Hunter

BACKGROUND

I hold dual roles as a trade marketing manager and a brand marketing manager for a bitters manufacturing company. We manufacture and distribute bitters but are also expanding into cocktails and ciders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hunter?

Initially, we needed resources who could help develop and execute our brand strategies by outlining our next steps and evolving our brands.

SOLUTION

What was the scope of their involvement?

Although they were primarily responsible for carrying out our strategies, they’ve contributed to numerous processes ranging from concept development to creative implementation. They collaborated with us to come up with new brand strategies from scratch, working through the steps and offering insights into how the execution would look. We provided them with all the information needed to make these joint decisions. From there, they deconstructed our brand, developed positioning statements, and pursued key marketing channels. They’ve also provided creative support for our print ads and supported our PR efforts.

What is the team composition?

We worked with five members, including their co-owners as well as account managers and creative leads in Melbourne and New Zealand.

How did you come to work with Hunter?

When I entered my new position, Hunter reached out as part of a handover with us.

How much have you invested with them?

We’ve spent $200,000 AUD ($151,429 USD) thus far.

What is the status of this engagement?

Their work began in January 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since their engagement, we’ve noticed a substantial increase in our market share. With regards to their creative materials, they’ve accurately encapsulated our brand. They have a unique style, and we enjoy their modern, simplistic look and feel.

How did Hunter perform from a project management standpoint?

They’re organized and stay on top of things, reminding us of deadlines and forming a good relationship with our internal team. Responsive communicators, we interact through phone, text, email, and in person.

What did you find most impressive about them?

I appreciate that they strive to go above and beyond our expectations. They’ve become passionate about our brands and treat them as their own, which drives them to work hard.

Are there any areas they could improve?

While I value their enthusiasm, they should be mindful of pushing too hard for work and clearly establishing project costs.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Matrix Studios

Describe what your company does in a single sentence.

We are building a Web2/Web3 indie gaming platform thats sole purpose is to foster the growth of indie developers and their games, utilising the best features of blockchain technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hunter to accomplish?

• Platform brand identity

SOLUTION

How did you find Hunter?

Referral

Why did you select Hunter over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Hunter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They realigned parent company vision and branding with new product branding and vision, also creating a brand and identity for our upcoming gaming platform, Glizzy. They then refreshed our parent company website and designed a new website for Glizzy (https://glizzy.au/). Finally, they assisted us in our redesign of our business overview deck.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The weekly milestones and update meetings that Hunter delivered were extremely reassuring and effective. It allowed for ample feedback and we ended up getting a result that far exceeded our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered milestones very regularly and held virtual meetings to ensure all feedback had been addressed.

What was your primary form of communication with Hunter?

Virtual Meeting

What did you find most impressive or unique about this company?

They aren't afraid to think outside the box or even the client's own requests. It's just the exceptional creative thinking for me.

Are there any areas for improvement or something Hunter could have done differently?

Nothing. It's been a flawless process from start to end.

BACKGROUND

Please describe your company and your position there.

Performance sport’s apparel business and I am the CMO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hunter, and what were your goals?

Brand refresh and positioning, ongoing work around brand purpose

SOLUTION

How did you select this vendor?

Previous working experience

Describe the scope of their work in detail, including any steps and the final deliverables.

Initial internal analysis of brand, external market research, development of unique brand positioning and purpose, execution of this across all touch points

How many people from the vendor's team worked with you, and what were their positions?

6 - strategy, project management, design, creative

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Clarity internally on brand purpose and positioning allowing for greater external understanding and engagement to existing and new consumers. Brand cohesiveness across all touchpoints and regions.

Describe their project management style, including communication tools and timeliness.

Daily communications with weekly project updates. For time sensitive and major projects there are daily if not hourly updates utilising slack, Miro, email

What did you find most impressive or unique about this company?

Investment in the brand. They don't just execute work but are in it for the long run and success of the business

Are there any areas for improvement or something they could have done differently?

Management of developed assets, cataloging and ease of finding utilising tools that we can then scale

BACKGROUND

Please describe your company and your position there.

We are an organisational design and culture consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hunter?

We were looking to pivot from an old name and brand to a new one.

What were your goals for this project?

To arrive at a new name and brand which is reflective of the shift in work we've taken over the past five years.

SOLUTION

How did you select this vendor?

We'd met Hunter when we both presented at a conference in Taipei.

Describe the scope of their work in detail.

The scope of work was to explore different ways of representing the complex nature of the work that we do.

What was the team composition?

It was a small team, which is what we like.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't launched our new name and brand yet, but we are very happy with where we got to. A soft launch will happen soon and we're very excited.

How effective was the workflow between your team and theirs?

Simon and his team worked above and beyond the scope of works to deliver this project. They were prepared to work in a unique way that was outside the norm. This was to their credit.

What did you find most impressive about this company?

Simon's commitment to learn not only about our business, but the different ways in which we do our business.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I'm a sales management consultant, specializing in food and beverage and playspace design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hunter?

I needed help with setting up the branding for a new company.

SOLUTION

How did you select this vendor?

I had previously done business with them.

​​​​​​Describe the scope of their work in detail.

Hunter created a logo, a landing page, stationery, and more.

What was the team composition?

I worked directly with the owners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Hunter's team is professional and they easily understood the brief and what I wanted to achieve.

How effective was the workflow between your team and theirs?

Communication with them is always good.

What did you find most impressive about this company?

Hunter is easy to deal with and tap into their skills.

Are there any areas for improvement?

Not for the scope of work we had.