Infront Webworks

BACKGROUND

Please describe your company and your position there.

I am in charge of the website and digital marketing at Beginnings Birth Center. We are the only free-standing birth center in Colorado Springs, CO. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

We hired Infront Webworks to resolve issues the previous company we worked with had created. We needed help managing our web presence online better.

What were your goals for this project?

Our goals were simple. We wanted to increase our online visibility. By creating a smart strategy, we hoped to digitally engage our ideal clients, most of whom are web savvy for their demographic.

SOLUTION

How did you select this vendor?

We reached out to several companies during our search. Infront Webworks demonstrated responsivity, knowledge, and a personalized approach. Based on these factors, we decided to hire them. 

Describe the project in detail.

Infront Webworks started our engagement by cleaning up, updating, and transferring our website. We worked with their SEO specialist to increase traffic to our site.

What was the team composition?

We work with the IT department and an SEO specialist from Infront Webworks.
 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Over the past few months, we have seen keyword rankings improve for our target market along with increases in traffic and leads.

How did the Infront Webworks perform from a project management standpoint?

Project management has been fantastic. We’ve kept the SEO specialist busy, but she always responds to us very quickly. Infront Webworks’ turnaround times are within a matter of hours, if not minutes. They always offer solutions to our questions and are very responsive.

What impresses you about the Infront Webworks?

I really love their responsiveness and level of service. Infront Webworks has always been involved and engaging.

Are there any areas for improvement?

No, there are none. So far, we’ve had a great experience!

BACKGROUND

Introduce your business and what you do there. 

I'm the director of CV Ministries, which provides safety and security for churches and ministries. The other aspect of our company is correctional healthcare for mental health issues and correctional institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infront Webworks? 

We have a unique footprint in that there's not a whole lot of people doing work in either one of those arenas. We needed help building our website and making it rank.

SOLUTION

What was the scope of their involvement? 

Infront Webworks helped us build our website. We provided the content, and they do all of the SEO work. Since we’re breaking new ground, we're really relying on them to point us in the right direction and show us how to get there. 

What is the team composition?

We work with Brett (Senior SEO & Digital Marketing Project Manager, Infront Webworks). 

How did you come to work with Infront Webworks? 

We found them after researching a variety of companies in the area. 

How much have you invested with them?

I don't know exactly. We’ve probably spent less than $10,000.

What is the status of this engagement? 

The project started in March 2016 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a continued growth of our website. More and more people are finding us online now than they otherwise would have. 

How did Infront Webworks perform from a project management standpoint? 

The Infront Webworks team is terrific. We primarily communicate via email. 

What did you find most impressive about them? 

They’re great at communication. Most impressively, Infront Webworks is able to adjust to the market that we're trying to reach. 

Are there any areas they could improve? 

No, there’s nothing to improve. 

Do you have any advice for potential customers? 

No, I don’t have any advice.

BACKGROUND

Please describe your company and your position there.

I’m the owner and president of Fidelity Mortgage Solutions, a wholesale mortgage broker company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

My company hired Infront Webworks to build a website and then provide SEO and digital marketing strategies.

What were your goals for this project?

We wanted to create a mobile-friendly website, increase leads within the younger and computer-savvy demographics, and ultimately generate business via online search.

SOLUTION

How did you select this vendor?

We found Infront Webworks through BNI, a professional referral group.

Describe the project in detail.

First, Infront Webworks built our website. They then completed on- and off-page SEO to improve web rankings.

What was the team composition?

I work with a senior SEO specialist, a digital marketing manager, and other members of the Infront Webworks team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our keyword rankings have increased over the last year. This has boosted our lead generation threefold. We have seen an ROI on our spend with Infront Webworks.

How did the Infront Webworks perform from a project management standpoint?

Infront Webworks offers minimal turnaround times. They are quick communicators.

What impresses you about the Infront Webworks?

They under promised and over delivered. Infront Webworks did not make unrealistic promises, and they were transparent about progress and data.

Are there any areas for improvement?

No, they did a very nice job.

BACKGROUND

Please describe your company and your position there.

I serve as a marketing committee representative on the board of trustees for Orinda Academy, an independent college-preparatory school in the San Francisco area.  

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

We hired Infront Webworks for SEO services and digital marketing support.

What were your goals for this project?

Our previous SEO company was not performing well. With Infront Webworks, we wanted to improve our efforts and expand our online presence, especially in web searches for our type of educational services. 

SOLUTION

How did you select this vendor?

Our web designer had great things to say about this company, so we followed their referral. 

Describe the project in detail.

We began with a better understanding of SEO. The first phase of the project was focused on keyword identification, and we worked with our specialist to create a plan that best suited our needs. From there, Infront Webworks began to implement our plan for platform optimization. They created landing pages, improved our visibility in local searches, and came up with creative new ways to improve our rankings.

What was the team composition?

An SEO specialist serves as our main point of contact, but we also communicate with other team members throughout the process. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since working with Infront Webworks, we've seen increases in the areas most important for our business model, specifically visits, time on site, and inquiry calls and emails, all of which have greatly bolstered enrollment. They did an outstanding job regarding our geographical location and targeting.

How did they perform from a project management standpoint?

Infront Webworks always communicated effectively and answered all of our questions.

What did you find most impressive about this company?

Not only are they dedicated to our goals, but they are incredibly versatile in meeting our needs. Our many board members have many differing opinions, but our specialist adeptly navigates the situation to offer suggestions that everyone can agree upon.

Are there any areas for improvement?

No. Their guidance, patience, and understanding are commendable, especially working with our multi-level school.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Restoration King. We provide residential and businesses disaster restoration in the event of fire, water, and mold damage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

We needed someone to grow and maintain our web presence via SEO and Google Ads.

What were your goals for this project?

We wanted to improve our leads and bottom-line by gaining more visibility. We were also aiming to reduce our Adwords spend while improving the quality of the leads it drove.

SOLUTION

How did you select this vendor?

We hired Infront Webworks after a similar company didn’t produce results. We researched local firms online and saw they had positive reviews.

Describe the project in detail.

They started by restructuring our Adwords campaign to address ineffective spending. From there, we met a few times to develop an SEO strategy and establish a collaboration. They outlined a plan to deliver a quick return on our spend.

What was the team composition?

We worked with an SEO specialist and an Adwords specialist dedicated to our account.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We rank on the first page of results or in the top spot for several keywords. While our Adwords spend has decreased, we’ve maintained a steady stream of leads.

How did the Infront Webworks perform from a project management standpoint?

Their communication and promise fulfillment have been outstanding. They’ve done what they set out to do. The staff is highly knowledgeable and explains things very well both verbally and through reports.

What impresses you about the Infront Webworks?

The metrics are impressive, but aside from that, they’re also a solid team. They keep me aware of the good and the bad and are always professional in responding to questions quickly. They feel like part of our team.

Are there any areas for improvement?

Overall, I don’t have anything to say. They set a goal and accomplished it.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Pike’s Peak Windows and Doors. We’re dedicated to installing, fixing, and upgrading both windows and doors for businesses and residences in the Colorado Springs and El Paso County, Colorado area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

We hired Infront Webworks to design our website and manage our online presence through SEO and digital marketing. At the time, we were a startup company looking to compete in the market.

What were your goals for this project? 

The goal was simple: I wanted to start a business, work for myself, and provide for my family. As a result, we needed to start the business on the right foot, which, in this day and age, means having a great looking website and visibility.

SOLUTION

How did you select this vendor?

A friend of mine had worked with Infront Webworks SEO’s team and was really happy with his success. He referred me to them, and I decided to reach out. 

Describe the project in detail. 

They built a website for my company and optimized it so that prospective leads could find us and grow the business. Since then, they’ve created a digital presence through blogging, branding, and SEO strategies.

What was the team composition?

We primarily work with a dedicated project manager who is also a senior SEO specialist.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

From day one, we had no business and zero web presence, but, now, we’re the top search result for window installation-type keywords. They’ve helped us build up our business to $1 million within the first year, and we’ve grown steadily ever since. Most of our leads come from the internet, which we primarily attribute to Infront Webworks’ search engine placement. 

How did the Infront Webworks perform from a project management standpoint? 

The Infront Webworks team is the best marketing team I’ve ever worked with. They have great communication and always think about what I can do next to improve.

What impresses you about the Infront Webworks?

They’ve produced incredible results. Watching my company climb the search rankings and sustain a great reputation over the years has been amazing.

Are there any areas for improvement?

No, not that I can see. They have a team of people who know what they’re doing and can communicate effectively.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for a specialized home repair contractor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

We were looking for a web design partner a year ago to design and build us a new website so that it could be our primary lead generation source.

What were your goals for this project?

We needed a new and dynamic mobile-friendly website that could help us reach our target market better.

SOLUTION

How did you select this vendor?

Infront Webworks was very quick to respond and wasn’t pushy in their sales process. They understood our challenges and presented great solutions, concepts, and creativity.

Can you go into detail about the services they provided and the scope of the project?

We gave them the goal of the project, assets and general ideas of the workflow, content, menus, etc. Using this information, they proposed a design and layout. Since the website’s launch, they’ve been a true partner in adding additional features, resources, and design adjustments to the site.

What was the team composition?

I worked with their client manager, marketing manager, and web developer. Now, I work most closely with their SEO manager, who handles our PPC and SEO.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Infront Webworks was able to launch our new website quickly and worked effectively with our previous web hosting provider to get everything transferred over as smoothly as possible. Our new website took a few months to get ranked and optimized before it started to bring in nearly the same number of leads our previous site was getting. However, six months in, we’re happy with the website's lead generation performance.

How was project management arranged and how effective was it?

Project management was mostly through phone and e-mail, though we had a few face-to-face meetings since they are located nearby. The web developer was in Canada, so our meetings with him were over video conference.

What did you find most impressive about this company?

Their responsiveness, teamwork, organization, and affordable prices stood out.

Are there any areas where they can improve?

Not at this time.

BACKGROUND

Introduce your business and what you do there.

I'm the vice president of senior housing for Cedarwood Development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infront Webworks?

We launched a website for one of our senior housing projects in Colorado and were having some challenges with our initial search engine optimization. We sought a group that could increase traffic to our website.

SOLUTION

What was the scope of their involvement?

They took a multifaceted approach to determine the best keywords and content to make our site more visible. Further, they have developed analytics of our growth and made recommendations for driving specific content on certain pages. They also managed our social media marketing efforts.

What is the team composition?

Our main digital marketing specialist will engage with her internal team, but we only engage with her.

How did you come to work with Infront Webworks?

The PR firm that we use referred them to us based on their past success with them. We solicited a proposal from Infront Webworks, and we were impressed with their awards and their results from previous partnerships.

How much have you invested with them?

Our three-month period to settle our infrastructure was $850 a month. Currently, the analytics reviews of our site cost $350 a month.

What is the status of this engagement?

We started working together in September 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are now more confident in our ability to track the keyword success for close to 50 keywords. We are able to study our organic search versus direct search numbers. Our social media marketing efforts are more refined, and we are able to discern the effectiveness of those campaigns.

How did Infront Webworks perform from a project management standpoint?

Our project manager connects with her team and brings information and recommendations to us through phone calls every other week with me, our leadership, and our marketing group.

What did you find most impressive about them?

I have been very pleased with the proactive nature of their work. Prior to our engagement, our website looked nice, but it wasn’t driving people to find us. Infront Webworks has been able to address our needs well.

Are there any areas they could improve?

No. I wouldn’t change anything. They’re doing what I’m asking, which is to measure and react.

Any advice for potential customers?

They give you tangible ways to improve your metrics and your business. You have to respond accordingly.

BACKGROUND

Introduce your business and what you do there.

I am the founder of Above the Fold Marketing. I mainly focus on SEO for a variety of websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infront Webworks?

I reached out to Infront for two things. First, I asked them to consult with me on a pretty large SEO project I was working on. Second, I had a few clients who asked me to do Facebook advertising, which was outside of my area, so I asked Infront to take over those advertising campaigns for me.

SOLUTION

What was the scope of their involvement?

I pretty much handed over the Facebook advertising to Infront’s social media expert and had him check in with me once a month to give progress updates. For the SEO consulting, I reached out and asked them to look over everything to make sure I was on the right track and that I hadn’t missed anything of strategic importance. They came back with a few crawl errors and backlink opportunities that helped improve my client’s organic rankings. They also helped fix a few onsite errors such as broken backlinks on the client’s site as well.

What is the team composition?

I worked with their social media expert, a backlink developer, and one SEO consultant.

How did you come to work with Infront Webworks?

I worked for Infront in 2014 and I knew how good they were at SEO—which is why I reached out.

How much have you invested with them?

I have spent around $5,600.

What is the status of this engagement?

I first contacted them in September 2017, and we finished the project in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As far as SEO, their worked helped my client improve their organic rankings. For the Facebook advertising, in the first month we had 400 page views with a reach of 11,600 and 11,000 engagements such as liking or sharing the ad. We also had five actions resulting from engagement, meaning users went to my client’s website and filled out a form.

How did Infront Webworks perform from a project management standpoint?

We used Asana so I could keep track of their progress, however as the project moved into strictly consulting we mostly talked by phone and email.

What did you find most impressive about them?

Infront is much more competitive than your average digital marketing agent or consultant. That competitiveness is the edge that has allowed them to grow and be so successful. They really live, eat, and breathe digital marketing.

Are there any areas they could improve?

No, I was very happy.

Do you have any advice for potential customers?

I would say to be very clear about your goals. If you don’t know what your goals are as a business it is possible to spend a lot of money on a service like digital marketing and not get results. The more information you can give a digital marketing agency on your goals the more they can help you, which is definitely the case at Infront.

BACKGROUND

Introduce your business and what you do there.

I'm the practice manager of the Colorado Dermatology Institute, a dermatology clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infront Webworks?

When we opened our business in 2010, we needed a vendor to help us create a website and provide SEO and digital marketing services.

SOLUTION

What was the scope of their involvement?

Infront designed and developed our website after discussing our needs through a series of meetings. They provided wireframes and iterated on the design as needed. Then we engaged them on SEO services, which they continue to provide in addition to maintenance.

What is the team composition?

Initially, we worked with Mike (Marketing and SEO Director, Infront Webworks) to setup the website. Now, we mostly work with someone else on SEO and another person on web design/modification.

How did you come to work with Infront Webworks?

The company we worked with on marketing suggested we consider Infront.

How much have you invested with them?

We've invested in the range of $25,000–$50,000 over the years, and they charge $125 per hour for services.

What is the status of this engagement?

We started working with them in the Fall of 2010 and they continue to provide maintenance and SEO services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Infront's efforts have helped our website register on the first page of Google for our services. They're constantly discussing ways for us to inch up even more in search rankings and we're consistently performing well.

How did Infront Webworks perform from a project management standpoint?

Whenever I request web work, their team sends a summary report of the project and cost for services. On SEO, their team collaborates well with another vendor we work with on marketing. We'll schedule conference calls to go over Infront's Google Analytics, so we can brainstorm ideas for areas to tweak on the site.

What did you find most impressive about them?

They're highly responsive and proactive about suggesting areas for improvement. Since I'm not an expert, it's great to not have to think about anything—I trust they know what they're doing.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

It will help to have an idea of what you want before approaching them, but don't worry if you're starting from a blank slate. Infront helped us navigate what would work best for us based on the vague ideas we started out with.