Infront Webworks

BACKGROUND

Please describe your company and your position there.

I'm the owner of Snowy Peak. We are full-service video production and animation company specializing in Broadcast and Marketing videos.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks, and what were your goals?

We hired Infront to help us redesign and build out our new website as well as help us with SEO and Google Adwords.

SOLUTION

How did you select this vendor and what were the deciding factors?

We really enjoyed that they were a small, local firm with a solid track record. We felt they would treat us like family and help us succeed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a Kick-off meeting where we went over our previous site, how it performed, what we like/didn't like about it. We then discussed different sites from within our industry that we really like. Different features that help showcase our services and build a sales funnel. We then discussed how the plan would be implemented. How the website would be created, what they'd need from us, and once it was done, how it would be optimized and promoted.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with 4 people so far. We worked with a lead from the web development team as well as a designer, we've worked with our SEO representative, and most recently, our Google Adwords representative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since launching our site, we've had multiple new leads. Our time on site has increased and our bounce rate has dropped. We are currently working on our conversion tracking and improving our ad campaigns.

Describe their project management style, including communication tools and timeliness.

We work with Infront virtually most of the time. We teleconference to discuss any changes and to get updates. They are definitely open to in-person meetings and when we have met them in person, they were extremely friendly. Their management style leans on us, the client to guide where we want to go.

What did you find most impressive or unique about this company?

I really found how personable and knowledgable they were very impressive. They work very quickly and are able to change directions if required to accommodate all our ideas.

Are there any areas for improvement or something they could have done differently?

Nothing off the top of my head.

BACKGROUND

Please describe your company and your position there.

I own Snowy Peak- a video production and animation company in Colorado.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

Our website was older and we were not able to easily update it with recent projects- we reached out to several web companies and decided to go with Infront to build our new Wordpress site.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was clear they have an award-winning team, pricing was right and we wanted someone who can not only build the site but also implement and manage our SEO and Google Adwords.

Describe the project in detail and walk through the stages of the project.

We wanted a similar look to our then-current site but in an easier to use Wordpress format. We provided Infront with a Site Map to work from and they gathered a lot of the information from our then-current site. Using a shared Google Doc, we provided all the necessary information we wanted to be changed/updated and they were very responsive in getting the changes done quickly. Overall, Infront was very easy to work with and they had excellent communication throughout the process!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their web design and development team. We are currently starting to work with both their SEO and their Adwords team, too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are getting great feedback on the overall look of our new website. We are still making tweaks and developing some areas but overall, we are very pleased with it! We are just beginning the SEO and Adwords services but are hopeful everything will come together to increase our overall leads.

How effective was the workflow between your team and theirs?

It was great! Sean and Rishard were super easy to work with, they communicated well and handled our requests quickly and efficiently!

What did you find most impressive or unique about this company?

I'm most impressed with the depth of knowledge in each service they provide. Their team works well together making it easy on us as clients.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am a Search (headhunter) firm with consulting services too. I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

I have several projects, but the primary one being for my start-up a new company website, logo, as well as SEO set-up, email set-up, as well as company LinkedIn page for content. I plan to utilize them for other services in the very near future.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred by a peer in the same industry. The referral meant a lot, but they offered a lot of services, so it was nice to have it all in one place.

Describe the project in detail and walk through the stages of the project.

After a series of initial conversations, they discussed with me the process, timelines, options, etc. Each project varied, but the process was clear.

How many resources from the vendor's team worked with you, and what were their positions?

Multiple people, but Director, as well as their marketing team and SEO team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The logo was great and I am using it in a variety of ways. The website is nearing completion, but the wireframe and their vision for it fit my vision.

How effective was the workflow between your team and theirs?

Regular communication and clear idea of next steps.

What did you find most impressive or unique about this company?

I was really impressed with their offering in the Marketing/SEO space. Very knowledgeable and great recommendations. I looked at 2 others firms, but settled with them because of this.

Are there any areas for improvement or something they could have done differently?

No, continuing in our process, everything going as expected.

BACKGROUND

Introduce your business and what you do there.

I’m a partner and chief communications officer at a small communications agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Infront Webworks?

They provide all of our SEO services.

SOLUTION

What was the scope of their involvement?

In addition to SEO services, they provide some web development services to improve our site from an SEO perspective. That involves additions to content, fixing errors, and smaller changes to improve our organic rankings. For instance, we write a blog each week. Before it’s published, they make adjustments to the content for SEO purposes.

What is the team composition?

We work with one primary contact. 

How did you come to work with Infront Webworks?

My business partner worked with them in the past.

How much have you invested with them?

We spent about $800 each month with them. 

What is the status of this engagement?

We started working together around June 2018 and continue to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

During our monthly meeting, we review year-over-year and month-over-month metrics together. Additionally, we’re keeping track of which of our keywords rank in the top ten and 25 search results. We’re satisfied with their work.  

How did Infront Webworks perform from a project management standpoint?

We meet monthly and send emails to our point of contact as needed in between meetings. If we have issues of any kind, they’re very responsive. We’re always emailing them between our monthly calls. 

What did you find most impressive about them?

Their responsiveness is very important. Sometimes, they get back to us in minutes, which we really appreciate. They come to us with new ideas and suggestions for improving our SEO in all of our meetings. That’s very helpful to us. 

Are there any areas they could improve?

Off the top of my head, I can’t think of anything. 

Do you have any advice for potential customers?

Make sure to take advantage of the monthly meetings with them. They’ll send you the report in advance, and you’ll benefit most from them by preparing comments and questions beforehand. You’ll get the most out of the relationship if you also do your part.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of a small startup company located in Colorado Springs, CO. We manufacture and sell on-line a very specialized wholistic supplement product called Vadiance Water. Being a small bootstrap start-up, I’m in charge of many aspects of the business including production, quality, marketing, and the IT side of things.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks, and what were your goals?

We were previously engaged with a different IT company that had designed and built our WordPress-Woocommerce website. From the beginning, the old site was plagued with problems like slow performance and strange bugs that would pop up regularly. It was also bloated with unnecessary plug-ins that the developer installed.

The page builder the Developer used was also (in my opinion) practically useless. I had to constantly contact them for even small changes to pages. We hired Infront to completely rebuild and redesign our website.

SOLUTION

How did you select Infront Webworks and what were the deciding factors?

We initially came to Infront as a hosting provider after we broke ties with the old IT company. They started out by working to fix some of the problems we had with the old site.

They ultimately recommended we rebuild the site due to the core issue of the old site, as it was determined it would be easier to just start over rather than try to fix it. We choose to take the opportunity to also completely redesign the site with Infront’s help.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We choose to completely redesign the site but wanted to have similar functions as we had. Some key features include e-commerce capability, CRM & accounting integration, and Affiliate program management. We wanted a fresh modern design that fit our target market and to have a site we could easily tweak as needed.

How many people from the vendor's team worked with you, and what were their positions?

The team consisted of myself (CEO), a social media consultant that we work with, and the Infront Designer/Developer. In order to help keep the cost down, we internally created a rough wireframe to get the concept written down.

Infront took our design and created a mockup. After some back/forth changes, the site was built. We also did some of the easier site plug-in configurations in order to keep our costs down. We have some prior experience with this from working on the old site.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the new design, functionality, and ease of use of our new site. We have gotten a lot of positive feedback on the site. Though it has only been out for about a month or so, we are seeing increased sales conversions. We are now on a good footing to move our business forward.

Describe their project management style, including communication tools and timelines.

The workflow with Infront was highly effective. We were able to use mixed communication modes (calls, emails, video recordings, and the like) to be the most effective. I believe the mutual cooperation we had lead to an overall faster release of the site and less frustration with changes.

What did you find most impressive or unique about this company?

The ease of working with them, their professionalism, and their technical knowledge. All of this brought us a much better product in the end.

Are there any areas for improvement or something they could have done differently?

Not really. We had some scope changes along the way (not unusual for this kind of work) which lead to a slightly later release date than I expected. Customers always want things faster and cheaper, and we are no different. We still think we got a good value for the project.

BACKGROUND

Please describe your company and your position there.

Buyabarcode.com has been the leading provider of UPC barcodes to small business for more than 20 years. I am the founder and president.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks, and what were your goals?

We have seen our organic ranking and traffic dramatically diminished over the past several years as more and more competitors have come into our space. Our goal is to gain back this organic ranking and traffic as quickly as possible.

SOLUTION

How did you select Infront Webworks and what were the deciding factors?

After interviewing several companies, I found their insights and experience to be the most compelling. I also found their pricing structure to be the most fair.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

InFront Webworks performed a detailed analysis and audit of Buyabarcode.com. They then corrected many of the glaring errors that were present in the basic website architecture. They adjusted meta tags, and title tags, increased word count on pages, did detailed keyword mapping, and implemented dozens of new articles/blogs to increase keyword search terms.

How many people from the vendor's team worked with you, and what were their positions?

2 poeple worked with me directly: Mike (sales) and Rishard (Project leader).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In less than 3 months, the steps that have been taken have more than doubled my organic traffic and dramatically increased my keyword search terms and keyword ranking.

Describe their project management style, including communication tools and timelines.

I have found them to be extremely responsive and engaged. They have worked very quickly to create a plan and to implement it.

What did you find most impressive or unique about this company?

They are very easy to communicate with which is one of my biggest concerns / red flags. The sheer ease of our communication really gives us peace of mind that they hear any concerns I may have and gives me assurance that they are working hard on my project.

Are there any areas for improvement or something they could have done differently?

At this point, I am very pleased with the performance I have received. I might suggest that they have better inhouse tracking tools they can share with customers. Currently, I use SEMrush and SpyFu to track my progress. But all in all, I am very satisfied.

BACKGROUND

Please describe your company and your position there.

My company is an on-line retailer called KnifeLegends. We are the number one retailer of hand-made collectible Art Knives in the world. I am the president.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

Initially I hired InFront to perform Search Engine Optimization on my new website, however the initial InFront analysis of the new site showed there were a number of serious Technical errors that would stand in the way of attaining high organic Google rankings. As a result, our initial work with the InFront Team was focused on correcting all of the technical errors and eliminating them as a source of future issues.

Once that was complete, we began the SEO work during which time we uncovered several other important Technical issues, including poor site speed, photo display issues and improper labeling of product photos. All of these issues were handled quickly and efficiently by the InFront Team while the SEO work was in process.

What were your goals for this project?

Initially the two key goals were to attract new clients and to increase monthly Organic traffic from about 600 to 2000 visits. Subsequently, the additional goals included improving site speed dramatically and optimizing the display of product photos for mobile devices. More recently we used InFront to correct a video display issue that cropped up over the last month.

SOLUTION

How did you select this vendor?

I spent 6 months reading and cross referencing reviews of top US SEO companies on-line. I also looked at on-line lists of SEO companies that had won multiple industry awards over the last several years. Eventually I narrowed down my choices to three companies who seemed to have a large number of clients doing a similar volume of business to our company.

We also examined on-line client reviews for each of three candidates. Finally I set-up in phone interviews and follow-up calls with each of the three companies. In the end I chose InFront because unlike the other options theirs was not a cookie cutter approach.

The entire program was custom tailored to our needs and was reviewed on a monthly basis to determine if a change in strategy was warranted. The quote for our project was based on a thorough assessment of our needs and not on a random budget range. I found the InFront team to be smart, openminded and extremely resourceful- just what I needed for this important project.

Describe the scope of their work in detail.

At the beginning of the project we had a phone conference with the entire team selected to work on our project. This gave me the opportunity to speak in detail about my company history, place in the market as well as the challenges we were facing in the current economy. Our conversation also provided the opportunity to share a number important details about our current challenges that would not be obvious to anyone looking at our business for the first time. After the Team Conference I was assigned a project leader who was my sole contact for about four months.

At that time we decided it would be possible to optimize our efforts by working with a different project leader. Our first task was to address all of the technical issues in the new site. For this work more analysis was performed and the actual coding worked was delegated to expert InFront Specialists who teamed with our web builder at another company. Once the technical issues were resolved we began the Search Engine Optimization Process.

At the outset I provided my Project Leader with a list of Key Words we wanted to rank for and we created goals for monthly organic traffic. Next we picked 8 products that we wanted to optimize for On and Off Page SEO each month, and finally we scheduled monthly phone conferences to review results and set new goals. This process has been ongoing.

What was the team composition?

Mike ( Sales ) Rishard & Stephanie ( SEO ) Laya ( SM ) Jon & Phil ( SIte speed & Dev ) There is a project leader, who is my primary contact and several technical specialists who worked on Coding Issues as they arose. My initial InFront contact on the sales side was always available to answer any questions or concerns. I’ve also been working with an InFront Social Media Expert with a specific focus on Facebook.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now on the first page on Google for most of our key artists, and in many cases we are ranking in the top three Organic Vendor Rankings. Organic Traffic has also increased about 320% over the 10 or so months was have been working with InFront. Most important of all, we have done more business with new clients in the last three months that we have in the last three years!

How effective was the workflow between your team and theirs?

The workflow was precise and efficient. InFront prides itself on action rather than laborious formal process, which means communication chains are short and effective. No need to fill out lots of forms for the tiniest change.

What did you find most impressive about this company?

At all levels of the company, they truly listen and they are extremely responsive. No matter what issue I brought to the table, large or small, there was always an appropriate solution in short order.

Are there any areas for improvement?

I think the project could have benefited from a more formal goal setting process from the outset, although I now understand how that can be difficult until the work gathers a certain momentum and there is enough accurate data available to set meaningful goals. Ultimately InFront did respond to my request for project goals that were Specific, Measurable and Timebound.

BACKGROUND

Please describe your company and your position there.

I am a Plastic Surgeon in business since 1984 and owner of the practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

I Hired Infront Webworks to build a completely new website based on the old content and to bring back the rankings and leads I once had through digital marketing and SEO.

What were your goals for this project?

First step was to create a new and original website. Needed to update website that was beautiful and also a website that conforms to Google standards. We used to be #1 and hired Infront Webworks to bring that back.

SOLUTION

How did you select this vendor?

We had a new Dr down the hall to us and looked at his website which we loved also. Turns out Infront built the website so we contacted them as well as other companies but Infront was the most professional for what we needed.

Describe the project in detail.

Complete re-write of who and what we do put into a website format along with designing and adding my background to the web pages was needed to work towards dramatically improving website for users and Google rankings to ultimately get us more patients.

What was the team composition?

We worked with the small business website dev person Andy in the beginning. Once the new website was live we began working with Stephanie who was our Senior SEO Specialist in charge of the marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a visible uptick in people responding on our website and more inquiries about medical procedures. Getting busier than I would like to be which is a good problem.

How effective was the workflow between your team and theirs?

Very, very smooth every step of the way, up to today!

What did you find most impressive about this company?

They are timely and even ahead of schedule and their personalities of the team at Infront are great.

Are there any areas for improvement?

Not smart enough to see any areas of opportunity.

BACKGROUND

Please describe your company and your position there.

I work with and am part owner of Esthetic Family Dentistry in Colorado Springs. We are a full service and reputable dentist office in the area providing dental care and treatment from general dentistry to cosmetic dentistry for the whole family.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

We hired Infront Webworks after using a different SEO company because they could not move the needle or figure out why the site would not rank. Infront, after spending a day auditing the website figured out the mystery and took steps to move the needle for our dentist office.

What were your goals for this project?

Our goal was to find an SEO company that could figure out why we were not improving with our old provider. Once they figured out that there were duplicate content issues, the next step was to rewrite content and begin ranking the website. We also included Google Ads after some time with them to increase our leads.

SOLUTION

How did you select this vendor?

We selected Infront Webworks because they seemed very knowledgeable and were able to isolate issues that other companies could not or ignored.

Describe the project in detail.

We began with the project with trying to understand and discover the issues with why we were not ranking, even though we had a different SEO provider. After Infront's initial audit it was discovered that the website was a carbon copy of many other dentist type websites on the web. The next phase was to create original content so we could rank faster. Mike Tortorice did an impeccable job getting the content done in a timely manner and we saw our rankings and most importantly our leads increase. From there we have kept Infront to help further us along when it came to being found on the web. We also started doing Google Ads as well. They were able to work with our smaller budget and still bring us leads through pay per click.

What was the team composition?

I originally talked with the owner of the company and was assigned Mike as my Specialist to work on the account. As I have told him, I am his biggest fan. He was the one who orchestrated strategy and implemented it.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We currently rank well for terms like dentist in Google Maps as well as holding steady on many keywords like family dentist Colorado springs. From there we have seen a steady increase in phone calls and new patients to our dentist practice.

How effective was the workflow between your team and theirs?

Infront and Mike were very responsive to questions and the communication is easy and friendly, yet professional in terms of explaining things and answering questions. I would say it is very effective. Having one person as your single point of contact and that person is also in charge of implementing the strategy behind the SEO. Very nice as it takes us from having to manage things so we can focus on our customers.

What did you find most impressive about this company?

Everything is very impressive but the most impressive thing is that they were able to figure out why we were not ranking in less than a day after being with the other company for more than a year. I would say that is a win!

Are there any areas for improvement?

Nope, I am Infront's biggest fan

BACKGROUND

Please describe your company and your position there.

I am the owner of AMC Kitchen and Bath in which we design, remodel and make kitchens and bathrooms beautiful along with our Kitchen and Bath showroom in Colorado Springs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infront Webworks?

We hired Infront Webworks to help with our online customer reach through SEO services and new website design.

What were your goals for this project?

Our goals for this project were to start an organic lead generation flow using our website and online visibility through keyword searches. We also wanted a more functional website moving from a GoDaddy website builder to a WordPress website.

SOLUTION

How did you select this vendor?

We found Infront through a local search online, plus we have heard of them before via their good reputation in the community.

Describe the project in detail.

We started off with Search Engine Optimization working with a dedicated specialist who was in charge of our account. From there, we also developed a new website built in WordPress to also help with being seen, additional functionality. We worked with the team at Infront on developing a strong keyword portfolio and with a strategy-based approach to bring important keywords front and center.

What was the team composition?

We worked primarily with a forward-facing Senior SEO strategist. This person ran point and did the work in order to get us ranking better in our area.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We, after only a few short months, we saw an increase in leads, website traffic, and overall business increase. Essentially we started with limited amounts of traffic to the website ranking only for a few keywords. Once we began the optimizations we saw a steady increase in phone calls and emails.

How effective was the workflow between your team and theirs?

We enjoyed working with Infront Webworks, communication was pleasant and they made us feel important.

What did you find most impressive about this company?

I liked that they had a great understanding of digital marketing and were able to help us grow. We moved into a new showroom for our design center and help grow our business.

Are there any areas for improvement?

Overall we were very satisfied with the team at Infront. Good communication and they did what they said they were going to do with being upfront and transparent.