Intuitive Digital

BACKGROUND

Please describe your company and your position there.

I am the Founder and Director of The Plenary, Co., an arts and education nonprofit the produces creative ways for the public to explore social, environmental, and scientific issues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intuitive Digital, and what were your goals?

One of our programs focuses on creating inclusive classroom resources for science education. We were looking for support on improving our ability to reach educators nationwide.

SOLUTION

How did you select Intuitive Digital and what were the deciding factors?

One of their team members reached out after learning about our program. As a Certified B Corporation, they were interested in supporting our work.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Intuitive Digital laid out a comprehensive two-pronged plan for increasing our digital reach through both improved SEO and strategic paid ads. After laying out the options and deciding to pursue both avenues, we collaborated closely with their team to determine the keywords and content modifications that aligned both with our organization's brand and voice, as well as their expertise about industry best practices.

They developed distinct, in-depth strategies for several different resource categories we offer, as well as audience-focused approaches for several different targets.

How many people from the Intuitive Digital team worked with you, and what were their positions?

We've worked primarily with three different individuals: a project manager, an SEO specialist, and a paid advertising specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are currently the first site that comes up on Google for our name, despite several similarly named projects that have been around much longer. We've also seen an increase in the number of site visitors discovering us via Google.

Describe their project management style, including communication tools and timeliness.

They are great at setting and sticking to deadlines, building out a check-in process that works for your team, and providing regular updates about the project's goals, status, and progress.

They are warm and hands-on, extremely knowledgeable while also maintaining a supportive culture where your thoughts, questions, concerns, and ideas are heard. It's been a great experience!

What did you find most impressive or unique about this company?

I can't speak highly enough of this team! From our very first call, they set a tone of open communication, intentional strategy, support, and total commitment to the projects they take on.

They are multifaceted experts and seasoned professionals who will treat your organization like it's their own, listen closely to your goals and challenges, clearly walk you through the options and details, and consistently go above and beyond to get your work all of the online attention and success it deserves!

They are also a Certified B Corporation committed to using digital marketing for good, and as an educational nonprofit, their support is making it possible for our resources to get in front of teachers and students that we could never have reached on our own. We're so grateful for their extensive knowledge and results-driven approach to the workflow. And, see the Intuitive team as a valued extension of our own.

From their ethos to their supportive attitude to their technical skills, Intuitive Digital sets the bar high, and delivers. You won't regret bringing them on board!

Are there any areas for improvement or something they could have done differently?

We're thrilled with our experience working with Intuitive Digital.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of a travel agency that specializes in helping teens experience living abroad.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intuitive Digital?

We needed help with SEO and digital marketing.

SOLUTION

What was the scope of their involvement?

Intuitive Digital helps us with our SEO efforts. After developing KPIs for traffic and conversions, they now optimize our site through blogging, meta tags, and calls to action. Furthermore, they use Hotjar to analyze what content our visitors were engaging with.

Aside from on-site SEO, they also manage our PPC campaigns on Google Ads and conduct social media marketing through Facebook, Instagram, and a bit of YouTube.

What is the team composition?

I’ve worked with three different account managers throughout the engagement.

How did you come to work with Intuitive Digital?

Their founder used to work for our web development partner, who recommended Intuitive Digital.

How much have you invested with them?

We’ve spent over $100,000.

What is the status of this engagement?

The project started in June 2018 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The results have been fantastic — Intuitive Digital has helped us achieve higher traffic and a lower bounce rate. They’ve also helped us optimize our conversions.

Now that COVID-19 travel restrictions are loosening, the team has been working hard to get us back up. In fact, they were able to retain our rankings throughout the pandemic.

How did Intuitive Digital perform from a project management standpoint?

They’re absolutely phenomenal; the team always knows what to do, and they’ve been highly communicative. I have weekly phone calls with their account manager.

What did you find most impressive about them?

The Intuitive Digital team knows what they’re talking about. Furthermore, they genuinely care about our brand and our vision. The team has taken the time to understand our business so they can apply tailor-fit solutions. Overall, Intuitive Digital has done better than any SEO firm I’ve worked with.

Are there any areas they could improve?

I’m happy with everything they’ve done for me.

Do you have any advice for potential customers?

You have to care about their work and establish a collaborative relationship.

BACKGROUND

Please describe your company and your position there.

I am currently serving as the Director of Business Operations. Otoharmonics Corporation is a privately held company with headquarters in Portland, Oregon USA. An international team of world-class neuroscientists, clinicians, business professionals and patients, Otoharmonics has developed the patented and award-winning Levo System for the management of tinnitus symptoms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intuitive Digital?

We were dedicating an oversized budget and getting marginal results from our digital marketing strategy. We looked to Intuitive Digital for a complete revamp of our program to drive the quality and quantity of lead generation while decreasing our Marking spend by 50%.

What were your goals for this project?

Drive national market-awareness, increase traffic by 10 fold, increase lead and lead conversions by a factor of 5x while decreasing our marketing spend by 50%

SOLUTION

How did you select this vendor?

After conducting a disappointing market search, we followed an internal recommendation to interview this team. Once understanding the well-defined criteria of their engagements, we were sold on their approach.

Describe the scope of their work in detail.

This team completely re-vamped the functionality of our underperforming website, including landing pages and forms that feed into our sales CRM platform with well-qualified lead conversions. SEO adjustments were tailored to our PPC and Paid Social programs, with exceptional content creation to support these channels.

What was the team composition?

We work closely with the principal and a whipsmart account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have delivered on all of our performance matrices and have outlined the next steps based on expanding budgets.

How effective was the workflow between your team and theirs?

Highly effective - we often have to push hard to match their drive.

What did you find most impressive about this company?

Whipsmart, strategic, and clear, the highly-responsive Intuitive Digital team is an exceptional business partner. Extensive business acumen informs the data-driven initiatives they design and execute to deliver exponential results, all while being trusted advocates for our success. Simply brilliant!

Are there any areas for improvement?

none.

BACKGROUND

Please describe your company and your position there.

Digital marketing manager at a University School of Journalism

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intuitive Digital?

We were looking to have an agency create and manage our Google Ad campaigns for Portland programs. The project included developing an overall strategy for each program to reach users most likely to be interested in the schools programs.

What were your goals for this project?

The campaign goals were to increase program awareness and enrollment through increased web traffic and completed website inquiries.

SOLUTION

How did you select this vendor?

We looked at a handful of agencies in Portland and Intuitive was within our budget and had higher ed experience so we ended up landing on Intuitive for the project.

Describe the scope of their work in detail.

We initially met with Intuitive and described our goals, budget and programs to give insight into what we were hoping to achieve over the course of a year since higher ed works off an academic calendar.

Intuitive then came back with a detailed strategy outlining their recommendations and next steps. They continually provide detailed reports and recommendations to grow our conversions year over year.

What was the team composition?

We work closely with the account manager and review our account quarterly and monthly as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since starting out with Intuitive we've added additional programs and budget which has lead to increase conversions and overall program awareness.

How effective was the workflow between your team and theirs?

The Intuitive team is very responsive and communicates regularly with our team.

What did you find most impressive about this company?

I especially like how they continue to revamp their reporting efforts for us. This has allowed us to report back to leadership regularly.

Are there any areas for improvement?

I suppose having the account manager and strategist be the same person would help streamline workflow. But I completely understand these are different roles and not a one size fits all type of position.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of West Coast Moving and Storage. We deliver, store, and move upright and grand pianos, but we also do household and commercial moves, as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intuitive Digital?

We hired Intuitive Digital for a variety of reasons, but mainly to get our name out there more. We’re well known for our piano moving services, but we wanted to be more recognized for our other services, so they’ve been helping with our marketing and advertising efforts too.

SOLUTION

What was the scope of their involvement?

Intuitive Digital works with us on PPC efforts, including Google Ads. They work on advertising campaigns to get our name recognized in relevant markets. Their team also manages SEO efforts and focus heavily on modifying the strategies to match our needs. They revamp our landing pages to keep them updated and relevant. 

What is the team composition?

Nick (CEO, Intuitive Digital) works with us a lot, as well as Kelly (Accounts Director, Inuitive Digital) and Alysha (Account & Intuitive Brand Manager, Intuitive Digital).

How did you come to work with Intuitive Digital?

We work hand-in-hand with another company that serves essentially as our parent company, and they were using Intuitive Digital. They recommended them for us, so we sat down with the team and it was a perfect fit. 

How much have you invested with them?

We’ve spent in the range of $50,000–$100,000, so far. 

What is the status of this engagement?

Our engagement has been ongoing since December 2017. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve definitely seen improvement since beginning working with Intuitive Digital. For example, when we do specific advertisements for one service, we’ll practically see an overnight impact and significant growth. The difference in our growth since we’ve started working together is truly night and day. 

How did Intuitive Digital perform from a project management standpoint?

They’ve been excellent—I can’t say enough positive things about how they’ve managed the work. They’re very helpful when I don’t understand the terminology. Some other companies just move on, but Intuitive Digital take their time and ensure I understand everything, which is huge for us. Their knowledge and explanations are invaluable. 

What did you find most impressive about them?

I really like the way they monitor our site and keep an eye on better options for us. They come up with cutting-edge ideas and find new concepts to improve our efforts. Whereas some companies aren’t as involved, Intuitive Digital keeps us updated and informed, ensuring we’re in the loop constantly. Overall, they’re just great people to work with. 

Are there any areas they could improve?

Off the top of my head, I can’t think of anything to improve. I’m pretty happy with everything they do for us.

Do you have any advice for potential customers?

Bring everything to the table—all your questions, comments, and concerns. They’ll take the time to answer everything and find solutions for you. If they don’t have the answer immediately, they’ll find it for you and keep you informed. 

BACKGROUND

Please describe your company and your position there.

We have a couple different drug and alcohol treatment entities—Compassionate Interventions, Oregon Trail Recovery, and Pacific Crest Trail Detox—addressing intervention, detox, and outpatient with structured sober living. My wife and I are the owners. I am the CEO and Jennifer is the COO. We have been doing interventions for 13 years, outpatient for six years, and detox for two years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intuitive Digital?

We hired Intuitive Digital to address our SEO and get us certified with LegitScript so we could buy Google adwords. They also revamped some of our webpages.

What were your goals for this project?

We wanted higher rankings without losing the mission and values of our company.

SOLUTION

How did you select this vendor?

We hired a client placement specialist who knew Nick, the owner of Intuitive. We met for dinner and he was very transparent when I asked him some "hard questions" based on a previous bad experience we had with another vendor. Nick was honest and forthcoming throughout the meeting (and in our continued relationship as well).

Describe the project in detail.

We had gone with a national SEO company that specializes in the behavioral healthcare space and had actually lost position on several search engines.Most SEO companies just load your site up with keywords (some of which may not address your mission) and it does nothing for you in the long run (running the keyword "detox" when you don't own one for example). Intuitive came in, revamped our pages, got us certified with LegitScript, and got our traffic (and our rating) much higher. They did all of these things without losing the character of our company or misrepresenting our services. They have exceded all of our expectations.

What was the team composition?

As I mentioned, Nick is incredibly honest and transparent. Even though we have an account manager, he is always available to us. Kelly, our account manager, is very responsive and attentive to us. The last vendor we used was very slow in responding, if at all. Intuitive has always responded to voicemails and emails in a timely fashion. Having been in their offices several times, I've also met several other team members who are professional and based on our experienced results, the best at what they do.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I could publish a whole SEO services report for our companies to show the progress almost across the board, almost every month. Of course, with SEO, an area might dip one month, and another area dip the following month, but with Intuitive, our overall performance has improved every month. I can't give you hard numbers at this time (they are not with me), but we have had significant increases in our SEO.

How effective was the workflow between your team and theirs?

The work flow is excellent. The only downside, I'm ashamed to admit, is that a couple times we haven't been as responsive in discussions about webpage content. Again, to emphasize, that was our teams' mistake and not Intuitive. They send us gentle reminders instead of letting the project stagnate. We've worked with other companies that would not follow up if we weren't responsive.

What did you find most impressive about this company?

Transparency is everything to me. Everyone I have worked with has been completely forthcoming. If an area of SEO dips one month, Intuitive investigates it and gives me possible reasons when we meet.

Are there any areas for improvement?

The only thing I can think of and it is really petty, is their offices are in a locked building and sometimes when I'm trying to get in for a meeting, I can't use the keypad (because I can't reach anyone), so I have to call someone on their cell.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of Blendily. We’re a seed-to-skin skincare kitchen located in Portland, Oregon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intuitive Digital?

Our initial engagement was for PPC, but we also conducted a web audit and were slated to move forward with web updates and maintenance.

What were your goals for this project?

We set out to increase online sales and improve our online shopping experience.

SOLUTION

How did you select this vendor?

I’d researched different agencies and initiated conversations with several before deciding to sign an agreement with Intuitive Digital. Part of my decision was based on how they presented themselves. They claimed to hold to a set of values that included always doing the right thing and holding themselves responsible for not delivering results. Their digital marketing services purported to be comprehensive as well.

Describe the scope of their work in detail.

We began with a PPC agreement, and I expressed to them that the website needed work as well. I was also interested in SEO services. In our three-month engagement, they set up ineffective Google Ads and performed a website audit that concluded our website needed work, as I’d already told them.

What was the team composition?

I interfaced with Nick (CEO, Intuitive Digital) and Kelly (Account Manager, Intuitive Digital), the assigned project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We invested around $5,000 in three months and saw only nine sales, resulting in just over $300. And it wasn’t even clear that any of the sales were attributable to Intuitive Digital’s work. I canceled the engagement after those three months. They gave excuses about the timeline and the amount of money, and instead of forgiving the final invoice of almost $500, they insisted that the work was done and needed to be paid for. I was deeply disappointed and full of regret.

How effective was the workflow between your team and theirs?

I received two phone calls, a few emails, and no reports.

What did you find most impressive about this company?

The results were terrible. If you are a company that has time and money to pay for ineffective work, I highly recommend Intuitive Digital. I'm happy to speak to anyone interested in my dismal experience.

Are there any areas for improvement?

The results were terrible. They talked hype and didn’t deliver much for the money. The values they talked about before the project didn’t amount to much in the results.

Company Responses

The vendor responded on July 23, 2019.

We appreciate all feedback from our partners and, in many communications, explained our sadness with your unhappiness. You hit it right on the head that there are upfront costs in building a digital marketing strategy. The value we created is maintained in the documents, account, strategy, and sales (although they just started to come in). We tried working with you to make you happy, and I believe despite our best efforts to educate, you don’t have a clear understanding of the time and effort digital marketing strategies take to build value. 

We are the second top-rated agency in Portland you hired for a short project. You expected results immediately and did not continue working with either agency. Once we heard you were unhappy and no longer wanted to continue with our services, we waived the required cancellation notice period ($3,750 of contracted work) and reduced your final invoice to cover only work that was completed. I was concerned when you emailed us saying we needed to waive your invoice or you’d post a negative review, but I believe in our team and the work they did for you. I also do not believe negative reviews should be used as leverage against a business. I wish you the best of luck and hope you find what you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the acting executive director at the Rebuilding Center, a nonprofit thrift store for salvaged building materials. We also offer deconstruction services, education, and community outreach programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intuitive Digital?

We offer a variety of services and wanted to weave them together under our mission of making a material difference through reuse. Specifically, we wanted a partner to improve our targeted online marketing and digital analytics to help people find us easier.

SOLUTION

What was the scope of their involvement?

Intuitive Digital did detailed work on our SEO, analytics, and website. We operate multiple businesses and programs under one roof, so they consolidated some of our review pages to be more cohesive. We had different domains, wording, and messaging all over the place, and Intuitive Digital streamlined our branding across all those channels.

For the website, they integrated specific targeted goals based on our mission statement and established a Google Analytics dashboard to easily track that information. They also redesigned the homepage and identified new language to better reflect our organization's goals. One of the final projects was setting up our first Google Ad Grant. Google has specific contact requirements and criteria for the award, so Intuitive Digital figured all that out and helped us successfully achieve the grant.

What is the team composition?

We worked with their project manager.

How did you come to work with Intuitive Digital?

We found them through a referral.

What is the status of this engagement?

We worked together from November 2017–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t measure many metrics before our engagement with Intuitive Digital, so we don’t have anything to compare them to. However, their real success was building the framework to allow us to track analytics from now on.

How did Intuitive Digital perform from a project management standpoint?

They were incredibly responsive and friendly.

What did you find most impressive about them?

They quickly understood our organization and how to improve our online marketing. They took our goals and translated them into effective SEO, keywords, and names. They were willing to work with us, despite our inexperience, and made it easy to understand their plans and objectives. For the first time in our history, we have targeted marketing, campaigns, and branding.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing specialist for Urban Waxx, a waxing salon that employs around 97 workers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intuitive Digital?

We hired Intuitive Digital to help drive our sales and engagement.

SOLUTION

What was the scope of their involvement?

Intuitive Digital started working on our SEO, then added PPC management and strategy. Their team helped manage content and suggested unique keywords. 

We came to the realization that our website wasn’t set up for SEO purposes and needed to be more user-friendly. We also struggled on what we should change and setting forth a new mission statement. They built our new website with a design provided by an outside contractor. Since launching the new website, they will be focusing on getting our new Adwords up and running.

What is the team composition?

Our main points of contact have been Kelly (Senior Account Manager, Intuitive Digital) and Anish (Creative Director, Intuitive Digital).

How did you come to work with Intuitive Digital?

Our team hired Intuitive Digital before I started working here.

How much have you invested with them?

We’ve spent between $1,000 to $1,500 monthly for their SEO and PPC services.

What is the status of this engagement?

The work started in June 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen improvements since working with Intuitive Digital. I don’t have exact metrics, but with the keywords and ads, we’ve seen engagement on the website and through bookings. We hope to see more with the updated site. Their ongoing work involves helping us fill appointments for all locations while maintaining the solid ROI.

How did Intuitive Digital perform from a project management standpoint?

Intuitive Digital is great. They’re on top of everything and great at communicating. We talk weekly on the phone to make sure everything is running smoothly, to set goals, and discuss what we have achieved so far. Kelly is super hands-on, and Anish has been a massive help with the new website. Their team is productive in a fun way. We throw jokes around at meetings but also are focused on getting work accomplished. A strong connection has formed between our teams.

What did you find most impressive about them?

Intuitive Digital’s creativity and ability to help our team when we are stuck on an issue has led to our company’s success.

Are there any areas they could improve?

No, our engagement with Intuitive Digital has been fantastic.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Oregon Culinary Institute. We offer career-focused programs in the culinary and baking & pastry arts. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intuitive Digital?

We don’t have the internal resources required to handle the vast scope of our marketing efforts, so we hired Intuitive to act as an extension of our team. They were brought in on a monthly retainer to quickly tackle both recurring and ad hoc marketing projects as they come up.

SOLUTION

What was the scope of their involvement?

Intuitive manages all of our search engine marketing (SEM) channels including paid search through AdWords and BingAds, YouTube video marketing, and display network marketing. They also oversee our social media accounts for Facebook and Instagram by optimizing sponsored ads. Additionally, they provide website SEO by making sure each page is optimized for target keywords and our listings and citations across the web are uniform and complete. It’s a fairly robust engagement as they manage everything from our direct response marketing to our social media platforms.

We operate within a highly regulated industry, so creating marketing content that’s compliant with the regulations imposed on us has always been a challenge. Intuitive overcame that challenge by utilizing Google Docs so both parties can quickly edit drafts for compliance and approve deliverables. This has proven to be a long-term solution for us.

To maximize our content, they suggested breaking down a single deliverable and recycling it across different marketing channels. For example, if we have two-minute long video testimonial, it can be cut into different lengths. As a result, we’ve used six seconds of footage for a YouTube ad and 30 seconds for a TV commercial, and the full two minutes for a promotional video simply hosted on our website. Going further, we could use screenshots of the same video for display ads.

What is the team composition?

Our account has four dedicated team members including the founder/CEO.

How did you come to work with Intuitive Digital?

We met with a local digital marketing group and our website got chosen for a panel review and audit. After going over the group’s findings, I talked to one of the auditors about facilitating the updates and he recommended Intuitive Digital as his first choice.

How much have you invested with them?

We spend roughly $3,500 a month for their services.

What is the status of this engagement?

We started working with them in January 2016 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their PPC efforts have increased conversions by 17% while decreasing the cost per conversion by 34%. Furthermore, the social marketing channels have experienced an 84% increase in conversions and a 28% reduction in cost per conversion.

How did Intuitive Digital perform from a project management standpoint?

We share a single email address with everyone that works on the account to ensure the whole team stays updated with the newest information’s and can quickly receive answers to questions. Intuitive’s project management is remarkable as they expertly utilize Google Docs and Google Drive. We hold a monthly meeting in-person and send a recap email an hour after it’s concluded, so everyone understands the tasks at hand. Overall, their communication is top-notch and the project management is stellar.

What did you find most impressive about them?

If issues arise, Nick (CEO, Intuitive Digital) quickly handles them personally. His authority and prompt involvement keep projects on track.

Are there any areas they could improve?

We have several development projects planned but would like to see Intuitive grow the number of employees they have. They’re currently on this path, but it’s a natural progression that’s driven by the number of total clients they have.

Do you have any advice for potential customers?

Be ready to work just as hard as they do. You’ll be held to as high of a standard as them, but your company will flourish because of it.