Please describe the scope of their work.
Killian Branding did a complete overhaul of our website. They completely changed the look, the dynamic, even the feel of it, so that it would be more welcoming, easier to navigate and, frankly, easier to understand.
Beyond that, more than just doing the technical piece, they also helped us with our brand’s messaging strategy. They took our outreach efforts from a dry business proposition to a discussion of values. Not necessarily economic values, but human values that would go along with our brand. So, they brought in a more human element while emphasizing the values that would drive people toward us.
What was your process for selecting Killian Branding with which to work?
We used our network. I found Bob [Killian, CEO of Killian Branding] through a referral from a colleague who works at a hospital here in Illinois. We requested RFPs [request for proposals] from three companies, one company was a very technically proficient young company that could put together a website that would be very functionally appropriate. Another company had a seasoned team, and had developed a nice efficient process.
However, Killian Branding offered expertise not only with the website, but also with branding and marketing strategy, and that made a huge difference in our project. Their combination of skills is really what distinguishes them from a lot of companies out there.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
It was in the $10,000 to $50,000 range.
What was the timeline of the project?
We engaged them initially in December [of 2014], shortly before the holiday. We agreed on a concept for the website and system requirements right before Christmas, and then they went to work through the month of January on actually building the site out. We had the beta site up in February .