ICS-digital

BACKGROUND

Please describe your company and position.

I am the Head of iBus Media Services of iBus Media

Describe what your company does in a single sentence.

iBus Media is a Flutter-owned iGaming media and digital marketing services company, best known for founding and operating PokerNews, that has evolved from a poker affiliate publisher into a content and services agency serving major gambling brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ICS-digital to accomplish?

• We hired ICS-digital to support our digital PR and authority-building efforts, with clear goals around improved rankings, stronger organic performance, and visibility in our core European markets.

SOLUTION

How did you find ICS-digital?

Worked with them in the past already

Why did you select ICS-digital over others?

• High ratings
• Great culture fit

How many teammates from ICS-digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ICS-digital was engaged to deliver an ongoing off-page SEO and digital PR programme supporting our organic growth objectives across our core markets. The scope covered strategy, execution, and reporting, with a focus on building search authority and improving visibility for priority pages in a competitive, regulated sector.

The engagement included strategic planning aligned to our target markets, a structured monthly programme of activity, ongoing campaign management, and regular performance reporting against agreed objectives.

Deliverables were tracked against milestones, with clear communication throughout and measurable progress toward our organic visibility and authority-building goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw positive movement on the metrics that mattered to us, including improved organic visibility and search performance for our priority pages. For commercial reasons I'd rather not share specific figures, but the work contributed meaningfully to our wider SEO objectives over the engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ICS-digital's project management was consistently strong throughout the engagement. Deliverables arrived on time, and they were reliably punctual with both timelines and communication. 

The team was always available when we needed them and stayed flexible as our priorities shifted, adapting their approach to fit our requirements rather than the other way around. Overall, the account was managed smoothly and we never had to chase for updates.

What was your primary form of communication with ICS-digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their responsiveness and flexibility. A lot of agencies lock you into a fixed process, but ICS-digital adapted to our priorities as they shifted and were always reachable when we needed them. That combination of reliability and adaptability is rarer than it should be, and it made them genuinely easy to work with.

Are there any areas for improvement or something ICS-digital could have done differently?

Nothing significant stands out. Any minor friction was the normal back-and-forth of a new agency relationship, and it was resolved quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the CCO of ActivTrades, a regulated brokerage offering forex and CFD trading services to private and institutional clients via our own platform, MetaTrader 4 and 5, and proprietary platforms, with multilingual support and a wide range of tradable assets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital?

We needed help with our PR goals in a select number of regions, translations in 18 languages, and SEO (technical, off-page link building, and on-page content).

SOLUTION

What was the scope of their involvement?

ICS-digital has been delivering different types of assets on a daily, weekly, and monthly basis. They distribute quotes from our analysts daily, provide us with suitable partner sites for off-page SEO efforts monthly, aid us with our monthly content optimized for on-page SEO, and provide translations consistently whenever needed for different types of assets that we create.

What is the team composition?

We work with 10 teammates from ICS-digital.

How did you come to work with ICS-digital?

We found ICS-digital at a finance expo; one of my colleagues was attending and met ICS-digital’s team members there. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered a multitude of services that fit our needs.

What is the status of this engagement?

We started working with ICS-digital in November 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital has helped us improve our domain rating, significantly increase our organic traffic in the geos where we work, provide consistent and high-quality translations, and increase the number of analysts' comments being mentioned in the media and reactive commentary requests from our analysts.

How did ICS-digital perform from a project management standpoint?

ICS-digital delivers on time, communicates well, and is flexible. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ICS-digital has become an extension of our team.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager of an online sportsbook and casino site operating in the UK and Ireland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital?

We needed help improving our overall site SEO.

SOLUTION

What was the scope of their involvement?

ICS-digital provides SEO services for us. Their work includes technical SEO, link building, content writing, and improving our rankings. The team has built new tracking reports and created new site content and external content for outreach.

What is the team composition?

We work with 2–5 teammates from ICS-digital.

How did you come to work with ICS-digital?

They got in touch with us. We chose them over other options because they were a great culture fit, offered good value for the cost, had company values aligned with ours, and seemed best placed to meet our site needs.

What is the status of this engagement?

We started working with them in March 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital is currently increasing our search rankings and, in time, our whole site SEO.

How did ICS-digital perform from a project management standpoint?

ICS-digital has great project management. The team is very communicative and helpful, and they've met all deadlines. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ICS-digital's team is very nice and easy to work with, very knowledgeable. 

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a senior project manager at Loop Earplugs. We design innovative, stylish earplugs that protect hearing while ensuring comfort and sound quality, helping people manage noise and prevent hearing damage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ICS-digital to accomplish for Loop Earplugs?

We hired ICS-digital for proofreading, localization, and translation services.

SOLUTION

What was the scope of their involvement?

ICS-digital reviews translated assets, provides feedback, and delivers proofread assets. The team works on product descriptions for different marketplaces, InDesign copies, and a variety of marketing materials.

What is the team composition?

We work with 2–5 teammates from ICS-digital.

What is the status of this engagement?

We started working with ICS-digital in April 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital's work has enabled us to launch new products in all the requested languages on time. The team has also helped us increase our sales. Overall, their work has benefited us to the point that we're scaling up on localization for all the e-commerce channels within the company.

How did ICS-digital perform from a project management standpoint?

ICS-digital consistently delivers on time. We use emails and messaging apps to communicate with ICS-digital.

What did you find most impressive or unique about them?

ICS-digital's service level is really great and unique.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO manager of Sportradar, a global sports technology company providing data, analytics, and integrity services to sports organizations, media, and betting operators, enhancing fan experiences and supporting business growth across major sports worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital LLP?

We needed help boosting our organic rankings.

SOLUTION

What was the scope of their involvement?

ICS-digital LLP provides digital PR services, including PR and outreach.

What is the team composition?

We work with 2–5 teammates from ICS-digital LLP.

How did you come to work with ICS-digital LLP?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.

What is the status of this engagement?

We started working with them in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital LLP's work has increased our organic rankings and search traffic.

How did ICS-digital LLP perform from a project management standpoint?

ICS-digital LLP's project management is efficient and quick. The team understands the sports calendar and quick turnarounds. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ICS-digital LLP's communication and flexibility are impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I'm a senior marketing executive at KingMidas Games, a leading iGaming provider offering over 150 innovative gaming titles, including slots, cards, and virtual experiences, to help operators boost growth and player engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ICS-digital LLP?

We needed help promoting our company's games at physical events via influencer marketing.

SOLUTION

What was the scope of their involvement?

ICS-digital LLP has provided influencer marketing services for us. The team has conducted a landscape analysis, competitor audit, and audience analysis snapshot. Based on that, they've developed a strategy and agreed on key reporting metrics. ICS-digital LLP has also identified and shortlisted 1–2 appropriate influencers to be engaged. Moreover, ICS-digital LLP has been responsible for campaign execution, including drafting influencer pitches and outreach, ongoing liaison with influencers, and monitoring influencer content. The team has also provided account management, including all client communication, project management, and coverage monitoring and results reporting. In addition, ICS-digital LLP has engaged and briefed influencers to be present onsite at events. The team has also aimed for influencers to post about and/or livestream the event, securing a minimum of four Instagram story posts and one grid post per influencer.

What is the team composition?

We've worked with 2–5 teammates from ICS-digital LLP.

How did you come to work with ICS-digital LLP?

I met ICS-digital LLP at a physical event. The team was referred to me, and their pricing fit our budget.

How much have you invested with them?

We've spent between $10,000 - $49,999 with them, across two projects.

What is the status of this engagement?

We started working with them in January 2025, and our engagement ended by June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ICS-digital LLP has helped us successfully network with influencers in both countries. For one event in Brazil, the team has delivered 14 Instagram posts, 9,884 total views, 2,664 estimated profile reach, 35% non-follower engagement, and 249 interactions. For another event in the US, ICS-digital LLP has delivered 20 Instagram posts, 33,248 total views, 1,386 average reach, 1,097 total engagement, and 853 interactions. Overall, the results have met our expectations.

How did ICS-digital LLP perform from a project management standpoint?

ICS-digital LLP has been easy to work with and communicative. Our primary forms of communication are virtual meetings, and emails.

What did you find most impressive about them?

ICS-digital LLP's team was generally friendly, organized, and communicative, making it an overall pleasant working experience.

Are there any areas they could improve?

We wish the results could've been better considering the amount invested, but we also understand the difficulties due to the niche of influencers we're looking for.