Email Marketing Services for Education Company
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Email Marketing
- Confidential
- June 2026 - Ongoing
- Quality
- 5.0
- Schedule
- 4.5
- Cost
- 5.0
- Willing to Refer
- 5.0
"What I've appreciated most is their ability to adapt as we expand into new markets."
- Education
- Brooklyn, New York
- 11-50 Employees
- Online Review
- Verified
Key Outreach provides email marketing services for an education company. The team builds targeted prospect lists, creates campaigns, manages outreach, follows up with interested prospects, and books meetings.
Key Outreach has booked 28 first meetings with new organizations, accounting for approximately 31% of the client's 91 new meetings. The team has been organized, responsive, and collaborative. They have taken the time to learn the client's platform and tailor messaging to each audience.
BACKGROUND
Introduce your business and what you do there.
I'm the VP of partnerships at Path, an education company. We offer an all-in-one platform with unlimited practice, full-length exams, and predictive scoring to help students and professionals prepare for K–12, college, and certification exams. We support schools and organizations in improving exam readiness and outcomes.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Key Outreach?
We needed help expanding our reach, connecting with the right decision-makers, and consistently generating qualified meetings that could turn into meaningful partnerships. Our primary focus was reaching school and district leaders, adult education directors, community colleges, and workforce development organizations nationwide.
We needed a team that could identify the right prospects, build highly targeted contact lists, create personalized outreach campaigns, and consistently get us in front of people who could benefit from our platform. As we continued expanding into new markets, exams, and industry certifications, we also wanted a partner who could help us move quickly, test different approaches, and build a steady flow of new opportunities without sacrificing the quality of our outreach.
SOLUTION
What was the scope of their involvement?
Key Outreach handles the entire outbound email outreach process for us, from building targeted prospect lists to creating campaigns, managing outreach, following up with interested prospects, and booking meetings with decision-makers.
Their work includes setting up and managing our email infrastructure, researching and verifying thousands of potential prospects, developing personalized email sequences, managing responses, scheduling meetings, and integrating outreach activity with our HubSpot CRM. They also provide weekly performance reports, campaign dashboards, and regular strategy calls to review results and identify ways to improve. As we expand into new markets, they help us shift toward adult education, workforce development, community colleges, and skilled trades.
They also develop specialized campaigns targeting specific certifications and industries, including healthcare, manufacturing, IT, barbering, and cosmetology.
What is the team composition?
We work with 2–5 teammates from Key Outreach.
How did you come to work with Key Outreach?
We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for cost, and aligned company values.
What is the status of this engagement?
We started working together in June 2026, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Since launching our campaigns, Key Outreach has booked 28 first meetings with new organizations, accounting for approximately 31% of our 91 new meetings. That makes them our single largest source of new meetings. We've also seen momentum accelerate in Q4, with 11 meetings booked. In one recent week alone, their campaigns generated 15 positive responses and four additional meetings.
More importantly, these introductions have opened meaningful partnership opportunities with K–12 school networks, adult education providers, and workforce development organizations, including potential pilots serving dozens to hundreds of learners. For us, the biggest measurable success has been expanding our reach to decision-makers, increasing meeting volume, and building a stronger pipeline of potential partnerships.
We're continuing to track how those opportunities convert into signed agreements. Based on our tracking, approximately 11% of Key Outreach's booked meetings have progressed to formal proposals or pilots. These include a 400-student school pilot proposal awaiting approval, an adult education trial, and a workforce development proposal.
Several additional organizations are actively evaluating us, testing the platform, or discussing potential pilots. We haven't recorded a signed agreement from this group yet, but the pipeline continues to develop as these opportunities move through their sales cycles. One of the biggest improvements has been the consistency and quality of conversations we're generating, particularly with workforce development organizations, adult education providers, community colleges, and school networks.
Compared to our previous outreach efforts, Key Outreach has helped us reach more decision-makers, including executive directors, VPs, and program directors who influence purchasing decisions. They've also expanded our reach geographically and introduced us to organizations we likely wouldn't have connected with otherwise.
We've noticed that workforce and adult education campaigns are generating particularly relevant opportunities, especially among organizations focused on industry certifications and career readiness. Not every meeting is equally qualified. Some organizations have limited budgets or lack direct purchasing authority.
However, the overall volume of relevant conversations and the number progressing into platform evaluations, pilots, and proposals have made Key Outreach a valuable part of our business development strategy.
How did Key Outreach perform from a project management standpoint?
Overall, their project management has been organized, responsive, and collaborative. Their team maintains regular communication, provides weekly performance reports, and keeps us informed on campaign progress and results. They've generally delivered within agreed timelines and have been quick to incorporate feedback, adjust targeting, and refine messaging as our priorities evolve.
There have been occasional delays, particularly when launching new campaigns that require additional research and list building. However, they've been transparent about timelines and proactive in communicating adjustments. What I've appreciated most is their flexibility and willingness to work closely with us to get things right rather than simply push campaigns out the door.
What did you find most impressive about them?
What I've appreciated most is their ability to adapt as we expand into new markets. They are willing to make adjustments, explore new opportunities, and work closely with us as our priorities evolve. They genuinely approach the relationship as an extension of our team. Moreover, their team has taken the time to learn our platform, understand the different markets we serve, and tailor messaging to each audience.
They are receptive to feedback, willing to refine their approach, and proactive about finding ways to improve results. What really sets them apart is the hands-on collaboration. We work directly with their leadership, and they've been flexible as our priorities and target markets have evolved. They genuinely feel like an extension of our business development team rather than an outside agency.
Are there any areas they could improve?
The biggest opportunity for improvement would be tightening the research and quality control process before launching campaigns. We've occasionally had to flag organizations that weren't the right fit, refine prospect lists, or make additional revisions to messaging that could have been caught earlier.
I'd also like to see faster turnaround when launching new campaigns and more detailed reporting that connects booked meetings to actual pipeline progression, including proposals, pilots, and closed deals.
That said, their team has always been receptive to feedback and quick to make adjustments. These are areas for refinement rather than major concerns, and I've seen their processes improve as our partnership has evolved.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
4.5On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS
