Intuitive Digital

BACKGROUND

Introduce your business and what you do there.

I’m the owner of AV Awakenings. We provide technology for smart homes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intuitive Digital?

It had been a number of years since we had last updated our website, and we were looking to revitalize our brand.

SOLUTION

What was the scope of their involvement?

Intuitive Digital oversaw a complete rebuild of our website and updated our logo and signage as part of an overarching rebrand of the company. The new website includes a collection of collated photography, video, testimonials, and a variety of other content. The Intuitive Digital team also manages our social media channels, email marketing, and print marketing to promote events and maintain a consistent company voice.

What is the team composition?

We work primarily with their creative director, who liaises with their team accordingly. Additionally, members of their team will occasionally visit our office and attend events to better understand our business and what we do day-to-day.

How did you come to work with Intuitive Digital?

We had been working with someone that oversaw our marketing efforts since the company started, and Intuitive Digital bought her small business recently. They kept her on and absorbed her portfolio, and we followed her through the transition.

How much have you invested with them?

We have them on retainer, in addition to paying for specific one-off projects. The retainer fee is currently $500 per month.

What is the status of this engagement?

We started working together in January 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Success is difficult to quantify in this industry, given that people very rarely decide to invest in smart home technology as a direct result of a strong web presence or social media marketing. However, Intuitive Digital's work is very important to our business, in that an active digital presence helps us establish, shape, and maintain our brand identity.

How did Intuitive Digital perform from a project management standpoint?

Everything throughout the site redesign ran smoothly, and their collaborative approach prevented any major challenges. They’re excellent communicators that took our general ideas and turned them into tangible solutions. They consistently asked for our feedback during the project and effectively managed our expectations around timelines. We had the freedom to choose which means of communication would most effectively suit our needs, whether it be via phone, email, etc.

What did you find most impressive about them?

They’ve been very engaged with our business since the start of the engagement. When we have showcase events, they’ll frequently send team members to observe and take notes to ensure that they’re accurately capturing our brand. They prioritize their ability to create content from a position of genuine understanding, rather than passively providing the type of content that we request. This has fostered an unparalleled sense of authenticity in their work, which has been crucial in the success of our partnership.

Do you have any advice for future clients of theirs?

Expend effort in getting to know their team beyond just the metrics that they provide. Intuitive Digital is not just another marketing and PR company that churns out projects. They invest in the work that they do and the clients that they work with in a way that many companies don’t.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a boutique design build company based in Oregon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intuitive Digital?

Because we were a small company, we often didn’t have time to do digital marketing, let alone curate our website’s content. As a result, we needed resources to grow our online presence, which entailed developing our website and doing SEO.

SOLUTION

What was the scope of their involvement?

Aside from developing the site, they’ve implemented SEO strategies to build up my search rankings, including writing blogs and posting whenever we get awards. They also update the site to reflect our accolades. Every quarter, they compile an overview of our analytics to keep us up to date with where we’re landing on sites and our SEO status. Currently, they continue to lead our blog and SEO effort, and we’re planning to make some layout changes to our site.

What is the team composition?

I primarily work with their account manager, who is fantastic.

How did you come to work with Intuitive Digital?.

I found them online while looking at other people’s websites and met with them. They were youthful and energetic with a great presentation, so I went with them.

What is the status of this engagement?

Their work began in 2012 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Intuitive Digital understands SEO strategy far more than I do, so I appreciate that I have young professionals who can guide me. Eight or even five years ago, it would be hard to find me through a quick online search. But, now, I land on the first pages in my area. They keep me current and proactively push our SEO to make us competitive with larger companies.

How did Intuitive Digital perform from a project management standpoint?

As I’ve mentioned before, we usually meet every quarter to go over their reports, but they always touch base with me through email. They inform me about everything and are responsive to my concerns. If there’s ever a misunderstanding, they’re quick to address it and always maintain a professional approach.

What did you find most impressive about them?

Again, I feel blessed that I’ve found young, energetic people who are so attuned to SEO. It’s something that I’ve never quite understood nor had any interest in doing myself. So I appreciate that I have people who are helpful and excited to lead my digital marketing.

Are there any areas they could improve?

No, nothing comes to mind.

BACKGROUND

Introduce your business and what you do there.

I'm the Executive Director of a nonprofit called Cascade Forest Conservancy that works on forest conservation in the Pacific Northwest.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intuitive Digital?

We were trying to improve our marketing capacity and brand awareness. We wanted to improve the function of our website and social media tools to better connect with the public and potential members.

We changed names about 2 years ago and our name wasn’t well known. I don’t think a lot of people caught on to that change. We wanted to be more visible online, including on Google, Facebook and Instagram to be more connected to the people that are our members.

SOLUTION

What was the scope of their involvement?

They’ve managed search engine optimization and social media for us. They’ve also helped us to restructure and optimize our website.

We create most of the content and they’re doing the ads and analytics, giving us a strategy to better target the audience we want. Each month they come to us with a very detailed report on our performance, especially on social media and Google. It shows us demographics and exactly how we're better reaching our audience through our partnership with them.

What is the team composition?

We have a project manager who is our point of contact.

How did you come to work with Intuitive Digital?

We were referred to them by one of our board members who's the head of another tech firm. I actually didn't know we had a problem until they suggested we talk to Intuitive.

What is the status of this engagement?

The work is ongoing since May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our brand awareness was really low. Looking at a number of search engines, we were in position 10 to 20. We’ve moved up and now we’re at the top.

Our click-through rates are increasing from our ads on Facebook and Instagram. People are going to our website at a higher rate and we’re getting a larger number of donations from these efforts. We have more revenue, more volunteers, and more members.

How did Intuitive Digital perform from a project management standpoint?

They’re very responsive, very timely, and they get back to us whenever we have a question.

We communicate through phone and mostly email. We have a monthly in-person meeting where our project manager gives us the report on how we're doing and we talk about next steps.

What did you find most impressive about them?

They know their stuff and they're really into their work. They seem to be pretty fun, cool group to work with. That means a lot in the tech world.

Are there any areas they could improve?

Trying to keep track of all the potential things we can do and prioritizing them. Working to improve the prioritization of all the things to be done.

Do you have any advice for potential customers?

No, I think they'd be in really good hands with Intuitive Digital.

BACKGROUND

Please describe your company and your position there.

I’m the HR & marketing manager at Valley Credit Union in Salem, Oregon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intuitive Digital?

We needed to hire an external resource to manage our digital marketing efforts.

What were your goals for this project?

We wanted to grow our digital presence in order to be competitive with the bigger financial institutions in our area.

SOLUTION

How did you select this vendor?

They were highly recommended by local community members in Salem.

Describe the scope of their work in detail.

Intuitive Digital provides SEO and Google PPC services. They constantly monitor all of our online platforms and accounts to maximize our monthly budget. They also provide ongoing online consulting.

What was the team composition?

We work closely with several of their employees.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen impressive growth in our digital marketing and online presence. Intuitive Digital is very creative and ahead of the game. We’re excited to see what more they can accomplish in the future.  

How effective was the workflow between your team and theirs?

Their team is quite effective. Intuitive Digital is so fast with responding to our emails and calls. They always keep us up to date with changes and decisions that need to be made. They’re also able to dumb down the complex world of digital marketing for those of us who don’t live and breathe it every day. 

What did you find most impressive about this company?

Nick (President, Intuitive Digital) has recruited the best team across all online categories. We feel lucky to have access to them because we know that we’re in good hands.