Insil

BACKGROUND

Please describe your company and your position there.

Im the marketing assistant and help with organising marketing campaigns. We are a large automotive parts distributor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Insil?

We needed a business to help us setup a digital marketing campaign to engage local mechanics and auto shops.

What were your goals for this project?

To increase our direct sales from a campaign that targeted automotive shops and mechanics in strategic areas.

SOLUTION

How did you select this vendor?

We spoke to about 6 different companies. We found Insil was the most knowledgable and had great experience working in our industry.

Describe the scope of their work in detail.

• Digital marketing campaign
• Targeted, segmented audience
• Develop basic creatives.
• Consult on overall marketing strategy
• Implement campaign

What was the team composition?

We had 1 account manager, and a graphic designer who helped us out. Was pretty straight forward and i felt as though they were both very knowledgeable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved a 600% return on investment and hence the project is ongoing, and we have increased the advertising spend.

How effective was the workflow between your team and theirs?

Very effective, Im able to contact the team as regularly as i need and they always do their best to help.

What did you find most impressive about this company?

They have incredible communication skills.

Are there any areas for improvement?

No we are very happy.

BACKGROUND

Please describe your company and your position there.

I’m the founder of an online e-commerce retail store. We produce high-quality male fashion accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Insil?

I needed them to assist us in taking the next step with our digital marketing efforts. We had never really focused on our paid digital strategy very much.

What were your goals for this project?

We wanted to increase organic traffic and optimize our digital ads to improve our overall strategy and improve the value we’re getting from our current spend. We also wanted successful platform integrations.

SOLUTION

How did you select this vendor?

We engaged with several different Australian agencies to give us a quote and outline a strategy. In the end, we chose Insil based on their ability to meet our demands. We also felt as though they really took the time to understand us and our brand before making any quick recommendations. I had several KPI's I wanted them to be able to tangibly measure, which required several complex integrations, and it was an absolute breeze with them.

Describe the scope of their work in detail.

We held several additional discovery sessions to ensure our expectations aligned with theirs. They worked to increase our organic traffic, optimize our digital ads, and integrate our platforms.

What was the team composition?

We worked directly with an account manager, who engaged several other individuals to assist with some of the more technical integration items. We also worked with a content creator. Insil engaged our software vendors to ensure the setup worked appropriately.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve achieved our goals since the start of our involvement with Insil, and we continue to do so. The greatest achievement, however, has been integrating all of our digital platforms to ensure we can track the entire user journey and appropriately target users through different marketing channels at each stage of the buyer cycle.

How effective was the workflow between your team and theirs?

Communication has been amazing. It’s easy to get in touch with them. They're extremely responsive.

What did you find most impressive about this company?

Their communication and strategy made a difference. This was a daunting project for us, so having continual discussions both over the phone and in person made the process hassle-free.

Are there any areas for improvement?

No, we’re extremely satisfied.

BACKGROUND

Please describe your company and your position there.

I am the director and owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Insil?

I hired Insil for lead generation and brand recognition

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted 5 companies and chose Insil due to their proven results and what they expected us to achieve

Describe the project in detail and walk through the stages of the project.

We had an initial meeting to discuss my goals and then my account manager, Jose, put together a number of different FB and Google ads and monitored these regularly and tweaked these as required to achieve the best outcome.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Jose as my account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our business received around 75 leads per month from this targetted advertising plus many more visits to our website.

How effective was the workflow between your team and theirs?

Jose, my Account Manager was absolutely amazing, extremely attentive, always available and a pleasure to work with. He listed to my needs and communicated regularly and nothing was too much trouble for him.

What did you find most impressive or unique about this company?

First impression was their energy and confidence which is why I ultimately selected them.

Are there any areas for improvement or something they could have done differently?

So far, we're extremely happy with their service.

BACKGROUND

Please describe your company and your position there.

Im the Director of RJM Plant

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Insil?

We are entering the Australian market and we needed a service provider to assist this.

What were your goals for this project?

To increase brand awareness in Australia and drive sales

SOLUTION

How did you select this vendor?

They worked with us to craft a campaign that incorporated telemarketing and digital lead generation.

Describe the project in detail.

Our goal for 2019 was to enter the Australian market, we dedicated a large budget to ensuring this occurred swiftly and Insil to ensure our approach to market was most effective.

What was the team composition?

My understanding is that there was around 5 people working on our project. I dealt directly with my account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had great success in entering the market, generating over 1000 plus sales qualified leads. Through their digital and telemarketing campaign.

How effective was the workflow between your team and theirs?

Very good, and easy to work with.

What did you find most impressive about this company?

The results and the communication skills were remarkable.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

My wife and I co-own Burleigh Wagon Pty Ltd. We manufacture a kids’ wagon that serves as an alternative to a stroller.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Insil?

We engaged Insil to provide digital marketing for our Facebook and Instagram accounts.

What were your goals for this project?

We wanted to increase sales and brand awareness.

SOLUTION

How did you select this vendor?

Our content creator referred them.

Describe the scope of their work in detail.

They manage our ad campaign.

What was the team composition?

We work exclusively with Tate (Head of Digital, Insil).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

According to analytics, the campaign is generating positive results.

How effective was the workflow between your team and theirs?

Tate has been very efficient and always makes time when we need. He is always available for a meeting or phone call.

What did you find most impressive about this company?

The team’s availability—in addition to their achievements—distinguish them.

Are there any areas for improvement?

None, they do a fantastic job.