Impacto®

BACKGROUND

Please describe your company and position.

I am the Owner of Auckland Cleaning Co.

Describe what your company does in a single sentence.

Residential cleaning company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impacto to accomplish?

• Rank on Google, Bing, AI Overviews and ChatGPT
• Get quality leads from Facebook Ads

SOLUTION

How did you find Impacto?

Online Search

Why did you select Impacto over others?

• High ratings
• Company values aligned
• Case Studies

How many teammates from Impacto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impacto did our SEO and Facebook Ads. They fixed up the website, added pages for the different areas we clean in around Auckland, and got us showing up better on Google and in AI search results like ChatGPT.

For Facebook Ads, they set up the campaigns and ads, and built in better targeting and creatives so we weren't getting time wasted on bad leads.

They also send us a report each month so we can see how rankings and leads are tracking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our rankings improved for the areas we clean in around Auckland, and we started showing up in AI search results too, which we weren't before. Organic clicks tripled.

Leads from Facebook Ads also got better quality, less time wasted on people who were never going to book. CPL went down by $10 and number of leads went up 18%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caleb kept in touch regularly and let us know what was happening with the campaigns. Things got delivered when he said they would, and if we had questions or wanted something changed, he sorted it out quickly.

What was your primary form of communication with Impacto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SEO, Facebook Ads and the website all worked together as one strategy instead of feeling like separate services. Good technical skills. 

Are there any areas for improvement or something Impacto could have done differently?

No - we are happy with their service.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Clean Ride, a car detailing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impacto?

We needed more leads and consistent leads all year round.

SOLUTION

What was the scope of their involvement?

Impacto has set up our Google Ads account and campaigns. The team has also designed landing pages for conversions and conducted keyword research and strategy. Impacto also manages our Google Ads campaigns on an ongoing basis.

What is the team composition?

We’ve worked with 2–5 teammates from Impacto.

How did you come to work with Impacto?

We found Impacto through an online search and a referral. We chose them over other options because of their high ratings and case studies.

How much have you invested with them?

So far, we’ve spent $25,000 with Impacto.

What is the status of this engagement?

We started working with Impacto in August 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impacto's work has resulted in a 620% ROAS, continuous booked jobs, and 20 leads per month. Since working with Impacto, we've seen a noticeable increase in inbound inquiries through our website, including more calls and submitted forms. Our inbound inquiries have tripled, and our Google rankings have improved. We're also getting more calls from people who found us through Google, and the quality of those leads has been better than what we were getting before. The quality of the leads is high, and although not all of them convert, they're good overall.

How did Impacto perform from a project management standpoint?

Impacto always delivers on time and has great communication. The team is very thorough. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Impacto's communication and turnaround speed are impressive. Every request is handled quickly and without the usual back-and-forth you get with a lot of agencies. Impacto just gets what we need and delivers. Most importantly, Impacto delivers results.

Are there any areas they could improve?

I can't think of anything for Impacto to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Mossa Spa, a beauty company. We help women unwind and feel their best through pre-massage and beauty treatments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impacto?

We needed to bring in more local clients through Google and grow our bookings without relying on word of mouth alone.

SOLUTION

What was the scope of their involvement?

Impacto runs our Google Ads and fixes our landing pages so more people clicking through actually book appointments. Their work includes Google Ads campaign setup and management, keyword research and targeting, ad copywriting, landing page improvements to increase bookings, and audits.

What is the team composition?

We work with 2–5 teammates from Impacto.

How did you come to work with Impacto?

We found them through an online search and Clutch. We chose them over other options because of their high ratings, aligned company values, and case studies.

How much have you invested with them?

So far, we’ve spent around $10,000.

What is the status of this engagement?

We started working with them in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

More people are finding us through Google and booking appointments. Our inquiries have gone up noticeably within the first couple of months, and our conversion rate has doubled. Overall, our inquiries have increased by around 30% depending on the month.

How did Impacto perform from a project management standpoint?

I'm really happy with the report they send once a month. I can change the dates and add filters myself, and it's very clear. Their communication is great; we have virtual meetings and use email and a messaging app. We also get weekly email updates.

What did you find most impressive about them?

Impacto's communication, transparency, and results are impressive.

Are there any areas they could improve?

No, there's nothing they can improve.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Fitmaxx Gym, an Auckland-based fitness center offering gym memberships and personal training services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impacto?

We needed to appear at the top of Google for people searching for gyms in Auckland and generate a consistent flow of leads through Google Ads.

SOLUTION

What was the scope of their involvement?

Impacto has set up our Google Ads account, conducted keyword research, and created search and performance max campaigns. The team also handles ad copywriting and ongoing campaign optimisation. In addition, Impacto optimizes our Google Business Profile and manages our local SEO. The team also creates AI SEO, GEO content, and schema.

What is the team composition?

We work with 2–5 teammates from Impacto.

How did you come to work with Impacto?

We found Impacto through an online search and a referral. We chose them over other options because they had high ratings, a great culture fit, and company values aligned with ours.

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

We started working with Impacto in April 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our inbound inquiries have increased by around 35% within the first three months and 60% within the first year. We also appear in the Google Maps results for gym searches in Auckland. In addition, we’ve seen a steady increase in website traffic from Google and organic sources. Our cost per lead from Google Ads is within a range we’re happy with, and the quality of leads has improved because people are actually ready to join.

How did Impacto perform from a project management standpoint?

Impacto’s project management is good. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Impacto’s communication is good. The team has a good overall strategy and isn’t just focused on one thing. In addition, Impacto is transparent.

Are there any areas they could improve?

There’s nothing Impacto could improve on.

BACKGROUND

Please describe your company and position.

I am the Owner of Hiwi Farm Venues

Describe what your company does in a single sentence.

Rustic farm wedding venues and wedding packages. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impacto to accomplish?

• Get found on Google for wedding venue searches in Rotorua and surrounding areas through SEO
• Generate enquiries and bookings through Google Ads targeting couples searching for wedding venues
• Build brand awareness and drive leads through Meta

SOLUTION

How did you find Impacto?

Referral

Why did you select Impacto over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Impacto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved Impacto building a new website for us along with a full digital marketing setup.

• Designed and built a new conversion-focused website with clear calls to action and enquiry forms 
• Optimised the site for SEO including site structure, on-page content, and local search targeting for Rotorua wedding venue searches 
• Optimised for AI search (AEO/GEO) so we appear in AI-generated answers on platforms like Google AI Overviews, ChatGPT, and Gemini Built and managed
• Ready to go Google Ads and Meta campaigns to build brand awareness and drive enquiries

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the new website launched, we have seen consistent growth in organic search visibility. Within the first few months we are ranking on page one of Google for all our keywords. The site is also appearing in AI-generated search results on platforms like Google AI Overviews and ChatGPT when people search for wedding venues in Rotorua. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caleb and the Impacto team were great to work with throughout the whole project. They got back to us quickly whenever we had questions and explained everything clearly along the way. The project ran smoothly, milestones were met, and nothing felt rushed or unclear. Communication was consistent from start to finish which made the whole process easy.

What was your primary form of communication with Impacto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that Impacto works like a growth partner rather than a typical agency. They handled everything including the website, SEO, GEO/AEO, Google Ads, and Meta Ads so we didn't have to juggle multiple people. Communication was straightforward throughout and we always knew what was happening.

Are there any areas for improvement or something Impacto could have done differently?

Nothing significant to flag. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Oahu Electric & Air, an electrical and HVAC service company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impacto to accomplish for your electrical and HVAC service company?

I hired Impacto to improve our SEO rankings and manage our Google Ads campaigns.

SOLUTION

Can you describe the scope of work Impacto handled for this project?

Impacto has created new landing pages for our Google Ads campaigns. The team has also reworked the keywords on our website to increase our SEO ranking. Impacto is actively managing our Google Ads campaigns and adjusting them based on performance. Impacto has handled the design and content creation for the landing pages.

What is the team composition?

We’ve worked with 2–5 teammates from Impacto.

How did you come to work with Impacto?

I found Impacto through Upwork. I chose them because they had high ratings, their pricing fit our budget, they were a great culture fit, their company values aligned with ours, and I liked their team.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with Impacto in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve started receiving a significant increase in the number of calls we receive, around 300%. We’ve also seen major improvements in our website traffic and ad performance. Our website clicks have gone from around 100 clicks a month to 1,500. Our cost per lead has gone down, and our conversion rate has gone up. Overall, we’ve seen an increase in website traffic and phone calls. We got almost 200 phone calls last month, going from almost 0 several months ago.

How did Impacto perform from a project management standpoint?

Impacto’s project management is fantastic. We communicate via email and messaging apps.

What did you find most impressive about them?

Impacto is very responsive and detail-oriented when it comes to managing our campaigns.

Are there any areas they could improve?

I can’t think of anything for Impacto to improve.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Davis Painters

Describe what your company does in a single sentence.

Davis Painters is an Auckland-based painting company specialising in residential and commercial painting, delivering high-quality results with attention to detail.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impacto to accomplish?

• Increase brand visibility through AI SEO
• Improve lead quality
• Get more leads from Google Ads
• Improve web design, UX, and CRO

SOLUTION

How did you find Impacto?

Online Search

Why did you select Impacto over others?

• Good value for cost
• Company values aligned

How many teammates from Impacto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Impacto to grow our business through digital marketing. They have been improving our brand visibility with AI SEO, enhancing the quality of our leads, and optimising our website for a better user experience and higher conversions. Their work has included website design updates, UX improvements, CRO strategies, and ongoing performance tracking. They have also provided creative assets and campaign strategies to support our growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen improvements across several key marketing areas. Our website traffic has increased, lead quality has improved, and conversion rates on our services pages have risen thanks to UX and CRO optimisations. Our brand visibility has also grown in Google and ChatGPT through their GEO strategies, and marketing campaigns now deliver more consistent, trackable results, helping us grow the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’re super happy with Impacto’s project management. They deliver everything on time and keep us in the loop throughout the process with well-designed monthly reports showing what’s been done and what’s planned next. They’re always available for calls, something we struggled with at previous agencies, and respond to questions and requests quickly. They also adjust their approach whenever priorities change. Their communication and structured reporting make it easy for us to track progress and it makes us feel confident that the project is on schedule and aligned with our goals.

What was your primary form of communication with Impacto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about Impacto is that they go beyond what we expect. They don’t just deliver Google Ads/SEO results, they actively help implement other strategies to grow our business. For example, they helped us set up a CRM system and even created a full follow-up flow for our sales team. They are proactive and creative, and always willing to support us beyond the brief.

Are there any areas for improvement or something Impacto could have done differently?

Overall, our experience with Impacto has been excellent. If we were to suggest any areas for improvement, it would be providing more guidance on prioritising initiatives when multiple campaigns are running at once.

BACKGROUND

Please describe your company and position.

I am the Business Owner, Acupuncturist of Bloom Acupuncture

Describe what your company does in a single sentence.

Acupuncture and Chinese Herbal Medicine

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Digital Guys to accomplish?

• Create an e-commerce platform on my website

SOLUTION

How did you find The Digital Guys?

Referral

Why did you select The Digital Guys over others?

• High ratings
• Pricing fit our budget

How many teammates from The Digital Guys were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was to create an e-commerce platform within my website which run's on Wix. They were to load inital products, including gift vouchers, and set up the process in order for me to fulfill orders. I also asked for a 'How-to' guide so that I can run the platform ongoing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All products loaded on the website, with the ability for people to purchase online. Also to have SEO backing up the products to help increase reach. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caleb from The Digital Guys was fantastic to work with. He responded very quickly to my requests or questions. He went above and beyond to make sure that everything worked, including contacting Wix to get me on the right platform for e-commerce. 

He provided options for me to choose from and explained how best to manage the platform. 

He delivered the project on time and within budget, and I am very happy with the results. 

What was your primary form of communication with The Digital Guys?

Email or Messaging App

What did you find most impressive or unique about this company?

Caleb had a great attention to detail, had fantastic knowledge about how e-commerce worked, and was happy to help with any query that I had. And he responded very quickly to me, so I knew the project would be a success. 

Are there any areas for improvement or something The Digital Guys could have done differently?

Nothing, they were fantastic. 

BACKGROUND

I am the Licensed Immigration Adviser of NZ Visa Group

Visa 

OPPORTUNITY / CHALLENGE

• Grow my business
• Generate new leads

SOLUTION

• Online Search
• Referral

Referred to me

2-5 Employees

Handled all Google ads campaigns

RESULTS & FEEDBACK

Increased leads and paid jobs substantially

Yes always delivered on time and responded to my needs

Virtual Meeting

Excellent communication and understanding of what I needed

NA

BACKGROUND

Please describe your company and position.

I am the Owner of Wild Coast Coffee

Describe what your company does in a single sentence.

A coffee shop that sells coffee and also coffee beans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impacto to accomplish?

• Redesign our website
• Run SEO and AI SEO campaign for leads and awareness

SOLUTION

How did you find Impacto?

Online Search

Why did you select Impacto over others?

• High ratings
• Great culture fit

How many teammates from Impacto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign the site. Modern look and feel while keeping the brand colours and style.
• Addition of ecommerce to the site for selling coffee beans.
• SEO optimisation of all the pages and products
• Optimise the site for ChatGPT and Google AI

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

organic clicks up 30% and impressions 46%

our AI referrals went from 0 to 20 a month and also around 30% of sales come from SEO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, communciate was very good. Quick responses but they were also very thorough. Everything was delivered on time and communciated clearly.

What was your primary form of communication with Impacto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of skill and knowledge was great

Are there any areas for improvement or something Impacto could have done differently?

no, very happy with the service