Inspiration Agency

BACKGROUND

Please describe your company and position.

I am the Head of Operations of Poliklinika Vili Vis Vitalis

Describe what your company does in a single sentence.

It is a Medical clinic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inspiration Agency to accomplish?

• enhance our online advertising efforts focusing on Meta and Google
• The goal was to attract more patients and raise awareness of our services through targeted ad campaigns.

SOLUTION

How did you find Inspiration Agency?

Referral

Why did you select Inspiration Agency over others?

Referred to me

How many teammates from Inspiration Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved creating and managing targeted Google and Meta advertising campaigns for Vili Vis Vitalis. Starting with an audit of our existing digital presence, followed by the development of strategic ad campaigns tailored to our healthcare services. They used precise targeting to reach potential patients, with a focus on location-based advertising and key demographics. Regular performance tracking and data-driven adjustments were made to ensure optimal results throughout the campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Inspiration Agency, we've seen a satisfactory increase in website traffic and patient inquiries directly attributed to the Google and Meta advertising campaigns. On average, the CPA is around 12,24EUR. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow with Inspiration Agency was smooth. Their team is highly communicative, provide regular updates, and promptly addresses any concerns. It is a collaborative and efficient partnership.

What was your primary form of communication with Inspiration Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

Inspiration Agency's ability to deliver tangible results through their strategic Google and Meta advertising campaigns was the most impressive. Their focus on data-driven insights and precise targeting allows us to reach the right audience and convert that interest into new patients for our polyclinic.

Are there any areas for improvement or something Inspiration Agency could have done differently?

so far we were aligned as to what were our needs and goals with their solutions

BACKGROUND

Please describe your company and position.

I am the marketing director of Meteor Grupa - Labud d.o.o

Describe what your company does in a single sentence.

Manufacturing household cleaning products and vinegar

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inspiration Agency to accomplish?

• to open social media channels for our company with successful strategy towards our target audience
• Social Media management, content production, marketing strategy and other related activities.
• participation and growth on Facebook, Instagram, TikTok and YouTube.
• to create and implement specific projects through social media content

SOLUTION

How did you find Inspiration Agency?

Referral

Why did you select Inspiration Agency over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Inspiration Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

If we are talking about this last specific project 'I can do it too' (I ja to mogu) then:

• Complete project strategy, creative and graphic content including operational steps and timeline.
• Landing page development (www.ijatomogu.hr) for purposes of the same-named campaign in which we brought in question the independence of adolescents and young adults and how this campaign might help.
• Labud TV is a campaign that integrated vertical 9:16 format videos into all platforms that support it. Effectively making the production of one video viable form multi-platform sharing, thus reviving the long-forgotten art of organic reach.
• Influencer marketing strategy that supported the project promotion and communication.

In last 14 years:

• Opening social media channels and developing social media content and strategy for Labud on Facebook (since 2011), Instagram (since 2015), You tube (since 2011), and TIK-TOK (since 2023).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Main achievements:

• Labud Facebook page gathers the biggest community in Croatia (within the FMCG, washing and cleaning products segment)
• 6-time finalist and one time winner at the IAB Mixx awards with our Čarli campaigns. Actively making Čarli a market leader with a 20% rise in sales and 24,6% market share. Meri Merino rose 25% in sales equaling a rise in 2,8 percentage points. 
• One of the videos from the Labud TV campaign went viral on Facebook with 2.8+ million views. With others accumulating 200k views on average, each. 
• Major cost efficiency through successful strategy of integrated vertical 9:16 format videos into all platforms.

And the most important! Credibility was built through consistency in communication and a positive approach as well as mutual trust with followers. We have managed to create a strong and compact community of lovers of cleanliness and our brands, who support our efforts both through our brands and through the CSR campaigns we carry out. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team is always a “call away” from any potential idea or betterment. After 14 years of working together, the communication process is seamlessly integrated into all campaigns. 
• Consistently surpassing expectations, they deliver satisfactory results within set deadlines. A brilliant blend of kindness and dedication makes Inspiration Agency the ideal choice for those seeking service at the level of a true partnership.
• The perfect match for delivering innovative and right kind of positive messages and vibrations about company and our brands and satisfying our followers expectations and needs.

If you are looking for the professional and dedicated partner to help you build and improve your social media strategy and results- They are an excellent choice.

What was your primary form of communication with Inspiration Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their complete involvement in our company and brands. They are truly extended arm of our marketing team. Inspiration Agency knows what we need even before we are aware of it.

Are there any areas for improvement or something Inspiration Agency could have done differently?

As a client who has worked with this team for 14 years, I have noticed continuous improvement and growth throughout all those years. Every business and team experiences ups and downs, but they truly inspire towards greatness.

BACKGROUND

Please describe your company and position.

 I am the Marketing coordinator of a roofing company 

Describe what your company does in a single sentence.

Our company is a Danish manufacturing company that specializes in roof windows, skylights, sun tunnels and related accessories. For more than 80 years we have been advocating a healthier home by bringing in more sunlight and fresh air with our products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inspiration Agency to accomplish?

• Our end goal was clear as day – we needed to create a campaign that will increase engagement on our Facebook page and posts.

SOLUTION

How did you find Inspiration Agency?

Referral

Why did you select Inspiration Agency over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Inspiration Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We focused on creating fun and engaging Facebook post, a good story goes a long way when creating social media content. Creating fun giveaways with useful items, highlighting the main premise of our company – giving people a home in “a whole new light”.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A 164% rise in engagements and a 19% rise in reach numbering in millions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on the lookout for potential betterments, responding quickly to suggestions and questions.

What was your primary form of communication with Inspiration Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Taking their time to truly understand what our brand stands for, a creative workshop being at the core of all our dealings. They are fully dedicated to any task and make themselves available for correspondence, giving off the feeling of “first place” treatment.

Are there any areas for improvement or something Inspiration Agency could have done differently?

No suggestions.

BACKGROUND

Please describe your company and your position there.

Hi, my name is Lana Suman Eror, i work for the company, SUMAN d.o.o., my position is Sales & Marketing at SUMAN. it is a family business that produce Parasols and Awnings for business and commercial use.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inspiration Agency?

We hired Inspiration Agency for running Google ads campaigns, our goal was to have reliable partner for developing our inbound marketing campaigns. With large number of competitors we had to find someone who will take care of us on daily basis.

SOLUTION

How did you select this vendor?

Agency was recommended to us by marketing strategist working for us; deciding factors for entering the cooperation were reliable recommendation and agency’s experience in similar campaigns.

Describe the scope of their work in detail.

Before we were working with another company, and we needed a change, since on our market there is a large amount of competitors that sell different types for sun shades. We gave them the budget that we were willing to invest in these type of marketing, and they did the best out of it. We felt the change immediately. Later we expanded the budget since we had great feedback.

What was the team composition?

On regular basis we are working with two representatives, one is key account manager and other is advertising expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PPC campaigns focus on web page lead generation for several product categories in the sun-protecting industry, including awnings and parasols. The campaign's primary goals align with our business goals, so we see permanent growth with Google Ads campaigns. We are targeting CPA of approximately 5 EUR

How effective was the workflow between your team and theirs?

We have regular live or video meetings, getting in touch also over the phone and email. They typically respond and resolve tasks we have for them promptly. They are my first go to partners, with any question, idea in their area.

What did you find most impressive about this company?

They do not approach any task as a typical marketing agency but more as a business partner. They're trying to focus on solving our business goals with most efficient marketing tools.

Is there any area for improvement or anything that could have been done differently?

So far we are satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I'm a marketing manager in a company with four sales programs:

• KoopChem: Wide range of self-adhesive tapes, adhesives, and sealers for industry and construction.
• KoopAutomotive: Professional automotive tools and equipment for mechanical and tire work-shops.
• MySun: A brand for electric heating.
• Ekogradnja: Eco-friendly, 100 % natural, sustainable building materials for home construction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inspiration Agency, and what were your goals?

When expanding our brand MySun to the Croatian market in 2020, we needed a Croatian digital agency to run PPC advertising on Google. The goal was to increase sales and revenue and strengthen the brand in a foreign market.

We marketed IR panels, electric underfloor heating, and electric radiators. Because campaigns were successful, we decided to expand our cooperation to the Slovenian market. Today, Inspiracija is responsible for the digital advertising of all our sales programs (MySun, Ekogradnja, KoopAutomotive, and KoopChem - EHB Tapes) in different markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard about the Inspiracija agency through a recommendation. We held a meeting where we discussed our business and goals in detail, and we chose them based on their experience and market knowledge.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project started with heavy market/kw research and competition assessment. Determining possible market risks, opportunities, the right audience, and key messages were crucial. The scope of work covers PPC, SEM & Remarketing, and Paid Social Media campaigns, including strategy, assets production, campaigns daily management, reporting, and optimization.

How many resources from the vendor's team worked with you, and what were their positions?

We work closely with the account manager, who coordinates internal roles of digital account strategist, advertising executive, and designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with the Inspiration agency, the PPC campaigns constantly grow and drive sales. By the end of 2021, we increased our online sales revenue by 64% compared to 2020.

How effective was the workflow between your team and theirs?

Our daily communication goes through emails. In addition, we have hour-long video meetings once or twice a month to go over each campaign's performance, address specific problems if there are any, and discuss new ideas. The team is always available for our additional questions and needs.

What did you find most impressive or unique about this company?

Inspiration agency matches our expectations in what we need to make our business grow. They are a reliable partner, and they always give us support in terms of advice and constructive debate whenever needed. The team is very responsive, and it is a pleasure to work with them.

Are there any areas for improvement or something they could have done differently?

We continuously improve and learn from each other, and we are satisfied with their input and professionalism.

BACKGROUND

Please describe your company and position.

I am the Director - owner of Gnijezdo d.o.o.

Describe what your company does in a single sentence.

Furniture and home equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inspiration Agency to accomplish?

• Gnijezdo.hr decided to offer the Croatian public an opportunity to buy products from the most wanted Dutch furniture brands. My role there is CEO

SOLUTION

How did you find Inspiration Agency?

Referral

Why did you select Inspiration Agency over others?

• Pricing fit our budget
• Referred to me

How many teammates from Inspiration Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
We decided to focus on storytelling using eye-catching images, precisely chosen ad formats, and target users by demographics, interests, and locations. A good story goes a long way, and 9.444,44% ROAS shows that Facebook and Instagram advertising give an excellent result in the world of e-commerce - if you know how to set things up. The campaign was a massive success, and Gnijezdo became a new „it“ place for buying furniture!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 9.444,44% ROAS with Facebook and Instagram Ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They respond quickly and effectively to any request and are always happy to talk about potential betterments and optimizations

What was your primary form of communication with Inspiration Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to working together is more of a partnership and less as a client, they take their time to truly understand what my company stands for.

Are there any areas for improvement or something Inspiration Agency could have done differently?

All was good