ICS-digital

BACKGROUND

Please describe your company and position.

I am the VP, Growth of a wedding planning app company.

Describe what your company does in a single sentence.

Wedding planning app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ICS-digital to accomplish?

• Digital PR

SOLUTION

How did you find ICS-digital?

Online Search

Why did you select ICS-digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from ICS-digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ICS has been working with us on Digital PR activity since January 2025. Our partnership has been focused on earning high-authority links to commercial pages, gaining coverage on tier 1 publications and positioning our founder as a thought leader in the industry. In just six months of activity, we achieved 70 pieces of earned coverage in the UK market, 43 of which included a link, with them appearing in titles such as The Telegraph, The Mirror, The Times and The Independent. Through our activity, our share of voice compared to competitors increased from 8.2% to 19.6%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 In just six months of activity, we achieved 70 pieces of earned coverage in the UK market, 43 of which included a link, with Hamish appearing in titles such as The Telegraph, The Mirror, The Times and The Independent. Through our activity, our share of voice compared to competitors increased from 8.2% to 19.6%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All delivered on timeand effectively

What was your primary form of communication with ICS-digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ICS-digital had a great attitude and a very structured approach in comms and plans. Good creativity.

Are there any areas for improvement or something ICS-digital could have done differently?

n/a

BACKGROUND

Introduce your business and what you do there.

I’m the operations coordinator of BlueCroCo, a gaming startup that develops and operates a diverse portfolio of gambling games, leveraging industry expertise to deliver engaging gaming experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ICS-digital to accomplish for your gaming projects at Global Gaming Technology?

We hired ICS-digital to translate and localize our games for the worldwide market.

SOLUTION

What was the scope of their involvement?

ICS-digital translates our games into a variety of languages. The team also advises us on the best localization possible, QA the implemented translations with native speaker iGaming specialists, and provides the exact file types needed for our workflow. ICS-digital has localized in-game text, lobby text, jackpots, promotions, UI, and game rules.

What is the team composition?

We work with 2–5 teammates from ICS-digital.

How did you come to work with ICS-digital?

ICS-digital was referred to me. I chose them because they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with ICS-digital in June 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital delivers work on time and has a clear price model. Thanks to their work, we have a faster time to market and happier clients.

How did ICS-digital perform from a project management standpoint?

ICS-digital delivers on time and explains everything well. We communicate via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

ICS-digital performs in situ reviews, which are QA testing of their translations after implementing them in our games. If needed, they propose additional changes and deliver the translations a second time with the improvements.

Are there any areas they could improve?

There's nothing ICS-digital could improve on; they're professional at what they do.

BACKGROUND

Introduce your business and what you do there.

I’m the CCO of ActivTrades, a regulated brokerage offering forex and CFD trading services to private and institutional clients via our own platform, MetaTrader 4 and 5, and proprietary platforms, with multilingual support and a wide range of tradable assets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital?

We needed help with our PR goals in a select number of regions, translations in 18 languages, and SEO (technical, off-page link building, and on-page content).

SOLUTION

What was the scope of their involvement?

ICS-digital has been delivering different types of assets on a daily, weekly, and monthly basis. They distribute quotes from our analysts daily, provide us with suitable partner sites for off-page SEO efforts monthly, aid us with our monthly content optimized for on-page SEO, and provide translations consistently whenever needed for different types of assets that we create.

What is the team composition?

We work with 10 teammates from ICS-digital.

How did you come to work with ICS-digital?

We found ICS-digital at a finance expo; one of my colleagues was attending and met ICS-digital’s team members there. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered a multitude of services that fit our needs.

What is the status of this engagement?

We started working with ICS-digital in November 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital has helped us improve our domain rating, significantly increase our organic traffic in the geos where we work, provide consistent and high-quality translations, and increase the number of analysts' comments being mentioned in the media and reactive commentary requests from our analysts.

How did ICS-digital perform from a project management standpoint?

ICS-digital delivers on time, communicates well, and is flexible. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ICS-digital has become an extension of our team.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Head of iBus Media Services of iBus Media

Describe what your company does in a single sentence.

iBus Media is a Flutter-owned iGaming media and digital marketing services company, best known for founding and operating PokerNews, that has evolved from a poker affiliate publisher into a content and services agency serving major gambling brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ICS-digital to accomplish?

• We hired ICS-digital to support our digital PR and authority-building efforts, with clear goals around improved rankings, stronger organic performance, and visibility in our core European markets.

SOLUTION

How did you find ICS-digital?

Worked with them in the past already

Why did you select ICS-digital over others?

• High ratings
• Great culture fit

How many teammates from ICS-digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ICS-digital was engaged to deliver an ongoing off-page SEO and digital PR programme supporting our organic growth objectives across our core markets. The scope covered strategy, execution, and reporting, with a focus on building search authority and improving visibility for priority pages in a competitive, regulated sector.

The engagement included strategic planning aligned to our target markets, a structured monthly programme of activity, ongoing campaign management, and regular performance reporting against agreed objectives.

Deliverables were tracked against milestones, with clear communication throughout and measurable progress toward our organic visibility and authority-building goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw positive movement on the metrics that mattered to us, including improved organic visibility and search performance for our priority pages. For commercial reasons I'd rather not share specific figures, but the work contributed meaningfully to our wider SEO objectives over the engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ICS-digital's project management was consistently strong throughout the engagement. Deliverables arrived on time, and they were reliably punctual with both timelines and communication. 

The team was always available when we needed them and stayed flexible as our priorities shifted, adapting their approach to fit our requirements rather than the other way around. Overall, the account was managed smoothly and we never had to chase for updates.

What was your primary form of communication with ICS-digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their responsiveness and flexibility. A lot of agencies lock you into a fixed process, but ICS-digital adapted to our priorities as they shifted and were always reachable when we needed them. That combination of reliability and adaptability is rarer than it should be, and it made them genuinely easy to work with.

Are there any areas for improvement or something ICS-digital could have done differently?

Nothing significant stands out. Any minor friction was the normal back-and-forth of a new agency relationship, and it was resolved quickly.

BACKGROUND

Introduce your business and what you do there.

I'm a senior marketing executive at KingMidas Games, a leading iGaming provider offering over 150 innovative gaming titles, including slots, cards, and virtual experiences, to help operators boost growth and player engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital LLP?

We needed help promoting our company's games at physical events via influencer marketing.

SOLUTION

What was the scope of their involvement?

ICS-digital LLP has provided influencer marketing services for us. The team has conducted a landscape analysis, competitor audit, and audience analysis snapshot. Based on that, they've developed a strategy and agreed on key reporting metrics. ICS-digital LLP has also identified and shortlisted 1–2 appropriate influencers to be engaged. Moreover, ICS-digital LLP has been responsible for campaign execution, including drafting influencer pitches and outreach, ongoing liaison with influencers, and monitoring influencer content. The team has also provided account management, including all client communication, project management, and coverage monitoring and results reporting. In addition, ICS-digital LLP has engaged and briefed influencers to be present onsite at events. The team has also aimed for influencers to post about and/or livestream the event, securing a minimum of four Instagram story posts and one grid post per influencer.

What is the team composition?

We've worked with 2–5 teammates from ICS-digital LLP.

How did you come to work with ICS-digital LLP?

I met ICS-digital LLP at a physical event. The team was referred to me, and their pricing fit our budget.

How much have you invested with them?

We've spent between $10,000 - $49,999 with them, across two projects.

What is the status of this engagement?

We started working with them in January 2025, and our engagement ended by June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital LLP has helped us successfully network with influencers in both countries. For one event in Brazil, the team has delivered 14 Instagram posts, 9,884 total views, 2,664 estimated profile reach, 35% non-follower engagement, and 249 interactions. For another event in the US, ICS-digital LLP has delivered 20 Instagram posts, 33,248 total views, 1,386 average reach, 1,097 total engagement, and 853 interactions. Overall, the results have met our expectations.

How did ICS-digital LLP perform from a project management standpoint?

ICS-digital LLP has been easy to work with and communicative. Our primary forms of communication are virtual meetings, and emails.

What did you find most impressive about them?

ICS-digital LLP's team was generally friendly, organized, and communicative, making it an overall pleasant working experience.

Are there any areas they could improve?

We wish the results could've been better considering the amount invested, but we also understand the difficulties due to the niche of influencers we're looking for.

BACKGROUND

Introduce your business and what you do there.

I'm the paid media manager for Buzz Bingo, a gambling company. We operate bingo clubs and an online platform offering bingo and slots across Britain, focusing on community, safety, and responsible gambling both in-person and online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital?

We needed help increasing high commercial intent non-brand traffic to our site, both online and for our clubs. We're also very interested in AI search visibility.

SOLUTION

What was the scope of their involvement?

ICS-digital delivers digital PR content, high DA & TF backlinks, and solid on-site SEO recommendations.

What is the team composition?

We work with 6-10 teammates from ICS-digital.

How did you come to work with ICS-digital?

My company was already working with ICS-digital when I joined.

What is the status of this engagement?

We started working with them in August 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital has improved our non-brand traffic, keyword positions, impressions, and clicks.

How did ICS-digital perform from a project management standpoint?

ICS-digital delivers on time. We communicate via virtual meetings.

What did you find most impressive about them?

I appreciate how I can trust them to deliver in all areas and report on progress and performance, especially areas beyond my technical SEO expertise.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of a gaming company 

Describe what your company does in a single sentence.

UK iGaming operator

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ICS-digital to accomplish?

• Improve organic sign ups & first depositors

SOLUTION

How did you find ICS-digital?

Online Search

Why did you select ICS-digital over others?

Specialist in Gaming sector

Describe the scope of work in detail. Please include a summary of key deliverables.

ICS-Digital has delivered - and continues to do so - a broad range of SEO services, covering technical SEO, content strategy & production, and performance analysis. They have supported improvements to site architecture, crawlability, indexation, internal linking, and page experience, while also developing content that aligns with user intent and search demand. Their work has helped improve organic visibility and attract more relevant traffic to support sign-up and first depositor objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the last year, we've up by around half in terms of organic sign-ups and first-depositors, significantly supporting our acqusition performance and revenue targets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ICS-Digital demonstrates excellent project management. They are proactive, responsive, and highly adaptable to changing priorities, while maintaining a clear focus on the most commercially important opportunities. Their technical knowledge and hands-on support have helped our teams navigate complex SEO implementations and accelerate the delivery of key initiatives.

What was your primary form of communication with ICS-digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses me most is their ability to quickly identify the issues that matter most and focus effort where it will have the greatest impact. They combine strong technical expertise with a pragmatic approach to delivery, helping our teams move from recommendations to implementation efficiently.

Are there any areas for improvement or something ICS-digital could have done differently?

BACKGROUND

Introduce your business and what you do there.

I’m an SEO specialist at Betnacional, a betting and casino company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital?

We needed to increase our website’s authority through backlinks and improve its technology.

SOLUTION

What was the scope of their involvement?

ICS-digital provides SEO and tech consulting services. The team is responsible for creating 20 new high-authority links per month. ICS-digital also provides weekly reports about the SEO scenario.

What is the team composition?

We work with two teammates from ICS-digital.

How did you come to work with ICS-digital?

We found ICS-digital through a referral. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.

How much have you invested with them?

We’ve spent $10,000 to $49,999.

What is the status of this engagement?

We started working with ICS-digital in January 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital has increased our domain authority by six points in the last year.

How did ICS-digital perform from a project management standpoint?

ICS-digital delivers on time for most of the project. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ICS-digital’s focus and dedication are impressive.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager of an online sportsbook and casino site operating in the UK and Ireland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital?

We needed help improving our overall site SEO.

SOLUTION

What was the scope of their involvement?

ICS-digital provides SEO services for us. Their work includes technical SEO, link building, content writing, and improving our rankings. The team has built new tracking reports and created new site content and external content for outreach.

What is the team composition?

We work with 2–5 teammates from ICS-digital.

How did you come to work with ICS-digital?

They got in touch with us. We chose them over other options because they were a great culture fit, offered good value for the cost, had company values aligned with ours, and seemed best placed to meet our site needs.

What is the status of this engagement?

We started working with them in March 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital is currently increasing our search rankings and, in time, our whole site SEO.

How did ICS-digital perform from a project management standpoint?

ICS-digital has great project management. The team is very communicative and helpful, and they've met all deadlines. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ICS-digital's team is very nice and easy to work with, very knowledgeable. 

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a senior project manager at Loop Earplugs. We design innovative, stylish earplugs that protect hearing while ensuring comfort and sound quality, helping people manage noise and prevent hearing damage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ICS-digital to accomplish for Loop Earplugs?

We hired ICS-digital for proofreading, localization, and translation services.

SOLUTION

What was the scope of their involvement?

ICS-digital reviews translated assets, provides feedback, and delivers proofread assets. The team works on product descriptions for different marketplaces, InDesign copies, and a variety of marketing materials.

What is the team composition?

We work with 2–5 teammates from ICS-digital.

What is the status of this engagement?

We started working with ICS-digital in April 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital's work has enabled us to launch new products in all the requested languages on time. The team has also helped us increase our sales. Overall, their work has benefited us to the point that we're scaling up on localization for all the e-commerce channels within the company.

How did ICS-digital perform from a project management standpoint?

ICS-digital consistently delivers on time. We use emails and messaging apps to communicate with ICS-digital.

What did you find most impressive or unique about them?

ICS-digital's service level is really great and unique.

Are there any areas they could improve?

I don't think there's anything they can improve on.