $11B in assets under management, PEC needed a rebranding, including a fresh logo and a new website (https://partnersenterprisecapital.com/) Our clean and contemporary design, using a penrose triangle and three-color palette, emphasized their 3D approach to management: a three dimensional partnership brings together capital, operating and investment management expertise to execute the long term strategy. The investment objective is to generate positive and durable operating cash flows over the long term for the capital partner. ### IwantSMART.com The very best, most professional, best trained, most ethical HVAC contractors formed an alliance that we have been privileged to represent. So do they appreciate our slick website? Our revised logo? Our energized social media campaigns? Our tv and radio spots? The imcreases in traffic and sales? Yes, we know they do. But. But they also express appreciate that we always meet every deadline, and never (ever) go one cent over budget. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_company_north_carolina_2022_award.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_radio_advertising_company_2024_award.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_ppc_company_telecommunications_united_states.svg) ### Industry Recognitions - MediaPost Speaker - Top 11 Naming Services of 2023 ## Packages ## Locations (2) ### Chicago, IL (Headquarters) - 73 West Monroe - Chicago, IL 60603 - United States - 2 - 5 employees - Phone: (312) 836-0050 ### Charlotte, NC - 227 W. 4th St. - Charlotte, NC 28202 - United States - 1 employees - Phone: 3123992894 ## Contact Killian Branding [Send a message](https://clutch.co/profile/killian-branding) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/killian-branding/) - [Facebook](https://www.facebook.com/killianbranding) - [X](https://twitter.com/KillianBranding) - [Instagram](https://www.instagram.com/killianbranding/)