IntentSignal

BACKGROUND

Introduce your business and what you do there.

I’m the former director of sales at Bluecore, an e-commerce company. We provide technology that helps enterprise retailers identify shoppers, automate personalized marketing campaigns, and increase customer retention and revenue through real-time data and predictive models.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IntentSignal?

We needed help driving our pipeline and qualified meetings across our different product lines.

SOLUTION

What was the scope of their involvement?

IntentSignal provides us with pipeline generation, qualified meetings, and cold outreach. The team has delivered scheduled meetings, net new strategies and plays, dashboards and analytics, and strategy sessions.

What is the team composition?

We’ve worked with 2–5 members of IntentSignal’s team.

How did you come to work with IntentSignal?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

What is the status of this engagement?

We worked together from August 2025 to April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

IntentSignal has increased our pipeline by 50%. In addition, our meeting attendance is strong at 90%.

How did IntentSignal perform from a project management standpoint?

IntentSignal consistently delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

IntentSignal's creative ability to test new plays and strategies, execution, and scalability was impressive.

Are there any areas they could improve?

They've made an impactful investment that has delivered real results.

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Gainsight

Describe what your company does in a single sentence.

Enterprise Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IntentSignal to accomplish?

• Pipeline Generation
• TAM engagement and adressability
• Scale prospect outreach

SOLUTION

How did you find IntentSignal?

Referral

Why did you select IntentSignal over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from IntentSignal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scale outbound marketing programs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increase in audience identify, scale opportunity creation and meetings booked. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very collobrative to work with.  They have ideas.  We have ideas.  We scope out 'let's try this' projects together, they test.  Winning programs go forward.  Bad ideas go into the 'well, we tried...' bucket.  But their scale prospecting experience combined with our domain experience are a good match.  

What was your primary form of communication with IntentSignal?

Virtual Meeting

What did you find most impressive or unique about this company?

They tied their deliverables and KPIs to our key metrics.