Impacto

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Davis Painters

Describe what your company does in a single sentence.

Davis Painters is an Auckland-based painting company specialising in residential and commercial painting, delivering high-quality results with attention to detail.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impacto to accomplish?

• Increase brand visibility through AI SEO
• Improve lead quality
• Get more leads from Google Ads
• Improve web design, UX, and CRO

SOLUTION

How did you find Impacto?

Online Search

Why did you select Impacto over others?

• Good value for cost
• Company values aligned

How many teammates from Impacto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Impacto to grow our business through digital marketing. They have been improving our brand visibility with AI SEO, enhancing the quality of our leads, and optimising our website for a better user experience and higher conversions. Their work has included website design updates, UX improvements, CRO strategies, and ongoing performance tracking. They have also provided creative assets and campaign strategies to support our growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen improvements across several key marketing areas. Our website traffic has increased, lead quality has improved, and conversion rates on our services pages have risen thanks to UX and CRO optimisations. Our brand visibility has also grown in Google and ChatGPT through their GEO strategies, and marketing campaigns now deliver more consistent, trackable results, helping us grow the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’re super happy with Impacto’s project management. They deliver everything on time and keep us in the loop throughout the process with well-designed monthly reports showing what’s been done and what’s planned next. They’re always available for calls, something we struggled with at previous agencies, and respond to questions and requests quickly. They also adjust their approach whenever priorities change. Their communication and structured reporting make it easy for us to track progress and it makes us feel confident that the project is on schedule and aligned with our goals.

What was your primary form of communication with Impacto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about Impacto is that they go beyond what we expect. They don’t just deliver Google Ads/SEO results, they actively help implement other strategies to grow our business. For example, they helped us set up a CRM system and even created a full follow-up flow for our sales team. They are proactive and creative, and always willing to support us beyond the brief.

Are there any areas for improvement or something Impacto could have done differently?

Overall, our experience with Impacto has been excellent. If we were to suggest any areas for improvement, it would be providing more guidance on prioritising initiatives when multiple campaigns are running at once.

BACKGROUND

Please describe your company and position.

I am the Business Owner, Acupuncturist of Bloom Acupuncture

Describe what your company does in a single sentence.

Acupuncture and Chinese Herbal Medicine

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Digital Guys to accomplish?

• Create an e-commerce platform on my website

SOLUTION

How did you find The Digital Guys?

Referral

Why did you select The Digital Guys over others?

• High ratings
• Pricing fit our budget

How many teammates from The Digital Guys were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was to create an e-commerce platform within my website which run's on Wix. They were to load inital products, including gift vouchers, and set up the process in order for me to fulfill orders. I also asked for a 'How-to' guide so that I can run the platform ongoing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All products loaded on the website, with the ability for people to purchase online. Also to have SEO backing up the products to help increase reach. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caleb from The Digital Guys was fantastic to work with. He responded very quickly to my requests or questions. He went above and beyond to make sure that everything worked, including contacting Wix to get me on the right platform for e-commerce. 

He provided options for me to choose from and explained how best to manage the platform. 

He delivered the project on time and within budget, and I am very happy with the results. 

What was your primary form of communication with The Digital Guys?

Email or Messaging App

What did you find most impressive or unique about this company?

Caleb had a great attention to detail, had fantastic knowledge about how e-commerce worked, and was happy to help with any query that I had. And he responded very quickly to me, so I knew the project would be a success. 

Are there any areas for improvement or something The Digital Guys could have done differently?

Nothing, they were fantastic.