JumpFly

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director with Nature Hills Nursery. We have between 10–50 employees and we’re the nation’s largest online garden center, shipping over 500 different trees and shrubs to homeowners across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We wanted to increase performance in our paid search ads. We’d worked with a smaller company in the past, but they weren't producing results.

SOLUTION

What was the scope of their involvement?

They manage our product feed, which is a complex job given the large size of our catalog. Their connections with Google also allow them to help with new search features as they’re developed.

In terms of ad content, I don't have to micromanage. They proactively try out new headlines, ads and and conduct A/B testing.

What is the team dynamic?

We’ve had the same project manager throughout our partnership. I communicate with her directly and she coordinates with their technical team. I can also speak with her assistant if she’s unavailable.

How did you come to work with JumpFly?

I knew of three companies with experience in vertical marketing. I reached out to all three, but JumpFly had more to offer. One of the biggest benefits was their low turnover rate. They maintained the same employees for over 10 years, which says a lot to me.

They also seemed to quickly understand our niche industry. During the research phase, they pointed out a number of opportunities I hadn’t considered, and they connected me with their Google representative, who had nothing but positive things to say.

How much have you invested with them?

Our monthly fees fluctuate since our industry is highly seasonal. We've spent $75,000 over the last year.

What is the status of this engagement?

We started working together in July 2012 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I gave them an overall minimum ratio to hit in terms of ad revenue versus ad costs. Over the last 12 months, they’ve surpassed that minimum by 20 percent, so I'm thrilled.

How did JumpFly perform from a project management standpoint?

I've had the same account manager since 2012 due to their low turnover. Most of our communication is done through email, though we have half-hour phone calls roughly once a month.

They’re highly responsive and able to fix any technical issues that come up.

What did you find most impressive about them?

One of their biggest advantages is their ability to work independently without constant guidance. I appreciate that I don’t have to micromanage.

They also pay attention to the small details of every ad group.

Are there any areas they could improve?

We currently have a manual system for shifting ad focus if one of our products is out of stock. This means we’re sometimes advertising products that aren’t available when that money could be better spent promoting in-stock items. It would be helpful if JumpFly could automate this process to cut down on waste.

Do you have any advice for potential customers?

Having a productive, one-on-one relationship with the project manager is important to me when working with any agency. When considering vendors, ask who your account manager will be and give that person a call to make sure you can relate to one another.

BACKGROUND

Introduce your business and what you do there.

I'm the Director of Sales and e-commerce for a direct provider of workplace safety products to businesses and consumers.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with JumpFly?

We were in the process of evaluating and replacing our current pay-per-click (PPC) vendor with a smaller agency that had more experience with shopping platforms like Google Shopping. We needed a vendor that would ultimately be a better fit for our organization and objectives.

SOLUTION

What was the scope of their involvement?

JumpFly helped us optimize our Google Shopping presence. The product feed that gets communicated to our company on a daily basis is critical; they analyzed what we were currently doing and suggested and implemented improvements to make that more effective.

They also helped us with keyword research and provided a campaign structure, unlike our previous vendor.

How did you come to work with JumpFly?

We found JumpFly through a web search and decided to work with them as a partner an evaluation process. We had talked to a handful of other agencies but felt that JumpFly’s experience, expertise and culture made them our best option.

How much have you invested with them?

Our monthly fees are currently in the range of $10,000 to $20,000.

What is the status of this engagement?

We’ve been working together since November, 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our PPC program has more than doubled in the time that we've been working with JumpFly. While that’s not entirely attributable to their work, their competencies and the effort they put into our relationship have given us the confidence to increase our advertising aggressively.

Moreover, we’ve found that JumpFly’s flat fee structure is more competitive than other agencies that we’ve vetted or worked with previously.

How did JumpFly perform from a project management standpoint?

The team is responsive, especially concerning any urgent real-time issues that come up. They touch base with us through weekly status calls. If for some reason the primary account manager becomes unavailable, there’s always someone reassigned and available to get back to me right away.

What did you find most impressive about JumpFly?

Their knowledge, expertise (specifically with Google and Bing) and connections within the PPC industry are very strong. As a highly dynamic industry, that’s crucial for staying updated on any changes happening in PPC. In that way, I’ve found working with them to be superior.

Are there any areas JumpFly could improve?

No, they continue to be an excellent partner.

What would you recommend to others considering working with JumpFly in order to get the most out of their experience?

Be sure to clearly communicate what your business objectives and key metrics are, what you want to achieve and how you want to measure it.

Company Responses

BACKGROUND

Please describe your company.

The company is an e-commerce company that sells online, mostly 3G, 4G, and Wi-Fi products and services.

What is your role and responsibilities?

I am the president of the company.

OPPORTUNITY / CHALLENGE

What was your goal for working with JumpFly?

They help with Google advertising right now, with getting our products in front of people for a paid search. They’ve been doing a great job, and we’re also in the process of getting them to do the same kind of campaigns on Bing.

SOLUTION

Please describe the scope of their work.

It was paid search advertising management only.

What was your process for selecting JumpFly with which to work?

We went through three other companies that were total failures; they wouldn’t perform, do what they say, or communicate well. So, we found JumpFly by accident, and they have met all of my requirements. They do a great job. They communicate well. When I need changes, I drop an email, and it gets done. I went through a lot and found them as number four ,and they have delivered.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was between $50,000 and $200,000.

What is the current status of the project?

We’ve been using them for a couple years now, and the relationship is ongoing.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback from the project?

When we were with the other companies, we were spending a lot more, and we were getting less results. After a few months with them, they basically drove our costs down and our results up. It was incredible, and we were very happy.

Is there anything unique about them that really makes them stand out, compared to other companies?

The monthly reporting is really nice. If I look at one page, I can see what was happening last month, or I could dig deep to see the details of it. The reporting was actually one of the things that first drove me to them when I found them. I would say the number one thing is their accessibility and communication. There are times where there’s a change that needs to happen, I need to remove something or add something. I drop my contact there a quick email, and they’ve never dropped the ball.

They always get stuff done when they say they’re going to do it. They’re like a great employee that you don’t have to worry about. They just do what they say they’re going to do, they get it done, and you don’t have to keep an eye on them.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

In the last couple weeks, we’ve noticed that we’re getting more traffic from Bing and Yahoo. I brought it up to our contact, and asked if we could move to Bing and Yahoo because we’re missing out on 25 percent of traffic and opportunities. So, the only thing is, I wish they would have brought that up to me a while ago vs. me having to bring it to their attention. That’s minor as everything has been working very well.

What advice would you give a future client of theirs?

Stop looking and sign up.

BACKGROUND

Introduce your business and what you do there.

I'm the president of a telecommunications company. We're an e-commerce company that sells mostly 3G, 4G, and Wi-Fi products and services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We needed to get our products in front of people with a paid search.

SOLUTION

What was the scope of their involvement?

They help with Google advertising right now, and they've been doing a great job. We're also in the process of getting them to do the same kind of campaigns on Bing.

How did you come to work with JumpFly?

We went through three other companies that were total failures. They wouldn't perform, do what they say, or communicate well. We found JumpFly by accident, and they met all my requirements. They do a great job. I went through a lot and then found them.

How much have you invested with JumpFly?

We spend $50,000 to $200,000 annually.

What is the status of this engagement?

We've been using them for a couple years now [since 2015], and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When we were with the other companies, we were spending much more money and getting fewer results. After a few months with JumpFly, they drove our costs down and our results up. It was incredible, and we're very happy.

How did JumpFly perform from a project management standpoint?

They communicate well. When I need changes, I just send an email, and it gets done.

What did you find most impressive about JumpFly?

The reporting was one of the things that first drove me to them when I found them. If I look at one page, I can see what was happening last month, or I could dig deep to see more details.

I would say the number one thing is their accessibility and communication. There are times when I need to remove or add something. I send my contact a quick email, and they've never dropped the ball. They always get stuff done when they say they're going to do it.

They're like a great employee that you don't have to worry about. They just do what they say they're going to do. They get it done, and you don't have to keep an eye on them.

Are there any areas JumpFly could improve?

In the last couple weeks, we've noticed that we're getting more traffic from Bing and Yahoo. I talked to our contact and asked if we could move to Bing and Yahoo because we're missing out on 25 percent of traffic and opportunities. I wish they would have brought that up to me a while ago versus me having to bring it to their attention. That's minor as everything has been working very well.

What advice would you give a future client of theirs?

Stop looking and sign up.

BACKGROUND

Please describe your company.

We’re a software solutions company that provides procurement marketplace solutions and supplier catalog management solutions to Fortune 1000 companies, usually with revenues with more than $500 million. We complement and extend their current ERP [enterprise resource planning] and procurement systems, to provide an online B2B [business-to-business] shopping marketplace that’s easy for corporate shoppers to find items and purchase items that they need and realize the savings from their negotiated contracts.

What is your role and responsibilities?

I’m the director of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with JumpFly?

We have a really niche business, and it’s a very competitive business in the procure-to-pay model. We offer software solutions that are a little different from our competitors. We’re not a complete procure-to-pay system, whereas a lot of systems are complete.

We work within existing systems that companies have. These companies have made significant investments in huge systems, but they’re not as intuitive as they’d like them to be. So, we come in and implement this shopping cart system that makes it easier for them.

Because we’re so niche and because the market is so saturated with the procure-to-pay companies, we really needed somebody to be able to sort through that and do a lot of long-tail searches, a lot of specialized work. The ideal goal was, we wanted less traffic and more relevant traffic. So, they’ve been helping us to optimize and get rid of keywords that are not giving us conversions.

We also monitor who is coming to the site, and we’re definitely getting more relevant traffic. Even though our spend initially was up there, they’re helping us optimize our spend so that more of our spend goes more toward the appropriate target audiences that we’re seeking. Even though they’re not vast, they are out there and they’re searching.

SOLUTION

Please describe the scope of their work.

They manage the campaigns. They have us set up through Google search, and we monitor it through the website for conversions. They also do remarketing and retargeting campaigns with us and place our ads in relevant places. Once a month, they give me a detailed report with trends, how we’re trending, the spend, and what it’s costing. It’s very comprehensive. We have meetings once a month to make recommendations. They’re doing a lot of A/B testing as well, to see what the traffic is like and what the conversions are like.

What was your process for selecting JumpFly with which to work?

I worked with them at a previous company where I was director of marketing for a global mobile recycling company. They were very easy to work with, they know what they’re doing, and their pricing model is very good. Some of the companies just charge you insane amounts of your spend, sometimes up to 30 or 40 percent of your spend can be on management fees alone. They have a very good pricing model in terms of what we need in a more entrepreneurial environment.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

I'm sorry. That is confidential.

How long have you been working with them?

Our relationship started about five and a half years ago, if you added both companies together.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback from the project?

So far, I’m satisfied, but I know it’s an ongoing battle. I’m hoping it continually gets better. With SEO [search engine optimization], you need to continually try new things and keep optimizing. I don’t think you’re ever done. We’re starting to do well, but we’re also seeing our competitors put a lot more money into it. It’s a constantly changing environment, and we know we have to step up and be more competitive in some areas.

Is there anything unique about them that really makes them stand out, compared to other companies?

They’re really responsive to any inquiries I have. If I come across things that I have an immediate question on, or if it’s something we could implement into our campaigns, they’re really good about getting back with me and either saying they can do that, or explaining why it wouldn’t be really great for our business model. I value their advice as well as their ongoing PPC campaign management.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

If anything, I would want more engagement if they change something, maybe on a weekly basis.

What advice would you give a future client of theirs?

Engage them for their knowledge, feel free to ask a lot of questions, and be involved in the process. They’re very open, and they want you to be involved because they realize that you know your business.

BACKGROUND

Please describe your organization.

I work for a Delaware formation specialist. We help form and file Delaware LLCs and corporations and then act as the Delaware registered agent in Delaware on behalf of the companies and make sure that they maintain a good standing in Delaware throughout the life of their company.

What is your role and responsibilities?

I’m the director of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with JumpFly?

[Our goal was] to maintain our PPC [pay-per-click advertising] for both Google and Bing/Yahoo. They help maintain those goals and ensure that our ads are being run correctly and that people are seeing our ads.

SOLUTION

Please describe the scope of their work.

Their work includes PPC management and strategy. They do give suggestions about all the campaigns that we have. They give different ideas about how to strategize our PPC campaigns. It’s all PPC-related work.

What was your process for selecting JumpFly with which to work?

I did an Internet search. We were looking to change our PPC company because it wasn’t managed properly. We did an online search for the best PPC companies and JumpFly showed up as one of the top ones. I researched them and gave them a call as well as a few others to compare. I found the culture and the smallness of the company was the right fit for our services.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

It between $200,000 to $1,000,000.

When was the work completed?

We’ve been with them since July 2011. It’s ongoing work.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

We’ve seen a lot more conversions. We’ve seen our traffic increase as well as our clicks. Our click-through rate has definitely increased as well during the time we’ve been with them. The cost per click varies month to month. Sometimes, it can be low. Sometimes, it can be high. It depends on the month and how many people are coming to our site and using our PPC ads. 

Are you satisfied with their performance?

We are happy with the results. The results have been outstanding for us. During the last three years, they continue to give us new ideas of different campaigns to go after. They continue to help us manage our investment on a month-to-month basis and to maintain it so if we need to make an immediate change we can change rapidly or if we need to increase our spend for a certain service, they’re always there to help with my needs in order to properly manage our PPC accounts. We’ve found that to be very useful. They’ve been very customer oriented. They’re a great company to work with, and they are very good at what they do.

Is there anything unique or special about JumpFly that really makes them stand out compared to other business partners?

I would say their overall customer support is well beyond most other PPC companies out there. They focus on one thing and one thing only, and that’s managing PPC. They don’t offer any services outside of that. When you do have a question, you have a dedicated account specialist who is always there to answer your questions. If you’re not happy with the service, you can always end the service at any time. There’s no contract. They’re always there to be there for you and make things right if they’re not right.

What advice would you give to future clients of theirs?

Each company is different as far as what campaigns they may need for their business. But, when working with JumpFly, you should inquire about them managing your Google AdWords. If you’re interested in doing Bing, that would be another thing to look at. 

If you have YouTube videos you may want to look at that and have them manage that. If you’re interested in retargeting, remarketing, and general things of that nature you’re definitely going to want to inquire about those services. You should also think about your costs. Your monthly fee is based on how much you’re spending in Google AdWords.

They certainly work with you to try to find a resourceful amount to spend per month, and they give you suggestions from there based on what they saw and how they can increase the investment or if they need to decrease the spending for the next month. They give you logical goals and find the best resources for you so you can get the best out of your PPC campaigns.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

I’ve never had any issues. We’ve only had a great working relationship with them. Our business relationship has continued to grow through the years.

BACKGROUND

Please describe your organization.

I work for a travel and tourism company that provides fishing guides. We advertise mainly in Oklahoma, Texas, Kansas, and Nebraska. We solicit customers who want to fish for a certain type of fish.  

What is your role and responsibilities?

I am the owner of the company and am also a guide.

OPPORTUNITY / CHALLENGE

What was your goal for working with JumpFly?

I’ve done a lot of pay-per-click advertising on my own since 2005, I used to work for another company. It’s a lot different than it used to be with all the changes with search engines. I need help keeping up with new trends and maximizing my investment.

SOLUTION

Please describe the scope of their work.

They help manage my PPC [pay-per-click] campaigns. My JumpFly account representative started the engagement by telling me that 70 to 80 percent of my money was going for bogus clicks or clicks that were irrelevant. JumpFly showed me a lot of the words that were being clicked or the exact phrases. I was a little shocked that we had to change things so drastically.  

What was your process for selecting JumpFly with which to work?

I looked at JumpFly and a bunch of other firms. They were a little less expensive than some others. I found them through Google on the advertising partner list. I liked what they had to offer and their pricing flexibility.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

Between $2,100 to $2,600 a month is a typical monthly spend. In the winter, it’s lower. That’s just for Google. That’s not counting Yahoo advertising.

When was the work completed?

I’ve been using them since August 2014. The work is ongoing with no plans to stop.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

I don’t have stats to share.

Are you satisfied with their performance?

They drastically improved what I was doing on my own. You don’t think of someone being at a pay-per-click company and writing good ads for something like a fishing guide service. But, they wrote ads that were better than the ones I had knowing what I do. I’m amazed at the results that I got. The ads they wrote were great.

They knew how to maximize the real estate on a Web search. Even though some of the ads are pretty good, we’re taking up more real estate because of the way they have organized things. Our ads are bigger. Our content on the ad is bigger. We stand out better. Just overall, everything they did was great. Early on, I would make changes, but now I don’t make changes until I talk with Jeff [account representative.] He told me about some software that watches for clicks by the address so I can keep track of click fraud.

Is there anything unique or about JumpFly that really makes them stand out compared to other business partners?

They know what they’re doing. I’m happy with them. That’s the bottom line.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

We had a couple of things that slipped through the cracks. I caught some of them. If I had not been familiar with AdWords, I don’t know how long it would have taken to catch them. When I caught them, I called Jeff and he addressed it immediately and got it fixed. I would absolutely do it over again and hire JumpFly. The only thing I can say is I don’t want my competitors to know who I’m using. Most of the mistakes were not JumpFly’s fault and were really hard to catch.

BACKGROUND

Please describe your organization.

My company sells diabetic health products online.

What is your role and responsibilities?

I’m the owner.

OPPORTUNITY / CHALLENGE

What was your goal for working with JumpFly?

Our goal is to increase traffic and sales to our website ordering pages.

SOLUTION

Please describe the scope of their work.

It’s all pay-per-click management.

What was your process for selecting JumpFly with which to work?

I just looked at the reviews that I saw online. I looked at several different online sources that all said positive things [about JumpFly].

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was $200,000 per year approximately for our total PPC [pay-per-click] budget.

When was the work completed?

It’s ongoing.

How long have you been working with them?

It's been several years.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

I don’t have anything readily available.

Are you satisfied with their performance?

Yes.

Is there anything unique about JumpFly that really makes them stand out, compared to other online marketing companies?

Not that I can say. No.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

I would say our budget has remained the same. I would hope to have grown it. We’ve been stable, and I think it would be nice to grow. They should think about suggesting productive ideas to grow our accounts.

What advice would you give to a future client of theirs?

I don’t have any advice.

BACKGROUND

Please describe your organization.

We offer an answering service for small- and medium-sized businesses. Our company answers calls and sets up services that go along with that like websites or Web chat. We are located in Portland, Ore., and have about 500 employees.

What is your role and responsibilities?

I’m the director of client experience. I work with sales, client services, and operations. I work directly with the team from JumpFly.

OPPORTUNITY / CHALLENGE

What was your goal for working with JumpFly?

Maximize the spend with Google to bring in the most conversions. To fuel our sales efforts and bring new customers in. We tried our own internal marketing person for several months, but JumpFly has much more to offer.

SOLUTION

Please describe the scope of their work.

They handle our Google AdWords marketing and pay-per-click management in the main service. Our primary advertising method is AdWords, but we’ve done Gmail marketing. Their team has given us a lot of advice, but we haven’t done everything they suggested. They’ve really leveraged AdWords in a much better way.

What was your process for selecting JumpFly with which to work?

We just did a Web search.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

We spend more than $100,000 per month with them.

When was the work completed?

We’ve worked with them three or four years. It’s ongoing work.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

There was a significant increase in our clicks and Web traffic. That’s helped with our customer acquisition as well.

Are you satisfied with their performance?

I am. Before we hired them, we had an internal person, so it was a big switch to go from somebody who really knew our business in and out to an outside company that had lots of clients. We’re possibly their only answering service clients. So, there was a learning curve, but I’m very satisfied with the level we’re at now.

Is there anything unique or special about JumpFly that really makes them stand out compared to other business partners?

It comes down to the rep. We’ve had a couple of reps in time. I’ve worked with [one of them] for two years. I can reach her on Skype and email. She always responds. She’s confident in her choices but she’ll have a discussion. Like she encouraged us to try a project with a smaller budget than I was thinking. 

I respected that because she would’ve been paid more the other way. She didn’t think it would have good results, and she was right. I love working with her. She’s knowledgeable. She’s done a lot of research on her own to learn more about our industry, and I appreciate that. I don’t have to feel like I should shop around because they make us feel special with constant attention and regular meetings to talk about new ideas. I’m very lucky that I get to work with her, and I have no complaints as long as she’s available.

What advice would you give to future clients of theirs?

I would make sure that you make the meetings with JumpFly. We’ve had weekly and biweekly meetings to talk about how things are going. They send a monthly report, but the meetings tell you a lot, and it makes you feel more connected to what’s going on. You can also give them feedback.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

The first reps we had with JumpFly I didn’t feel the same kind of commitment. It was early on. They didn’t do a poor job results wise. We saw more clicks, registrations, and customers.

BACKGROUND

Please describe your company.

We are a provider of event decor to both consumers and business, like event planners and television studios.

What is your role and responsibilities?

I’m the vice president. I manage all of our third-party vendors, I do a lot of the customer-facing projects on the website, organize photography, social media, purchasing, importing, and manufacturing.

OPPORTUNITY / CHALLENGE

What was your goal for working with JumpFly?

They handle our PPC [pay-per-click] accounts with Google and Bing. They help make sure we are up to date with all the requirements for some of our feeds. We have product data feeds, and they help make sure we are feeding the correct information into our data feeds so that our PPC campaigns are showing relevant information.

SOLUTION

Please describe the scope of their work.

They handle our PPC and consulting, keeping us up to date on changes and strategy for our advertising.

What was your process for selecting JumpFly with which to work?

That was in 2009, so I don’t remember the exact process, but I found them online. I was doing my due diligence and interviewed several companies.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

That’s confidential, but we’re not on the small end.

When will the project be completed?

The project is ongoing with no plans to stop. In fact, we’re growing new programs with them. We’re going to be expanding our work with them.

RESULTS & FEEDBACK

Are you satisfied with their performance?

I’ve very satisfied. I would not make any changes. I see results quickly whenever they recommend a change, and I go along with it, so I tend to differ to their knowledge on almost all projects if we can afford it.

Is there anything unique about them that really makes them stand out, compared to other companies?

What they’re doing is pretty complicated, heads-down work and, a lot of times, machines take that work over. So, companies will rely on a computer report to make decisions for other people’s businesses without really listening to what the business is telling them, especially in PPC work. Our business is pretty unique, and what has been helpful with us with JumpFly is that they work on our account by hand, they listen to what we need and adjust our account accordingly.

They don’t just rely on some algorithm, try to feed us a bunch of nonsensical reports, and tell us how wonderful they are without having anything to back it up. They’re easy to work with. Another thing is, sometimes with companies like that, you can get people who are a little condescending. The customer for a PPC company may not be particularly tech savvy, they may just be great with what they do and also happen to have a website. I am pretty tech savvy, but sometimes what they do is confusing, and they help you to wade through all the complicated jargon and get you the information you need to make decisions.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

They’re pretty terrific. I can’t think of anywhere where they’re lacking. They’re super responsive. The person who handles my account, Jack O’Donnell, is on it always. He is fabulous. I really can’t think of a way they could do anything differently, unless they also start handling some SEO [search engine optimization], that’d be great.

What advice would you give to a future client of theirs?

Do the homework that they give you sooner rather than later because it will benefit you in the end. There were places where I could have improved how our ads performed just because I got busy and didn’t do some of the work they needed me to do we didn’t benefit.