What was the scope of their involvement?
Intuitive manages all of our search engine marketing (SEM) channels including paid search through AdWords and BingAds, YouTube video marketing, and display network marketing. They also oversee our social media accounts for Facebook and Instagram by optimizing sponsored ads. Additionally, they provide website SEO by making sure each page is optimized for target keywords and our listings and citations across the web are uniform and complete. It’s a fairly robust engagement as they manage everything from our direct response marketing to our social media platforms.
We operate within a highly regulated industry, so creating marketing content that’s compliant with the regulations imposed on us has always been a challenge. Intuitive overcame that challenge by utilizing Google Docs so both parties can quickly edit drafts for compliance and approve deliverables. This has proven to be a long-term solution for us.
To maximize our content, they suggested breaking down a single deliverable and recycling it across different marketing channels. For example, if we have two-minute long video testimonial, it can be cut into different lengths. As a result, we’ve used six seconds of footage for a YouTube ad and 30 seconds for a TV commercial, and the full two minutes for a promotional video simply hosted on our website. Going further, we could use screenshots of the same video for display ads.
What is the team composition?
Our account has four dedicated team members including the founder/CEO.
How did you come to work with Intuitive Digital?
We met with a local digital marketing group and our website got chosen for a panel review and audit. After going over the group’s findings, I talked to one of the auditors about facilitating the updates and he recommended Intuitive Digital as his first choice.
How much have you invested with them?
We spend roughly $3,500 a month for their services.
What is the status of this engagement?
We started working with them in January 2016 and the engagement is ongoing.